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Contentful
4.3

( 295 )

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Contentful Reviews & Product Details

Contentful Overview
What is Contentful?

Contentful unifies content via a central hub and helps structure it for use across various digital channels. It also easily integrates with numerous other tools through open APIs. Contentful lets users bring their content anywhere using our APIs, and completely tailor their content structure while using your preferred programming languages and frameworks.

Company Contentful GmbH
Year founded 2013
Company size 201-500 employees
Headquarters Berlin, Germany
Social Media
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What Contentful is best for?
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Contentful Product Details
Capabilities
API
CLI
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Contentful Features
A/B Testing
API Access
Analytics and Reporting
Asset Management
Backup and Restore
Collaboration Tools
Content Editor
Content Scheduling
Content Staging
Content Taxonomy
Customizable Templates
Drag and Drop Interface
E-Commerce Integration
Form Builder
Media Library
Mobile Preview
Multi-Channel Publishing
Multilingual Support
Personalization
Responsive Design
Role-Based Access Control
SEO Management
Search Functionality
Social Media Integration
Template Management
Third-party Integrations
User Permissions
Version Control
WYSIWYG Editor
Workflow Management
Contentful Media
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Contentful Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 19, 2026
Contentful CMS Tools logo
295 Contentful Reviews
4.3 out of 5
Mid Market (51-1000 emp.)
Apr 26, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Reliable CMS for online shop"
What do you like best about Contentful?

- Contentful can act as source of truth for contents for whole online shop - There is Locale support which allows having content in multiple languages - Third party apps are easy to install in contentful - Its very easy to create content models that suits the needs from the Contentful Web UI - Unpublished contents can be accessed using the preview api - Content models changes can be experimented in different environments

What do you dislike about Contentful?

- It's a bit tricky to get an overview of the content tree - There is no grouping for Content models. If the usecase requires certain type of content models to fall under a group, grouping needs to be hacked using naming conventions that would mimic grouping - Experimental features sometime go thorugh breaking pages which would make upgrades tricky. One of the example is Compose. There were some content model changes for page and page settings which made upgrade to next version a bit tricky

What problems is Contentful solving and how is that benefiting you?

Contentful serves as a source of truth for all contents of a web application. We have integrated our Translations Management System (TMS) to Contentful. This allows us to dynamically trigger an translations in TMS when new contents are added to Contentful and eventually export the translated content to Contentful. Once all the content is place we preview the content using preview API, and once happy with the preview we publish the content to make available in the main website.

Enterprise (> 1000 emp.)
Apr 04, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Contentful CMS: A Powerful, Extensible Solution with a Steep Learning Curve"
What do you like best about Contentful?

Flexibility and extensibility: Contentful's App Framework allows for seamless creativity. Scalability: With a robust infrastructure, Contentful can handle large amounts of data and high levels of traffic, making it suitable for businesses of all sizes. Versioning and localization: Contentful offers robust content versioning and localization features, making it easy to manage content in multiple languages and revert to previous versions when needed. Content modeling: Contentful allows users to create custom content models and define relationships between different content types, making it suitable for complex data structures.

What do you dislike about Contentful?

Steep learning curve: Contentful's data modeling approach and the use of the GraphQL API can be challenging for teams without prior experience in these areas. This can lead to a slower adoption rate and potentially longer project timelines. Complexity errors in GraphQL API: When having deeply nested data, you will definitely get that 11000 GraphQL complexity error. We had to spend a lot of time working around that error. When it comes to GraphQL, you are on your own. Pricing: For smaller teams or organizations with limited budgets, Contentful's pricing model may be a barrier to adoption.

What problems is Contentful solving and how is that benefiting you?

Contentful is designed to address various challenges faced by organizations in managing and delivering digital content across multiple platforms. We had a slow performance since understanding that new mindset is challenging.

Enterprise (> 1000 emp.)
Apr 03, 2023
 Source
Overall Rating:
4.0
TI
Tiffany I.
Founder
Share
"A modern CMS, full of potential"
What do you like best about Contentful?

Coming from an older stagnant CMS, Contenful is a modern headless CMS that's easy to use. In the few short months that I've been using it, I've already seen more improvements and new features added behind the scenes than our past CMS provided in a MAJOR update.

What do you dislike about Contentful?

I have run into issues with updating content, leaving it as a draft and not publishing, "session bugs" as one dev described it. Though I feel confident that this and other problems won't be very long-lived as I've seen issues fixed since I began using Contentful

What problems is Contentful solving and how is that benefiting you?

We needed a modern, adaptive headless CMS that was easy enough for anyone to contribute to. The ease of use has allowed stakeholders to contribute without concern over system breakage.

Enterprise (> 1000 emp.)
Mar 30, 2023
 Source
Overall Rating:
4.0
Melissa R. avatar
Melissa R.
Senior Technical Product Manager. Customer Data
Share
"Great headless, API-led CMS"
What do you like best about Contentful?

The level of flexibility regarding what is possible within Contentful via APIs and the supporting documentation, the ease of making and pushing content changes for both the global and regional business teams, Strong architectural support during the onboarding process

What do you dislike about Contentful?

There need to be more templates available that teams can take advantage of since it is such a different approach for many people who are used to legacy CMS' systems. The process to push content changes to a staging environment first to test and then out to production could be more seamless.

What problems is Contentful solving and how is that benefiting you?

Pushing content to our headless react application which lives both on our website globally as well as in our in-store retail application to help customers pick the right product for themselves. The benefit is the speed in which updates can be made and the flexibility of how each regional business team can make updates per region.

Mid Market (51-1000 emp.)
Mar 30, 2023
 Source
Overall Rating:
4.0
XQ
Ximena Q.
Founder
Share
"I consider it very organized and intuitive."
What do you like best about Contentful?

It is effortless to understand how it works; it is pretty helpful that you can filter the multiple functions and parts of the website, so you can easily find the components and modify them.

What do you dislike about Contentful?

In my personal experience, one of the things that I dislike is that if you don't have the newest version, there are many things that you can't do. Another thing is that when you upload an image, it can lose its quality.

What problems is Contentful solving and how is that benefiting you?

In my personal opinion, one of the things that it solves for the company I work for is that whenever we have to update a promotion or present a temporary benefit for our clients, and we eventually have to go back to our traditional advertising, we have a record of the versions that mention the time it was last updated and we can quickly go back to it.

Small Business (50 or fewer emp.)
Mar 30, 2023
 Source
Overall Rating:
4.0
Art B. avatar
Art B.
Conversion Rata Optimisation Manager
Share
"forget the hassle with managing content!"
What do you like best about Contentful?

I love how easy is to change the content using contentful. If you know how to use lego bricks, you will be able to build content!

What do you dislike about Contentful?

its not contenful fault at all, but the page sometimes is cached, and i struggle a few times with making changes as i couldn't see them live on site.

What problems is Contentful solving and how is that benefiting you?

if you like me: no html, no css, no dev skills and you never knew what is <div> or <span>, then you will love the way how contentfull works.

Small Business (50 or fewer emp.)
Jan 31, 2023
 Source
Overall Rating:
4.0
KA
Kristina A.
Ecom Specialist
Share
"Great way to experience headless"
What do you like best about Contentful?

Drag and drop modules and integration with different apps

What do you dislike about Contentful?

Can be hard to customize widgets without help from developers, scheduling options

What problems is Contentful solving and how is that benefiting you?

Helping build pages faster for a website and gives options for mobile and desktop

Small Business (50 or fewer emp.)
Dec 31, 2022
 Source
Overall Rating:
4.0
Ashish M. avatar
Ashish M.
Senior Software Engineer
Share
"Best CMS for Content As A Service Implementation"
What do you like best about Contentful?

As I have worked on other CMS systems such as Wordpress and AEM, I like contentful for its easy-to-use interface. As it follows the content model approach, you can create your own data structure and then use it without any restrictions on Data Set. Content Editing and retrieving the authored content is straightforward. Pricing is justifiable with respect to the features it offers.

What do you dislike about Contentful?

Sometimes it has a learning curve for people migrating from traditional CMS. You might need to use the different screens to author the content and preview it. Page linking is not possible, you might need to build custom data set.

What problems is Contentful solving and how is that benefiting you?

We are using it to author content for our website, we do have a plan to use the exact data for our Android App which is in the pipeline. It has helped us to organize our data and secure it.

Mid Market (51-1000 emp.)
Dec 13, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great CMS if you have a dedicated implementation team to support Content Creation"
What do you like best about Contentful?

Flexibility coming from components structure.

What do you dislike about Contentful?

Too much dependencies from Product Team/Dev team.

What problems is Contentful solving and how is that benefiting you?

Components helps out to create new pages reusing already existing structures, without asking Dev team to create every team a. new dedicated template.

Mid Market (51-1000 emp.)
Nov 17, 2022
 Source
Overall Rating:
4.0
Rabia C. avatar
Rabia C.
Digital Production Manager
Share
"Simple and easy to use CMS"
What do you like best about Contentful?

Contentful is super easy to navigate and manage structurally. The blogs and developer docs are so easy to follow and use for build. The account management and support teams are so helpful in figuring out the issues and helping resolve them quickly and efficiently.

What do you dislike about Contentful?

The search functionality within COntentful can use some attention and care. It's too broad when it comes to search and, at times makes it difficult to find stuff with exact words.

What problems is Contentful solving and how is that benefiting you?

Contentful is mainly helping us deliver reusable and scalable components, making it less developer dependent and increasing the speed to market for any business outcome.