Cognism Reviews & Product Details

Being able to connect into hubspot & LinkedIn and simply exporting contacts directly in is a life saver Also being able to see if an account exists within Hubspot without the need to aimlessly scroll through is also a great feature

Minor additions to UI & maybe it not logging me out but very minor things :)

Finding the right contacts and expediting the prospecting journey is key for time saving

Imperative for my day to day activities, lots of functionality within the cadeance feature to customise to your specific flow.

Contact information can be incorrect, especially numbers

Targeting correct ICP & personalsing cold outreach

I´ve mostly been using Cognism in connection with LinkedIn Sales Nav and it makes prospecting accounts with the correct stakeholders a breeze, not the first international software i´ve used for this purpose but the only one that has acceptable levels of correct contact information in my country.

Nothing i dislike directly, the prospecting ICP accounts part could be a tad bit better but i understand that its key feature is prospecting correct stakeholders and not accounts but it would still be a appreciated feature.

Key problem Cognism is solving is getting correct contact details to the right stakeholders, in effect it means i can spend more time calling the right people instead of using time calling switchboards to get said information.

Cognism allows me to find and export contacts to my CRM all in one. It refines this manual pain staking task to a few simple clicks, allowing bulk export in an instant. Contact information has been consistantly reliable especially through their diamond verified contact numbers and email addresses. Their integration with Linkedin allows for easy exportation of contacts from this database also.

Contact numbers have on occasion been incorrect.

Creating contact profiles in hubspot

It comes with complex filter options and allowing detailed targeting and outreach in compliance with GDPR. Aditionally helpful Chrome-Plugin and account management supporting the onboarding and during the customer journey.

Enhanced filtering options e.g. founding rounds btw. 12-24 months and additional languages like Spanish and German would be great.

Preparing targeted outreach campaigns.

It's usability and getting data for the Nordics region

Time-consuming in terms of saving 25 leads only at a time.

It is giving more contact numbers to coordinate with the customers

The filters and the way we can export it on HubSpot or in an Excel sheet

Sometimes the Chrome extension does not work. Need more functionalities there.

Cognism allows us to connect with the contact details of the key decision-makers which is very helpful in generating leads for our business. Also, the email IDs are quiet accurate.

Very easy to use software which can ensure you can dive in and use the tool from day 1. Implementation and integration was a simple as plug in and play with HubSpot and gave our team full control over the software as opposed to relying on IT. The account management team and customer support are always on hand to help us get the most out of the tool and ensuring we are fully adopting every feature

Some features are lacking in comparison to competitors but Cognism are completely upfront about this and what they are working on. This openess and transparency instilled trust in that

Really good data coverage for Europe and helping our team thread stakeholders for our accounts. The account management team are eager to help us identify our TAM/SOM/SAM figures and ensure our sales teams are getting the most out of the platform

Having implemented Cognism into a handful of different businesses, and therefore having experience of utilising the data in multiple industries, selling to a range of buyers, I can honestly say it's unrivalled for both ease-of-use and data quality. I've explored alternatives time and again because Cognism certainly isn't the cheapest on the market, but also because due dil, and time and again it proves to be the only enerprise data platform worth its salt, particularly for the UK and EMEA. It's a tool I use on a daily basis and wouldn't be without. I'll always come back to Cognism for: 1. Ease of setup and onboarding 2. Intuitive, easy to use for all users 3. Simple and robust integration with Salesforce

My score would be a 10 but for customer success. My most recent experience has been very hands-off (we literally haven't heard from them since the first week of onboarding). Saying that I don't really know what I'd need them for since it's such an easy to use tool, but it would be nice to hear from them once in a while.

We sell to a huge range of industries and need comprehensive contact data that complies with data privacy regulations

Lead generation, data cleaning, and sales intelligence may assist businesses in identifying and reaching out to new clients.

accuracy of data may not be 100%, which can affect the quality of leads generated.

Cognism helps in Lead generation for our business and funnel which Cognism provides gives valuable insights and data about leads and prospects which helps the business in going the right path

Easy to navigate, easy to access, very user friendly

Sometimes crashes when being compatible with other apps.

Contact Details - emails and phone numbers!

It is very simple to use and you can get very detailed when you start to search deeper in the industries, positions, etc. It's integratable with LinkedIn and the company websites also which is good, and we frequently use this when it comes to prospecting.

Maybe just working on those numbers that are reported wrong, the process to delete those could improve but overall it's good!

Cognism solves the problem of finding prospects' contact information and company details to expand our intelligence and an easier process to understand who it is we're speaking with

I can trust that the emails I'm sending will be delivered and I have a higher chance of connecting with prospects on the phone.

The data for their US numbers isn't very good.

It's providing me with verified email addresses that have a 92% deliverability rate, which means, I can have a cleaner domain health and my emails have a higher chance of getting delivered to prospects.

Cognism is fast and intutive. It is meant to boost your outreach campaign and to get detailed contact's informations. I use it once or twice a week to build up scouting campaign for my lead generation and networking. What i like is that it is a live database of contacts that is often updated and it's linked to our CRM so that i don't lose time creating new contacts and reports. I use it as an add-on on linkedin. i don't use much the platform.

Some of the contacts have outdated informations. It could be useful to have the company's e-mail format so that in case you don't have the e-mail or the number you can build your own outreach list.

it makes my outreach faster and more effective. i directly contact people instead of passing trhough the reception. I never needed to ask for support because the tool works fine.

The ease-of-use of the platform is definitely a huge plus - searching, filtering and refining to give us quality data is fantastic and saving us a lot of time and effort. We're also finding unexpected uses away from the obvious list creation and industry specific contact data, in that we're able to identify new details in businesses where our only previous contacts have moved on. It's saved us a huge amount of back and forth and wasted conversations. The Salesforce integration is also good, but we're only just getting started with that.

Nothing really, it's been excellent so I'm only filling this up to enable me to submit this review!

Giving us quality contact lists for all aspects of our marketing efforts - existing sectors we already have success in plus new and untapped areas we know our product will provide multiple benefits to. Discovering new contacts within existing customers is incredibly helpful.

The easy to use dashboard Quality of contact information The filters are very good and align with the types of personas I am targeting Contacts integrate with our Salesforce CRM Good help function via the live chat

Nothing comes to mind currently - ticks all my boxes.

Helping me profile target accounts more accurately and efficiently.

Best tool, it is reliable.. customer support team is friendly and supportive, recommendable, has usefu features

The tool is not very user friendly, zoominfo is better

Vast features

I really love the Chrome plugin (what I use mostly) in combination with LinkedIn Salesnavigator. The integration with Hubspot CRM is seamless, as it'll be able to import contacts in just a few seconds. The accuracy of the data is also a lot better than other tools I'v used in the past. Rarely get email bounces. Cognism was also the only tool that passed our Legal teams' purchasing evaluation.

On some occasions, phone numbers will be out of date but that's just inevitable in my opinion.

Getting accurate email addresses and phone numbers of leads and prospects.

The nice user interface is extremely user-friendly and a great combination of features with boolean operators. Another great feature is the web browser extension Cognism has, which works great with the Pipedrive integration. When needed, their customer support replies very fast with valuable info.

The only thing I dislike is the duplicates.

It solved the lead generation part of the sales process, lowering the time necessary to find leads' contact data from a day to minutes.

I Love how the tool can capture customer Intent and Helps retenstion of the customer by focused Marketing & Sale campaigns. It plugs in directly to our CRM and the integration was so soomth & Flawless. The data quality is too good and it reduces a lot of manual efforts like dowloading the data from CRM. The contacts that the Cognism has is trust worthy and we are able to flawlessly navigate on day to day basis.

The Intent data can be can be much more accurate and there are few minor issues on the email campaigns. Other than that this is the best tool available in the market.

It solves the major problem of looking for contact in all the places and does it in one place. This saves a lot of time and manual efforts from our end.