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Cognism
4.6
(576)
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Cognism Reviews & Product Details

Cognism Overview
What is Cognism?

Cognism is a premium B2B sales intelligence platform for global contact data and compliance management. Gain mobile no's and intent data. Save 50% of prospecting time and create more sales pipeline.

Cognism Categories on Findstack
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Cognism Product Details
Segment
Mid Market
Enterprise
Ease of use
Beginner
Intermediate
Deployment Cloud / SaaS / Web-Based
Support Chat, Email/Help Desk, Knowledge Base
Training Documentation
Languages English
Cognism Features
API Access
Account Management
Activity Dashboard
CRM Integration
Competitive Analysis
Contact Management
Cross-Selling Opportunities
Customer Data Platform
Customer Segmentation
Customizable Reports
Data Enrichment
Data Import/Export
Email Tracking
Lead Nurturing
Lead Scoring
Market Intelligence
Mobile Access
Opportunity Management
Pipeline Management
Predictive Analytics
Quote Management
Real-Time Analytics
Sales Alerts
Sales Coaching
Sales Forecasting
Sales Performance Metrics
Social Media Integration
Territory Management
Third-party Integrations
Workflow Automation
Cognism Media
Cognism video thumbnail
Cognism - Cognism Homepage
Cognism Screenshots
Cognism Homepage
Cognism Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 22, 2025
Cognism Logo
576 Cognism Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Oct 19, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Once I unlocked DNC numbers, Cognism became the best."
What do you like best about Cognism?

While DNC numbers were blocked, I didn't like it. But once I unlocked them, Cognism has everything I need and is 97% accurate. World-class.

What do you dislike about Cognism?

Occaisional wrong person with the same exact name.

What problems is Cognism solving and how is that benefiting you?

I need to get people on the phone, especially in WFH enviornment people aren't in the office.

Mid Market (51-1000 emp.)
Oct 19, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use enrichment tool"
What do you like best about Cognism?

Filtering events in a business to track growth, the import and adds ons are also really good to use

What do you dislike about Cognism?

Company headcount is not always accuarate

What problems is Cognism solving and how is that benefiting you?

Cracking down best data available

Mid Market (51-1000 emp.)
Oct 18, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great tool"
What do you like best about Cognism?

Diamond verify is really useful and I also like the intent feature

What do you dislike about Cognism?

Sometimes the email addresses and phone numbers are for previous companies

What problems is Cognism solving and how is that benefiting you?

It is helping me with prospecting and contacting accounts (work in sales)

Mid Market (51-1000 emp.)
Oct 17, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use tool"
What do you like best about Cognism?

The user interface and the sales navigator extension are clear and easy to navigate.

What do you dislike about Cognism?

The integration between our CRM and Sales Navigator has a tendency to break, but the help and support centre have always been brilliant

What problems is Cognism solving and how is that benefiting you?

Cognism enabled us obtain reliable data, i.e. mobile numbers, email addresses and HQ information.

Mid Market (51-1000 emp.)
Oct 11, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"prospecting made easy"
What do you like best about Cognism?

Cognism has been helpful in making the exporting of leads into the CRM much easier. Which helps a lot in meeting targets. Competitors probably wouldn't be able to do it as well.

What do you dislike about Cognism?

No dislikes of cognism, everything works well,support is good. But sometimes the exporting doesn't work entirely as expected.

What problems is Cognism solving and how is that benefiting you?

Easy exporting of Linkedin leads into CRM, also finding new business leads. This benefits me and the company by increasing the frequency of conversations with customers each day.

Mid Market (51-1000 emp.)
Sep 19, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Best tool in this space for RoW"
What do you like best about Cognism?

The best tool I've used in this space for sales teams prospecting + looking for contact information for decision makers outside of the US and Canada, information is accurate most of the time

What do you dislike about Cognism?

The UX feels a bit legacy and could do with being updated. It's too bad, and it all works fine; just something that comes to mind when I'm on the dashboard

What problems is Cognism solving and how is that benefiting you?

I've found many of these tools focus pretty heavily on the US market and larger companies. Cognism is great for reps in the SMB segment prospecting smaller accounts

Mid Market (51-1000 emp.)
Sep 12, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"First impressions very positive"
What do you like best about Cognism?

Cognism gives fast, easy to use access to the sorts of decision makers we need to target. Building lists is super easy and the accuracy of the data looks strong so far.

What do you dislike about Cognism?

The out of the box functionality does not allow us to port data into our locally hosted instance of MS Dynamics as it only supports the hosted 365 instances. That said, we are able to export as CSV and upload that way.

What problems is Cognism solving and how is that benefiting you?

We are looking to book more qualified meetings with organisations that can consume our services. Our sales team needs quality data in order to do this and Cognism so far seems to be fitting the brief.

Mid Market (51-1000 emp.)
Jun 09, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Received the white glove treatment. Implementation and support has been very strong in 1st month"
What do you like best about Cognism?

Simple platform, straight forward and the team is very responsive.

What do you dislike about Cognism?

want more coaching on how to leverage the tool.

What problems is Cognism solving and how is that benefiting you?

Building our prospects' data.

Mid Market (51-1000 emp.)
Dec 06, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Cognism is a great tool to use to get data."
What do you like best about Cognism?

I like the fact that cognism is just a click of a button and doesnt confuse anything,

What do you dislike about Cognism?

The thing I dislike is that sometimes you press redeem to get the data but there is nothing there.

What problems is Cognism solving and how is that benefiting you?

Using cognism has helped with more connections to prospects.

Mid Market (51-1000 emp.)
Oct 26, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great tool for quicker researching and prospecting clients"
What do you like best about Cognism?

I like the chrome extension to quickly add the person to my Salesforce account.

What do you dislike about Cognism?

There was sometimes a bug when using it but with good connection it has been solved quickly.

What problems is Cognism solving and how is that benefiting you?

I can prospect quicker without searching for hours through the internet to find the right contact number and email address for the person I want to talk to

Small Business (50 or fewer emp.)
Oct 15, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Green Street Cognism Review"
What do you like best about Cognism?

Large amounts of data, easily accessible

What do you dislike about Cognism?

Job roles are not always as stated on contacts LinkedIn

What problems is Cognism solving and how is that benefiting you?

Obtaining phones/email otherwise not accessible to a sales team

Small Business (50 or fewer emp.)
Oct 14, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"A very helpful service!"
What do you like best about Cognism?

Cognism has been extremely helpful in assisting with our prospecting needs, aligning with our CRM and most importantly being incredibly user-friendly, making it a simple onboarding process with the dedicated help of Bansi Kakad and Ivana Ilkovska.

What do you dislike about Cognism?

Often there are direct phone numbers or mobiles lacking, especially within Europe.

What problems is Cognism solving and how is that benefiting you?

LinkedIn plugin/cognism extension and the webapp are now mapped to Salesforce which is massively helpful with streamlining commercial team processes.

Small Business (50 or fewer emp.)
May 13, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use platform"
What do you like best about Cognism?

Easy to use platform that allows me to create sales and marketing lead gen campaigns, targeting key audiences using this smart tech solution. Great online support and account management.

What do you dislike about Cognism?

Salesforce and Cognism API - not so simple to sync to my Salesforce right now!!

What problems is Cognism solving and how is that benefiting you?

Building our database of target contacts.

Mid Market (51-1000 emp.)
Apr 30, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great tool with a lot of useful functionalities for Marketing and Sales"
What do you like best about Cognism?

It's easy to use, you are able to find relevant data and details. Best support we can get is from our Customer Success Manager Bansi Kakad.

What do you dislike about Cognism?

due to the multi functionalities it's sometimes hard to find the right way through

What problems is Cognism solving and how is that benefiting you?

Data enrichment

Small Business (50 or fewer emp.)
Apr 27, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"CCO"
What do you like best about Cognism?

Apart from the software product, the customer success support team were great, special mention to Bansi Kakad for all her help and support. She was amazing.

What do you dislike about Cognism?

We have a niche business and finding potential clients can be difficult using the software. I would say that the Cognism team did use the expert skills to help get us a target list that matched our profile. Thank you.

What problems is Cognism solving and how is that benefiting you?

New client outreach. Somewhat, our business was targeting a specific group of client companies that any outreach software might find hard to source. Also the fact that were are in the COVID pandemic where many businesses were preoccupied with keeping going and managing cashflow could account for the slow response.

Small Business (50 or fewer emp.)
Dec 02, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Cognism Review"
What do you like best about Cognism?

Prior to using Cognism, it was a very manual process for us in the business development department when doing our lead generation. Sometimes the data we found wasn't the best and it took up so much of our time which was probably the best thing Cognism solved for us. I like how there are many filters and we can search for our targeted personas and the data is normally great.

What do you dislike about Cognism?

There used to be very little mobile numbers and direct dials in Cognism but they have worked towards changing this and recently I have been impressed with this. We have had some bounces on emails also recently but this could be attributed to the worldwide pandemic and things constantly changing. Another thing to note is that sometimes the filters can pull data from other industries. Luckily we have a great CSM who we can approach with this and he can add credits back on if we provide evidence of these leads.

What problems is Cognism solving and how is that benefiting you?

We are saving a lot of time and getting better quality data and leads in a very easy way.

Mid Market (51-1000 emp.)
Oct 25, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Quick, Easy, and Effective Lead Generation"
What do you like best about Cognism?

The ability to generate large number of vertical specific leads quickly and easily. Exporting these leads to CRM with no hiccups. Support team was also excellent.

What do you dislike about Cognism?

Sometimes the email addresses or phone numbers of generated leads were incorrect, however this is to be expected with large scale lead gen.

What problems is Cognism solving and how is that benefiting you?

Producing large numbers of leads for effective targeting within specific vertical markets.

Small Business (50 or fewer emp.)
Jul 16, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Overall a great experience"
What do you like best about Cognism?

Easy user interfaces and very simple to understand/work. Also, appreciate having someone to contact with issues etc.

What do you dislike about Cognism?

The data isn't always accurate or up to date.

What problems is Cognism solving and how is that benefiting you?

Sourcing useful data

Small Business (50 or fewer emp.)
Oct 05, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great account sourcing tool"
What do you like best about Cognism?

Chrome extension is incredibly easy to use, rare for it not to provide some form of contact detail.

What do you dislike about Cognism?

Fantastic for US contacts however, not as strong in DACH. Limited intent data.

What problems is Cognism solving and how is that benefiting you?

Providing lead information, for prospective accounts.

Mid Market (51-1000 emp.)
Jul 31, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good all-rounder"
What do you like best about Cognism?

It tends to find numbers which are GDPR friendly, like offices and business phones. By comparison, a number of its competitors do not which can lead to obvious problems.

What do you dislike about Cognism?

I sometimes find that cognism does not provide a lot of phone numbers, even though the ones it does provide are of good quality. This can sometimes lead to me using competitor platforms to subsidise.

What problems is Cognism solving and how is that benefiting you?

Sometimes it can be difficult to work out the correct channels to contact people through which I feel cognism handles well. It is usually able to provide at least a correct email address.

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