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Hootsuite
Social Media Management Simplified
4.2
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
Hootsuite Categories on Findstack
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What Hootsuite is best for?
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What are the pros and cons of Hootsuite?
Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Hootsuite Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 05, 2026
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Enterprise (> 1000 emp.)
Dec 02, 2022
 Source
Overall Rating:
5.0
Holly L. avatar
Holly L.
Social Media Manager
Share
"Hootsuite is very user friendly and great. I love the webinars that they create too."
What do you like best about Hootsuite?

easily schedule posts for many social pages

What do you dislike about Hootsuite?

can't localize posts for individual franchise locations without doing it one by one (for a franchise system)

What problems is Hootsuite solving and how is that benefiting you?

Managing multiple social networks and pages all in one platform. makes being a social media manager for multiple locations/pages easier

Small Business (50 or fewer emp.)
Nov 25, 2022
 Source
Overall Rating:
5.0
JB
Joe B.
Cmo
Share
"Make managing multiple social media accounts more manageable"
What do you like best about Hootsuite?

The reporting is better than what the individual accounts provide natively. Also, the ability to schedule and batch posts to numerous accounts is extremely helpful.

What do you dislike about Hootsuite?

I don't see any option to compare myself to my competitors to provide benchmarks. Also, it would be nice if there were an option to use trending reel audios within Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite makes managing multiple social profiles much easier. Also, Hootsuite provides more robust reporting capabilities than what is available natively through the social media accounts individually.

Small Business (50 or fewer emp.)
Nov 18, 2022
 Source
Overall Rating:
5.0
MM
Mike M.
Owner/Operator
Share
"Hootsuite is Great!"
What do you like best about Hootsuite?

I like the simplicity of adding social media sites and also posting and scheduling posts.

What do you dislike about Hootsuite?

I have been using the platform for several years now and I can honestly say there is nothing I dislike about the platform.

What problems is Hootsuite solving and how is that benefiting you?

The problem I am solving is time management. This platform allows me to manage all of my social media accounts for all of my clients with ease. I can post instantly or schedule posts for the future.

Mid Market (51-1000 emp.)
Nov 18, 2022
 Source
Overall Rating:
5.0
Manmeet S. avatar
Manmeet S.
Brand Management
Share
"Best social media marketing management software"
What do you like best about Hootsuite?

The ease with which I can use the software and complete dashboard which I can use.

What do you dislike about Hootsuite?

Nothing as much, maybe a few updates must be quicker

What problems is Hootsuite solving and how is that benefiting you?

Total social media dashboard management for multiple clients

Small Business (50 or fewer emp.)
Nov 18, 2022
 Source
Overall Rating:
5.0
EA
Emily A.
Director Of Messaging And Community
Share
"Super user-friendly content management tool"
What do you like best about Hootsuite?

Hootsuite's content planner is extremely easy to use and provides a clean visual experience. My team can preview all social media posts, schedule in advance, and receive analytics afterward.

What do you dislike about Hootsuite?

Due to asset size or formats, we are sometimes unable to upload and schedule large files such as animations. One potential improvement would be enabling larger formats — those animations are still usable when I post directly to the social media sites, but this does not allow me to schedule and manage all content from within Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

This tool keeps our content strategy streamlined and organized all in one place. Advance scheduling, which some social media platforms do not allow, is also a huge benefit. It allows us to set up content weeks in advance so we may focus on other priorities outside of real-time publishing.

Mid Market (51-1000 emp.)
Nov 12, 2022
 Source
Overall Rating:
5.0
Glen C. avatar
Glen C.
Vice President Of Business Development
Share
"Hootsuite is a huge time saver"
What do you like best about Hootsuite?

I am not a big social media guy but need use it regularly for our business accounts. Hootsuite allows me to manage this effectively.

What do you dislike about Hootsuite?

I'm not crazy about the interface with Instagram, but believe that is driven primarily by Instagram and not Hoostuite.

What problems is Hootsuite solving and how is that benefiting you?

No problems at all. Hootsuite allows me to schedule effective social media content on multiple platforms weekly.

Small Business (50 or fewer emp.)
Nov 12, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"It's very easy to use and I like the post time suggestions"
What do you like best about Hootsuite?

I like the post preview feature so I can see how my post will actually look in whatever social media network I'm using.

What do you dislike about Hootsuite?

I think the first tier is priced a bit high. I don't need 10 social accounts, I'm b2b so I am limited, $50/month is a lot to only be using the unlimited scheduled posts option. Maybe a tier between free and the current base level is needed.

What problems is Hootsuite solving and how is that benefiting you?

Without Hootsuite, I would have to every day I want to post and write the post, upload a picture or article see how it looks and make adjustments. With Hootsuite I can batch this work, I'm able to draft and schedule several weeks of posts at a time, set it and forget it!

Small Business (50 or fewer emp.)
Nov 04, 2022
 Source
Overall Rating:
5.0
Philip B. avatar
Philip B.
Research And Innovation Officer (Monash Food Innovation, School Of Chemistry)
Share
"Saves time and hassle, couldn't live with it!"
What do you like best about Hootsuite?

Being able to set and forget our social media posts ahead of time is a godsend. We used (try!) to write social media posts, but just can't keep up. Hootsuite allows us to consistently plan and post at the best times without scrambling for content in a rush.

What do you dislike about Hootsuite?

The analytics are amazing, but sometimes find them a little hard to use or easily get the information we need, maybe just not user-friendly enough for people with our basic level of understanding.

What problems is Hootsuite solving and how is that benefiting you?

Being able to manage our time and posting better content at the best times. Hootsuite doesn't seem that cheap, but it is worth it as we are able to improve our social media presence and quality too.

Small Business (50 or fewer emp.)
Nov 03, 2022
 Source
Overall Rating:
5.0
Ellen v. avatar
Ellen V.
Graphic Designer, Marketeer & Concept Developer
Share
"Very handy software for social media posting"
What do you like best about Hootsuite?

I like that I can make 1 post for multiple accounts at the same time. And it shows the maximum character count.

What do you dislike about Hootsuite?

The tagging doesn't always work very well.

What problems is Hootsuite solving and how is that benefiting you?

Posting on multiple accounts at the same time. That saves me a lot of time.

Small Business (50 or fewer emp.)
Nov 03, 2022
 Source
Overall Rating:
5.0
JM
Jason M.
Volunteer Coordinator/Trainer
Share
"Complete Social Media Tool for Small Busines Owners"
What do you like best about Hootsuite?

I like the layout of the Admin Panel. It is easy to navigate and schedule interactions. The most helpful for me is the generous free plan to get started with more than enough features and tools. This makes it scalable as you grow into the Professional Plan.

What do you dislike about Hootsuite?

The FREE plan does get you started. However, the next step up is priced a little higher than most, and the level above could be a budget breaker for businesses on a small marketing budget.

What problems is Hootsuite solving and how is that benefiting you?

When using the upgraded plan, you get a complete set of marketing tools to help you with social media marketing at every level. The analytics and the help tools are perfect for someone who runs their marketing personally. Overall It is an easy-to-understand interface with enough to get you started or run an entire marketing organization.