Unclaimed: Are you working at MailerLite?
MailerLite Reviews: 4.7/5 — Highly Rated
MailerLite is straightforward and easy to use. The platform’s simplicity is actually its strength–but only because MailerLite’s simplicity is paired with robust features that are designed to help businesses grow their subscriber base and in turn, the growth of their business. With MailerLite, users can create professional-looking emails without having to use code. Subscribers can get access to advanced targeting features, A/B testing features, supports email delivery by timezones, and offers extensive tracking and monitoring reports.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
MailerLite Pros and Cons
- Offers a forever free version
- Has an auto resend feature
- Click map feature delivers great audience behavior insight
- Supports time-zone based sending
- Deliverability can greatly improved
MailerLite has spent a decade as the recommendation for people who found Mailchimp bloated and expensive, and the product still deserves that reputation. The pricing story has changed sharply, though. The free plan that made MailerLite famous was cut to 250 subscribers and 2,500 monthly emails in June 2026, and further feature caps arrive in August. Any review that still describes a 1,000-subscriber free tier is out of date.
- What it is: An email marketing platform with newsletters, automations, landing pages, websites, and digital product sales, built around a clean and unusually pleasant editor.
- Best for: Creators, bloggers, and small businesses who want good design and straightforward automation without paying enterprise prices.
- Pricing: Free for up to 250 subscribers, then Comfort $10.80 and Power $22.50 per month at 500 subscribers on annual billing. Verified in July 2026.
- The honest catch: The free plan has been reduced twice, most recently on 16 June 2026, and from 13 August 2026 free accounts are limited to 3 automations, 3 forms, 1 landing page, and 1 website.
What Is MailerLite?
MailerLite launched in 2010 and built its reputation on two things: a genuinely well-designed editor and prices well below Mailchimp’s. For years it was the standard recommendation for creators and small businesses who wanted their emails to look good without hiring a designer or learning a complicated tool.
That design quality is real and still the main reason to choose it. The drag-and-drop builder produces clean, modern emails without fighting you, and the landing page and website builders share the same aesthetic. Where competitors bolt on extra modules that feel like different products, MailerLite’s feel coherent.
The platform has broadened over time into landing pages, websites, digital product sales, and paid newsletter subscriptions, which puts it in direct competition with creator platforms as well as email tools.
The independent rating is excellent: roughly 4.7 out of 5 on Capterra across about 2,322 reviews, with ease of use and value for money the most consistently praised dimensions.
How MailerLite Works
- The editor. Drag-and-drop with a strong template library, plus an HTML editor for people who want control. This is the product’s standout quality and the reason people stay.
- Automations. Visual workflow builder for welcome sequences, abandoned carts, and behavioural triggers. Comfort includes 50 visual automations; Power makes them unlimited.
- Landing pages and websites. Full page and site building included rather than sold separately, which is unusual at this price.
- Digital products and paid newsletters. Sell downloads or run a paid subscription directly, competing with dedicated creator platforms.
- Segmentation and personalization. Standard tagging, segments, and dynamic content, competent rather than exceptional. Teams needing deep behavioural automation will find ActiveCampaign stronger.
MailerLite Pricing
MailerLite prices on subscriber count, with a slider running from 500 to 200,000. Figures verified in USD on MailerLite’s pricing page in July 2026, at 500 subscribers on annual billing.
| Plan | At 500 subscribers | Monthly emails | Seats | Notes |
|---|---|---|---|---|
| Free | $0 (up to 250 subscribers) | 2,500 | 2 | Chat support for first 14 days only |
| Comfort | $10.80/mo ($129.60/yr) | 5,000 | 3 | Unlimited templates, 50 visual automations, 24/7 email support |
| Power | $22.50/mo ($270/yr) | Unlimited | Unlimited | Unlimited campaign sending and automations, 24/7 live chat |
The important context, which most reviews have not caught up with:
- The free plan was cut on 16 June 2026. MailerLite reduced it from 500 to 250 active subscribers and from 12,000 to 2,500 monthly emails. That follows an earlier reduction from the 1,000-subscriber tier the platform was known for. Seats did increase from 1 to 2, and free users gained custom templates, blogs, pop-ups, and the HTML editor.
- Further free-plan caps land on 13 August 2026. From that date free accounts are limited to 3 automations, 3 forms, 1 digital product, 1 landing page, and 1 website. If you are relying on the free tier, check your current usage against those numbers now.
- The 2,500 email limit binds before the subscriber limit. With 250 subscribers you can send roughly 10 campaigns a month. A weekly newsletter with any resends will hit the ceiling.
- Paid pricing rose alongside the free-plan cut. Plans were also renamed, with the former Growing Business and Advanced tiers becoming Comfort and Power.
- Annual billing saves 10%. Smaller than most competitors’ discounts, so monthly billing is less punitive here.
- Comfort caps monthly emails at 5,000. For a 500-subscriber list that is ten sends a month, so heavy senders need Power.
A 14-day trial of premium features is available on every plan, including the free one.
Who Should Use MailerLite
- Creators and bloggers. Design quality, digital product sales, and paid newsletters in one platform at a low price is a strong combination for this audience.
- Small businesses that care how emails look. The editor is the best-designed in this price bracket, and it shows in the output.
- Teams wanting pages and sites included. Landing pages and websites bundled rather than charged separately is genuinely good value.
- Anyone leaving Mailchimp on cost. This remains the most common migration path, and it is still usually justified.
It fits less well for teams needing deep behavioural automation, where ActiveCampaign is meaningfully stronger, for large ecommerce operations that need tight Shopify integration, where Omnisend fits better, and increasingly for anyone hoping to run a real list on the free plan, which the recent cuts have made much harder.
Honest Pros and Cons
Strengths
- The best editor in its price class. Clean, modern output without fighting the tool, and consistently the most praised aspect in reviews.
- Excellent value on paid plans. $10.80 and $22.50 at 500 subscribers undercuts most competitors at comparable capability.
- Pages, sites, and products included. Landing pages, websites, digital products, and paid newsletters bundled rather than sold as add-ons.
- Strong independent rating. 4.7/5 across roughly 2,300 Capterra reviews, with value for money singled out.
- Genuinely good support. 24/7 email on Comfort and live chat on Power, well regarded in reviews.
- Unlimited sending on Power. No email cap at the top tier, which is uncommon at this price.
Limitations
- The free plan has been cut twice. Now 250 subscribers and 2,500 monthly emails, well below the tier that built its reputation.
- New free-plan feature caps from 13 August 2026. 3 automations, 3 forms, 1 digital product, 1 landing page, 1 website.
- Free chat support lasts 14 days. After that, free users have limited support options.
- Comfort’s 5,000 email cap is tight. Roughly ten sends a month at 500 subscribers, which pushes regular senders to Power.
- Automation depth is mid-tier. Fine for welcome sequences and basic triggers, well behind ActiveCampaign for complex behavioural logic.
- Prices rose with the plan rename. Worth checking your renewal rather than assuming continuity.
MailerLite Alternatives and How It Compares
- GetResponse offers deeper automation plus webinars and funnels, at a higher price.
- SendPulse is cheaper and adds chatbots and SMS, with a dated interface and weaker design tooling.
- ActiveCampaign is substantially stronger on automation and substantially more expensive. The right choice if behavioural logic drives your revenue.
- Omnisend is the ecommerce pick, with better Shopify integration and commerce-specific automation.
- Beehiiv and Substack are worth comparing if paid newsletters rather than general email marketing are the actual goal.
For a broader survey see our guide to the best email marketing software.
The Verdict
MailerLite remains a genuinely good email platform and, on paid plans, excellent value. The editor is the best in its price class, the bundled landing pages and websites are real rather than token, and the 4.7/5 rating across thousands of reviews reflects a product people enjoy using. For creators and small businesses at $10.80 or $22.50 a month, it is easy to recommend.
The free plan is a different story now, and it is the part of MailerLite’s reputation most in need of updating. At 250 subscribers and 2,500 monthly emails, with automation, form, and page caps arriving on 13 August 2026, it is a trial rather than a home for a growing list. If you chose MailerLite specifically for its free tier, check your usage against the new limits before that date, because the change is recent enough that most coverage online still describes the old numbers.
The practical read: evaluate MailerLite on its paid plans, where it competes strongly, rather than on a free tier that has been reduced twice in under a year. Comfort at $10.80 suits light senders, and Power at $22.50 is the right pick for anyone mailing weekly, since Comfort’s 5,000-email cap binds sooner than the subscriber count does. On that basis it is still one of the best-value email tools available.
FAQ
What happened to MailerLite’s free plan?
MailerLite reduced its free plan on 16 June 2026, from 500 to 250 active subscribers and from 12,000 to 2,500 monthly emails. This followed an earlier reduction from the 1,000-subscriber tier the platform was long known for. Free accounts did gain a second user seat plus custom templates, blogs, pop-ups, and the HTML editor. From 13 August 2026, free accounts are additionally limited to 3 automations, 3 forms, 1 digital product, 1 landing page, and 1 website.
How much does MailerLite cost in 2026?
At 500 subscribers on annual billing, Comfort is $10.80 per month ($129.60 per year) with 5,000 monthly emails and 3 seats, and Power is $22.50 per month ($270 per year) with unlimited emails and unlimited seats. Pricing scales with subscriber count up to 200,000, and paying yearly saves 10%.
Is MailerLite’s free plan still worth using?
As a way to try the product, yes. As a home for a growing list, much less so than before. 250 subscribers and 2,500 monthly emails allows roughly ten campaigns a month to a small list, and the August 2026 caps limit you to 3 automations and 1 landing page. If you need a more generous free tier, compare alternatives before committing.
Is MailerLite better than Mailchimp?
For most small businesses and creators, MailerLite is cheaper and has a better-designed editor, which is why it has been the standard Mailchimp alternative for years. Mailchimp offers a larger integration ecosystem and more advanced analytics. If cost and design quality are your priorities, MailerLite usually wins; if you need breadth of integrations, Mailchimp may still fit better.
What is MailerLite best for?
Creators, bloggers, and small businesses that want well-designed emails, bundled landing pages and websites, and the ability to sell digital products or run paid newsletters, without paying for enterprise-grade automation they will not use.
Compare MailerLite with other popular tools in the same category.
I had to end my membership because of budget reason, but I loved them so much. I hope I can return once my business has taken off. Easy to use, many features to help you, also customer support is always kind and very helpful.
The only thing is it would be so much useful if they implement italian language. That's all!
Automation of emails, newsletters
Everything ! Mailerlite is a super tool ! I use mailerlite features everyday for my business. The support service is great. Very good reactivity.
We are limited in the choice of templates
I lost all my unsuscribers. And the support (David) service help me to recover them.
Easy to use; moving from another platform was a smooth experience. Very responsive customer service team, that helps out with troubleshooting issues. Shout out to Joseph who helped me understand discrepancies in reporting.
So far, I have not encountered any issues.
MailerLite makes it easy to collect emails for marketing purposes and their email builder is easy to use.
The number of features MailerLite includes in its free plan is crazy. And it just gets better with the paid tiers! All of that is great, of course, but what I really like most is its ease of use. I'm a digital business manager for coaches and counselors and I have had clients move off of other "bigger" platforms to MailerLite and they are thrilled! I also love how well it integrates with other products/platforms. Crucial in my work. Customer support is great. Implementation (even most parts of migrating from the old MailerLite to the New) is smooth. Between my own emails and client ones, I probably am in there 20-30 times per week -- heavy user!
I honestly haven't found a down side -- especially once you get into the paid plans.
It helps my to stay in touch with my clients and followers and it helps me to help my clients do the same with *their* clients and followers.
Mailerlite has all the features we need for our email marketing.
Dislike - I cannot think of anything we dislike about mailerlite at this time.
Contacting our customers
It is a very easy system - and support is at a hands reach
Don't know Oh... maybe that it is not possible to send mails with videos as Mp4 (that it has to be Vimeo or Youtube)
All that I have as a beginner :-)
I've been using MailerLite for a few years now, and switched from Classic to the New interface, which I love as it seems to be a lot more simple to use. However, when I have had issues, the help from customer service is top notch, and Mailerlite go above and beyond, in my experience to help you fix the issue, or how to use a feature. I especially love the ease of setting up automations.
The only thing I dislike, is the pricing structure, I wish there was more levels, as it's a big jump in numbers of subscribers and the amount you pay. But I am happy with Mailerlite overall.
I needed to set up systems to warm up and old, cold list of subscribers, using automation and landing pages, and it was confusing with the new system which I'm not as familiar with, and the CS agent went above and beyond to helping me work through and get everything right!
The application itself, ease of use, help articles, innovations, ... But most of all - customer support! They care about you.
If anything is near perfect, that's MailerLite. No dislikes.
Avoiding extra expenses for dedicated server in order to send bulk emails. In connection to that, junk mailing problem is solved. .
MailerLite is affordable and easy, and customer support is great!
There isn't anything I dislike about Mailerlite.
Mailerlite is solving the problem to communicate with my customers and to generate new leads.
It's simple to use and has many great features, and the price is great.
The interface can have a slightly better interface and make it easier to copy campaigns and make a new one.
Setting up a campaign is easy, almost like drag and drop. It is easy to set the schedule, make a group of subscribers and create separate campaigns for each group.
With their paid plan, they are able to help you with easy to complicated problems. Customer service helped me set up the landing page so the link to it is using my business domain instead of their default URL. They walked me through step by step with setting up the DNS, etc, using screenshots which helped a lot.
The integration from the old mailerlite to the new mailerlite is difficult. (Why have to migrate when they could update the old mailerlite instead of making an entire new site for it?) Getting used to the new mailerlite vs the old was difficult, since the buttons and features are in different places.
Going through the DNS and CNAME process to be able to use my business domain for the landing page instead of the default, provided URL.
The easiest way to use e-mailmarketing and be GDPR-compliant. The academy gets you started and the helpdesk is truly unmatchable! Happy customer.
There is nothing i don't like about Mailerlite. Will recommend to anyone!
It's easy to work as a team, set up automations and use your own branding to create beautiful converting e-mails. Easy to install, even for an absolute beginner!
The customer service staff is great! The product is easy to use.
I don't dislike anything about Mailerlite. The product is easy to use and customer service is great.
It helps me connect with my readers.
Su soporte técnico responde a la brevedad, mu amablemente y tienen una manera muy curiosa y efectiva de encaminar la ayuda: Para aprobar tu cuenta te dirán por ejemplo. "imagina que somos tu público objetivo, como les hablarías. Qué haces con tu proyecto"
Hasta ahora nada la verdad. Me fueron resolviendo muchas dudas y asuntos que fueron surgiendo.
La entrega de correos, las automatizaciones, la gestión de mi lista de correo y la creación de landing pages.
I've been using MailerLite for years and setup all new clients on it. Has a good number of features on their free plan and even more on their paid plan. The features are not fluffy, they are features that are necessary as part of any successful email marketing plan. I do have to admit that the quality of support is one of the main reasons why I love MailerLite so much.
Not much to dislike, but there are some things that are missing (branding colours across the board), but it gets added as a feature request by support.
I educate clients on email marketing and MailerLite is the easiest one to use that's more economical then the rest.
Researched and tried several email services, and this is the best by far. It's so easy to use, and to learn. The learning resources are up to date and easy to follow. The interface is clean, unclutteredm and intuitive. And any challenging integration on onboarding issues, the customer service team is consistently great with.
Only that I have to use Zapier to inetgrate it with my other platform.
Automating emails, storing data safely, keeping me up to date on what I'm resposible for on my end.
I'm a total noob when it comes to creating mailing lists or websites, but mailerlite is so easy to use that even I managed to do that. The tutorials are really helpful and the customer service works fast. All my issues that I've had because of my lack of skills have been solved quickly by the friendly and really professional staff. I would and I'm going to recommend Mailerlite to anyone, who will want to create their sites easily and affordably - our budget is null so our new business is super grateful for the features that we get for free!
Well of course it would make things even easier, if I could use my own language (Finnish) with Mailerlite.
I get to create a well-working mailing list for my email marketing to maybe even get some sales in the future. The website I created with mailerlite is also very helpful.
Works very well for me. Customer support is great.
I'm not very techy so need help sometimes.
Sending out newsletters to build an email list.
Their 24/7 chat support, the team is always happy to jump on chat and help you out with anything, big or small.
I only wish there was a multiple trigger option for purchases inside automations - e.g. when purchased productA AND productB (or productA OR productB ) - however I've been advised this is not possible to technical reasons.
I use ML for my email marketing and love it!
I enjoy the simplicity of their platform in terms of the ease of creating good-looking emails to go out, but what I really love is that I can reach a real human person to help with any trouble I run into in the process. Having access to wise and friendly human tech helpers is fabulous--and not so available in other online platforms. I'm grateful.
At this moment I can't think of anything I dislike about the MailerLite program.
It solves my keeping in touch with the people in my database--easily and with lovely newsletters.
Easy to use tool for emailing. Great deliverability. Perfect customer support.
Sometimes I find bugs, but when I reach to customer care they help me to fixt it.
We send email marketing and product inforation updates.
I needed help with migration and the support team quickly responded to my message and got me squared away. They also helped me with domain authentication as well. They are also super friendly!
I can't think of anything at this point.
MailerLite helped me build my email list, send campaigns, and run challenges.
This email platform is incredibly intuitive and easy to use. At the same time it's incredibly effective. Additionally, customer support is incredibly responsive and helpful.
I wouldn't change a thing. 100 times better than MailChimp and Constant Contact.
Affordable email client that anyone on my team can use.
Excellent Newsletter and campaign tool with outstanding support!
Nothing in particular. It has been smooth sailing so far!
Getting my newsletters to my subscribers easily.
I've used several e-mail listservers and MailerLite is the best. Free account allows scheduled e-mails. The IPs that it uses seem not to be prone to spam rejection. The user interface is clean and sensible. Records are kept well, and groups are easily managed. Support is prompt and informed.
It would be nice if user templates were available to free users.
I need to reach about a thousand people on my subscription list regularly. MailerLite allows that to be done seamlessly.
It's an easy product to use. Much more friendly than some of the competition. The customer service is great and very quick.
I need a Mailerlite for Dummies reference book
I'm an author and am moving into selling direct from a website.
The drag & drop feature is fabulous. The free version is perfect for a small nonprofit like ours because our mailing list is still small and our budget is so small, that we need every penny we can save for our programs. The resources you provide (how-to's, etc) are great as well.
Obviously, if we want some other features, we'd have to upgrade to a paid subscription, which we can't afford at this time. It would be awesome if nonprofits could upgrade for free.
Communicating with our supporters.
MailerLite is easy to use, even for beginners. It has a drag-and-drop editor for creating emails and powerful automation tools. The customer service is excellent. I highly recommend MailerLite for email marketing.
None, as of the moment. It has been a dependable tool for me as a new email marketer. Thanks, MailerLite!
Their commitment to their customers is evident, and it's a huge plus for anyone seeking a reliable email marketing platform. I have created two sites for my start-ups, and I'm excited to use MailerLite for my own clients' needs.
Mailer Lite is a seamless platform for creating marketing emails. Whether you are creating something from scratch or using a template, a finely crafted marketing email is in your immediate future.
While Mailer Lite excels at being a user-friendly marketing platform, there are limitations once you become confident enough to be more creative. The block system, which serves as a copy and paste method of building an email, limits the level of creativity and customization that a user can aspire to attempt. Sometimes text fonts don't translate into the emails when sent.
Mailer Lite offers our company a platform to reach the entirety of our customer database and future clients. We have been able to customize our Marketing emails in order to be more specific depending on the demographic that we are targeting. While other platforms restrict the number of emails that you can send per month, Mailer Lite merely restricts the number of subscribers that can be marketed to per month, meaning we can realistically send email blasts daily to our entire customer database. If we wanted more, it's as simple as upgrading.
The main thing is the deliveriablity, they are extremly good when making sure your email newsletter land in the inbox of users. Also, I really like the UI of the platform, it's really easy to locate the things you're looking for.
None to be honest, I have been using the platform for some time and I can't find anything wrong.
All othe platforms I have used are crazy overpriced and most of these platforms have a low deliveribality rate.
