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Kissmetrics
4.1

( 168 )

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Kissmetrics Reviews & Product Details

Kissmetrics Overview
What is Kissmetrics?

Kissmetrics is a customer engagement automation platform that provides analytics and insights into user interactions with websites and applications. It focuses on tracking the behaviors of individual users across devices to help businesses understand and optimize customer experiences and conversion rates.

Company Kissmetrics
Year founded 2008
Company size 11-50 employees
Headquarters San Francisco, CA, United States
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What are the pros and cons of Kissmetrics?
Kissmetrics Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Ease of use
Intermediate
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Kissmetrics Features
A/B Testing
Ad Campaign Performance
Alerting & Notifications
Behavioral Analytics
CRM Integration
Churn Prediction
Cohort Analysis
Conversion Tracking
Customer Journey Mapping
Customer Lifetime Value (CLV)
Customer Segmentation
Customizable Dashboards
Data Export
Email Campaign Analytics
Financial Reporting
Funnel Analysis
Heatmaps
Inventory Management
Marketing ROI Tracking
Mobile Analytics
Multichannel Attribution
Predictive Analytics
Product Performance Analysis
Real-Time Analytics
Revenue Reporting
SEO Analytics
Sales Tracking
Social Media Monitoring
Traffic Analysis
User Interaction Tracking
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Last updated: September 04, 2025
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168 Kissmetrics Reviews
4.1 out of 5
Small Business (50 or fewer emp.)
Sep 22, 2015
 Source
Overall Rating:
4.0
GB
Gilles B.
Co Founder & Ceo
Share
"Powerful and reliable"
What do you like best about Kissmetrics?

What I like best about Kissmetrics is its reliability as an analytics tool. We mess with a lot of data that needs to be aliased between users, with a lot of properties and yet, when some other tools fail to do that, Kissmetrics manage to handle all of this very well. I usually go to Kissmetrics if I need the real numbers.

What do you dislike about Kissmetrics?

It can become really messy and complicated, especially when it uses specific terms that are not very explicit (e.g "Power reports"). The UX is probably to the most effective and therefore the learning curve is a bit high at first.

What problems is Kissmetrics solving and how is that benefiting you?

Performance issue and data extraction for the sales team. Kissmetrics allows us to get the real numbers and provide export features that quickly actionable.

Small Business (50 or fewer emp.)
Sep 21, 2015
 Source
Overall Rating:
4.0
SM
Sarah M.
Senior Account Coordinator
Share
"Cision KISSmetrics review"
What do you like best about Kissmetrics?

Easy to use, good reports. I think the product works well for us.

What do you dislike about Kissmetrics?

Nothing that I can think of. So far I have gotten what I need from it.

What problems is Kissmetrics solving and how is that benefiting you?

It is great at giving correct numbers and charts to our sales team about their clients account usage.

Small Business (50 or fewer emp.)
Sep 18, 2015
 Source
Overall Rating:
4.0
Paul F. avatar
Paul F.
Entrepreneur
Share
"Pretty great for tracking visitors on the site."
What do you like best about Kissmetrics?

The custom Event tracking to measure conversions and other on page events is very very helpful!

What do you dislike about Kissmetrics?

Still a little hard to use as if a form submission is through AJAX Kissmetrics doesn't support the event.

What problems is Kissmetrics solving and how is that benefiting you?

We're interested in knowing how visitors coming to our site are converting. Easy to track people.

Mid Market (51-1000 emp.)
Sep 18, 2015
 Source
Overall Rating:
4.0
Dmitry P. avatar
Dmitry P.
Senior Software Engineer
Share
"Great analytics tool"
What do you like best about Kissmetrics?

- Is able to store large amounts of data - Pleasant user interface - Powerful exports - Great for monitoring A/B tests or simply counting the number of times certain user events happened between two dates - Live event stream feature

What do you dislike about Kissmetrics?

- Zero integrations with dashboard services like Geckoboard, Leftronic and others - I want to plot different kinds reports on dashboards! - The different types of reports and how to use them is unintuitive and confusing to new users. I am an engineer using the product to track the usage of certain features. - Sometimes the numbers you see in the reports look wrong and it's hard to explain where the data is coming from - No way to track the number of event occurrences over time without manually making a bunch of power reports

What problems is Kissmetrics solving and how is that benefiting you?

We are a SaaS software and need to track how are features are used, how are A/B tests perform, how are the conversion rates look like.

Small Business (50 or fewer emp.)
Sep 18, 2015
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Insightful Reporting for SaaS Companies Monitoring Engagement & Conversions"
What do you like best about Kissmetrics?

I love how flexible the reporting structure is -- with so many styles of reports, we can look at the data around just about any way we need to. I also like that multiple people from the same company can use unique logins to access the same reports, so we are all looking at the same data view.

What do you dislike about Kissmetrics?

It took a bit of reading to get up and running as this was my first experience using "people" based analytics. Now that I have more experience using Kissmetrics, I really enjoy it.

What problems is Kissmetrics solving and how is that benefiting you?

We needed to track marketing KPIs/events and tie those KPIs back to our actual customers. This has allowed us to experiment with multi-step attribution and to see a more complete picture of our customer's journey. Seeing that a customer engaged with 3 ads (and which ones) before making a purchase, how often they use our software, etc. is invaluable data.

Mid Market (51-1000 emp.)
Dec 16, 2014
 Source
Overall Rating:
4.0
JO
Jackson O.
Leads Conversion & Optimisation Manager
Share
"KISSmetrics allows you to get insight at the person level; amazing!"
What do you like best about Kissmetrics?

KISSmetrics tracks at a person level, putting you in your customer's shoes and understanding them better.

What do you dislike about Kissmetrics?

One drawback of KISSmetrics is the lack of a comprehensive automated reporting. Users still have to login to the dashboard.

What problems is Kissmetrics solving and how is that benefiting you?

We are trying to find out how are customers interacting with our car classifieds portal, and how to make users convert better. We realized that specific search terms yield exponential results due to the nature of the search function, and also how some users have no specific model in mind and are browsing based on a budget constraint.

Small Business (50 or fewer emp.)
Dec 16, 2014
 Source
Overall Rating:
4.0
Guillaume "𝑮" C. avatar
Guillaume "𝑮" C.
Advisor
Share
"Fantastic product - up to a point"
What do you like best about Kissmetrics?

Compared to all other analytics tools I used, Kissmetrics offers the best insights for the lowest effort. Reports are easy to build, metrics are presented in a clear dashboard with historical data. Segmenting reports on customer properties makes it easy to do simple attribution for marketing campaigns or A/B variations.

What do you dislike about Kissmetrics?

Some reports have been there for 4 years now, and have not been updated. Funnel reports can only be filtered on an exact matching style, and with one filter only. This means going deep into the data gets quite painful. And as a SaaS business, not having account handling (bundling n users in one organisation) makes it difficult to match our business model.

What problems is Kissmetrics solving and how is that benefiting you?

We have started to understand our users conversion points, act on them and see improvements. However getting knee deep in the data you sometimes realise that between correlation and causality there is a huge gap, and Kissmetrics does not offer an indicator of confidence.

Small Business (50 or fewer emp.)
Dec 15, 2014
 Source
Overall Rating:
4.0
AF
Artur F.
Co Founder
Share
"The life feed makes me happy"
What do you like best about Kissmetrics?

The live feed is probably the coolest feature of Kissmetrics. I get to see exactly what's going on at that very moment in time. The reports are great too because you can see which parts of signup are getting the most dropoff so you can A/B test different ways to make the most easy approach.

What do you dislike about Kissmetrics?

I dislike that sometimes it takes a little bit for the metrics to load. I understand that there is a lot of stuff running and it's gotta take time to load all the information, but if it was faster then I would definitely be happier. I also dislike how some metrics count towards your overall event total. Like I think that an event such as the amount of people who hit your site shouldn't be counted in your view total cause that information that you can get for free from Google.

What problems is Kissmetrics solving and how is that benefiting you?

I'v been able to realize some flaws in our sign up process and it's been great to see exatly where the dropoffs are coming from, changing them, and then watching that conversation rate increase. I'v also been able to track how long my users are actually staying on the site which is very important for out product

Small Business (50 or fewer emp.)
Dec 15, 2014
 Source
Overall Rating:
4.0
KL
Kristen L.
Programme Director Kiwibank Fin Tech Accelerator
Share
"KISS Metrics is critical to our business"
What do you like best about Kissmetrics?

At a glance metrics on our customized dashboard. I can simply login and feel the pulse of the company.

What do you dislike about Kissmetrics?

I would like the ability to integrate with other platforms we use such as intercom and Fastspring - to have all of our platforms talking to each other. It gets frustrating when there are discrepancies between data.

What problems is Kissmetrics solving and how is that benefiting you?

We are able to effectively track conversion rate trends, all critical SaaS metrics, and user behavior. This allows us to make intelligent business decisions to grow the business.

Small Business (50 or fewer emp.)
Dec 15, 2014
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great Product"
What do you like best about Kissmetrics?

Being able to trace a user back to when they first came to our site.

What do you dislike about Kissmetrics?

Integration could be easier. It took over 3 months.

What problems is Kissmetrics solving and how is that benefiting you?

Which chanel and customers to focus on.