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Contentful
4.3

( 295 )

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Contentful Reviews & Product Details

Contentful Overview
What is Contentful?

Contentful unifies content via a central hub and helps structure it for use across various digital channels. It also easily integrates with numerous other tools through open APIs. Contentful lets users bring their content anywhere using our APIs, and completely tailor their content structure while using your preferred programming languages and frameworks.

Company Contentful GmbH
Year founded 2013
Company size 201-500 employees
Headquarters Berlin, Germany
Social Media
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Contentful Product Details
Capabilities
API
CLI
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Contentful Features
A/B Testing
API Access
Analytics and Reporting
Asset Management
Backup and Restore
Collaboration Tools
Content Editor
Content Scheduling
Content Staging
Content Taxonomy
Customizable Templates
Drag and Drop Interface
E-Commerce Integration
Form Builder
Media Library
Mobile Preview
Multi-Channel Publishing
Multilingual Support
Personalization
Responsive Design
Role-Based Access Control
SEO Management
Search Functionality
Social Media Integration
Template Management
Third-party Integrations
User Permissions
Version Control
WYSIWYG Editor
Workflow Management
Contentful Media
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Contentful Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 09, 2026
Contentful Logo
295 Contentful Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Jul 13, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great platform"
What do you like best about Contentful?

One of the key features of contentful is the flexibility to create and combine content through its template. What is make it really powerful is the graphQL API

What do you dislike about Contentful?

With so many nested template is hard to preview for non technical person the final content, which sometimes require double effort

What problems is Contentful solving and how is that benefiting you?

Dinamic content on any website, as well as, complex configuration settings

Mid Market (51-1000 emp.)
Jan 18, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Flexible, feature-rich development tool"
What do you like best about Contentful?

Contentful has a really nice ecosystem of SDKs, APIs and associated tools to support integration, automation and developer experience.

What do you dislike about Contentful?

There's a good deal of documentation available online, but it's somewhat difficult to navigate & fragmented (developer portal, API reference, forum, etc.) Docs could do with some tidying up & iA oversight.

What problems is Contentful solving and how is that benefiting you?

We wanted to augment content metadata published from an inflexible master system of record without the overhead of having to introduce a 'heavyweight' CMS. We can leverage Contentful's management API to push update messages to Contentful, have content editors apply metadata updates, and then leverage Contentful's rich webhook integration options to push updates to a production cache of content metadata.

Small Business (50 or fewer emp.)
Sep 01, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Best website building tool!"
What do you like best about Contentful?

The fact you can use the software easily with tutorials in case you need help getting started.

What do you dislike about Contentful?

There wasn't much to dislike from this software. The software makes it simple for beginners who never had experience in website building.

What problems is Contentful solving and how is that benefiting you?

How to start up my online pet store and make the site flawless.

Small Business (50 or fewer emp.)
Aug 30, 2018
 Source
Overall Rating:
4.5
Andi Yuni W. avatar
Andi Yuni W.
Tester
Share
"Easy and modern cms with clean UI."
What do you like best about Contentful?

It's easy to create contents. Just a minute, you can create content with their powerful tools. Contentful makes all content accessible via an API, so that developers can take, access, and display content anywhere and in any platforms.

What do you dislike about Contentful?

Little bit slower for publishing content.

What problems is Contentful solving and how is that benefiting you?

I only prepare content then Contentful delivering my content.

Mid Market (51-1000 emp.)
Aug 26, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"The big hassle of managing your content is resolved!"
What do you like best about Contentful?

The way that you collect and reach out to your content

What do you dislike about Contentful?

The limited use of it for being mostly developer friendly environment.

What problems is Contentful solving and how is that benefiting you?

We host multiple websites of our clients, and the structures and whole content we use for those websites are now managed by contentful. This is the piece of mind.

Enterprise (> 1000 emp.)
Aug 25, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Really useful product, worth a try"
What do you like best about Contentful?

We like the support for multiple languages along with the APIs they provide. Our developers love it. We also like the integration with AWS Lambda & API gateway.

What do you dislike about Contentful?

We are still in pilot phase. So far so good.

What problems is Contentful solving and how is that benefiting you?

We publish lot of blog posts for our customers. Sometimes we publish 30-40 blog posts a week. Most of the content is related to tech and how customers can use different services. We are able to gauge how much impact is it creating based on the analytics.

Mid Market (51-1000 emp.)
Aug 24, 2018
 Source
Overall Rating:
4.5
Joe H. avatar
Joe H.
Senior Global Content Strategy Manager
Share
"Delightful for marketers too"
What do you like best about Contentful?

Contentful markets to devs a fair amount, but the product is pretty great for us end users too. The page hierarchies are super clear. It's really easy to create new pages, and not break everything, and not have to beg your web dev to prioritize your project. Easy to use dashboard keeps everything in control. Also has really good author/user controls compared to other CMS.

What do you dislike about Contentful?

It's harder to hack together a page with Contentful than it is on Wordpress in the HTML view, but that's probably a good thing, since you won't have marketers coming in and breaking everything :).

What problems is Contentful solving and how is that benefiting you?

It's a great tool for launching custom landing pages and microsites for campaigns (like say, for events). You can easily use a single template then continue to reuse it.

Small Business (50 or fewer emp.)
Aug 24, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great if you don't know how to code"
What do you like best about Contentful?

The UI is really nice. I have a lot of flexibility around configuration. I also like how much I was able to do just using the free version of their application. Having all my content in one place is great too.

What do you dislike about Contentful?

Can't view how the page is structured - cross-browser. Kinda slow at times when doing more complex tasks

What problems is Contentful solving and how is that benefiting you?

We have a bunch of people managing content and we're also about to launch a new website.

Small Business (50 or fewer emp.)
Aug 21, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great for nonprofits"
What do you like best about Contentful?

I mostly use Contentful's CMS interface. It's easy for a large team to manage and update. We built our site using components and the content model is well suited for translating those components into content types and pages. We have built two iterations of our site on Contentful. Our developers love building with Contentful's framework. It gives us a lot of flexibility and allows our staff to have more control over content that isn't so dependent on code.

What do you dislike about Contentful?

There's no out-of-the-box blog solution so we use a third-party blogging platform.

What problems is Contentful solving and how is that benefiting you?

We're a nonprofit so we need to have a site that can handle both evergreen and new content.

Small Business (50 or fewer emp.)
May 02, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Impressive Headless CMS Service"
What do you like best about Contentful?

Extensive feature set, good documentation

What do you dislike about Contentful?

Some technical challenges when integrating

What problems is Contentful solving and how is that benefiting you?

My business has a new website with its content managed by Contentful. Contentful's service has given us the freedom to use our preferred tools and platforms to build the website, while taking away the headaches of creating our own CMS or using a tightly integrated 3rd party CMS. Content is managed by a number of different people with varying technical skills. The clarity and simplicity of the Contentful features and interfaces makes it straight forward to maintain our content and train new staff in how to do so. In addition, the fine grained user permissions and roles allow us to restrict editing of specific content to certain trusted users. This was a key requirement for us. From a technical perspective, after initial trial and error and some hiccups, the integration and tooling provided by Contentful helped us get up and running quickly. Contentful's documentation is very thorough and their support very responsive, so any issues we had were quickly resolved. I would happily recommend Contentful to businesses looking for a powerful and flexible CMS solution.