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Hootsuite Reviews & Product Details
Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
| Training | Documentation |
| Languages | English |
easily schedule posts for many social pages
can't localize posts for individual franchise locations without doing it one by one (for a franchise system)
Managing multiple social networks and pages all in one platform. makes being a social media manager for multiple locations/pages easier
The reporting is better than what the individual accounts provide natively. Also, the ability to schedule and batch posts to numerous accounts is extremely helpful.
I don't see any option to compare myself to my competitors to provide benchmarks. Also, it would be nice if there were an option to use trending reel audios within Hootsuite.
Hootsuite makes managing multiple social profiles much easier. Also, Hootsuite provides more robust reporting capabilities than what is available natively through the social media accounts individually.
I like the simplicity of adding social media sites and also posting and scheduling posts.
I have been using the platform for several years now and I can honestly say there is nothing I dislike about the platform.
The problem I am solving is time management. This platform allows me to manage all of my social media accounts for all of my clients with ease. I can post instantly or schedule posts for the future.
The ease with which I can use the software and complete dashboard which I can use.
Nothing as much, maybe a few updates must be quicker
Total social media dashboard management for multiple clients
Hootsuite's content planner is extremely easy to use and provides a clean visual experience. My team can preview all social media posts, schedule in advance, and receive analytics afterward.
Due to asset size or formats, we are sometimes unable to upload and schedule large files such as animations. One potential improvement would be enabling larger formats — those animations are still usable when I post directly to the social media sites, but this does not allow me to schedule and manage all content from within Hootsuite.
This tool keeps our content strategy streamlined and organized all in one place. Advance scheduling, which some social media platforms do not allow, is also a huge benefit. It allows us to set up content weeks in advance so we may focus on other priorities outside of real-time publishing.
I am not a big social media guy but need use it regularly for our business accounts. Hootsuite allows me to manage this effectively.
I'm not crazy about the interface with Instagram, but believe that is driven primarily by Instagram and not Hoostuite.
No problems at all. Hootsuite allows me to schedule effective social media content on multiple platforms weekly.
I like the post preview feature so I can see how my post will actually look in whatever social media network I'm using.
I think the first tier is priced a bit high. I don't need 10 social accounts, I'm b2b so I am limited, $50/month is a lot to only be using the unlimited scheduled posts option. Maybe a tier between free and the current base level is needed.
Without Hootsuite, I would have to every day I want to post and write the post, upload a picture or article see how it looks and make adjustments. With Hootsuite I can batch this work, I'm able to draft and schedule several weeks of posts at a time, set it and forget it!
Being able to set and forget our social media posts ahead of time is a godsend. We used (try!) to write social media posts, but just can't keep up. Hootsuite allows us to consistently plan and post at the best times without scrambling for content in a rush.
The analytics are amazing, but sometimes find them a little hard to use or easily get the information we need, maybe just not user-friendly enough for people with our basic level of understanding.
Being able to manage our time and posting better content at the best times. Hootsuite doesn't seem that cheap, but it is worth it as we are able to improve our social media presence and quality too.
I like that I can make 1 post for multiple accounts at the same time. And it shows the maximum character count.
The tagging doesn't always work very well.
Posting on multiple accounts at the same time. That saves me a lot of time.
I like the layout of the Admin Panel. It is easy to navigate and schedule interactions. The most helpful for me is the generous free plan to get started with more than enough features and tools. This makes it scalable as you grow into the Professional Plan.
The FREE plan does get you started. However, the next step up is priced a little higher than most, and the level above could be a budget breaker for businesses on a small marketing budget.
When using the upgraded plan, you get a complete set of marketing tools to help you with social media marketing at every level. The analytics and the help tools are perfect for someone who runs their marketing personally. Overall It is an easy-to-understand interface with enough to get you started or run an entire marketing organization.