MailerLite Reviews: 4.7/5 — Highly Rated

The user interface is very easy to use. Mailerlite has some good templates and automation right out of the box. It integrates very easily with woo-commerce and makes sending out effective emails easy.

The segmenting and filtering were a little clunky when compared to similar services. The ability to customize your emails felt lacking to me, it was still effective for marketing, though.

The ability to create marketing emails fast was incredible. The reporting was pretty good too. It was really easy to pick up and use with little email marketing experience.

I like the free version. You can have 1000 subscribers for free. That is so useful if you are beginning a business.

I don't like the text editor. When you send the mail, the spaces aren't clear. Example: You put two blank lines but the mail does not reflect.

You can do emails in a very easy way. I used to send many emails per week. In this context is so useful. Another thing is, that you can do landing pages.

Mailer Lite is the best choice for professionals because they are offered amazing customer support, and this is what I like most, previously, I have some issues with my mailer lite account so their customer support executive solve all my problems. in very minimum time. and providing such kind of good service is necessary for every business.

One this disappointed me, and its Mailerlite is not for beginners because their workflow is a bit complex; it's a bit challenging to understand this the first time. In my opinion, they need to make simple UI rather than complex.

MailerLite solves a different kind of problem, like email marketing, so that time automation and tracking data are essential. MailerLite provides a too good feature for doing this with quality support.

Easy to use, free plan, serve for all basic needs

Too easy so that you may not execute some ideas if your email marketing becomes more sophisticated

Email marketing is one of the important tools for customer communication and it may be considered as own media. You can have a big control on nearly everything to fulfill your brand needs.

MailerLite is very intuitive and easy to implement. It is a good product for the price and easy to set up email campaigns, subscription forms, landing pages and create sutomations. I really like how I can set up emails to go out in the future automatically without having to send it manually on the day.

It took a long while for the approval process to be completed. Then because I did not use the system for a while, the approval was no longer valid. I contacted support to get it sorted out, which took a few months. I wouldn't say I like the limits implemented on their system, such as how many emails can be sent per month since it used to be unlimited on the free account.

It helps with email marketing, automating my email campaigns and building out a landing page with email subscription form. It is great for weekly newletters and also sending out nurturing campaigns to potential customers.

The various options the tool provides in terms of designing the mailer - HTML, Drag and Drop, Ready Templates. The tool provides a tutorial post which no external agency is required for the email marketing services for the company. The in-house team can manager pretty much everything on its own. The free plan itself suffices for most of startups and medium-sized brands. The option to schedule the emailers to the customers at their preferred time is what sets it apart.

When you start using the tool extensively and keep shooting out regular campaigns to your customer base it becomes kind of monotonous with no excitement. It does not support GIF emailers which is a big drawback given the current trends. There could have been more paid plans which is not the case, like other email sending tools.

We are sending regular launches of the collections with upselling offers to frequent buyers. Provide them regular updates about the present and future trends in the industry.

The interface seemed quite user friendly , so would recommend on that point.

I didn't really find myself disliking anything at all really. It was good.

Email marketing needed for an interview process. It served the purpose.

ease of use, most features available in the free version, the GDPR form is easy to use and there are quite a few templates available, workflow automation available on the free version, like the layout, it's also a great benefit that they keep updating the software and add new features - for example, they recently added click maps and surveys to the premium plan, which I've been missing on this software.

the automation workflows could be better, also I used to be able to use the custom domains on the free plan, but it's recently been changed to the paid plan which is a bit annoying. Also, the custom domain option takes quite a while to set up, and the automation emails come with quite a delay

I'm creating and using accounts on Mailerlite for all clients that are just starting out with Email Marketing, it's easy to explain to them how to use it, and it's convenient as a lot of the features are available on the free version. It's got pretty much everything required for email marketing as a beginner and at an intermediate level - for advanced email marketing I use - Convertkit, as I prefer their segmentation better and better analytics.

It is organized logically and the website has a clean design. I like the options offered with the templates, though I wish they were a bit more flexible.

It seems to have some bugs when automating emails, and I wish it was integrated with more web services

This allows me to set up accounts for my clients and manage subscribers and emails easily

As someone who needed an app that allowed me to send mass emails occasionally to a large organization, MailerLite was easy to use and helped me create a professional and aesthetic layout for my email campaigns.

It was difficult to try to send a campaign to only specific recipients — every time I wanted to send out a campaign, MailerLite prompted me to send it out to my entire address book.

MailerLite was great for helping me to send out monthly campaign letters advertising various internship and job opportunities to members of my organization.

This software is super easy to use. This was the first mass mail software that I have used and I found it easy to navigate and use. I also like how you can see what percentage of people have clicked on the email so you can see who you're reaching.

The percentage of people clicking on the email is low, assuming the emails are going into spam. I'm currently trying to figure out a solution, but no luck so far.

It saves lots of time when trying to send out mass emails. It also lets you personalize your mass emails, making marketing easier.

Way more powerful than MailChimp and free up to 1000 subscribers!

Sometimes it's a bit hard to flow through the website

Sending newsletter content to my email subscribers

The price and the support. The easy and comprehensive platform.

Problem delivering email to Microsft server

I was sending my daily newsletter to more than 20,000 subscribers. The price is great, the support is great. For having e-mail on gmail and yahoo is probably the best mail service. The only weak point is their restriction to send inbox e-mails to Microsoft server. They are rejected.

It seems to work great for our marketing team. We really like the look of our emails.

As the person who manipulates the back end and maintains the mailing lists, when merging a new list into an old it got very tricky. Many emails were duplicated and it can be a little time consuming.

As a small business that sells consumer goods, email marketing is vital. This program fills that need for us at a decent price.

I love that you can filter/segment subscribers based on their statistics: number of clicks, open rates, etc.

Their rules about affiliate marketing is still not clear enough to convince my friend to join. She didn't want to see her account banned and I couldn't get a confirmation from my usual contact about this topic. After I renewed and paid for my second year, they changed their support system. It had previously been their #1 strength: superfast, nice, and polite support. Now you get a bot. And you get to argue with the bot, because it's stupid. Artificial Stupidity. It takes an effort to get hold of a real person that can help. Despite what they promised, it's still not possible to change a subscriber's email address. I use MailerLite less and less and my other autoresponder more. I wish MailerLite will make it possible to send clean txt messages (not rich text) because they have higher deliverability. I also think they look nicer, but that's because I always send out private emails in clean text format.

I now manage to send emails to my subscribers and they reach them. I've had almost no bouncing emails and when I test an email at mail-tester.com they score 10/10.

The platform is easy to use and has a pretty sufficient free plan for newbies. The pricing pkans are also quite reasonable.

I overall think the software could be more robust. I wouldn't recommend Mailerlite for email marketers with massive mailing lists or more advanced needs as there is other software out there that is more powerful.

It is making it easier to capture emails and connect with those on your mailing list. It is also easy to use so it saves a lot of time when creating forms and emails.

El diseño está bien, pero todo apesta. El servicio de atención al cliente no es atento, tenemos que esperar más de 2-3 horas para que alguien responda en el chat. Mailerlite no lo hace. La cuenta gratuita te da acceso a potentes funciones que no están disponibles con los rivales. La estructura de precios es la mejor.

Desearía que hubiera más fuentes de características de diseño, etc. Hasta ahora no ha sido posible copiar el tipo de campaña, nada ha sido un problema, tienen un gran apoyo Tal que cuando copie una campaña anterior que envió, no puede cambiar la forma en que lo envió reenvío automático o división A o B

Enviar un correo electrónico a mi base de suscriptores a bajo costo. Reenvío automático de mensajes de correo electrónico para personas que se perdieron el primero En general, es un producto muy fácil de usar y muy simple que no requiere mucho más tiempo de aprendizaje y comprensión de algunas cosas complejas. Para las pequeñas empresas en línea, todo cuesta más dinero, y lleva lento, trabajo constante y constante para ganar

Mailerlite's upgrade greatly improved their product. That made it easier to make a decent looking email. Other than that, there wasn't a lot that I liked about Mailerlite. Our company used it for the price. It was a decent program, very similar to Mailchimp in some ways, and is finally moving in the right direction.

It's clunky at times, doesn't save at times, and the analytics are terrible. The fact that unsubscribes are counted in the clickrate is awful to me - especially when I'm supposed to be reporting the clickrate as a positive to my boss. What if they're all unsubscribes? He thinks that campaign went well. Their new widget for getting new subscriptions didn't work for quite some time, which was very sad. Management of our email lists wasn't great. Neither was creating a new email - for some reason Mailerlite never saved our social media links, so each email we'd have to input them again at the bottom (or we'd have to copy a previously sent email and change every other aspect except the links).

We used Mailerlite to keep in touch with our customers. The upside is that I can search for users with the same domain (to make sure we're not emailing 10 people at the same company), but it isn't a very smart program. Importing emails was hit or miss. Luckily, their update came at the perfect time. I was looking to up our email marketing game, and the new style and features really helped out.

Features, Automation, Ease of Use, No coding knowledge required.

Support with account opening....forget about getting help if setup help is required. And if you do something wrong, your domain will somehow be blacklisted (of some kind), and you cannot sign up or get any explanation. And you cannot upgrade to get live chat support meanwhile.

Would like to use the service if we get the support to activate the account.

Everything was super easy to set up and it has all the features I need.

Since I'm in the UK, it's not very helpful that I can only pay in Euro.

Sending bulk emails is not possible without a provider like this. Mailerlite makes it hassle-free.

Mailerlite is very easy to set up. I was able to create a very attractive pop up within a matter of minutes. I was also able to easily import my contacts quickly.

Mailerlite is not as easy to get going as other solutions. You have to go through an approval process before you can send any emails. The built in templates leave much to be desired.

MaileLite allows me to keep in contact with my customers. Specifically. I was able to use mailerlite to create an attractive pop up where MailChimp's pop up was unattractive.

If you want to toy around, then it is a great platform, but I cannot recommend it for using it for serious client work or other production use. If you are trying out some concepts and looking for a cheap option rather than building your own, then this is a platform of choice. Most of the features are either under development or bugs where you will need to make adjustments in your flow. If you are looking to build simple rules, then there is a limit of 10, which is perfectly understandable. Now consider you have a survey template with 10 options and would like to route depending on answers. Guess what, you will need to build 10 rules for each answer separately. There is no concept of LESS THAN or any logic. It appears logic programming is completely missing with the developers. I raised multiple such issues, and mostly answers I received from help chat were, pointing me to other products which work better!! In all sincerity I have built a good stack based on their recommendations, so kudos for doing good research on competing products. I am happy to pay you minimum tier, just to get good recommendation from your help chat :)

If you want to toy around, then it is a great platform, but I cannot recommend it for using it for serious client work or other production use. If you are trying out some concepts and looking for a cheap option rather than building your own, then this is a platform of choice. Most of the features are either under development or bugs where you will need to make adjustments in your flow. If you are looking to build simple rules, then there is a limit of 10, which is perfectly understandable. Now consider you have a survey template with 10 options and would like to route depending on answers. Guess what, you will need to build 10 rules for each answer separately. There is no concept of LESS THAN or any logic. It appears logic programming is completely missing with the developers. I raised multiple such issues, and mostly answers I received from help chat were, pointing me to other products which work better!! In all sincerity I have built a good stack based on their recommendations, so kudos for doing good research on competing products. I am happy to pay you minimum tier, just to get good recommendation from your help chat :)

Learning about other products in the market!!! Their help chat is really good with info on other products.

Cheap for large number of subscribers and good design options

The customer support. They don't explain things well and are rude. You will not hear things like "please". Expect from you to know everything about email marketing and want to get rid of you right away. They need to approve each campaign.

The only real benefit is the price. Everything other basically sucks when compared to MailChimp (I've only used MailChimp). It is slower, the open rate is slightly lower, although the design options are good.

It got the job done. The new interface is an improvement.

Without warning, I received an automated termination notice. I inquired directly with the compliance team, and I have not heard back about why my content triggered the termination. I followed up again, and still zero replies.

Sending a newsletter to my clients.

-email builder is pretty solid: drag and drop builder is probably my favorite of the mailer services. easy setup w clean results; pretty useful blocks -landing page builder is also solid -this software would be okay for someone who only has one mailing list/newsletter they send out. we have a few, and it absolutely does not provide all that we need

- the analytics are... SO... bad. no way to even check basic metrics like growth of a group . im updating this a year later to reflect that they still are SOO buggy and minimal - the analytics provided are almost always inaccurate or broken (this company literally cost me thousands of dollars in money i had to refund because they gave me incorrect data, which i in turn gave to customers) - email customer support on more than one occasion has provided (and then strongly defended) completely incorrect information, until i ask to speak to someone else, who confirms that the first support rep was completely off base (for example, about what a certain data point means, or how to perform a certain task) - automation builder contains numerous problems. for example, you cant easily modify steps in the middle of an automation. - subscriber management is onerous - constant constant bugs that affect my readers' experience. such as mailerlite breaking links and not knowing how to fix it.

managing multiple mailing lists

- Very friendly customer support, available quickly at all times of the day (on the Advanced plan). - Good interface and UX. - Easy migration and integration. - More affordable than many other providers.

Unfortunately, migrating to MailerLite from Campaign Monitor has had a dreadful impact on both our email traffic and mailing list. The first problems occurred shortly after migration, when an email list of nearly 25,000 subscribers was obliterated overnight by deliverability issues. An open rate in the 30-40% range in Campaign Monitor plummeted to under 4%. MailerLite's support team were attentive and friendly as always, but their advice was generic and fixes slow. It took weeks before we started coming back up, and nearly four months later we're still not there. The technical problems don't end there though: - We've had to give up on using our custom domain because it no longer works with a certain large UK ISP. This is a problem that only started for us when we started using MailerLite. We never had this problem using Campaign Monitor. There is apparently no possibility of a fix, we just have to live with it. - Campaigns often send very, very slowly. For example, we queued up our last MailerLite email for 3pm. It's now 6:19pm and it's still only 55% sent. Our niche is very competitive with lots of short-notice product announcements...since moving to MailerLite we are regularly hours behind our rivals. - We've had several campaigns suffer very high levels of 'hard' bounces, esp. to Hotmail/Outlook. We're talking 1000+ subscribers bouncing at a time. To add insult to injury, when we asked for the bounced subscribers to be recovered MailerLite said they would do so...but seemingly forgot to, and had to be asked again. - The final problem (and this is what has led us to leave MailerLite and sacrifice our annual contract) has been an infuriating and embarrassing technical issue whereby our campaigns were getting 'stuck' when sending, resulting in subscribers getting the same email multiple times on the same day. We're talking customers receiving the same campaign four, five, six times in a matter of hours here. When we reported this problem MailerLite assured us they had put a fix in place, so we duly reported back to the customers who'd complained to us and promised them it wouldn't happen again. Only for it to immediately happen again, very same day. Needless to say, this not only makes us look like total idiots but has also led to lost subscribers, lost sales, and lost reputation. On top of all this, MailerLite are famously obstructive if you ask for any kind of refund. I gave up chasing after the last request because it was taking so long to get responses. Their reluctance to dish out refunds on monthly contracts is understandable, but we - stupidly - opted for an annual contract. So if, for whatever reason, you still feel like giving them a go after reading this review, be aware that any faith and trust you place in them by agreeing an annual contract will not be reciprocated in the event of things going wrong. They will keep your money no matter how bad the service you receive ends up to be.

In all honesty, MailerLite isn't solving any business problems for us at the moment. It is creating them.

It offers everything that a small or medium size company would need from an email marketing platform. Easy to use, stable and cost effective.

They don't care about their customers and their businesses. Here's our story: We have used MailerLite for 1,5 year and after few months of tests we decided to stay with this platform for a longer time. We trained our marketing team, built processes involving ML and integrated our internal systems with its API. A week ago we started a newsletter for one of our websites and ran a first campaign about cold mailing and outbound sales strategies. It was sent to all registered users of the website who agreed to receive marketing communication, but we didn't think of removing old addresses from the list (registered earlier than 2-3 years ago). That resulted in significantly higher bounce rate and unsubscribe rate than in our previous campaigns. Right after the campaign was sent we received an automatic message from ML that our account is suspended. We tried to contact the support but all we got was laconic explanation that we breached ML's anti-spam policy by using a low quality address list and sending the content that goes against their terms of service. While in general it's true and we should have checked the terms and clean the subscribers' list before running the campaign, I wouldn't expect that after 1,5 year of using the service without any issue (70 campaigns finished) our account could be suspended without any warning or a chance to discuss the issue. The worst thing is that we trusted them and three months ago we decided to order an annual plan. Now we asked for a refund for a remaining subscription period after the suspension date and we got a reply that according to their tems in cases like that they do not provide refunds. Well, what can I say - it was a waste of money and a waste of time. If you don't want to experience the same problems, don't even think of using MailerLite in your business.

Now it doesn't solve any problems and it's definetely not benefiting. See our story.

Their promise sounded good after initial call with salesperson. But that was all!

We moved over to ML mainly because of their storage plan for the Advansed package. We spent a month moving over a website as well as lots of landing pages. We imported contact lists from previous platform we used: all cleaned up in regards to bounces and unsubscribes. When we went ahead with a small campaign to newsletter subscribers (previously low bounce rate), we found suddenly that our whole account was suspended!! We were not contacted to clarify or discuss. Our supposed 24/7 support was removed, all landings and website were down. It was pretty much impossible to get in contact with anyone from ML, after a few days we got a mail stating that due to Anti Spam policies our one and only mailing campaign was triggered as spam due to high bounce rate. But all our landing pages/websites were still down, and this resulted in issues with our users not being able to navigate around our sites. We have now cancelled our account, moved back to previous platform. Not had any mail from ML saying they are sorry the way this was handed, no refund due to their policies. Anyway; keep the money! Be warned; demo account looks good, pricing as well, but service and support is non exciting!

For now: nothing

I like that it is linked to other companies for integration for my business.

It's not as user friendly as what I'm using now.

It's not, so I went to a other company and now I don't spend as much time on my newsletters as before.

I signed up for a free MailerLite account on Saturday evening. It was easy to set up my first autoresponder, except that I ran into one technical issue-defining a DNS record to assure the lowest change of emails being bounced. To solve the issue, I contacted MailerLite support in the easily accessible chat box. Within less than a minute I got in touch with one of their support staff. She was very kind and patient and she responded promptly to my questions and she provided me with very helpful additional information and tips. I made the changes to the DNS which take some time to propagate. After 2 hours I got my first email out :-) At that time, the chat box was still active and when I wrote that the issue was solved and that the first email was out. Finally, I wrote 'thank you very much for your kind and professional support and to my surprise, the same person responded promptly and asked if there was something else she could help me with. The application itself is clean, easy to use and provides a lot of functionality. The many signup forms provided by MailerLite are great. I use the API instead to integrate a Vuejs signup component in a Laravel app to have maximum control over the markup and the behavior. Testing the (multi-step) emails is a piece of cake, both from the signup form in my Laravel app as well as from the MailerLite application. In the past, I have used AWeber for a few years. I found their system much more rigid and more difficult to work with and some functionality (eg multiple languages) was lacking. And it was expensive. MailerLite provides the possibility to build an unlimited number of websites including blog pages in their paid plans. That's a very interesting bonus I haven't seen in their competitor's offers. Finally, a remark about recommending MailerLite to someone else: I never recommend a product or a service. I just tell them what I am using when someone asks.

I haven't run into something that I do not like (yet). We'll see.

Capturing subscriber email addresses of visitors of our website that are interested in our services and having a powerful and efficiënt way to mail them on a regular basis