Drift background blur-sm
Drift Conversational Marketing Software logo
Drift
Real-time Customer Engagement
4.4
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Advertising disclosure: Findstack offers objective, editorially independent comparisons to help you find the best software. Some links on this page are affiliate links — we may earn a commission when you visit a vendor through our links, at no additional cost to you. Affiliate relationships never influence our ratings, rankings, or reviews. Disclosure policy | Methodology

Drift Reviews & Product Details

Drift Overview
What is Drift?

Drift is a cloud-based live chat, in-app messaging, and email management platform that consolidates critical features for sales and marketing teams. The platform offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. Among its key features include Drift’s in-app messaging that targets its customers with full-page takeovers and slider messages. Users can also create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.

Company Drift.com, Inc.
Year founded 2015
Company size 201-500 employees
Headquarters Boston, MA, USA
Social Media
Drift Categories on Findstack
Crevio E-Commerce Platforms logo
Crevio
Sponsored
5.0
(1)
Free plan available
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Drift
What Drift is best for?
What are the best alternatives to Drift?
What are the pros and cons of Drift?
Drift Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Drift Features
24/7 Customer Support
A/B Testing
AI-Powered Chatbots
Analytics/Reporting
Automated Responses
Bot-to-Human Handoff
CRM Integration
Chat Routing
Conversion Tracking
Custom Scripting
Custom Workflows
Customer Feedback Collection
Customer Segmentation
Customizable Chat UI
Drip Campaigns
Integration with Email Marketing
Lead Qualification
Lead Scoring
Live Chat
Mobile Optimization
Multi-channel Communication
Multi-language Support
Natural Language Processing (NLP)
Personalized Messaging
Proactive Chat
Sales Pipeline Management
Scheduling Meetings
Third-party Integrations
User Behavior Tracking
Visitor Tracking
Drift Media
Drift video thumbnail
Drift 0
Drift 1
Drift 2
Drift 3
Drift 4
Drift Screenshots
Drift screenshot 1
Drift screenshot 2
Drift screenshot 3
Drift screenshot 4
Drift screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 16, 2026
Drift Conversational Marketing Software logo
1,081 Drift Reviews
4.4 out of 5
Enterprise (> 1000 emp.)
Nov 10, 2022
 Source
Overall Rating:
5.0
JM
Joseph M.
Sales Development Representative
Share
"Informative, insightful, and engaging!"
What do you like best about Drift?

Drift has made it easier to have "ice breakers" with prospects. Nowadays, buyers want to feel they have maximum control in the buying process; Drift has the right features to make that possible. In turn, this provides a better experience for sellers and gives them a better sense of organic flow in conversation. Ultimately, having a tool like Drift can provide added value to your sales team.

What do you dislike about Drift?

One of the features that I dislike is the setting for idle or being away from your computer. However, after being on the webinar and learning more about the updates, there will eventually be a new rollout of Drift where you no longer have to toggle when you're away from your computer.

What problems is Drift solving and how is that benefiting you?

Drift is solving the problem of unanswered emails that are automated or feel boring; this also includes the hundreds of emails that typically get blocked or banned from servers as spam, ultimately landing in the junk or trash folder. Drift provides a better alternative with real-time conversation.

Mid Market (51-1000 emp.)
Nov 09, 2022
 Source
Overall Rating:
5.0
MC
Micheal C.
Sdr
Share
"Easy to use chat system."
What do you like best about Drift?

I like that I can switch focus from screen to scree and still be notified when a customer messages me. I like the short cuts to complete various tasks, i.e. /leave, /close, /zoom.

What do you dislike about Drift?

I think there should be a way to automatically set your availability in drift. i.e, Online from 8 -12:30, or 12:30 - 5. This might already exist, but I've searched through the setting and can't find anything.

What problems is Drift solving and how is that benefiting you?

I think Drift makes it easy for potential clients to contact our team, and it makes it a lot easier to communicate back and forth in real-time, opposed to going back and forth via email.

Mid Market (51-1000 emp.)
Nov 09, 2022
 Source
Overall Rating:
5.0
AB
Augie B.
Sales
Share
"Interact with Prospects in real time"
What do you like best about Drift?

Easy to use, interact with prospects on their time

What do you dislike about Drift?

Can be difficult obtaining contact information

What problems is Drift solving and how is that benefiting you?

Helping me get in touch with prospects when they have questions about our software or want to get in touch with a specialist

Mid Market (51-1000 emp.)
Nov 09, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"We've Only Scratched the Surface of How to Leverage This Powerful Tool"
What do you like best about Drift?

Drift helps pulls so many otherwise disparate marketing activities and initiatives together on the website and activates your SDRs in a way that wasn't possible prior. Also their UX/UI team is incredible- the tool is so intuitive and easy to use.

What do you dislike about Drift?

I love the playbooks, but spending time creating them, optimizing them over time, and keeping them continuously updated is time and resource-consuming. That said, they do offer services to help augment your teams' capabilities on that front, so they have a solution for that as well.

What problems is Drift solving and how is that benefiting you?

Drift is helping us to instantly book meetings with our target accounts and also helping to provide some valuable first party intent data on website usage among our prospect accounts- the account activity feature has been really illuminating.

Enterprise (> 1000 emp.)
Nov 09, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amwell drives more pipeline with Drift"
What do you like best about Drift?

The ability to have live conversations with folks that are visiting amwell is website extremely beneficial. It is also quite nice how prospects can self-schedule a meeting.

What do you dislike about Drift?

Sometimes 'unqualified leads' come through and schedule meetings with my team that are a waste of time. I wonder if we could update our filters to avoid this and only target our ideal market.

What problems is Drift solving and how is that benefiting you?

Drift helps amwell generate new business leads, ad keeps us up to date as to our clients interests and search activity. The team schedules more meetings with drift.

Mid Market (51-1000 emp.)
Nov 09, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy integrations & customer support"
What do you like best about Drift?

Most helpful about Drift is their customer support. They're always quick to respond and provide a video of their detailed answer for solutions to problems.

What do you dislike about Drift?

Platform documentation such as Demandbase is a bit outdated and the documentation doesn't fully explain specific steps to connect the platforms together

What problems is Drift solving and how is that benefiting you?

Ability to create multiple targeted playbooks and prioritize them based on different segmentation. The integrations available have allowed us to be hands-off and fully automated, which increases the efficiency of net new accounts created.

Mid Market (51-1000 emp.)
Nov 09, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Web version is perfect, app could be improved"
What do you like best about Drift?

The web version works fine, we have some routing bugs from time to time, but they get solved quickly. I think the app version could be improved a little but all together it is an amazing tool!

What do you dislike about Drift?

Other than the bugs from time to time, everything works fine! Maybe the app version could be improved to get closer to the web experience, to make it easier to use!

What problems is Drift solving and how is that benefiting you?

We can talk to prospects instantly while they show interest in our Product, which is really helpful. We can book in calls quickly or find out their needs and it makes us safe time.

Mid Market (51-1000 emp.)
Nov 09, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Chat Tool"
What do you like best about Drift?

I love that it books meeting for me with prospective clients

What do you dislike about Drift?

Sometimes the routing can be a bit funky

What problems is Drift solving and how is that benefiting you?

Get in contact with prospective contacts asap

Mid Market (51-1000 emp.)
Nov 09, 2022
 Source
Overall Rating:
5.0
Ian K. avatar
Ian K.
Business Development
Share
"Drift - Business Chat Tool"
What do you like best about Drift?

Best features - provides timely Opportunity to connect with prospects. It can be configured to start engagements with prospects / get them to provide valuable info.

What do you dislike about Drift?

Dislikes - our internal routing policies right now are a bit off kilter, but we do have a lot of sales reps with access. Would recommend just a handful or reps monitoring drift.

What problems is Drift solving and how is that benefiting you?

Helps to identify key prospects, and start engagements in their buying cycle.

Enterprise (> 1000 emp.)
Nov 06, 2022
 Source
Overall Rating:
5.0
HZ
Hillel Z.
Demand Generation Lead
Share
"The best web chat tool"
What do you like best about Drift?

There are many automated features that you can use in order to increase engagement and improve the user experience. One of the best things I like about Drift is that it generates excellent and relevant leads and it helps the SDR create good opportunities

What do you dislike about Drift?

We found some issues with creating reports based on the Drift data, sometimes we want to export raw data and connect it to our BI tools, but we can't do it independently. Also, we wanted to create a performance report for each SDR but couldn't do it.

What problems is Drift solving and how is that benefiting you?

Drift is providing the user with information that he needs instead of chatting with a rep, this saves a lot of time for the sales reps and provides them with the ability to focus on relevant leads. Thanks to Drift we were able to create many business opportunities