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Hootsuite
Social Media Management Simplified
4.2
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
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Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Hootsuite Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 28, 2026
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Mid Market (51-1000 emp.)
Apr 19, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Solid All-in-One Platform"
What do you like best about Hootsuite?

Has the basics for everything related to social media. Extra perks with connecting to 3rd party apps is nice too.

What do you dislike about Hootsuite?

Basic data analytics is a negative. Something a little nit picky is not as customizable for data sheets and export scheduling.

What problems is Hootsuite solving and how is that benefiting you?

Have all low and high-level items in one place and provide data on each.

Mid Market (51-1000 emp.)
Apr 12, 2023
 Source
Overall Rating:
5.0
Laura C. avatar
Laura C.
Digital And Social Officer
Share
"Excellent social media management tool"
What do you like best about Hootsuite?

Have used a few social media tools and found Hootsuite to be the best. There's a lot of the team who use it and as the social media manager, I'm able to easily delegate roles like certain admin or viewer roles. It has everything I need for scheduling and analytics, and responding to customers. The platform regularly updates with new tools too, like the recent introduction of Grammarly.

What do you dislike about Hootsuite?

There isn't much wrong with Hootsuite, whenever we do have any issues, the team helps and sorts things out quickly. I am very happy using Hootsuite and I know the rest of the team are too.

What problems is Hootsuite solving and how is that benefiting you?

Having multiple accounts, we find Hootsuite a fantastic way to keep track of these accounts and schedule content for each platform. We also found the analytics to help save time as previously we used to go into each platform to see post performance. Hootsuite helps me to oversee all the accounts too as a manager when previously I didn't have awareness of all the accounts.

Mid Market (51-1000 emp.)
Apr 12, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Perfect for anyone looking for a powerful and user-friendly social media management tool!"
What do you like best about Hootsuite?

Having used Hootsuite for nearly a year, I can say that it is an excellent tool for social media management. One of the most significant advantages of Hootsuite is its user-friendly interface. It is easy to navigate and intuitive; even for those who are not very tech-savvy, many "tech-phobes" in the team have been able to pick it up and use it effectively. It's great that the platform allows you to schedule posts across multiple social media channels, saving the team and me so much time. We also use it to monitor our social media accounts for mentions and engage with our followers directly from the platform, which ensures we don't miss any incoming engagement. Another thing I love about Hootsuite is its robust analytics and reporting features. The platform provides detailed reports on engagement, reach, and other metrics that are essential for measuring the success of your social media strategy. This allows us to take a test and learn approach when producing content without spending hours reporting.

What do you dislike about Hootsuite?

However, one of the downsides of Hootsuite is that it can be pricey when adding additional users and using the apps within the platform.

What problems is Hootsuite solving and how is that benefiting you?

Using Hootsuite saves me time, improves efficiency, and provides critical data to make informed decisions. This centralised approach Hootsuite enables me to take saves me time by streamlining social media management, making it more efficient and effective.

Enterprise (> 1000 emp.)
Apr 11, 2023
 Source
Overall Rating:
5.0
Kiera M. avatar
Kiera M.
Social Media Manager
Share
"Easily manage all of your social channels in one platform"
What do you like best about Hootsuite?

Hootsuite allows me to manage all social channels in one dashboard. The platform is simple to use and ensures no customer queries are missed. The content calendar enables us to schedule posts in advance and gives other teams visibility of our social media plan to ensure we are all aligned.

What do you dislike about Hootsuite?

Not all DMs appear in the inbox. However, I think this is a restriction with Twitter/Facebook when the customer does not follow us rather than a Hootsuite issue.

What problems is Hootsuite solving and how is that benefiting you?

The new inbox features will benefit our team as auto-replies can be generated, and prioritisation functions can be set up. These functions will ensure the most critical messages are replied to first and will give a better experience to our customers.

Small Business (50 or fewer emp.)
Apr 10, 2023
 Source
Overall Rating:
5.0
Delany D. avatar
Delany D.
Director Of Digital Services
Share
"Hootsuite for Real Estate"
What do you like best about Hootsuite?

Hootsuite has been an incredible tool to consolidate our needs as a company. With over 180 social profiles, monitoring accounts in-platform can be challenging and Hootsuite has really alleviated a ton of that lift by being able to see all things in one place.

What do you dislike about Hootsuite?

Honestly, I think the only challenge for us is that our businesses use personal TikTok accounts and because of that, we can't connect those profiles to HS. Otherwise, no complaints!

What problems is Hootsuite solving and how is that benefiting you?

As I mentioned on the first page, we have over 180 social profiles to monitor and maintain, so seeing all of that in one place, especially from an analytics standpoint, is incredibly helpful.

Enterprise (> 1000 emp.)
Apr 10, 2023
 Source
Overall Rating:
5.0
Mark J. avatar
Mark J.
Social Media Specialist
Share
"Social Media Specialist"
What do you like best about Hootsuite?

Hootsuite hosts a very comprehensive analytics page which helps me identify teams that may be falling behind on their engagement and posting requirements.

What do you dislike about Hootsuite?

I would like for Hootsuite to pull better data on Instagram Reels and TiKTok personal accounts as none of our properties have TikTok business accounts.

What problems is Hootsuite solving and how is that benefiting you?

For us, we have a hard time tracking analytics across our 90+ accounts that we oversee. They offer solutions for us to pull in data for individual accounts or all accounts combined. They also allow us to track important hashtags related to our brands which ensure we are staying on top of content and conversations.

Mid Market (51-1000 emp.)
Apr 07, 2023
 Source
Overall Rating:
5.0
EC
Elizabeth C.
Founder
Share
"Longtime customer"
What do you like best about Hootsuite?

It's easy to use and the platform is consistently working on improvements, significantly as social media platforms change and grow. Great customer service!

What do you dislike about Hootsuite?

Occasionally, scheduled posts drop, and this is especially inconvenient on weekends.

What problems is Hootsuite solving and how is that benefiting you?

Scheduling posts; planning content ahead; collaborating with teammates. These are all time-savers.

Mid Market (51-1000 emp.)
Apr 06, 2023
 Source
Overall Rating:
5.0
Sarah M. avatar
Sarah M.
Digital Marketing Specialist
Share
"Love Hootsuite!"
What do you like best about Hootsuite?

Hootsuite makes it easy to manage social media. It's organized and efficient and gives me one place to store, plan, post, and manage content, which make my job a lot easier.

What do you dislike about Hootsuite?

I honestly haven't yet found anything that I dislike about Hootsuite! It's been compatible with the other programs we use and provides a lot of insight and clarity for us.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is simplifying how we run and manage our social media channels, which is driving better content, and stronger performance engagement. Overall, its making our jobs easier.

Enterprise (> 1000 emp.)
Apr 06, 2023
 Source
Overall Rating:
5.0
SM
Sarah M.
Founder
Share
"Great experience!"
What do you like best about Hootsuite?

The team is incredibly knowledgeable and always available to help

What do you dislike about Hootsuite?

I wish there were more capabilities for Google My Business, but that's not Hootsuite's fault!

What problems is Hootsuite solving and how is that benefiting you?

Being able to post across all of our business channels with ease along with ability to edit images in app

Enterprise (> 1000 emp.)
Apr 06, 2023
 Source
Overall Rating:
5.0
Reilly W. avatar
Reilly W.
Marketing Associate
Share
"Hootsuite is very user friendly, functional and is always making updates which I appreciate."
What do you like best about Hootsuite?

I like that I can schedule multiple posts on different channels seamlessly, it saves me a lot of time.

What do you dislike about Hootsuite?

I wish I could post a tweet to two twitter accounts, right now I can only post to one at a time.

What problems is Hootsuite solving and how is that benefiting you?

It allows us to save time when scheduling out social media posts in advance so we can do it all at once. It helps so I can save that time for other work.