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Mixpanel Reviews: 4.6/5 — Highly Rated
Mixpanel is an analytics platform used by companies to improve user engagement and boost retention through features such as behavior tracking, funnel analysis, and A/B testing with the intent of streamlining the user experience.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Training | Documentation |
| Languages | English |
Compare Mixpanel with other popular tools in the same category.
I like to ability to have all my analytics from mobile and web in one place.
Free tier should allow more data points.
UI analytics
I like MixPanel becouse he presents data difrently. Funnels, retensrion ist the main elements of data presenting. You can create Your own specify funnels for monitoring Your websites oraz system like our sass. I like trends window, it can help You to predict of your future ussers.
I have only data from my creating funnels if i don't create my own road for my users i don't get this data. They discontinuing the trends feature within their product it's sad :(
Funell monitoring Website segmentations Formulas monitoring Simple A/B testing
It's a pretty standard product that allows you do the basic analytics that most app developers need.
There's a lot of other more value-added and cheaper alternatives coming to the marketplace.
Good for segmentation of users and keeping track of user behaviors.
As a smaller site/app their tool is amazing, however when working for large organizations their costs don't scale. I've recommended them many times and will continue to do so. Very well suited for companies that don'e have an onsite full time analytics / BI person. Would use them as a stop gap until a full long term solution can be built due to their costs at large volume.
As a smaller site/app their tool is amazing, however when working for large organizations their costs don't scale. I've recommended them many times and will continue to do so. Very well suited for companies that don'e have an onsite full time analytics / BI person. Would use them as a stop gap until a full long term solution can be built due to their costs at large volume.
They enable quick and easy analytics for product managers. If you have a full time analytics staff then their are better options but if you want something quick and fast and cheap in the short run then these guys are the way to go.
Great for means of seeing guest feedback and reviews.
Too much scientific data, not enough applicability
Guest Retention services.
Simple easy interface that is quick to learn and good for a small team just launching a product.
Predatory pricing model if you start to grow they treat you like a prisoner. We were charged a $25,000 overage for a single month but offer a way to avoid it by signing up to a nearly $100k annual contract.
When you are small it is a quick and easy to use integration for mobile audience BI. It helped with daily analysis of our growing app audience, churn, troubleshooting, trend analysis.
Average at best, sort of our dated. I like the funnel analysis
The UI is straight out of y2k but hopefully the data is good
None so far but hopes are high
Very deep analytics Multiple ways to use the same data
Setup support Takes days to reply, never offers to handle problems for users, even when asked to do so after months/years of problems reported.
Understand SaaS user behavior and usage.
Mixpanel is quick to gain insightsa and create reporting to get the answers you want
Their billing practices are suspect as they auto-enroll you without notice. Upon cancelling (after seeing credit card charge) they remove product access and don't refund you for the product. I wouldn't recommend MixPanel to others
User analytics to determine how customers are using the product.
I like that Mixpanel is a hosted solution.
The price for the benefit. Vendor lock-in I felt before Segment came around. The slow ingestion rate at times of bursty loads and slow-loading or unresponsive reporting. The Flutter package was not as easy to use as Segment. Amplitude offers far more streamlined and actionable reporting capabilities. More employees know how to use Google Analytics. Some data quality issues at times.
They are doing event tracking that I don't want to implement myself. It helps me to know what users interact with on our site, but doesn't benefit me much.
I can't say that I like something in the tool, its as good as not having it. Rather, its counter productive to have it, you'll lose dollars if you have this tool.
There is not phone support at all, and only email support available. Imagine you have a critical business issues related to the tool that need immediate attention, you will have to wait for 24-48 hours before you get a response. Now instead of this platform being supportive to help you succeed in marketing, rather its counter productive. Its costing in losing money on potential buyers that we can't touch because of no support from the platform itself. In my opinion, never opt mixpanel
Continue marketing on app where we can marketing any type of customer base we have. But platform doesn't have ability to handle complex segment criteria. You can only target users based on some generic usage base filters, it can't not handle complex filters at all in segmentation.