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Unclaimed: Are you working at ClickFunnels?
ClickFunnels Reviews: 4.7/5 — Highly Rated
Co-founded by online marketing guru Russell Brunson, ClickFunnels is one of the most widely used sales and marketing funnel builders with more than 100,000 users and close to 10 million funnels created on the platform. Made for entrepreneurs and marketers who don’t have a programming background and don’t know how to code, it’s a true cloud-based drag and drop funnel creation tool that enables businesses to convert visitors into leads and leads into customers. It offers easy-to-use funnel templates from lead capture and customer acquisition with one-click upsell capability, to a follow-up sequence (available to ClickFunnels Platimum users) across multiple channels. Optimization functionalities such as A/B testing are also available. Since pages are built following a funnel structure, built-in analytics conveniently shows conversion and drop-off rates across the flow, making it easy to formulate insights and identify improvement opportunities.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Ease of use |
Beginner
Intermediate
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation, In Person, Live Online, Videos, Webinars |
| Languages | English |
ClickFunnels Pros and Cons
- Creating sales funnels has never been as easy
- The drag-and-drop tool is responsive
- ClickFunnels does come with great customer support
- There is limited email functionality available
- This software can overwhelm beginners
- It has an aggressive marketing and affiliate program that can annoy some people
ClickFunnels starts at $97 a month, and its entry plan is the worst value in the lineup by a distance. Launch gives you 10,000 contacts for $81 a month on annual billing — $8.10 per thousand. Scale gives you 75,000 for $164 — $2.19 per thousand. You get seven and a half times the contacts for twice the price, which means the cheapest plan is where you pay the most per unit of what actually matters.
- What it is: An all-in-one funnel and conversion platform bundling pages, email, courses, and CRM.
- Best for: Businesses selling information products or services through multi-step funnels at real volume.
- Pricing: Launch $81, Scale $164, Optimize $248 per month billed annually. Dominate $5,997/year. Verified July 2026.
- The honest catch: “Unlimited Funnels” carries a Limited Time badge on every tier, so the headline feature may not be permanent.
What Is ClickFunnels?
ClickFunnels sells the funnel as a unit of work. Rather than assembling a landing page tool, an email platform, a checkout, and a course host, you build the whole sequence — opt-in page, upsell, order form, delivery, follow-up email — inside one system that understands them as connected steps.
That framing is why the $97 floor is more defensible than it first appears. The plans include email sending at genuine volume — 50,000 messages a month on Launch, rising to 1.2 million on Dominate — plus course hosting, workspaces, custom domains, and an AI writing allowance. Judged as a page builder it is expensive; judged as a replacement for a funnel tool, an email platform, and a course host, it is competitive.
The audience has always been information marketers, coaches, and course sellers, and the product reflects that: the templates, upsell mechanics, and course delivery are built for selling knowledge rather than physical goods.
How ClickFunnels Works
- Contacts are the primary meter. 10K, 75K, 150K, then 400K on Dominate.
- Email is bundled and substantial. 50K to 1.2M sends a month depending on tier.
- Workspaces and team members scale together. 1 and 2 on Launch, up to 20 and 20 on Dominate.
- Courses included. 3, 6, 10, with delivery built in rather than bolted on.
- AI words allocated by tier. 1M on Launch to 10M on Dominate.
- API and custom code from Scale. Webhooks and the code editor are not available on Launch.
ClickFunnels Pricing
Captured from ClickFunnels’ pricing page in July 2026 in US dollars, on the Annual Discount tab.
| Plan | Annual (per month) | Monthly | Contacts | Emails/mo | Members |
|---|---|---|---|---|---|
| Launch | $81 | $97 | 10K | 50K | 2 |
| Scale | $164 | $197 | 75K | 300K | 5 |
| Optimize | $248 | $297 | 150K | 750K | 10 |
| Dominate | $5,997/year | — | 400K | 1.2M | 20 |
What actually decides your plan:
- Launch is expensive per contact and cheap in absolute terms. At $8.10 per thousand contacts against Scale’s $2.19, the entry plan is nearly four times worse value per unit. That is normal for a base tier, but the gap here is unusually wide — so if you are anywhere near 10,000 contacts, Scale is the better purchase rather than the upgrade you defer.
- “Unlimited Funnels” is badged Limited Time. On all four tiers. It is the headline feature, and ClickFunnels is flagging that the offer is promotional. Anyone choosing on that basis should assume it may become a metered feature and check the terms before a long commitment.
- Annual billing saves 16 to 17%. $97 to $81 on Launch, $197 to $164 on Scale, $297 to $248 on Optimize. The stated savings figures round slightly against the arithmetic, but the direction is consistent.
- API and custom code require Scale. Launch cannot use webhooks or the code editor, which rules it out for anyone integrating with existing systems.
- Dominate is annual-only. $5,997 up front, roughly $500 a month, with no monthly option.
- A 14-day trial with no card, plus a 30-day money-back guarantee. A genuinely low-risk way to test.
Who Should Use ClickFunnels
- Course and information sellers. The clearest case, and the audience the product was built around.
- Coaches and consultants running funnels. Opt-in to upsell to delivery in one system, without integration work.
- Businesses replacing three tools. If you currently pay for pages, email, and course hosting separately, the bundle is competitive.
- Marketers at real contact volume. The economics improve sharply above 10,000 contacts.
It fits poorly for simple landing pages, where Leadpages and Unbounce cost far less; for ecommerce, where Shopify plus Klaviyo is the better stack; and for small lists, where $97 a month for 10,000 contacts is poor value against dedicated email tools.
Honest Pros and Cons
Strengths
- Genuinely all-in-one. Pages, email, courses, and checkout that understand each other.
- Substantial email included. 50K to 1.2M sends monthly, not a token allowance.
- Improving economics with scale. $8.10 down to $1.25 per thousand contacts.
- Course hosting built in. 3 to 10 courses depending on tier.
- Strong funnel templates. Built specifically for information product selling.
- Low-risk evaluation. 14-day no-card trial plus a 30-day guarantee.
Limitations
- A $97 floor. High for anyone testing an idea.
- Launch is poor value per contact. Nearly four times Scale’s rate.
- “Unlimited funnels” is a limited-time offer. Badged as such on every tier.
- No API or custom code on Launch. Integration requires $164 a month.
- Only 2 team members on Launch. Small for an agency or a team.
- Dominate is annual-only. $5,997 committed up front.
ClickFunnels Alternatives and How It Compares
- Kartra is the closest all-in-one competitor, bundling funnels, email, membership, and video.
- Systeme covers similar ground at dramatically lower cost, with a genuinely free tier.
- Kajabi is the course-first alternative, stronger on delivery and community.
- Leadpages and Unbounce build landing pages well at a fraction of the price, without the funnel logic.
- Thinkific Plus focuses on selling courses rather than the surrounding funnel.
For a broader survey, browse our conversion rate optimization directory.
The Verdict
ClickFunnels is priced as a platform, not a page builder, and that is the only fair way to judge it. At $81 a month on annual billing you get funnel pages, 50,000 monthly emails, three courses, and a CRM that treats them as one system. Assembled separately — a landing page tool, an email platform with that send volume, and a course host — you would pay comparably and then own the integration work yourself. For a coach or course seller, that consolidation is the product.
The pricing decision is unusually clear-cut, and it points away from the entry plan. Launch costs $8.10 per thousand contacts; Scale costs $2.19 — you receive seven and a half times the contacts for roughly twice the money. Launch also excludes API access and the custom code editor, and caps you at two team members. Unless you are certain you will stay under 10,000 contacts and never integrate anything, Scale is the plan to buy and Launch is the one to grow out of quickly — which makes the real entry price $164 a month rather than $81.
Two things to check before committing. “Unlimited Funnels” carries a Limited Time badge on every tier — ClickFunnels is signalling that its headline feature is promotional, so read the terms rather than assuming it is permanent. And if $97 to $164 a month is more than the idea can currently justify, Systeme.io covers much of the same ground with a free tier, and is the sensible place to validate a funnel before paying platform prices for one.
FAQ
How much does ClickFunnels cost?
On annual billing, captured July 2026: Launch $81 per month, Scale $164, and Optimize $248, with Dominate at $5,997 per year as an annual-only plan. Monthly billing costs $97, $197, and $297 respectively, so annual saves roughly 16 to 17%. A 14-day free trial requires no credit card, and a 30-day money-back guarantee applies after the trial.
Which ClickFunnels plan should I choose?
Scale for most buyers. Launch at $81 provides 10,000 contacts — $8.10 per thousand — while Scale at $164 provides 75,000, or $2.19 per thousand. Launch also lacks API access and the custom code editor and caps team members at two. Unless you are confident you will remain under 10,000 contacts and never need integrations, the effective entry price is Scale’s $164.
Are ClickFunnels’ unlimited funnels really unlimited?
They are advertised as unlimited, but the feature carries a “Limited Time” badge on all four tiers, which indicates a promotional offer rather than a permanent entitlement. If unlimited funnels is central to your decision, check the current terms before committing to an annual plan, since ClickFunnels is explicitly signalling the offer may change.
Is ClickFunnels worth it compared to cheaper tools?
It depends what you are replacing. As a landing page builder it is expensive — Leadpages and Unbounce cost far less. As a replacement for a page builder plus an email platform sending 50,000 to 750,000 messages monthly plus a course host, the bundle is competitive and removes integration work. Systeme.io covers similar ground much more cheaply and has a free tier, which makes it the better place to validate an idea first.
What is ClickFunnels best for?
Coaches, consultants, and information product sellers running multi-step funnels at meaningful contact volume, who want pages, email, checkout, and course delivery in one system. Its economics improve sharply above 10,000 contacts. It is a poor fit for simple landing pages, for ecommerce, and for anyone testing an idea where a $97 floor is hard to justify.
Compare ClickFunnels with other popular tools in the same category.
The support and energy you get from day 1. I mean you think about all the problems you're going to have like technical issues, self limiting beliefs of why you can't achieve success and then BOOM from the first video, I was hooked. It's not like those other self development programs where its just rah rah, this is legit and you can feel the authenticity in the message from the very start.
Why I didn't do this earlier, I actually remembered doing this challenge a few years ago, I wasn't really keen, but this content is so much more better and engaging. I really do feel like this time is going to be different.
I'm solving my freaking financial problems, which is pretty much life right now. I fix this, I fix everything.
very experienced trainers, well structured training.
too many cross sell and upsell and becomes overwhelming
have learned how to use funnels to expand my business
I haven't used click funnels ever - learning the basics. The 30 days program seems amazing and this is just the 2nd day I like action items and this is what this course is all about. They say "do this" - I go and do it. Very clear, at times challanging and uncomfortable, but it's known that we need to work on those place that hurt the most... getting out of my comfort zone in such a big way is amazing
Dislike is too big... my challange is that I'm a full time mom who does all things around house hold chores and more, PLUS making sure kids are on zooms, learning, getting the support they need. Bottom line is I have very little time during "normal business hours". I'm sleeping less due to this, but I know it will be well worth it. And if I get to finish it in 60 days instead of 30, so be it... but right now I am really challanging myself to not miss doing assignments... and since I noticed I somehow missed some yesterday - I will do them today ... just to be on top of things.
I like that it's a "funnel for dummies" that I am shown what to do. I love the order and organization. I love learning new things. I'm afraid I will not be able to do everything, but as long as I am in the doing I can put the fears behind. I'm afraid I will not be able to over deliever, but I'm in doing so can't procrastinate on that either...
The drag and drop makes it so easy and the training that Russell provides is invaluable.
Honestly, I haven't found anything so far that I dislike.
I am serving veterans and military members with my company. Building lead captures is so easy and the true problem being solved is my awareness of marketing and selling. Russell's work is life changing.
I like the amount of emotional prep and belief system build up that is focused on in this group.
I dislike that I have to sleep and put the material away for a little while.
I am realizing a belief system that I currently have, I am learning about the internet world. I am learning about marketing, true marketing. I am realizing that my thought process to selling was very limited.
The variety of coaches/mentors/presenters in all of the trainings really provide a well rounded picture of what they are teaching us.
A few questions seem unanswered and there is not a clear platform to ask casual questions as training progresses.
Increasing/Launching sales for our product. We have learned about the simple information, that is out there for the world to see, to add value to our product.
The funnel's design was excellent, and I like the energy of the team.
Not really much, I almost appreciated everything inside this specific training
I tried to close a prospect to build his funnel, so this was very exciting for me.
Top 5 reasons to not do the challenge or be involved with Click Funnels 1- You like your 9-5 or 9-9 job and not having enough money to pay your bills 2- You like having just enough money to pay your bills 3- You do not want to have financial freedom, more time with your family and do something different and fun! 4- You do not want to be part of an amazing community and learn from geniuses like Russell Brunson and Stephen Larson, Jim Edwards et al. 5- You do not want to get more than you pay for in terms of value.
Nothing. They are amazing. Sign up for the OFA Challenge and go all in.
My original intention was to be better and create advertisements for my e-commerce business and also my real estate brokerage but I learned so many other unexpected things.
the information is second to none Steve and Russell are fantastic together but you add Jim this is life changing
using mobile so the videos are to hard to see and they dont transpose to youtube
being able to create a business that will be successful and be able to duplicate for others
Simple to Use and OFA support is amazing
Can someone else build my first funnel?
Automated Lead Generation - Got 7 leads on my first funnel and 1 closed!
I've been building and trying to promote a small photography website for my Headshot Photography business. Not much luck yet. But It looks like ClickFunnels is the answer to many of my marketing questions and challenges. I'm totally new at being in private business. I'm scared, I think I should just file for my SSI and sit at home and wait to die. NOT ME! I need this challenge. When you stop learning you start dying, NOT ME, I've got to much going on to quit on life!
I was a little lost, I'm not a website geek, so I find a lot of the talk about marketing, sales hook, basically the sales language foreign to me. I'm just a little behind or slower on the learning curve here in that respect. But I will but in the time needed to get better!
I'm only on Pre-Week day 2, but It's already clearing up some of my questions, I already had the cart before the horse. Trying to build and see a funnel before I really knew what or how to sell my service. It's giving me the thought process of selling that I didn't have before.
one team one leader one way. Simple and consice
Was difficult to know where to begin learning at first
the main focus of how to add value to my clients and help them and us
Upfront, they tell you what to expect for real. No false shiny promises.
So far, I'm liking it all. [I have nothing more, but wrote this so I can move to the next question]
Using One Funnel Away, I feel safe going one step at a time. The problem before was to juggle tons of materials, information and barriers that took forever trying to solve them through support chats or email.
ClickFunnels doesn't just sell a product. They sell a system of success if you follow it. There is TONS of training included with the service that not only teaches you how to use it but also be successful with it. They desire your success more than any sale as proven evident by this training that helps all entrepreneurs grow and develop in their skill sets and life. That's the biggest thing, it runs over your business into your personal life helping you see the world differently, be a better person, and truly help others.
There is so much training available that it's almost difficult to know where to start and what to go through first.
ClickFunnels provides a system to better market you business, products, or services. It seriously applies to every business. I first started this for myself but now I want to help other small businesses grow through this process.
Clickfunnel makes bringing my ideas to life so much easier.
It's expensive to maintain, but once you understand how things work it's totally worth it.
My goal is to help women enjoy the skin there in and clickfunnels allows me to do this effortlessly. I can create a page in minutes and have my idea in front of the world delivering my message.
How it encompasses just about everything you would want to know in the One Funnel Away Challenge. I'm very excited about where it will take my practice.
Nothing comes to mind yet, but I honestly can't see a shortcoming in the way that it is presented. If you do the work, you will have some success.
Getting leads outside of patient referrals. I currently have a funnel but the fine-tuning the OFA challenge teaches have already improved my funnel execution.
The software is very easy to navigate, especially for a newbie
There are some features that are titled weir, it can get a little confusing
No problems, I have effectively automated my client attraction platform
Just started One Funnel Away Challenge. The first day did an amazing job of addressing the number one thing that keeps us from succeeding - Our OWN Head Trash, which gives us reasons not to succeed. The OFA challenge is worth it just for that.
It's not perfect. No system is. Get past the imperfections. Focusing on them will stop you from focusing on what's important. The OFA will give you and help you focus on what's important.
Help me get more high paying qualified clients.
They tell us everything we need to build a funnel.
The first live call was a week late. Would've been better at the start as it was explaining how to use the platform. Timezones of live calls are at really bad times for thise of us in Australia.
Offer. The way they teach how to stack an offer is the best ever.
ClickFunnels makes it so easy to build sites without having to feel like I need to be a coder, or even really understand site design principles. Whenever I need to build a landing page I can do it in a few clicks and know that I'm going to have a page that converts. I also love how easy it is to buy domains through ClickFunnels now. It is so nice to have secure sites that I can just search and buy and hook up to my funnels in one easy and seamless way.
The only downside is if I want my main company site to be on ClickFunnels I don't get the SEO results I'd like. It seems like google indexes each of my pages as a separate URL instead of all attached to a single site. The only other downside is that I don't love follow-up funnels. It still seems a little hard to use. I prefer a landscape view of my follow-up sequences instead of a top to bottom. It is just a weird preference. I'd also like a better dashboard, like the legacy dashboard, so I could view analytics in one shot.
My favorite part is that I don't have to rely on a team of independent contractors to make tweaks changes, or even do build-outs. I can keep it in-house, even though none of us are coders, and we can crush it without spending tens of thousands on developers.
The team is real and authentic, willing to let us know their vulnerability so if they can do it, so can we.
The time involved but it will be worth it.
So far realizing that my lack of success in the past does not equal my success in the future. Encouragement that I can do it.
I can easily build my pages and funnels I can see all my stats I can see my contacts I can integrate with payments gateways I can build my client area All of this in just one place.
It is a little bit expensive, once you have to start from $97.
Now I have more time to focus in other things that matter.
The versatility and ease to use, basically anyone can build a website with NO tech skills whatsoever. Clickfunnels opens up a world that otherwise would be inaccesible to many. You don't need to spend thousands of dollars to serve your niche, you only need to put in the work and effort into crafting a great offer, a great story and a great funnel through Clickfunnels.
There is no low priced rate, basically you need to really put it to work for it to be worth it. There is some compatibility issues in supporting certain video platforms and embedding doesn't work as well for those platforms that are not directly supported. There is a certain limitation to the SEO analysis and optimization and you can't achieve what is needed to make your website stand out with the search engines.
I solved my NON presence on the internet. And the benefits I'm seeing is a recurring income source, month to month, and a purpose for my online presence. An awesome benefit is the great support that the team over at Clickfunnels gives. They are always online, always willing to help, and have a great customer satisfaction policy, they will literally move anything to get you want you need and make your funnel more effective.
Just getting started, but I do have a bit of related experience. I ran an ad agency and have consulted in marketing for years. But, so far, I love that the team has a well thought-out course, high energy presenters, and worksheets to allow you to follow along and create/learn/build as you go. I've seen a lot of online material and so far this is among the best - very buttoned up. In terms of the outcome, I don't know yet. Just getting started. But, I will report back.
I don't have anything I dislike at this point. So far, I'm tracking along just great. I believe they've really nailed something about mindset and focus. I've been looking into creating some online material, a course, or coaching for over a year, but have hesitated to this point. The One Funnel Away challenge caught my attention and so I thought 'hey, why not'. I work well when I give myself a simple challenge so I'm going to work through the 30 days and see where I land. I'll update my review at the end. Excited to learn.
I have paid for two courses online about coaching and creating online classes. Both were solid and helpful but neither gave me the actionable steps to get going. They did on a basic level but nothing that kept me focused and accountable to actually do it. I just learned from those. So far, I like that ClickFunnels and their One Funnel Away challenge is all about learning and action - that they have intentionally built a program that focuses on you actually doing something with it. I'd like to finish it and actually get going versus getting stuck and not doing anything. To date, I'm tracking along on the challenge and I'm excited to start what I've been planning for quite some time. Kudos to the team for recognizing that and for making it focused on action, but using their best practices for learning, timing and order of rolling things out.
I am working through the CF Builder Secrets course and now, this week, the 30 day challenge. The Secrets course was very good but I am really loving the OFA coaching. Jim's advice is great and Stephen just hits on every hidden psych button to keep it real. The OFA box was an amazing out-of-box experience. It even impressed my 13 YO which is hard to do! haha!
I get a little confused when the Builder Secrets keeps referring to the material in Funnel Scripts which apparently I don't have access to so I had to hack my copy.
I already feel that I'm "thinking bigger". Learning about the figures involved with backend sales scales my thinking. Also, I love Stephen calling out the mental demons beforehand! That helps!
I love the coaching and motivation from winners who have already been through the steps I am looking to take myself. I truly feel like I am right on the edge of my breakthrough and with the guidance and coaching in this program I’m going to take this to the next level!
I love everything so far. I have yet to find anything to say I don’t like
I am helping busy professionals learn how to create their healthiest body without having to give up their favorite foods. I am going to change the way the world views “Diets”. Just because it’s a diet doesn’t mean it can’t be delicious and enjoyable
Whether you need a website, Optin-page, selling a product or service, webinars, the list goes on and on. You can easily place the Facebook pixel, google tag, or other tracking codes with ease. By far the best platform for veterans or beginners! The help they offer is unmatched.
There is a slight learning curve, however, that's with anything new!
I am creating leads for my agency as well as a few of my clients.
ClickFunnels helps drive your business - it makes it easy to launch your products.
There's no downside to ClickFunnels - if you have a product to sell, ClickFunnels gives you the platform to connect with your audience.
ClickFunnels gives me the structure, education and confidence to launch my products quickly and effectively.
The introduction from Steve was very passionate and emotionally raw! I instantly began to believe that I am destined for success again and I am happy and grateful that I accepted the challenge!
The least thing about CF for me is the response time in the chat. Sometimes 2 days have gone by before getting a response.
I’m starting all over and following guidance instead of trying to do it with my own knowledge, which got me where I am now. 😝
I like the MOTIVATION that clickfunnels provides! I feel like I can accomplish anything now that Im not worried about being perfect with everything I do. That's been my story... I've felt like I need to be perfect in everything I do before submitting it out to the public.
There's nothing that I dislike about the 1FunnelAway Challenge so far
The problem that i've solved so far (Day 1) is that I am solving the perfection problem that I've had in my life so far.
