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Kissmetrics
4.1

( 168 )

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Kissmetrics Reviews & Product Details

Kissmetrics Overview
What is Kissmetrics?

Kissmetrics is a customer engagement automation platform that provides analytics and insights into user interactions with websites and applications. It focuses on tracking the behaviors of individual users across devices to help businesses understand and optimize customer experiences and conversion rates.

Company Kissmetrics
Year founded 2008
Company size 11-50 employees
Headquarters San Francisco, CA, United States
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What are the pros and cons of Kissmetrics?
Kissmetrics Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Ease of use
Intermediate
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Kissmetrics Features
A/B Testing
Ad Campaign Performance
Alerting & Notifications
Behavioral Analytics
CRM Integration
Churn Prediction
Cohort Analysis
Conversion Tracking
Customer Journey Mapping
Customer Lifetime Value (CLV)
Customer Segmentation
Customizable Dashboards
Data Export
Email Campaign Analytics
Financial Reporting
Funnel Analysis
Heatmaps
Inventory Management
Marketing ROI Tracking
Mobile Analytics
Multichannel Attribution
Predictive Analytics
Product Performance Analysis
Real-Time Analytics
Revenue Reporting
SEO Analytics
Sales Tracking
Social Media Monitoring
Traffic Analysis
User Interaction Tracking
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Kissmetrics Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 11, 2026
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168 Kissmetrics Reviews
4.1 out of 5
Mid Market (51-1000 emp.)
Sep 18, 2015
 Source
Overall Rating:
4.5
BP
Braden P.
Digital Marketing Specialist
Share
"Important, accurate reporting"
What do you like best about Kissmetrics?

We can have very precise, very accurate reporting thanks to the tracking we do with Kissmetrics.

What do you dislike about Kissmetrics?

Very little. When I look up individual users, the search function will sometimes stall and get stuck "loading" indefinitely.

What problems is Kissmetrics solving and how is that benefiting you?

I use our data in kissmetrics to understand how profitable our spend in adwords is - which keywords are most profitable, which ones are costing us money without paying us back, etc.

Mid Market (51-1000 emp.)
Sep 18, 2015
 Source
Overall Rating:
4.5
SM
Spencer M.
Director Of Growth Team
Share
"Kissmetrics is a core component of my daily workflow."
What do you like best about Kissmetrics?

For a very reasonable price I am able to understand how my users are interacting with my product and diagnose various product issues. The cohort reports and fabulous and even better now that the team has added filters.

What do you dislike about Kissmetrics?

Loading time for reports varies from almost instant to several minutes. Also it is impossible to split up users once they have been merged.

What problems is Kissmetrics solving and how is that benefiting you?

AB testing, user engagement, conversions,. Our organization uses Kissmetrics as the core data platform for decision making.

Mid Market (51-1000 emp.)
Sep 18, 2015
 Source
Overall Rating:
4.5
DV
Danny V.
Full Stack Developer
Share
"KISSMetrics, easy to use, lots of good reporting"
What do you like best about Kissmetrics?

Our organization uses Kissmetrics to track user events across our web application and then to create reports on usage. It is used primarily by the product owner and developers but it is also available to support and sales. It enables the organization to make data-driven decisions about actual usage on our web app. Kissmetrics Pros * Generating custom reports * Daily email snapshots of key metrics * Separation of prod vs pre-prod environments

What do you dislike about Kissmetrics?

Company seems to be broadening scope to more than just metrics, it's unclear if these capabilities will be useful.

What problems is Kissmetrics solving and how is that benefiting you?

Enables us to have increased data-driven awareness of customer usage of our product. The funnel analysis has been particularly useful to target new features/development.

Mid Market (51-1000 emp.)
Sep 18, 2015
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"a reall"
What do you like best about Kissmetrics?

Clear, easy to use and modern interface. A true winner here. The API to send events is easy to use. The live events stream is great.

What do you dislike about Kissmetrics?

- Sometimes I find difficult when an event has been fired. Event catalog should have more info. - It truly needs an API to access data. The CSV export is not enough. At least, the CSV export should be downloadable programatically, not via web interface + click + email. - A minor detail, but running a report often gets stuck at a 98.3%, for a while.

What problems is Kissmetrics solving and how is that benefiting you?

We use it for conversion analysis in our AB tests.

Small Business (50 or fewer emp.)
Sep 16, 2015
 Source
Overall Rating:
4.5
OP
Oz P.
Product Designer
Share
"KISSmetrics is pretty great!"
What do you like best about Kissmetrics?

The user interface is rather neat, clean and easy to understand. Whenever we have a question here in the product team on how people are using the product, we fire up KM and immediately get our results which helps us break down the problem. 90% questions we have are solved by the provided reports, those that aren't can be deduced implicitly by the reports. People report is quite awesome and seeing user's actions on a timeline is super handy when troubleshooting or trying to understand flows. Live tracking is also great and very reliable, even in busy production environments.

What do you dislike about Kissmetrics?

My most heated issue is the speed, sometimes it takes quite a while to load just pages, before executing any report, and even dropdown menus for selecting which properties/events to search for take a decent time to show up. But you get used to working at that pace so not a blocker. It isn't super easy to look for a specific user as you have to go by the People Search page first, which takes a bit to load.

What problems is Kissmetrics solving and how is that benefiting you?

Product wise - KM helps us understand how people are using the product: whether some features are discoverable by users, what people are trying or expecting the product to do, and generally what's working and what's not. Conversion wise - funnel reports are awesome in understanding which flows are converting best.

Small Business (50 or fewer emp.)
Dec 16, 2014
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Critical piece of our business metrics"
What do you like best about Kissmetrics?

KissMetrics allows us to track the information that is important to our business rather than shoehorning us into someone else's paradigm. It is an absolutely vital tool for tracking our business and marketing health.

What do you dislike about Kissmetrics?

Too often the reports are not quite flexible enough to get the information set that we need within the application, requiring us to export to Excel frequently. There are certain limitations within the report building, such as not being able to track the state of a user outside the search time period.

What problems is Kissmetrics solving and how is that benefiting you?

KissMetrics allows us to analyze our marketing and sales funnels, as well as our user interactions with our product. Recently we were able to look at how paid users interacted with our product compared to trial users, and find some areas where we can better engage those trial users.

Mid Market (51-1000 emp.)
Dec 16, 2014
 Source
Overall Rating:
4.5
Hussein Y. avatar
Hussein Y.
Cio And Head Of Strategic Initiatives
Share
"As a customer I am WOWed!"
What do you like best about Kissmetrics?

KISSmetrics required a little bit of planning and coding from our end to get set up but when you are live and your reports are running its awesome. When we first signed up, I got a couple emails from KISSmetrics folks which I expected to be sales related but really they were customer support folks looking to help us get going and WOW are they helpful and awesome. From the start we got a couple contacts at KISS that we could email and call at any time and they helped by going through our product, process and needs and put together recommendations on what to do on the platform and how to set it up properly. Its one of the best on-boarding experiences I've ever had with a company.

What do you dislike about Kissmetrics?

It takes more coding than I expected to get things going.

What problems is Kissmetrics solving and how is that benefiting you?

We wanted to create a funnel report (and soon Cohort) of our sales process and other processes online to understand how users are using our platform, where they are dropping off, etc...

Enterprise (> 1000 emp.)
Dec 16, 2014
 Source
Overall Rating:
4.5
GB
Gareth B.
Web Developer
Share
"Brings the focus back to your users"
What do you like best about Kissmetrics?

Really like the well thought out back end and the way tracking is handled is simple once you 'get' the paradigm of collecting properties of users. The web API is also very convenient for integrating with other systems. There are also built in integrations which are even easier to set up. The "My Activity" feature in the live view lets you see the events you the visitor are triggering and lets you test new properties or events quickly.

What do you dislike about Kissmetrics?

It was a little tricky getting tracking set up for our forms (which use AJAX), but now we have we are tracking those entries OK.

What problems is Kissmetrics solving and how is that benefiting you?

We are now able to tie our analytics data up with other online processes and offline systems because of the ability to identify users.

Small Business (50 or fewer emp.)
Dec 15, 2014
 Source
Overall Rating:
4.5
JD G. avatar
Jd G.
Owner
Share
"An incredibly powrful platform, but the support team makes it easy to get going"
What do you like best about Kissmetrics?

As the business owner who needs the metrics, not the one setting up the software integration with KM, I appreciate how available and responsive the support team is with the on-boarding support they provide. It saved my team time and cycles, and knowing how to use KM increases the value they provide to our clients.

What do you dislike about Kissmetrics?

There is a steep learning curve, and it does usually require you to integrate with the app itself. For us, running a Rails app, it meant we needed to involve a front-end developer and a Rails developer.

What problems is Kissmetrics solving and how is that benefiting you?

We're just getting set up, but I am hopeful that KM will provide insights for me to help better grasp how our users use our software so we can better focus on what it'll take to grow the business.

Small Business (50 or fewer emp.)
Dec 15, 2014
 Source
Overall Rating:
4.5
PG
Pedro G.
Director Of Product Development
Share
"Great User Insight"
What do you like best about Kissmetrics?

The option we have to view information as a whole or drilled down to the individual user. We utilize it to mainly to see activity for very specific items and which of our subscribers are either performing those tasks or looking at that content. The Power Reports are really powerful in allowing us to pull in multiple metrics to analyze.

What do you dislike about Kissmetrics?

There could be more documentation on the Power Reports. The good thing though, if you do have questions, the support team is very knowledgable and always willing to help.

What problems is Kissmetrics solving and how is that benefiting you?

I feel like we probably aren't scraping the surface of what Kissmetrics can do for us. With everything moving at a fast pace, for us it was about making sure we are at least capturing all the data we would like to report on so when we start digging deeper than we currently are, everything is there for us.