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SE Ranking Keyword Rank Tracking Software logo
SE Ranking
4.8
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SE Ranking Reviews: 4.8/5 — Highly Rated

SE Ranking Overview
What is SE Ranking?

SE Ranking is all-in-one solution for search engine optimization that aims to simplify SEO. Among its top features is its 100% accurate rank tracking service. The solution offers real-time ranking information about your website’s keywords, across a host of major search engines. It also allows you to track your rankings via country, region, and even city level. With SE Ranking, you’ll be able to monitor the SERPs, as well as Maps and Ad positions in real-time. It also offers competitive intelligence, so users can check your results against your top competitors.

Company SE Ranking Limited
Year founded 2013
Company size 51-200 employees
Headquarters London, United Kingdom
Social Media
SE Ranking Categories on Findstack
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Ask Questions about SE Ranking
What SE Ranking is best for?
How does SE Ranking compare to SERPWatcher?
What are the pros and cons of SE Ranking?
SE Ranking Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
SE Ranking Pros and Cons
Pros
  • Easy and quick setup
  • Affordable pricing plans
  • Offers a rank check frequency discount on all plans
  • Provides flexible pricing options
  • Explains how you can resolve detected SEO issues
Cons
  • 'Selection of features can be overwhelming
  • Limited number of keywords for rank tracking on every plan
  • Caps the number of keywords you can track per month
  • Retrieves data slowly (as reported by some users)
SE Ranking Awards
Findstack 2024 General Badge
SE Ranking Features
API Access
Automated Reports
Backlink Monitoring
Competitor Analysis
Competitor Keyword Analysis
Custom Alerts
Customizable Dashboards
Daily Updates
Data Export
Geo-specific Tracking
Global Rank Tracking
Historical Data
SE Ranking Media
SE Ranking video thumbnail
SE Ranking 0
SE Ranking 1
SE Ranking 2
SE Ranking 3
SE Ranking - SE Ranking Homepage
SE Ranking Screenshots
SE Ranking screenshot 1
SE Ranking screenshot 2
SE Ranking screenshot 3
SE Ranking screenshot 4
SE Ranking Homepage
SE Ranking Homepage
SE Ranking Alternatives
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 04, 2026
SE Ranking Keyword Rank Tracking Software logo
1,275 SE Ranking Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Dec 25, 2018
 Source
Overall Rating:
4.0
SD
Sean D.
Owner
Share
"Great tool with the right features"
What do you like best about SE Ranking?

Easy to use tool but with powerful comprehensive features that are presented in a logical UI that is not cluttered. Easy to focus in on a particular area. We tested several solutions before deciding on SE Ranking. There were a lot of tools that limited location, or search engines, but SER gave us all of what we needed with accurate data.

What do you dislike about SE Ranking?

Need more single On-Page SEO limits. When we are working on a client page to optimise we run the recheck frequently and can run out of re-checks on one site. Also the PDF Report Creation Template needs to be easier with a preview of data so you know what you will get in the end result of the report.

What problems is SE Ranking solving and how is that benefiting you?

Helping clients achieve better SEO for targeted keywords and improve local rankings.

Small Business (50 or fewer emp.)
Jun 22, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Cost effective website ranking software - Great functionality"
What do you like best about SE Ranking?

I find the front end on the website is very easy to use. It makes a difference when you are short on time and need to run a report in a hurry. The functionality and setup is very customisable also.

What do you dislike about SE Ranking?

I have not found anything bad as yet, not even a flurry of email marketing! I wish I could add more keywords however I only paid for so many.

What problems is SE Ranking solving and how is that benefiting you?

Knowing where my online ranking is every week across all my sites. Email reports are automatically delivered if I am unable to login and go looking!

Small Business (50 or fewer emp.)
Apr 27, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Simple, easy to use interface"
What do you like best about SE Ranking?

SE Ranking has a great interface that is intuitive and simple to pick up with no prior knowledge oft eh platform

What do you dislike about SE Ranking?

It is a bit expensive for the premium package. I would check out other software first to make sure this fits your needs.

What problems is SE Ranking solving and how is that benefiting you?

SE Ranking provides a complete set of tools for my companies site to see what my competitors are doing, check my website rankings, and help me with keyword suggestions to rank up in search.

Enterprise (> 1000 emp.)
Apr 27, 2018
 Source
Overall Rating:
4.0
JM
Jessica M.
Corporate Marketing Specialist
Share
"Great alternative for budget-friendly SEO"
What do you like best about SE Ranking?

The price is the best feature! Apparently it was on an AppSumo offer (which I missed out on), but plans start as low as $4.20/month. Even their most expensive option, Enterprise with Daily updates, is only $151/month (as of now). For such an inexpensive tool, SE Ranking is REALLY robust. I explored about a dozen options (from free to $30,000/year+) and found the richness of available tools and reports compared to the price was unbeatable. I was particularly interested in their Website Audit tool, though I didn't find issues with any of the offerings. I also loved that, before ever reaching out to ask for a trial account or set up a sales call, they have a demo account where you can actually play with the tool and see what the features look like beyond just a screenshot. (Note: not all features are unlocked in this demo account, or in the free trial account you can set up yourself... however, the sales rep I connected wtih unlocked my trial account so I had full access to all tools before making my decision).

What do you dislike about SE Ranking?

The two SOLE reasons that I chose another option (with annualized fees about the same as SE Ranking's most expensive option) related to the web meeting I had with a sales rep prior to making my purcahsing decision: 1) He was in the U.K., and the tool he used / the phone number given for the call wouldn't work from my phone (and if it had, my company would've had to pay international rates). We were able to make it work via using the web meeting software's option to have sound and mic run through my computer rather than my phone. 2) His internet connection was slow and skippy, and we actually lost connection twice through the call. Other than these issues, he was extremely helpful and knowledgeable. But as my company was investigating much more expensive options with dedicated post-sale support, etc. my fear of using an international company with spotty connections for their sales team led me to go elsewhere. However, if you're on a tight budget, after having played with this during a trial period (where the sales rep gave me full access to all tools and features), I'd still highly recommend SE Ranking!

What problems is SE Ranking solving and how is that benefiting you?

I chose not to move forward after my trial period with SE Ranking. However, the business problems I am solving with the tool we chose instead (and would've solved with SE Ranking had we gone that route) are: SEO Keyword Research, Competitive Research, Website Audit, Keyword Suggestion, SEO Monitoring, and Backlink Checking / Monitoring.

Small Business (50 or fewer emp.)
Apr 26, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy To use"
What do you like best about SE Ranking?

This was one of the first products I used when starting out in SEO and it was very easy to follow. It makes it very easy to understand different site rankings within each website

What do you dislike about SE Ranking?

Nothing really stuck out for anything I disliked. I remember sometimes the sight would be slow or down, but after we talked to the vendors they fixed the bugs

What problems is SE Ranking solving and how is that benefiting you?

I was working with multiple customers to optimize their sites. It helped keep things organize and made it easy to draw assments for clients

Small Business (50 or fewer emp.)
Mar 26, 2018
 Source
Overall Rating:
4.0
NM
Nicolás M.
Consultor Marketing Digital Freelance
Share
"Great tool to SEO Freelancers"
What do you like best about SE Ranking?

It's easy to integrate with the SEO strategy for small companies

What do you dislike about SE Ranking?

the integration with the Search Console API and Google Analytics breaks the White Label feature

What problems is SE Ranking solving and how is that benefiting you?

Ranking SEO keywords SEO Audit Social media automation

Small Business (50 or fewer emp.)
Feb 14, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"All in One SEO package with practical tools"
What do you like best about SE Ranking?

I've been using SE Ranking now for about two months and really like the Top10 overview of the competitors. with the authority figures of Moz and Alexa. Reports can also be exported easily and in a Excel and CSV formats. On-Page SEO Audit and the Rankings module is also recommended.

What do you dislike about SE Ranking?

Funny enough is that the navigation of the product is not always userfriendly as expected. When I am in the tools section I am unable to navigatie quickly to earlier sections. Even clicking on the logo doesn't bring me back to the homepage.Just editing the URL soves it though.

What problems is SE Ranking solving and how is that benefiting you?

Validatiting rankings, insights in keyword difficulty for relevant terms and great on-page audit overviews.

Small Business (50 or fewer emp.)
Jan 30, 2018
 Source
Overall Rating:
4.0
Jan K. avatar
Jan K.
Head Of Growth
Share
"My favourite dashboard for rank tracking."
What do you like best about SE Ranking?

The home dashboard gives me a great overview. It's quite different from all the other tools, it's very straightforward and I just "got it" instantly. I also like the "online marketing plan" which is a nice list of things to take care of.

What do you dislike about SE Ranking?

Some of the secondary features are bit harder to find, although they are there, so it's bit of a shame. I still forget about them, because I have to find them in menu under "Tools".

What problems is SE Ranking solving and how is that benefiting you?

SE Ranking allows me to see the rankings for my keywords for all my projects at one glance.

Small Business (50 or fewer emp.)
Dec 29, 2017
 Source
Overall Rating:
4.0
JJ
Joshua J.
Director
Share
"Robust with steep learning curve"
What do you like best about SE Ranking?

Hands down the robustness of the product! Not just within the product itself in terms of drilling right down across multiple metrics but the fact that this can be done against databases in multiple regions. SE Ranking updates current lists and is doing new countries on a regular basis!

What do you dislike about SE Ranking?

Learning Curve - for someone who bought this "off the shelf" there has been a very steep learning curve. SE Ranking has created a lot of helpful materials and tutorials, which are really good and to the point - but unless one really commits to pushing through, the learning curve may be 'too steep'. (Of course, this is all very relative; I'm speaking from the perspective of someone who needed a sound SEO 'advisor' without a lot experience background with current software/strategies. This software may be very easy to use for someone with relevant background).

What problems is SE Ranking solving and how is that benefiting you?

Better understanding of how to create synergies between our website/IG platforms and better use of hashtags within IG.

Small Business (50 or fewer emp.)
Dec 14, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Nice tool"
What do you like best about SE Ranking?

It's very easy to understand how the tools work. It helped me a lot while i was designing my website.

What do you dislike about SE Ranking?

The extra costs of the usage of some tools. I think it should be free for paying members.

What problems is SE Ranking solving and how is that benefiting you?

Our website was not up to date. Besides that people weren't able to find us on google. We improved a lot!

Small Business (50 or fewer emp.)
Sep 29, 2017
 Source
Overall Rating:
4.0
AZ
Anya Z.
Technical Designer
Share
"Good long term platform"
What do you like best about SE Ranking?

It is an affordable long-term solution for a small business. As an embryo of an agency, white label feature is just priceless - I feel that I am set up for coming months.

What do you dislike about SE Ranking?

Keyword checker is paid per use but at 0.01 per use it is entirely decent.

What problems is SE Ranking solving and how is that benefiting you?

I am starting two websites; http://stretchymummy.com and http://skilfulmeans.com both need to keep an eye on what keywords to target and monitor the progress.

Small Business (50 or fewer emp.)
Jun 20, 2017
 Source
Overall Rating:
4.0
Wouter B. avatar
Wouter B.
Online Marketing Consultant Google Ads & Seo & Conversie & Copy & Display
Share
"Lead Generation"
What do you like best about SE Ranking?

I use and like the lead generation functionality best.

What do you dislike about SE Ranking?

I get the leads by email, i would love to get them by Zapier

What problems is SE Ranking solving and how is that benefiting you?

The benefit is that i can help my visitors with an automated SEO scan. And i have the possibility to reach out to those visitors.

Small Business (50 or fewer emp.)
May 11, 2017
 Source
Overall Rating:
4.0
AC
Anthony C.
Digital Marketing Manager
Share
"Very impressed from the start"
What do you like best about SE Ranking?

The system feels much more sophisticated than our previous SEO tool. The ability to track specific queries and set the location basis for the search engine adds a new level of details to our SEO activities. There's an emphasis within the system on tracking your/client competitors. I can easily see the top 10 competitors for specific keywords, providing me a way try and get highly relevant backlinks. The backlink management itself also feels great, as I can add poor links to a 'disavow' list to export and upload to Google Webmaster Tools. The reporting functionality is also very good, allowing us to create attractive monthly reports for clients.

What do you dislike about SE Ranking?

Occasionally the links within the system break, but usually these resolve themselves after I reload the page, so this hasn't really presented an issue yet.

What problems is SE Ranking solving and how is that benefiting you?

We're using SE Ranking for ourselves and client SEO activities and I'm already feeling a lot more informed about the ranking positions.

Mid Market (51-1000 emp.)
Mar 16, 2017
 Source
Overall Rating:
4.0
SD
Sara D.
Marketing Manager
Share
"Reasonable and quality rank checking tool "
What do you like best about SE Ranking?

SE Ranking not just gives daily ranking for keywords, but it also gives option for multi-users and also for manually editing any changes required. The Dashboard: It gives average keyword ranking for your website. So, if you're analyzing historical ranking, you will observe the performance of your keywords. Below the dashboard is another feature which is my favourite. The Social feature in SE Ranking. SE Ranking not just allows to schedule posts for social channels through it's platform, it also gives analytics and insights on number of impressions, views and clicks.

What do you dislike about SE Ranking?

The ranking accuracy is one factor sometimes with SE Ranking. As it happened with me like a month before, when there was inaccurate results.

What problems is SE Ranking solving and how is that benefiting you?

I am using for keyword ranking, backlinks exploring for Top 5 competitors website. Yes, SE ranking really helped with the keyword rankings, because considering a website which has 600 + keywords, it takes a major chunk of your day finding them.

Small Business (50 or fewer emp.)
Apr 12, 2023
 Source
Overall Rating:
3.5
PM
Pierre M.
Founder
Share
"Great support, platform, and data!"
What do you like best about SE Ranking?

The platform allows you to cover on-page/off-page/technical SEO all in one space. Icing on the cake is being able to white label the platform.

What do you dislike about SE Ranking?

Lack of online content crawling. By this, the ability to search the web for specific words across the web. E.g, looking for unlinked brand mentions.

What problems is SE Ranking solving and how is that benefiting you?

Automating/systimising tech audits (website audits) and giving clients a platform for full transparancy.

Small Business (50 or fewer emp.)
Feb 16, 2023
 Source
Overall Rating:
3.5
Aaron D. avatar
Aaron D.
Ceo & Founder
Share
"Great product poor support... especially if you are not US based."
What do you like best about SE Ranking?

The product is good, with lots of great features. I especially like the Website Audit tool. But it is a shame they do not track website audit changes (up and down arrows) on the dashboard.

What do you dislike about SE Ranking?

Dealing with support is painful. They only seem to have this live chat thing and they are only available US and UK times. So for me I ask a question, get a response hours later when I am asleep and it takes days and days to get to the bottom of my query.

What problems is SE Ranking solving and how is that benefiting you?

It enables us to audit our client websites and ensure we are maintaining a great on-page SEO standard. This does cost us extra time, but means we deliver a better result for our clients.

Small Business (50 or fewer emp.)
Dec 14, 2022
 Source
Overall Rating:
3.5
SK RAFIQUL I. avatar
Sk Rafiqul I.
Running Content Marketing Vip
Share
"SERanking is a good option for beginners and marketers on a tight budget"
What do you like best about SE Ranking?

The dashboard is simple and easy to use which any beginner can start using. Also, the filters (such as search volume, keyword difficulty, word count, etc.) for keyword research will help you prioritize the keyword list.

What do you dislike about SE Ranking?

Data accuracy is a major issue of SERanking that should be improved as other competitors like Ahrefs and Semrush has more keyword database and more indexed backlinks.

What problems is SE Ranking solving and how is that benefiting you?

A major problem in the SEO industry is the high price of SEO tools. This is where SERanking is helping SEOs and marketers. However, the data accuracy can be improved but considering the price point

Small Business (50 or fewer emp.)
Aug 10, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"SE Ranking has a lot of potential"
What do you like best about SE Ranking?

It covers a lot of different tools for SEO and PPC including research, competitor analysis and website and on page SEO analysis, plus the audit to-do list.

What do you dislike about SE Ranking?

It's a little overwhelming at times. I'd also like to see more of the popular social media platforms available Instagram, Pinterest etc.

What problems is SE Ranking solving and how is that benefiting you?

Analysing, monitoring and organising keywords and improving website content

Small Business (50 or fewer emp.)
Jul 06, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Prompt support from Ukraine!"
What do you like best about SE Ranking?

The ease of setup and the support has been amazing!

What do you dislike about SE Ranking?

Nothing, the service has been great to date.

What problems is SE Ranking solving and how is that benefiting you?

Keyword tracking and competitive analysis.

Small Business (50 or fewer emp.)
Feb 10, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great for client reporting and tracking"
What do you like best about SE Ranking?

We primarily use SERanking for reporting on results to clients and creating a dashboard they can quickly reference to see how they're ranking.

What do you dislike about SE Ranking?

We still use other tools to quiclky see if there's anything we're ranking for outside of the terms we're tracking in SERanking.

What problems is SE Ranking solving and how is that benefiting you?

Easy client reporting and target keyword tracking.

Small Business (50 or fewer emp.)
Feb 09, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"It all works good, and a bit cheaper than the other 3 main contenders"
What do you like best about SE Ranking?

The userfriendly ux and manipulation of keywords, selections, filters, quick buttons.

What do you dislike about SE Ranking?

Got onto support because i did not understand the weekly update schedule of rank positions. Alex helped me, they updated adhoc, and could continue using the tool. I needed some onboarding

What problems is SE Ranking solving and how is that benefiting you?

SEO analysis and management

Small Business (50 or fewer emp.)
Jan 18, 2021
 Source
Overall Rating:
3.5
NL
Napasorn L.
Marketing
Share
"SE Ranking, the all in one toolkit"
What do you like best about SE Ranking?

The best Feature for this product is how cheap the offers are compared to other sites whilst providing the same quality of service compared to other tools.

What do you dislike about SE Ranking?

"Sometimes the Search volume does not reflect the volume generated from other sites which shares similar volume information. I also would like the software to have a more customizable dashboard or any piority search tactics."

What problems is SE Ranking solving and how is that benefiting you?

This tool allows our team to closely monitor the movement of competitors making us equipt to deal with any actions they take.

Small Business (50 or fewer emp.)
Nov 12, 2019
 Source
Overall Rating:
3.5
MS
Maarten S.
Director
Share
"Frustrating, To get help with terms and apply to my website"
What do you like best about SE Ranking?

Reports and comparisons of sites. Easy to set up and receive reports but hard to get the fixes implemented.

What do you dislike about SE Ranking?

I learn best with video clips on how things work and I can't find any that help me.

What problems is SE Ranking solving and how is that benefiting you?

Things that need fixing but need to wing it too often and find outside help.

Small Business (50 or fewer emp.)
Nov 12, 2019
 Source
Overall Rating:
3.5
AO
Al O.
Cio
Share
"Websites and keyword limitations for the price makes it a difficult choice."
What do you like best about SE Ranking?

The reporting features (SEO Analisis, Ranking reports, etc.). The site is great for creating reports for customers and it runs very smoothly.

What do you dislike about SE Ranking?

The fact that you are limited to 5 websites, and 50 keywords for the lowest cost plan makes it a difficult choice. I'd rather see limitations on features and not in what most small businesses use the most.

What problems is SE Ranking solving and how is that benefiting you?

It is helping us to keep track of website rankings, identify issues with websites, identify lack of SEO readiness, etc.

Small Business (50 or fewer emp.)
Nov 12, 2019
 Source
Overall Rating:
3.5
Albert S. avatar
Albert S.
Partner
Share
"[Dimoteca] A good fitting Tool"
What do you like best about SE Ranking?

The keyword monitor tool, and the seo ppc competitor checker. I think they're a great tool to start building a site, or even to audit.

What do you dislike about SE Ranking?

The website audit. There are things in the website audit that should be considered. For example it's not possible to manually validate when something is corrected. For instance, there are some warnings / error that shouldn't come up. Example: DUPLICATE H1 title: Well it's normal to have this if you have a page called blog in different languages. Another thing is the report generator. It's really bad that reports can't be saved and edited after.

What problems is SE Ranking solving and how is that benefiting you?

Keyword monitoring. Backlink monitoring

Small Business (50 or fewer emp.)
Nov 12, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great tool for startups"
What do you like best about SE Ranking?

Se clean lay-out, and the option that you can choose how often you want to check the rankings. For me it's not necessary to check it everyday, so it's great to save money that way. Another great feature is the marketing plan/checklist with the additional information, and the backlink area where you can track you backlinks.

What do you dislike about SE Ranking?

That you have to pay extra for checking backlinks f.e.

What problems is SE Ranking solving and how is that benefiting you?

That i can check my rankings regularly, and have a overview of my SEO status.

Small Business (50 or fewer emp.)
Nov 12, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Using SE Ranking for SEO purpose"
What do you like best about SE Ranking?

I used it to track keyword ranking on a daily basis

What do you dislike about SE Ranking?

When tracking many keywords, it takes awhile to update. I haven't found other features too useful. There are too basic. For example, Ahref can help you find keyword gap from top competitors.

What problems is SE Ranking solving and how is that benefiting you?

So far I only used it to track keyword ranking on daily basis. As for other features I am not sure how beneficial they are.

Small Business (50 or fewer emp.)
Nov 06, 2019
 Source
Overall Rating:
3.5
AC
Andrew C.
Founder
Share
"Good budget solution"
What do you like best about SE Ranking?

Easy to use interface and reliable ranking data. The recent Data Studio integration makes it easier to produce Data Studio reports and cross reference the data against that from other tools. The online support is always quick and helpful.

What do you dislike about SE Ranking?

The traffic data in the competitor analysis tool does not seem reliable when compared to other tools. The report builder is not particularly user friendly and I personally would not use it to produce client reports.

What problems is SE Ranking solving and how is that benefiting you?

Keyword research, client reporting, competitor analysis

Small Business (50 or fewer emp.)
Jun 25, 2019
 Source
Overall Rating:
3.5
GM
Gert M.
Mr
Share
"Best reporting system I have used"
What do you like best about SE Ranking?

The reporting system is super easy and prints great with very accurate google rankings.

What do you dislike about SE Ranking?

Sometimes when just login in the updates run and can take a bit long.

What problems is SE Ranking solving and how is that benefiting you?

Making reporting easy and effective.

Small Business (50 or fewer emp.)
Apr 17, 2019
 Source
Overall Rating:
3.5
Marek M. avatar
Marek M.
Senior Seo Specialist
Share
"One of best SEO tools on market"
What do you like best about SE Ranking?

Continuous development, listening to users, high precision of rankings, number of useful functions. White label is also a plus, same as lead generator. Worth to add handy ReportZ integration. If I am honest, I have not used all the functions of the tool yet. And there are a lot of these features, so there is still a lot to discover. Still something new is added.

What do you dislike about SE Ranking?

Well, SE Ranking is a kinda pricy tool. The interface could be better, more intuitive, sometimes finding a function take some time.

What problems is SE Ranking solving and how is that benefiting you?

I'm not gonna write it's a life changer for me. Because of my small limit of 300 keywords, I'm using SE ranking just for one primary project. I also use a website audit as a support audit for most of my sites.