Unclaimed: Are you working at Front?
Front Reviews: 4.7/5 — Highly Rated
Front is a customer communication hub that features a highly lauded modern interface inspired by email clients, which team members love because it’s familiar and easy to use. Front features powerful automation capabilities that eliminate manual workflows across systems, and provide essential analytics to boost team performance and the health of customer relationships.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Front’s Starter plan is capped at 10 seats, so hiring an eleventh person moves you to Professional and takes the bill from $250 a month to $715. That is not an upgrade you choose on features — it is a ceiling you hit on headcount, and it costs $465 a month for one hire. Anyone planning to grow past ten support or sales people should price Front from $65 a seat, not $25.
- What it is: A shared inbox and customer communication platform — email, SMS, social, and WhatsApp in one queue — sold as a help desk alternative.
- Best for: Teams who want conversations to feel like email rather than tickets, at moderate scale.
- Pricing: Starter $25, Professional $65, Enterprise $105 per seat monthly on annual billing. Verified July 2026.
- The honest catch: Starter supports a single channel type, so email-plus-chat already requires Professional.
What Is Front?
Front is a shared inbox that behaves like email rather than like a ticketing system. Customer messages land in a familiar threaded interface where a team can assign, comment internally, and reply — which suits businesses whose customer relationships are ongoing conversations rather than discrete tickets. Front cites more than 9,300 companies including Navan, Branch, Culture Amp, Uber Freight, and ClickUp.
Two things about the plan structure are worth noticing before the features. The tiers carry seat ceilings — up to 10 on Starter, up to 50 on Professional — rather than seat minimums. And Enterprise, not the middle tier, is flagged “most popular”, which usually indicates that whatever sits only on the top plan is the thing people are actually buying.
Here, that is the AI bundle: Copilot, Smart QA, and Smart CSAT are add-ons on Starter and Professional, and included on Enterprise.
How Front Works
- Priced per seat, with a seat ceiling on each of the lower tiers.
- Starter is single-channel. Omnichannel requires Professional.
- Automation rules ladder — 10, then 20, then unlimited.
- Workspaces ladder — 1, up to 5, then unlimited.
- AI Copilot, Smart QA, and Smart CSAT are add-ons below Enterprise.
- AI Autopilot is an add-on on every tier, Enterprise included.
Front Pricing
Captured from Front’s pricing page in July 2026 in US dollars with annual billing, which is the page default.
| Plan | Per seat | Seat cap | Channels | Rules | Workspaces |
|---|---|---|---|---|---|
| Starter | $25 | Up to 10 | Single channel type | Up to 10 | 1 |
| Professional | $65 | Up to 50 | Omnichannel | Macros + up to 20 | Up to 5 |
| Enterprise | $105 | — | Omnichannel | Unlimited | Unlimited |
What actually decides your cost:
- The seat cap is the real pricing mechanism. Ten seats on Starter is $250 a month. Eleven seats means Professional at $65 each — $715. That is a 186% increase triggered by one hire, with no intermediate option. If your team is at eight or nine people and growing, model Professional now.
- Starter handles one channel type. The comparison table is explicit: “single channel type”, with messaging and live chat available only “if single channel type”. So a team wanting email and chat is on Professional regardless of headcount. For a product whose pitch is unifying customer communication, that is the most consequential gate on the page.
- The AI tools are add-ons until Enterprise. Copilot, Smart QA, and Smart CSAT all read “ADD-ON” on Starter and Professional and are included at $105. Given Enterprise is marked most popular, the AI bundle appears to be what pulls buyers up — so price the add-ons on Professional before assuming $65 is your number.
- AI Autopilot is an add-on everywhere. Including on Enterprise. It is the one AI feature no plan includes.
- Workspaces matter for multi-team use. One on Starter, up to five on Professional, unlimited on Enterprise. An agency or a company with separate support and sales queues will hit that before the rule limits.
- Automation is tightly capped low down. Ten rules on Starter and twenty on Professional; only Enterprise is unlimited.
Who Should Use Front
- Teams with ongoing customer relationships. The clearest case — Front’s email-like model suits account management and B2B service far better than ticketing.
- Small teams on one channel. Under ten people doing email-only support get a genuinely good product at $25.
- Companies needing omnichannel with internal collaboration. Comments and assignment inside the thread are Front’s real strength.
- Organisations wanting AI QA and CSAT. Bundled at Enterprise rather than assembled from separate tools.
It fits poorly for teams about to cross ten people, where the cliff is severe; for ecommerce support, where Gorgias charges by ticket rather than by seat; and for high-volume ticket deflection, where Freshdesk includes 500 AI sessions on a €17 plan.
Honest Pros and Cons
Strengths
- The best shared-inbox experience for teams who think in conversations, not tickets.
- Genuine omnichannel from Professional — email, SMS, social, and WhatsApp in one queue.
- Internal comments and assignment inside the thread, which competitors bolt on.
- AI QA and CSAT included at Enterprise, rather than sold separately.
- Strong customer roster — 9,300+ companies including well-known names.
- A free trial on Starter without a sales call.
Limitations
- A 10-seat cap on Starter, so growth forces a 2.6× per-seat increase.
- Single channel type on Starter, which undercuts the core proposition.
- AI Copilot, QA, and CSAT are add-ons below Enterprise.
- AI Autopilot costs extra on every plan, including the top one.
- Only 10 automation rules on Starter, 20 on Professional.
- Professional and Enterprise require a demo — no self-serve purchase.
Front Alternatives and How It Compares
- Gorgias prices by ticket rather than by seat and is built for ecommerce, which suits teams with many agents.
- Freshdesk is a conventional help desk at roughly a quarter of Front’s entry price, with AI sessions included.
- Zoho Desk covers similar ground inexpensively, with less polish on the shared-inbox model.
- HubSpot Service Hub suits teams already inside HubSpot’s CRM.
- Help Scout and Missive are the closest philosophical competitors — shared inboxes rather than ticketing systems — and generally cheaper.
- LiveChat covers the chat channel specifically rather than a unified inbox.
For a broader survey, browse our help desk directory.
The Verdict
Front is the best product available for teams whose customer communication is genuinely conversational. If your support or account management involves ongoing relationships rather than discrete tickets — B2B service, logistics, professional services — the email-like model is materially better than a ticketing queue, and the ability to comment internally inside a thread is the feature people stay for. The customer roster reflects that: these are not companies short of options.
The pricing needs modelling before you commit, because the tiers are capped by headcount rather than by capability. Starter allows up to ten seats. An eleventh hire moves you to Professional at $65 a seat, taking a $250 monthly bill to $715 — a 186% increase caused by one person joining, with nothing in between. If you are at eight or nine seats and hiring, Professional is your real price and you should plan around it now rather than discovering it in a renewal conversation.
The second gate arrives sooner for many teams. Starter supports a single channel type, so the moment you want email and live chat together — or email and SMS, or anything plus WhatsApp — you are on Professional regardless of team size. Since unifying channels is the reason to buy Front rather than a mailbox, that constraint reaches most buyers before the seat cap does. And check the AI line items too: Copilot, Smart QA, and Smart CSAT are add-ons on both lower tiers and included only at $105, which is likely why Enterprise rather than the middle plan carries the “most popular” badge. Price those add-ons on Professional before assuming the gap between $65 and $105 is real.
FAQ
How much does Front cost?
Captured in July 2026 in US dollars with annual billing: Starter $25 per seat per month for up to 10 seats, Professional $65 per seat for up to 50 seats, and Enterprise $105 per seat. Front advertises a 24% saving on annual billing. Starter can be started with a free trial; Professional and Enterprise both require a demo request rather than self-serve purchase.
Does Front have a seat limit?
Yes, and it works as a ceiling rather than a minimum. Starter supports up to 10 seats and Professional up to 50. That means growth forces an upgrade: a team of ten on Starter pays $250 a month, and adding an eleventh person moves them to Professional at $715 — an increase of $465 for one hire, since every seat reprices at $65.
What does Front’s Starter plan include?
Shared inbox and ticketing, AI Topics, up to 10 automation rules, basic analytics, a no-code public knowledge base, and one workspace — for a single channel type. Messaging and live chat are available only if that is your single channel. Omnichannel support across email, SMS, social, and WhatsApp requires Professional at $65 per seat.
Are Front’s AI features included?
Only on Enterprise. AI Copilot, Smart QA, and Smart CSAT are marked as add-ons on Starter and Professional and are included at $105 per seat. AI Autopilot is an add-on on all three tiers, including Enterprise. Since Enterprise carries the “most popular” label, the bundled AI appears to be the main reason buyers choose it over Professional.
Front or Gorgias?
They meter on opposite things. Front charges per seat with tiers capped by headcount, which suits smaller teams handling complex conversations. Gorgias charges by ticket volume and never per agent, which suits teams with many agents handling high volumes of simpler requests — and it is purpose-built for ecommerce. Choose Front for relationship-led communication, Gorgias for transactional support at scale.
Snoozes, tags, getting multiple people seeing draft emails, internally tagging people with the @ to get their feedback. It was also quick to learn and teach our team.
I think it's search function could either be better, or better explained. I often find it hard to find a particular email.
speed of handling customers, and improved our follow up.
Being able to easily collaborate and communicate what needs to be done with the comments section, as well as the ownership of the assign feature really makes for a streamlined and organized way of dealing with emails.
No major flaws that I have experienced, would like for creating automated message tags and blocking spam to be more accessible.
The ownership of the assign feature is super helpful to track the status of messages and push work off to other team members downstream
I like that I can combine various inboxes in one space.
There is nothing I dislike about Front. I enjoy using it.
Front is helping me to keep a communication with my clients in one space.
My favorite part about front is being able to collaborate with my team on emails coming into our inbox. It ensures that we're able to deliver the best possible responses to our customers.
When using multiple computers, I tend to get logged out from each of the devices when I start work on a different device. I would like to be able to use Front on multiple devices at a time.
When Front moved the "Archive" button, I sent a message letting them know that I didn't care for the move. It moved the archive button further from the list of emails. Maggie, from Front, reached out to me and allowed me to check out a new feature that was being tested that placed an archive button on each email conversation. I've found it incredibly helpful and appreciate Front taking the product change seriously and reaching out to those who might not enjoy the change.
Data Analytics - it helps me measure and monitor the performance of my subordinates. It also gives me an option to modify the data and targets based on our business KPIs and needs.
None so far. I'm very satisfied with the experience using Front.
Response Time and Customer Satisfaction
The ease of managing operations and communication with the team
nothing, everything is fantastic and let you work easy
The amount of mail are all redirected and can be allocated effectively
Being able to assign tasks and easy to use
Sometimes it takes a while to load when you restart the computer
Assigning tasks with other team members
Our team's ability to collaborate on Front is unparalleled. We have streamlined our response to customer queries and set up our customers for the highest level of success. My two favorite things are the ability to comment on emails internally and the embedded knowledge base.
We cannot currently lock or gate the knowledge base. Knowing who is reviewing our knowledge base and using this as an opportunity to pick up potential clients would be nice, though the main value is to give our knowledge base to clients, and only clients.
FRONT is helping our business solve the knowledge base and customer engagement challenges.
The most helpful aspect of Front is the tracking and receiving messages characteristic. When you get a message in front it also gives you a notification in your gmail.
I really have no issues with front. It seems to operate perfectly for me.
Instant messaging between or locations across the US. It's much easier to navigate.
User-friendly and collaborative - I especially like the internal collaboration feature.
I wish there was a way to merge chat with email conversations from the same customer.
- Front allows me to reply to customer's emails promptly - Its collaborative feature allows for efficient workflow and reply time
Front it super usefull, when you are working in a team. Evenwith other offices you can easily share a mail/conversation and keep your colleague up to date. I used before an other mailprogram and it was totally ease to learn the functions of Front. We use only this program.
Sometimes it's hard to get some mails private.
The comunication between my department and other departmens is way better than with other tools and it's easy to learn.
The customer support is very responsive and friendly. Front is easy to use once fully implemented; all of our users live in Front exclusively without use of any other email programs and are utilizing it for their entire workday. One thing I love is that they are always working on improvements and new features. You can even add your ideas for upvote into the community pages and will receive email status updates.
For users that are coming out of a program like Outlook, there is a bit of a learning curve and it takes some time to adjust to the vast array of features
We are no longer having siloed conversations or extensive email chains. We can all collaborate in one place and utilize the comments section to eliminate additional emails. Front chat and knowledge base have also solved the issue of "too many software programs". We've been able to consolidate several other areas. Overall, this has created time saved, efficient workflows, and cost savings.
I have been using Front daily and it is very user friendly.
As of now, I don't have anything to dislike about Front.
It easy to tag a person associated with an email.
I like how many folders you can have and the differenct access to accounts on the same front log in. I also love the archive function and the comment section at the bottom
I do think its a learning curve. I don't like when you send a message and it stays in your inbox.
We haven't had any issues using Front to my knowledge at this point
Easy to navigate and use. Handy for customer support.
I think there is nothing that I dislike about front.
Easy access for team conversation.
The comment section or feature. You can talk among your peers in the same email thread without bombarbing the email or having the customer not see your discussion
I don't like the fact that you cano not undo the merging of conversations
reducing too much emails - easy and more efficient process
The user interface. It's easy to use and is customer centered. I make use of this application daily and it has been really helpful. From arranging the metrics to seeing who has been on an email beforehand to avoid confusion to the customers. It aids in customer support with a standard CSAT survey. The integration and implementation were easy as it solves most issues regarding customer service. I haven't had any issues with the application since I started using it
Front on mobile isn't the best application. A lot of things are lacking but it just goes to show that the application was designed for desktop use and not mobile use
Front helps in making it easy to access users' complaint, have private conversations about work issues with your team members, have access to shared conversation from your teammates. It's an interesting app that is customer focused.
I am able to categorize all the email into different inboxes. I am able to view who has seen the emails I sent.
I wouldn't change anything. I really enjoy how simple everything is to use and for someone who is not tech savvy, I am able to navigate extremely well.
Front allow me to view multiple tabs at the same time while investigating concerns from consumers.
Smart features such as comments on email threads.
The need to link source emails in order for workflows to work
Email delegation Drafting emails and proofreading as a team before sending out assigning emails having conversations in-thread without the recipient seeing for a more efficient collaboration
Definitely the ability to chat with coworkers about a specific email thread and discuss options/opinions within the email thread. It really helps keep organized in the work day since we have moving parts across multiple apps. I use it all day every day.
If you mention an email address in the "chat" thread, it forwards the whole chat conversation to the client. Can lead to some drama
It helps organize the workspace and foster collaboration in a remote environment.
I love that Front is very well organized and super easy to use. I also like that I can see when people read my messages and I can tag people which is very convenient.
The biggest downside for me is the occasional technology issues. Sometimes Front will be down and I can use my search and my emails will be very delayed. Also sometimes switching between mailboxes and the search function will be slow.
I love that I can tag people on to emails and it really helps make talking to my team easier. It's nice that I can just tag them and then they can answer something for me or have visibility on the whole thread.
Ease of Use Sharing emails Snoozing feature Tagging feature
Sometimes, its confusing when i have to reshare an email with someone
Easy to follow up on emails and tracking
How collaborative the tool is. My team of 30 can easily cooperate. Reporting also helps me report on our SLA
I cannot think of a feature I dislike or could do without....
Transferring an email during an investigation of a customer question. Easily respond to team questions.
We can have visible the comments from all team members in emails, also, we can assign the emails comming accordin to our assigned dutties, so the answers are provider fast when you have the correct team member assigned to answer, we can also have metricts tagging each email so we can review the workflow and reply time.
I do not have any dislike... ohhhh I would like to hace the "recall" option in the sent emails
We are able to assign the differect emails according to the activities we perform into the team, so each answer is rpovided by the expert in this topic
I can comment and have separate inboxes for all the different email addresses I manage. The ability to respond quickly, and the help with the whole team being accountable.
I like front a lot, I really have no complaints. However, I would appreciate it if there were a more attention-grabbing "assigned to" notification this would help stuff not get overlooked.
Accountability for sure, it's so easy to see where an error occurred or where something went wrong. Its search feature w/ additional filters is highly utilized here.
Sharing inboxes across your organization should be easy. With so many mail programs on the market, one would think this feature had been addressed many times over. Front is the most complete solution making this capability a reality.
I wish there were more options available by right clicking an email from your inbox. Many times I want to do something more than archive or snooze.
We use the product to share a common inbox with the quoting team. RFQ's are sent to one email. Now they can be assigned and reassigned to individuals without losing any history.
The best thing about Front is having shared inboxes, ensuring you don't miss anything important. Additionally, during your time off, colleagues can check your inbox to verify if there is anything crucial.
If somebody accidentally erases or archives any email, you can miss it.
The shared inboxes, ensuring you don't miss anything important
Being able to merge conversations together to limit the number of emails in my inbox
Accidentally archiving messages before attending to them
Keeping things organized and manageable.
I love using the tags it helps me to stay organized. I also love in integrated calendar.
I don't really have any complaints about Front.
Front helps me to stay organized.
It makes it super simple to stay on top of your emails, and enables you to collaborate on email responses without having to forward mass chains around the business.
Not entirely sure how the functions in Front (e.g. Snooze / Archive) action your emails in Gmail but I never look at emails through the Gmail client now so not much of an issue.
Staying on top of emails and only showing emails I need to action imminently and pushing those back which don't need to be attended to now using the Snooze function. Also, being able to collaborate on emails without having to forward mass chains around the business. This is particularly helpful for Finance when we get invoicing/contracting queries which need input from FinOps and Commercial teams.