Kissmetrics Reviews: 4.1/5 — Solid Choice

Kissmetrics has simple, daily metrics sent to my inbox.

slow to setup - limited in reporting correlations

quick views to website traffic and web campaign performance

I like that it provides information that GA doesn't and works well with GA information.

It took a slight learning curve. And this is another tool I need to check daily so just adds to my workload.

Identifying individual users who complete (or don't complete) certain actions.

The visualization options are solid. The reports are fairly flexible. It's nice to have analytics somewhat centralized.

Integration with my company's database has failed over and over again, and Kissmetrics either shows no data or inaccurate data. The company keeps moving the platform to different URLs. The documentation for implementing database connections has left our dev team a bit confused.

It's most useful for tracking customers/visitors through the funnel. Some of the aggregated data reports have questionable results.

Nothing. It did not work the way they said it would and they were very unprofessional in their communication with us.

The contact, with Ryan in particular was a complete mess. The contracts were very deceiving and they did very little to understand where we were coming from or what we wanted. Not only a complete waste of money but some of their tactics bordered on scam behavior. Would never recommend this to anyone as there are several other companies who can do this with more honest and favorable terms. They clearly just wanted to charge money regardless of what their product did or did not do. It was an utter disgrace the way they charged us and continued to charge us despite us requesting a cancelling over and over again. Greedy and dishonest service.

I have realized 0 benefits of Kissmetrics. I am sure that there are some if you really look, however due to the lack of faith and their dishonest dealings with the contract we never got to see a single result.

The simplicity of sending our engagement metrics to KM via their API and not having to worry about hosting that data ourselves is very nice for a small company like ours. We have looked into more advanced systems and the work to get to a place of hosting our own data is quite daunting. This is a perfect quick solution for us at this point in time.

The user interface is completely unintuitive. The UI is outdated and every task is so manual it is painful. Several reports that we run are based on time and this interface requires you to update each individual query with a date picker manually. It is absolutely miserable to use. This takes us several hours when it could be auto populated, or at the very least allow for batch date updates. The integrations with other platforms is limited. Because of this we do not have the ability to attribute acquisition to marketing campaigns.

We are using Kissmetrics for all of our user engagement metrics. This has benefited us significantly in understanding how our users are using our platform. This benefits us by providing insights into prioritization for new product features as well as targeted marketing efforts. Without KM we would have zero visibility into what features are performing well and which features need additional marketing to communicate the value proposition across to our customers. While the product is limited, it does provide this very valuable insight for us.

Segment integration is pretty nice. It allows us to use multiple tools and pass data as needed

Segment integration could allow for more customization.

The biggest issues are attribution and ROI

At least It's easy to integrate, and it's easy to create a new report

No easy way to extract data through a API, Support is slow, we have problems with the javascript snippet, it's expensive, there haven't any new feature in years, the metrics dashboard loads very slow.

We are learning how people use our product.

Our account manager was a nice guy and he tried to help, but in the end, the product was useless to us.

Our dev team invested dozens of hours integrating KissMetrics calls into everything we needed to track. It required a lot of testing and back and forth with their support. When we finally had everything being tracked, we needed to set up our dashboard and reports within the tool, which was also a somewhat frustrating and unintuitive process. In the end we ended up with a metrics dashboard and some funnel reports that didn't tell us anything beyond what we already were getting in Google Analytics. We tried a number of times to fiddle with the options in the tool to see if we could extract some value from it, but after 7 months of fiddling and payments, I decided to pull the plug this $200/m expense. We ended up spending over $1200 and at least 80 hours of time on it. All wasted. The worst insult though, which drove me to write this review, was that when I cancelled and explained my frustration, I asked if they would consider some kind of partial refund since we never really used the tool and couldn't get any value from it. Not only were they unwilling to do so, I was told that they have a 30 day cancellation policy and even though I sent my cancellation request in on Feb 25th, they would still be processing my UPCOMING March payment. This is SAAS software. They should have no problem cancelling my billing immediately. I call bullshit. Seriously not impressed. What a frustrating experience.

We were hoping it would track our sales and help us identify the channels that were driving sales. We found it didn't give us anything beyond what we already had going with Analytics.