( 391 )
Unclaimed: Are you working at ClickFunnels?
ClickFunnels Reviews: 4.7/5 — Highly Rated
Co-founded by online marketing guru Russell Brunson, ClickFunnels is one of the most widely used sales and marketing funnel builders with more than 100,000 users and close to 10 million funnels created on the platform. Made for entrepreneurs and marketers who don’t have a programming background and don’t know how to code, it’s a true cloud-based drag and drop funnel creation tool that enables businesses to convert visitors into leads and leads into customers. It offers easy-to-use funnel templates from lead capture and customer acquisition with one-click upsell capability, to a follow-up sequence (available to ClickFunnels Platimum users) across multiple channels. Optimization functionalities such as A/B testing are also available. Since pages are built following a funnel structure, built-in analytics conveniently shows conversion and drop-off rates across the flow, making it easy to formulate insights and identify improvement opportunities.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Ease of use |
Beginner
Intermediate
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation, In Person, Live Online, Videos, Webinars |
| Languages | English |
ClickFunnels Pros and Cons
- Creating sales funnels has never been as easy
- The drag-and-drop tool is responsive
- ClickFunnels does come with great customer support
- There is limited email functionality available
- This software can overwhelm beginners
- It has an aggressive marketing and affiliate program that can annoy some people
ClickFunnels starts at $97 a month, and its entry plan is the worst value in the lineup by a distance. Launch gives you 10,000 contacts for $81 a month on annual billing — $8.10 per thousand. Scale gives you 75,000 for $164 — $2.19 per thousand. You get seven and a half times the contacts for twice the price, which means the cheapest plan is where you pay the most per unit of what actually matters.
- What it is: An all-in-one funnel and conversion platform bundling pages, email, courses, and CRM.
- Best for: Businesses selling information products or services through multi-step funnels at real volume.
- Pricing: Launch $81, Scale $164, Optimize $248 per month billed annually. Dominate $5,997/year. Verified July 2026.
- The honest catch: “Unlimited Funnels” carries a Limited Time badge on every tier, so the headline feature may not be permanent.
What Is ClickFunnels?
ClickFunnels sells the funnel as a unit of work. Rather than assembling a landing page tool, an email platform, a checkout, and a course host, you build the whole sequence — opt-in page, upsell, order form, delivery, follow-up email — inside one system that understands them as connected steps.
That framing is why the $97 floor is more defensible than it first appears. The plans include email sending at genuine volume — 50,000 messages a month on Launch, rising to 1.2 million on Dominate — plus course hosting, workspaces, custom domains, and an AI writing allowance. Judged as a page builder it is expensive; judged as a replacement for a funnel tool, an email platform, and a course host, it is competitive.
The audience has always been information marketers, coaches, and course sellers, and the product reflects that: the templates, upsell mechanics, and course delivery are built for selling knowledge rather than physical goods.
How ClickFunnels Works
- Contacts are the primary meter. 10K, 75K, 150K, then 400K on Dominate.
- Email is bundled and substantial. 50K to 1.2M sends a month depending on tier.
- Workspaces and team members scale together. 1 and 2 on Launch, up to 20 and 20 on Dominate.
- Courses included. 3, 6, 10, with delivery built in rather than bolted on.
- AI words allocated by tier. 1M on Launch to 10M on Dominate.
- API and custom code from Scale. Webhooks and the code editor are not available on Launch.
ClickFunnels Pricing
Captured from ClickFunnels’ pricing page in July 2026 in US dollars, on the Annual Discount tab.
| Plan | Annual (per month) | Monthly | Contacts | Emails/mo | Members |
|---|---|---|---|---|---|
| Launch | $81 | $97 | 10K | 50K | 2 |
| Scale | $164 | $197 | 75K | 300K | 5 |
| Optimize | $248 | $297 | 150K | 750K | 10 |
| Dominate | $5,997/year | — | 400K | 1.2M | 20 |
What actually decides your plan:
- Launch is expensive per contact and cheap in absolute terms. At $8.10 per thousand contacts against Scale’s $2.19, the entry plan is nearly four times worse value per unit. That is normal for a base tier, but the gap here is unusually wide — so if you are anywhere near 10,000 contacts, Scale is the better purchase rather than the upgrade you defer.
- “Unlimited Funnels” is badged Limited Time. On all four tiers. It is the headline feature, and ClickFunnels is flagging that the offer is promotional. Anyone choosing on that basis should assume it may become a metered feature and check the terms before a long commitment.
- Annual billing saves 16 to 17%. $97 to $81 on Launch, $197 to $164 on Scale, $297 to $248 on Optimize. The stated savings figures round slightly against the arithmetic, but the direction is consistent.
- API and custom code require Scale. Launch cannot use webhooks or the code editor, which rules it out for anyone integrating with existing systems.
- Dominate is annual-only. $5,997 up front, roughly $500 a month, with no monthly option.
- A 14-day trial with no card, plus a 30-day money-back guarantee. A genuinely low-risk way to test.
Who Should Use ClickFunnels
- Course and information sellers. The clearest case, and the audience the product was built around.
- Coaches and consultants running funnels. Opt-in to upsell to delivery in one system, without integration work.
- Businesses replacing three tools. If you currently pay for pages, email, and course hosting separately, the bundle is competitive.
- Marketers at real contact volume. The economics improve sharply above 10,000 contacts.
It fits poorly for simple landing pages, where Leadpages and Unbounce cost far less; for ecommerce, where Shopify plus Klaviyo is the better stack; and for small lists, where $97 a month for 10,000 contacts is poor value against dedicated email tools.
Honest Pros and Cons
Strengths
- Genuinely all-in-one. Pages, email, courses, and checkout that understand each other.
- Substantial email included. 50K to 1.2M sends monthly, not a token allowance.
- Improving economics with scale. $8.10 down to $1.25 per thousand contacts.
- Course hosting built in. 3 to 10 courses depending on tier.
- Strong funnel templates. Built specifically for information product selling.
- Low-risk evaluation. 14-day no-card trial plus a 30-day guarantee.
Limitations
- A $97 floor. High for anyone testing an idea.
- Launch is poor value per contact. Nearly four times Scale’s rate.
- “Unlimited funnels” is a limited-time offer. Badged as such on every tier.
- No API or custom code on Launch. Integration requires $164 a month.
- Only 2 team members on Launch. Small for an agency or a team.
- Dominate is annual-only. $5,997 committed up front.
ClickFunnels Alternatives and How It Compares
- Kartra is the closest all-in-one competitor, bundling funnels, email, membership, and video.
- Systeme covers similar ground at dramatically lower cost, with a genuinely free tier.
- Kajabi is the course-first alternative, stronger on delivery and community.
- Leadpages and Unbounce build landing pages well at a fraction of the price, without the funnel logic.
- Thinkific Plus focuses on selling courses rather than the surrounding funnel.
For a broader survey, browse our conversion rate optimization directory.
The Verdict
ClickFunnels is priced as a platform, not a page builder, and that is the only fair way to judge it. At $81 a month on annual billing you get funnel pages, 50,000 monthly emails, three courses, and a CRM that treats them as one system. Assembled separately — a landing page tool, an email platform with that send volume, and a course host — you would pay comparably and then own the integration work yourself. For a coach or course seller, that consolidation is the product.
The pricing decision is unusually clear-cut, and it points away from the entry plan. Launch costs $8.10 per thousand contacts; Scale costs $2.19 — you receive seven and a half times the contacts for roughly twice the money. Launch also excludes API access and the custom code editor, and caps you at two team members. Unless you are certain you will stay under 10,000 contacts and never integrate anything, Scale is the plan to buy and Launch is the one to grow out of quickly — which makes the real entry price $164 a month rather than $81.
Two things to check before committing. “Unlimited Funnels” carries a Limited Time badge on every tier — ClickFunnels is signalling that its headline feature is promotional, so read the terms rather than assuming it is permanent. And if $97 to $164 a month is more than the idea can currently justify, Systeme.io covers much of the same ground with a free tier, and is the sensible place to validate a funnel before paying platform prices for one.
FAQ
How much does ClickFunnels cost?
On annual billing, captured July 2026: Launch $81 per month, Scale $164, and Optimize $248, with Dominate at $5,997 per year as an annual-only plan. Monthly billing costs $97, $197, and $297 respectively, so annual saves roughly 16 to 17%. A 14-day free trial requires no credit card, and a 30-day money-back guarantee applies after the trial.
Which ClickFunnels plan should I choose?
Scale for most buyers. Launch at $81 provides 10,000 contacts — $8.10 per thousand — while Scale at $164 provides 75,000, or $2.19 per thousand. Launch also lacks API access and the custom code editor and caps team members at two. Unless you are confident you will remain under 10,000 contacts and never need integrations, the effective entry price is Scale’s $164.
Are ClickFunnels’ unlimited funnels really unlimited?
They are advertised as unlimited, but the feature carries a “Limited Time” badge on all four tiers, which indicates a promotional offer rather than a permanent entitlement. If unlimited funnels is central to your decision, check the current terms before committing to an annual plan, since ClickFunnels is explicitly signalling the offer may change.
Is ClickFunnels worth it compared to cheaper tools?
It depends what you are replacing. As a landing page builder it is expensive — Leadpages and Unbounce cost far less. As a replacement for a page builder plus an email platform sending 50,000 to 750,000 messages monthly plus a course host, the bundle is competitive and removes integration work. Systeme.io covers similar ground much more cheaply and has a free tier, which makes it the better place to validate an idea first.
What is ClickFunnels best for?
Coaches, consultants, and information product sellers running multi-step funnels at meaningful contact volume, who want pages, email, checkout, and course delivery in one system. Its economics improve sharply above 10,000 contacts. It is a poor fit for simple landing pages, for ecommerce, and for anyone testing an idea where a $97 floor is hard to justify.
Compare ClickFunnels with other popular tools in the same category.
With ClickFunnels, the process of creating a sales funnel is easier with this software. I have used ClickFunnels for almost 4 years now and will continue to use it in the future. I can create the entire sale funnel just in one day from the opt-in page to thank you page because all the tools are builtin inside ClickFunnels.
The only thing I don't like about ClickFunnels is their pricing and page limitation. With a basic plan, I need to delete another page to build a new page because I just can have 60 pages with this plan.
ClickFunnels hep me to create a sale funnel and track my funnel conversion.
Clickfunnels is a great tool to sell fast and has all built-in tools to support your marketing strategies.
Clickfunnels are a little bit expensive and you have to upgrade to get more tools.
Clickfunnels help get more leads faster than a website does, more leads mean more sales. Also, I like the fact that you have the ability to follow up with your prospects to convert them to buyers.
The training videos with Russell and Steve
A lot of the people just don't seem to pay attention and ask really silly questions or leave silly things in the chat like "Hi Steve" with a heart emoji... keep it to yourself. Let's have the chat be on topic!
Needed more revenue and more traffic. Studying Grant Cardone's 10X system right now also and I'm applying the 10X rule to my business and my efforts.
I enjoy the no nonsense reality to the funnel. Right away I could see that the funnel was going to be "demystified" because of the fundamental process that they were going to teach and that the fundamentals were the "secret!" One of the fundamentals is working on your mindset and personal beliefs which we know is important but so cool to hear from those that have already shown success and now teaching in the OFA Challenge!
First video was a little long but I get it and understand the length was needed for all the mental "garbage" we all have to dig through.
Creating my "perfect salesperson" lol. I laugh but really that was a mindset shift for me that I'm building an "employee" to go to work for me and not just a "widget" that does something.
As a newbie to Click Funnels, I was a little uncertain. However, I am amazed at how easy everything is to understand. I also get so much help and support on tap with the 'Chat' functionality (and yes, they do respond immediately), I also get my hands on continuous guides, videos and tutorials.
At this point I'm hard pressed to find anything wrong with Click Funnels.
My business is a UK based business which provides digital bespoke training services to corporate clients. With the current climate the way it is, attracting businesses to my services was increasingly harder to do. Click Funnels has certainly allowed me to turn a corner in my business world.
I like the fact I can automate process through Click Funnel where my business stays top of mind with out me having to do something. Click funnels allows me to make money literally while I sleep. I have it integrated with slack so when there is a purchase I get a message to know something was purchased through click funnel. I also like how customizable the offer/ landing pages are. As well as the ability to add bonus offers on top of the main offer. Like if I have on main offer, I can add a secondary offer by customer just checking a box.
The amount of time and knowledge it take to set up a click funnel. Like most of my reviews on softwares, I wish there was a forum you fill out that give you the basics set up and they you can go back and make it customized. Click funnels could you some easy in platform tutorial that are 30-45 seconds each.
I have many digital products and Click funnels captures customers I get from youtube videos and other platforms I am gain leads from. Between Click funnels and my CRM (hubspot) it automatically send emails to these prospects. I saw the other day, a click funnel purchase of someone who bought a product after 16 different emails where sent to them over a 1 month period of time. The money is in the follow up!
The One Funnel Away (OFA) event is the best way to get started. There is so much to learn, and Clickfunnels will help you get started with the very affordable OFA challenge.
While trying to learn so many things so quickly, the chat support from Clickfunnels can struggle to keep up.
I am trying to learn to sell products online. I've had a website for a year or two with very little sales. Hopefully with a funnel I will do much better than my website.
I love the little tidbits I get watching each lesson. I'll open my laptop each day and begin my videos and tasks to accomplish each day. Sitting at my kitchen table as the pots bubble with my Cinco de Mayo dinner going nuts with #ChefStatus cookery I'm having these lessons impressed upon me and without fail; by the end of each lesson and an hour of two of work per video I come out with a piece of product I know is going to do wonders for my life.
Each day raises its own challenges. Who do I have meetings with on any given day, how many meetings will I have, when are they, what are my tasks for the day & how long will each task take. The last thing I often find myself needing is an added layer of uncertainty in the form of "How long will my OFA videos be today & how long will it take me to implement it. To vary my 2-5 minutes, that's negligible. To vary by 20-50 minutes, that's unpredictable.
My Clickfunnels account is being utilized in order to generate near-immediate revenue, solve my onboarding issues and build my list.
I love the programe because every step it is well explained
One of the speaker, Steve can be more gentle maybe? haha
I am facing my fear of starting my own business. Fear of failure and lose my current career. I realise I am not alone in this. CF has show me the path and direction how to get out of my current situation
It's very easy to setup a site without much knowledge on any coding. Interface is user-friendly. Training: Great clickfunnels community. Support from others are excellent. We love the one clickfunnels away campaign. Lots of training material are available. Great support service: they are prompt and very helpful. Affiliation program is always welcomed.
Integration with PayPal is quite complicated. Integration with other applications is quite buggy, but support helped us to troubleshoot and resolve those issues. Loading time of the backend and the web-sites are extremely slow. Website can't be crawl by Google. SEO evaluation is low. Can't purchase multiple items in the shopping cart at one time. Only one item is allowed. Followup funnels is not as useful as ActiveCampaign. Pricing is quite expensive. Email domain is quite little. Only one user account type is available. This is quite limited and inconvenient.
Clickfunnel helped us to build sales funnel and product-focused site efficiently. If you want something fast and easy, this is a good alternative other than other off-the-shelves online shop platforms. This is much more powerful to drive your sales with a very focused website.
I like how easy the set up is and how easy it is to manage your click funnels page. Yeah reality behind it makes it very easy to follow and clients through streamline of a events to the sale.
There’s not much you dislike about click funnels except for the minimal design.
Found it extremely easy to follow and clients through a series of stages that allow us to classify at what stage the clients are of buying. With this information were able to Classify a lead based on what stage they clicked in.
I like how the simple landing pages Click Funnels creates converts great leads for your business! With it's tools it creates great cycles to slowly funnel in clients into your sales pitch without them realizing they're being sold.
The only thing I don't like is the minimalist design for the landing pages!!
With Click Funnels we have found an 8% lead generation on non-bouncing visitors to our website!
ClickFunnels is our favorite platfrom for automating our Sales Funnel. Their extensive list of landing page templates is helpful, and their
The customer support for Click Funnels could be more helpful. It's hard to get someone on the phone since they don't have a call in number.
We've been able to build great looking landing pages/sales funnels through clickfunnels.
CF is super easy to use - it's very intuitive
Some more advanced features are still a little tough to figure out
I have no idea how to make good looking websites to drive paid traffic to, but with CF I don't need to
Super easy to design and build pages, even by a non-tech or non-design user. Hands down the best landing page builder I have used. Also the best when it comes to designing the actual lead flow, aka - funnel.
Like any SAAS product, it has a few quirks, but honestly nothing I would put into the "dislike" category.
Lead generation and lead gathering. We use Clickfunnels as the entry for all our new leads.
The landing page builder is one of the most flexible and easy to customize on the market. It's much more robust than Leadpages, easier to lay out than Wordpress templates, and is nearly as comprehensive as Unbounce, but with many more tools to add to the mix.
The evergreen webinar funnel is a little limited in functionality and calendar integration. The membership functionality is definitely simplistic and not nearly as robust as solutions like Kajabi or Memberium.
We used it for simple lead gen and also to split test different landing page options before rolling them out as fixed pages inside Wordpress.
So easy to use, no need to know how to code, easy instructions, and affiliate commission.
The monthly price is a little high for beginners but not bad after affiliate commissions.
Saving time in coding (websites, landing pages, etc.). Making money by selling landing pages to clients.
- Clickfunnels is built for people without necessarily a technical background. - Incredible documentation - maybe the best of any platform I've ever used. - Good "out of the box" templates and options. - Can create a full funnel in just a matter of hours - all within the one ecosystem
- UX takes a bit of getting used to. - Limited layout options - Clickfunnels has a certain aesthetic that works quite well for many products/services and clients, but it is hardly on the cutting edge when it comes to creating beautiful web experiences. - The ability to create a separate mobile and desktop experience is both good and bad - good in that you can customize it, bad in that it really does remove any sense of a cohesive user experience.
Clickfunnels has helped me establish a solid baseline funnel experience for different products and clients. Instead of having to hard-code a funnel to prove concept, Clickfunnels allows me to quickly create a webpage or full funnel that's good enough to receive traffic and prove concept.
The ease and simplicity of the software. No HTML/CSS needed -- you just drag and drop.
It's a new software so they're some bugs and glitches that need to be ironed out.
Conversion rates are better. Turning window shoppers into buyers.
Versatility, ease of use, multiple applications.
I use multiple subscription prices, such as intro, ongoing, upgrades and the like. No real functionality for this option, like LeadPages.
Sales and marketing traffic needs are #2, conversion is #1-
Solid platform can setup several funnels
The setup is complicated and I need to hire assistance
It helps direct buyers to my product in one prgram
The thing I like best about this software is that I can create multiple funnels for different needs. This means that no matter the source that I'm trying to target in my campaigns I can always create a new funnel that will fill that need.
What I dislike about the software is that at times it can be very overwhelming and as a new user can sometimes be too confusing to figure out where different funnels that I need to create are.
The problems that I'm solving with the software our marketing and campaign needs the benefits that I realized are mostly along the lines of different campaign set up for altering audiences.
I like the interface of drag and drop to do websites and sales funnels. That is great and easy to use!
I upgraded to PRO, and the email campaign was not robust. I needed a lot more information on the different paths of how to reach my customers and see at the individual level who opened what emails. I eventually switched out the Email Campaign part. For the amount you pay to go PRO I would have liked to see that part of the product robust. They are working on it, but I can't wait for them to do all that.
I found it easy to do the website and funnels. They have great stats for the funnels piece which is their forte. If you are a product business even better. I would like to see more for those of us with courses.
easy to build a page and quickly see how it renders on desktop or mobile.
Payment forms are harder to set up than in alternatives.
Quick leadgen and thank you pages.
Easy to design pages, and very easy to integrate with WordPress.
I HATE how they sell products with Stripe, and using them to manage members and sell recurring membership stuff is awful. Everyone I've helped as a consultant that uses this, we end up using other payment options to actually sell services, ClickFunnels ends up just being the landing pages.
Easy to make landing pages and thank-you pages for whatever you need
I like that ClickFunnels has allowed us to create campaigns where we are able to directly guide our Ad Campaign clicks to. From there, we can convert them over from a visitor to a sale. Click Funnels is very easy to set up, and the pages look very modern without giving off they're in our sales funnel.
I dislike that ClickFunnels still shows their own logo at the bottom left hand side of the screen. I would love to have that removed.
With ClickFunnels, we're able to easily create landing pages for our advertising campaigns. ClickFunnels has it down to a science to get the user to sign up for a product or atleast give us their contact email. Compared to manually building out landing pages, Click Funnels has made it very easy to quickly generate landing pages for our campaigns.
There is undoubtedly a huge amount of funnels available to edit and make your own.
Support is only ok. This seems to have gotten better over the past 12-18months however my experience has been very disappointing on the whole. You need to buy a domain through them or it is difficult. The product for everything is expensive and not flexible if you drop down.
These are real sales funnels as opposed to just landing pages but it depends what your sales funnel is. If you sell real products or gym memberships then you might need to see the person and in this case you need to capture a lead more than sell online.
ClickFunnels is such a streamlined, user friendly for people who don't even know web design. I really appreciate how easy it is to place tracking pixels in the funnels, and the data analysis is really easy to access and read.
Some of its design features are limited, and I know it isn't very cheap. Sometimes it's hard to export email addresses.
It helps with the entire lead generation process, and makes it accessible to everyone on the team.
