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MailerLite Reviews: 4.7/5 — Highly Rated
MailerLite is straightforward and easy to use. The platform’s simplicity is actually its strength–but only because MailerLite’s simplicity is paired with robust features that are designed to help businesses grow their subscriber base and in turn, the growth of their business. With MailerLite, users can create professional-looking emails without having to use code. Subscribers can get access to advanced targeting features, A/B testing features, supports email delivery by timezones, and offers extensive tracking and monitoring reports.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
MailerLite Pros and Cons
- Offers a forever free version
- Has an auto resend feature
- Click map feature delivers great audience behavior insight
- Supports time-zone based sending
- Deliverability can greatly improved
MailerLite has spent a decade as the recommendation for people who found Mailchimp bloated and expensive, and the product still deserves that reputation. The pricing story has changed sharply, though. The free plan that made MailerLite famous was cut to 250 subscribers and 2,500 monthly emails in June 2026, and further feature caps arrive in August. Any review that still describes a 1,000-subscriber free tier is out of date.
- What it is: An email marketing platform with newsletters, automations, landing pages, websites, and digital product sales, built around a clean and unusually pleasant editor.
- Best for: Creators, bloggers, and small businesses who want good design and straightforward automation without paying enterprise prices.
- Pricing: Free for up to 250 subscribers, then Comfort $10.80 and Power $22.50 per month at 500 subscribers on annual billing. Verified in July 2026.
- The honest catch: The free plan has been reduced twice, most recently on 16 June 2026, and from 13 August 2026 free accounts are limited to 3 automations, 3 forms, 1 landing page, and 1 website.
What Is MailerLite?
MailerLite launched in 2010 and built its reputation on two things: a genuinely well-designed editor and prices well below Mailchimp’s. For years it was the standard recommendation for creators and small businesses who wanted their emails to look good without hiring a designer or learning a complicated tool.
That design quality is real and still the main reason to choose it. The drag-and-drop builder produces clean, modern emails without fighting you, and the landing page and website builders share the same aesthetic. Where competitors bolt on extra modules that feel like different products, MailerLite’s feel coherent.
The platform has broadened over time into landing pages, websites, digital product sales, and paid newsletter subscriptions, which puts it in direct competition with creator platforms as well as email tools.
The independent rating is excellent: roughly 4.7 out of 5 on Capterra across about 2,322 reviews, with ease of use and value for money the most consistently praised dimensions.
How MailerLite Works
- The editor. Drag-and-drop with a strong template library, plus an HTML editor for people who want control. This is the product’s standout quality and the reason people stay.
- Automations. Visual workflow builder for welcome sequences, abandoned carts, and behavioural triggers. Comfort includes 50 visual automations; Power makes them unlimited.
- Landing pages and websites. Full page and site building included rather than sold separately, which is unusual at this price.
- Digital products and paid newsletters. Sell downloads or run a paid subscription directly, competing with dedicated creator platforms.
- Segmentation and personalization. Standard tagging, segments, and dynamic content, competent rather than exceptional. Teams needing deep behavioural automation will find ActiveCampaign stronger.
MailerLite Pricing
MailerLite prices on subscriber count, with a slider running from 500 to 200,000. Figures verified in USD on MailerLite’s pricing page in July 2026, at 500 subscribers on annual billing.
| Plan | At 500 subscribers | Monthly emails | Seats | Notes |
|---|---|---|---|---|
| Free | $0 (up to 250 subscribers) | 2,500 | 2 | Chat support for first 14 days only |
| Comfort | $10.80/mo ($129.60/yr) | 5,000 | 3 | Unlimited templates, 50 visual automations, 24/7 email support |
| Power | $22.50/mo ($270/yr) | Unlimited | Unlimited | Unlimited campaign sending and automations, 24/7 live chat |
The important context, which most reviews have not caught up with:
- The free plan was cut on 16 June 2026. MailerLite reduced it from 500 to 250 active subscribers and from 12,000 to 2,500 monthly emails. That follows an earlier reduction from the 1,000-subscriber tier the platform was known for. Seats did increase from 1 to 2, and free users gained custom templates, blogs, pop-ups, and the HTML editor.
- Further free-plan caps land on 13 August 2026. From that date free accounts are limited to 3 automations, 3 forms, 1 digital product, 1 landing page, and 1 website. If you are relying on the free tier, check your current usage against those numbers now.
- The 2,500 email limit binds before the subscriber limit. With 250 subscribers you can send roughly 10 campaigns a month. A weekly newsletter with any resends will hit the ceiling.
- Paid pricing rose alongside the free-plan cut. Plans were also renamed, with the former Growing Business and Advanced tiers becoming Comfort and Power.
- Annual billing saves 10%. Smaller than most competitors’ discounts, so monthly billing is less punitive here.
- Comfort caps monthly emails at 5,000. For a 500-subscriber list that is ten sends a month, so heavy senders need Power.
A 14-day trial of premium features is available on every plan, including the free one.
Who Should Use MailerLite
- Creators and bloggers. Design quality, digital product sales, and paid newsletters in one platform at a low price is a strong combination for this audience.
- Small businesses that care how emails look. The editor is the best-designed in this price bracket, and it shows in the output.
- Teams wanting pages and sites included. Landing pages and websites bundled rather than charged separately is genuinely good value.
- Anyone leaving Mailchimp on cost. This remains the most common migration path, and it is still usually justified.
It fits less well for teams needing deep behavioural automation, where ActiveCampaign is meaningfully stronger, for large ecommerce operations that need tight Shopify integration, where Omnisend fits better, and increasingly for anyone hoping to run a real list on the free plan, which the recent cuts have made much harder.
Honest Pros and Cons
Strengths
- The best editor in its price class. Clean, modern output without fighting the tool, and consistently the most praised aspect in reviews.
- Excellent value on paid plans. $10.80 and $22.50 at 500 subscribers undercuts most competitors at comparable capability.
- Pages, sites, and products included. Landing pages, websites, digital products, and paid newsletters bundled rather than sold as add-ons.
- Strong independent rating. 4.7/5 across roughly 2,300 Capterra reviews, with value for money singled out.
- Genuinely good support. 24/7 email on Comfort and live chat on Power, well regarded in reviews.
- Unlimited sending on Power. No email cap at the top tier, which is uncommon at this price.
Limitations
- The free plan has been cut twice. Now 250 subscribers and 2,500 monthly emails, well below the tier that built its reputation.
- New free-plan feature caps from 13 August 2026. 3 automations, 3 forms, 1 digital product, 1 landing page, 1 website.
- Free chat support lasts 14 days. After that, free users have limited support options.
- Comfort’s 5,000 email cap is tight. Roughly ten sends a month at 500 subscribers, which pushes regular senders to Power.
- Automation depth is mid-tier. Fine for welcome sequences and basic triggers, well behind ActiveCampaign for complex behavioural logic.
- Prices rose with the plan rename. Worth checking your renewal rather than assuming continuity.
MailerLite Alternatives and How It Compares
- GetResponse offers deeper automation plus webinars and funnels, at a higher price.
- SendPulse is cheaper and adds chatbots and SMS, with a dated interface and weaker design tooling.
- ActiveCampaign is substantially stronger on automation and substantially more expensive. The right choice if behavioural logic drives your revenue.
- Omnisend is the ecommerce pick, with better Shopify integration and commerce-specific automation.
- Beehiiv and Substack are worth comparing if paid newsletters rather than general email marketing are the actual goal.
For a broader survey see our guide to the best email marketing software.
The Verdict
MailerLite remains a genuinely good email platform and, on paid plans, excellent value. The editor is the best in its price class, the bundled landing pages and websites are real rather than token, and the 4.7/5 rating across thousands of reviews reflects a product people enjoy using. For creators and small businesses at $10.80 or $22.50 a month, it is easy to recommend.
The free plan is a different story now, and it is the part of MailerLite’s reputation most in need of updating. At 250 subscribers and 2,500 monthly emails, with automation, form, and page caps arriving on 13 August 2026, it is a trial rather than a home for a growing list. If you chose MailerLite specifically for its free tier, check your usage against the new limits before that date, because the change is recent enough that most coverage online still describes the old numbers.
The practical read: evaluate MailerLite on its paid plans, where it competes strongly, rather than on a free tier that has been reduced twice in under a year. Comfort at $10.80 suits light senders, and Power at $22.50 is the right pick for anyone mailing weekly, since Comfort’s 5,000-email cap binds sooner than the subscriber count does. On that basis it is still one of the best-value email tools available.
FAQ
What happened to MailerLite’s free plan?
MailerLite reduced its free plan on 16 June 2026, from 500 to 250 active subscribers and from 12,000 to 2,500 monthly emails. This followed an earlier reduction from the 1,000-subscriber tier the platform was long known for. Free accounts did gain a second user seat plus custom templates, blogs, pop-ups, and the HTML editor. From 13 August 2026, free accounts are additionally limited to 3 automations, 3 forms, 1 digital product, 1 landing page, and 1 website.
How much does MailerLite cost in 2026?
At 500 subscribers on annual billing, Comfort is $10.80 per month ($129.60 per year) with 5,000 monthly emails and 3 seats, and Power is $22.50 per month ($270 per year) with unlimited emails and unlimited seats. Pricing scales with subscriber count up to 200,000, and paying yearly saves 10%.
Is MailerLite’s free plan still worth using?
As a way to try the product, yes. As a home for a growing list, much less so than before. 250 subscribers and 2,500 monthly emails allows roughly ten campaigns a month to a small list, and the August 2026 caps limit you to 3 automations and 1 landing page. If you need a more generous free tier, compare alternatives before committing.
Is MailerLite better than Mailchimp?
For most small businesses and creators, MailerLite is cheaper and has a better-designed editor, which is why it has been the standard Mailchimp alternative for years. Mailchimp offers a larger integration ecosystem and more advanced analytics. If cost and design quality are your priorities, MailerLite usually wins; if you need breadth of integrations, Mailchimp may still fit better.
What is MailerLite best for?
Creators, bloggers, and small businesses that want well-designed emails, bundled landing pages and websites, and the ability to sell digital products or run paid newsletters, without paying for enterprise-grade automation they will not use.
Compare MailerLite with other popular tools in the same category.
I've been using mailerlite for 1-2 years and even though their software is not feature-packed like their competitors, it is useful and cheap so I wish that I could stay with them forever but a serious issue has caused me to rethink my decision to use them for my business.
Mailerlite failed to notify me that I was exceeding my plan limits and thousands of emails were failing to send to my subscribers. I discovered the fact myself and the emails would have continued to failed delivering if I had not discovered and resolved the issue. I would expect that mailerlite would email me to let me know that I need to upgrade my plan, or that thousands of emails are failing to send, but I never got a notification like that. This failure has most likely caused me to lose customers and potential revenue. Now I have to spend time manually checking my current usage daily to make sure emails aren't failing to delivery.
I use Mailerlite to create an automation campaign for new users who are using our product. When the product is sending emails correctly, we believe it leads to more engagement from our users.
Simplicity, Online Chat and Cost effectiveness
Terrible policy as fas as refund is concerned !
Email marketning automation
I didn't like the product. From start to finish.
My experience was one of deception and misleading information. Don't pay for this product. Don't walk but run from this company. They have no idea what an agency needs from a vendor.
Waisted a bunch of time with rookies.
The service is good for small campaigns. Not so much for larger campaigns that require account approval first. Can delay emails considering its a minimum of 24 hour wait.
Tried to use this service, so I uploaded a campaign and purchased the 10k user tier. Support needed to approve the 10k list first, which is ok. So, they did not approve and told me I could not send a campaign to a list of users because some of them were not authenticated. Ok, so I asked for a refund as no campaign was actually sent. At that point, they argued it was against their policy to provide a refund because my list was no good and it goes against their policy to have a poor list. So, it seems that the company is selective about how many emails you can send even if you pay for a certain number, and they will not refund even if you never send an actual campaign. Terrible support. But i blame myself for expected the truth would guide me in the right direction.
Unfortunately, I've only been able to use the free tier for one of my businesses. The paid tier got delayed through their approval process of 24 hours. However, the free tier is great. just don’t give ML any of your money and you'll be okay.
nothing, it's not working properly. If I have to say one thing, free trial.
I've set up a test email and send it to my and my wife's emails, 5-6 different mail services. Outlook, Yahoo, Yandex; my email directly went to the spam box. Gmail: Promotions box. Icloud: Bounce Thus, It was not effective for me. In addition to this, they suspended my account without warning. I send an email to them to get more info about the suspension. They said it's the final decision and there is no option to revert it. This is directly from the first suspension email: We have completed a review of your account and concluded that your activity meets the criteria of inappropriate use of our service. As a result, we are forced to close your account. In accordance with our terms, we do not provide refunds for this type of termination. Luckily, didn't pay any penny, otherwise, they do not refund your money as they mentioned in their email. Please, be careful and try the more professional service that you deserve.
nothing, it's not working properly.
Nothing at all. They’re total scammers and will take your money.
Trustpilot review left, and I have many others on their way. You scammers. Refund my money in full within 3 days or I will not remove any of my reviews. TSB have advised they will be doing a chargeback in 15 days, unless you refund yourselves
Nothing.
One of the main factor we liked most about mailerlite is their pricing, they are very cheaper than their competitors. We liked the product and its simplicity of usage. Their drag and drop email designing tool is also much simple to use and readymade templates.
Unprofessional Customer Management. Be prepared to get your account closed without any prior notice or specific reason. If your business has multiple products than it will be complex to use mailerlite as they have complex system. Their API is very outdated, you will not find API references for latest technology stack. You will fine very hard time if you are using Node js or any recent technologies for your project and wants to integrate mailchimp APIs with it. Some of their functionalities are very hard coded which makes it harder to be customize the way you wants to use it.
Email Marketing for our eCommerce Retail Clothing business. We are saving money by using Mailerlite. Overall its very easy to use and very simple product that does not required much more learning time and understanding of some complex things.
Honestly there's nothing I like about this platform. I originally looked into working with them because I liked that they offer landing pages.
Their customer support is a joke. They only seem to return emails in the middle of the night which then leads to yet another day of unsolved problems. Mind you I live in the middle of the US so it's not like I'm in a wonky time zone. Then THEY failed to check my fully working site and claimed it's "inadequate" (it's a entrepreneurial blog with multiple posts and pages) so they put me on probation and limited me to 500 subscribers, while aware I have 4k+ I'm trying to migrate from a different CRM. It was a total circus and their incompetency just blows my mind.
I wanted to house my landing pages with my CRM, which is why I originally thought to switch to Mailerlite.
I like how easy it is to change the colors of the different sections of the newsletter and the links. This program is designed to be completely drag and drop.
I did not like the lack of segmentation options and found the general email testing options to be clunky.
I used Mailerlite to send out emails about upcoming events for my business. We saw a small increase in free Eventbrite tickets purchased.
Was super fast to set up and great pricing compared to the competition. Emails looked nice and clean and straight to the point on getting it the way I wanted. Good place to come to if you don't post often.
Need more templates. Turns out you can only include up to 10 posts per email with RSS campaigns. This was not stated up front before signing up or at least not completely obvious before forking over money. They don't give refunds. Customer service doesn't seem like they understand their own product.
Needed an RSS to email.
I liked the best interface and also fast customer service. The navigation bar and templates are nice Design development is just drag and drop.
- I have paid 20$ for 5000 users but could not use more than 1000 emails - They evaluate your data base then only would allow to increase the number of mails sent out. That was not stated in the beginning - I needed to split my mail list to meet the 1000 criteria. That was not that convenient. - I actually wasted my time. Because they told my mailing list did not meet their criteria. - They evaluation system is not flexible and based on western world matrix. My company is based in Cambodia and we basically had 5% bounce rate of emails, so my account was blocked.
I needed a simple service for direct mails to reach customers who have registered with our company.
The price is decent, but it doesn't matter because they will take your money.
I usually don't write reviews but I had to write a review on this one. I had to upgrade in order to send emails to all my subscribers only to find out that I can't send broadcast because the emails on my automation doesn't follow their rules. When I asked for refund they said that they can't give refund because I already send emails to my subscribers but I can't send any emails because they won't approved the account. They should've said that from the beginning, you will loose your money stay away from this MailerLite and go with another Email provider.
This company is a joke and they have the worst customer service.
I liked that the company offered to help but am disappointed that months later after numerous inquiries I haven't received a single email back
I was told by customer service reps that they would help me transition from aWeber once I signed up so I did. Once they got me in there, they never answered a single query about assistance again. Just disappeared!
no benefits because never got started
Unfortunately I had a very bad experience with Mailer Lite, I experienced the lower open rates from the 3 mailing providers I have used (Mail chimp and SendGrid) I was getting 20% open rates, when I changed to mailer lite I got average of 10%, with the same type of newsletter. Additionally when doing pre sales questions I got incomplete information, to bad for me they also don´t offer refunds, I just canceled my account as I was not able to trust them after I found I got incomplete information and realised much lower open rates. I guess Mailer lite is apparently cheap, but I ended up losing full year payment.
Lower open rates, something was wrong with email deliverability. Additionally I got incomplete information when doing a pre sale question, If I would have got complete information I would have not bought the annual plan. After I realised I could not trusted them I decided to cancel my account.
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