Segment Reviews: 4.6/5 — Highly Rated

I am not an engineer nor a data science geek, but I have found Segment pretty intuitive. Also, accurate. The learning curve for a newbie was about 5 minutes and then I felt unleashed to figure out many other features.

It's yet another system to have to log into. But it's been a dependable backup with other software that is not functioning quite right. I keep it bookmarked at the top of my screen, and when I log in, I feel like anything is possible. But I have to log in, that's all.

I constantly need to check instrumentation to be able to look at customer behavior analytics. It's essential to find points of friction in actual customer behavior (it's part of my job in content design - to see where users are getting stuck).

Honestly, I don't have to think about Segment much beyond the initial instrumentation in our product. It's integration into rich UX experiences like Amplitude and Looker make it a great tool to work with.

The handoff to Amplitude can be a bit wonky at times. Filtering out, or filtering in new events can take a long time.

Without Segment, we'd have to instrument multiple tools in our product. With it's rich integrations, we're able to instrument once, and deliver data where we need it most.

To access events and data from the majority of the services we use to receive reports, Segment offers native connectors. This includes payments, health metric instrumentation etc

Not as such but it sometimes can be cumbersome and difficult to integrate tools

Tracking significant events, integrating with other platforms for product analytics, and providing raw events directly to our Datalake for data availability on looker and amplitude.

I like the easy-to-use UI that Segment has. Another thing is the personas feature, easily merging anonymous with known user data without any interaction with the user.

I don't like the debugger feature in the sources which is showing only the latest events, so if you are searching for a past event it's difficult to find it there.

Having a unified customer view is the most valuable thing for using Segment. We are targeting people based on the Segment data and it has been really productive.

Easy to use, computed traits, granular routing of data to the right place

Could be easier to find some of the functions (debugging, etc)

It allows us to route the right data to the right tools in a super easy way.

How easy it is to navigate within the platform itself and to connect data between tools. The Personas feature is particularly useful and the capabilities keep expanding on a consistent basis.

While it saves a lot of time to not integrate with all the tools because Segment does that, it is rather expensive. Support could be a bit more proactive to make sure the implementation is done correctly.

Integrating with different marketing tools without having to worry about moving data and syncing it to all the martech stack tools we have.

The ability to one-click install new destinations and have all my data there.

I've seen Segment get blocked by ad-blockers / cookie-blockers, that's the only downside I can think of.

Having multiple tools and not having to go through a painless implementation process with each.

- Works very well as a "data hub" to ingest data and forward data off to other sources (marketing tools, analytics, data warehouse) - Does a lot of things well out of the box. Data teams can be productive without needing help from engineers - Scales well as your company grows

- With the event debugger, you can only view events in real time. You can't inspect events from the past - Data governance is difficult to manage. The protocols product doesn't really help much. No good solutions for managing data quality in your events - Expensive and has vendor lock-in, hard to change once you've investing in setting up the instrumentation

Makes event instrumentation much easier for product companies. For Saas teams, the account management feature are good, events can be associated with groups and not just individuals

Easy to set up, set and forget. Simply implement their easy API and then you will have the ability to switch on many different integrations.

You'll need to reimplement the service's API itself if you want to do something segment doesn't support (e.g. using an id over an email for instance)

Solves the problem of having to spend a lot of time setting up each integration we need as a fast-growing start-up.

Web platform is perfectly designed for newbiees. Even if I don't have any prior experinces on CDP, event analytics world , I never faced any difficulties within platform

To be honest, I don't have any! But maybe a brief onboarding assets can be implemented when a new user signs up.

I am a business user and been trying to get insights on mixpanel. I can directly go to segment to see how our events are send to database, without asking to data people. It helps me save time and effort.

The simple and intuitive UI, all the necessary features and a great Customer support.

The documentation can be improved. It is a little bit inaccurate or outdated in some places.

We are using segment to collect, manipulate and send users data to different destinations for many IBM Offerings. Segment has been so effective and easy solution for us. It provides almost 0 delay event generation and stream. Our customer portfolio has been increased because of segment's capabilities.

Segment provides native integrations to get events and data from most of the services we use to all of the places we need to see reports. This includes frontend analytics, payments, engagement metrics, etc.

It can be cumbersome to set up multiple instances of the same sources (i.e. web events) with different destinations (i.e. Mixpanel, GA, or your own reporting solutions). Ultimately it is possible and Segment has made significant improvements in allowing copying configurations, but setting up a complete graph of data connections still requires a lot of repetitive configuration.

Segment connects sources of data (analytics, engagement events, record collections for reporting, etc) with the places that data is used for reporting and further engagement (everything from Slack to Mixpanel to BI tools). We benefit from segment because our operations and executive team can easily see the results of product and sales efforts due to reporting made possible by Segment.

- Extremely easy to setup and implement the SDK - SDK documentation and support is excellent - Largest range of integrations (destinations to pipe your data to)

- Expensive, although the tool is critical for us, as an early stage startup, it still feels very expensive compared with other tools we use - Customer support could be faster

We wanted to experiment with different analytics tools for our mobile application. Implementing segment gave us full control of our analytics data. Allowing us to store it in a data warehouse/lake but also feed it into a number of analytics tools, allowing us to assess a bunch of different tools but only having to integrate 1 SDK (Segments).

It helps us to streamline the event tracking process (via connections) and manage user segments (audiences) from a central place. Thus, it enables us to create a single source of truth for our customer data.

The connections have predefined limits. Within those limits, you can do a lot of things. However, sometimes it might be helpful to adjust some behavior via the UI in order to make things more useful for company-specific use cases. One example would be the user id that is used to connect to external tools. Most of the time this is fixed. It would be nice to adjust that. Another thing is, that Segment Personas is only available in the business plan. It would be super helpful to have this available in the team plan as well.

- Streamlined even tracking process. Everything is piped through Segment -> we have a single event tracking library we need to use - A single view of the customer that can be defined within Segment personas that can be synced to other downstream destinations. This gives us a common understanding and definition of user segments throughout the company.

Getting data in, routed and out to destinations is super easy while giving the flexibility you need. Also the PID management is great.

Full data reseidency in the EU should be a standard option across all plans. This can eventually be a dealbreaker.

Control over data collection and unification while changing tools. Also great to have a data pipeline for you dev environment.

I think the features are well thought of for growth marketers like me who have less time to integrate new tools, Segment makes onboarding new tools and feeding data to these tools almost seamless. The practices and the concept of JSON tracking method are easy to follow and set a standard that the industry can follow and build their tools/microservices around Segment.

Duplication is one of the major challenges that many organisations face, I think the existing concept of calculating MTUs, it could be applied to deduplicate the data before it reaches the Destinations.

- Faster lead time in onboarding new tools - Standardized tracking method across all of the individual digital properties - Synchronous data present in all tools As many as the features offer.

I love the audience-building feature. Being able to create custom audiences to push out to all paid social and display channels has helped keep our team aligned and working towards a consistent audience strategy.

It can be quite technical and requires a good bit of development resources. With the right team and strategy though, it can be super powerful.

We've been able to keep our acquisition and engagement teams aligned on a consistent audience targeting strategy. With IOS 14 making pixel retargeting less effective, we've seen great success pushing 1st party audiences to channels via segment. It makes it incredibly easy to have audiences automatically sent to channels so you're not manually uploading customer lists.

real data stream, event tester, easy configuration of new sources and destinations

A lot of PII coming in, it would be more helpful to understand why events fail or have issues. I noticed recently that we had 20k events fail last month in my monthly summary. It would have been great to get some automated messages there.

start up mode = moving fast, all the time. Segment is easy to configure and let's us do all of our marketing analytics.

I love that marketers can have control over where data is going and where data is coming from and create their own Picasso of customer data to enrich decisions.

I think there could be more templates for tracking specs made available to lower-tier customers. I also think they should provide more examples of snippets for very common tools. E.g. I work on analytics with no dedicated devs support, so being able to have more of an idea of what needs to be done would speed it up.

1. missing data. benefit = better decisions 2. revenue information = I can measure incrementally better and understand which channels are driving goals that affecting key revenues metrics.

I am a Product Manager and Segment makes it extremely easy for nontechnical folks to access the platform and do what they need. A lot of times, the debugging tool or their new Protocols tool is useful for me to see how data flows from one platform to another.

The only thing that comes to mind here is trying to improve the health of the data across all the different sites. Naming conventions can be problematic and having a solution built into Segment would be ideal.

- Data Tracking - Naming Event, Screen, Identity, & Page calls

Segment is great for being able to both visualize and control the flow of customer data throughout your various integrations

Support Agents are often unhelpful when reporting feature gaps

We wanted to know the full picture about the customer and centralize their data for use in various integrations

UI is good for setting things up non-technically

There can be a lot of jargon and documentation for what, ultimately, is a simple thing.

Hooking up marketing journeys to customer activities, deduplicating customers, managing permissions, pipelining data

lots of sources and destinations available, as well as custom sources and destinations to tailor to own needs if they currently aren't supported. Requires less dev resources than other competitors as far as im aware

Some destinations and source ownership between Segment and their partners can lead to a bit of back and forth (e.g. SDKs, missing features or bugs in functionality) with support teams.

Resolving customer identity and being able to conglomerate all activities a customer experiences in one place with Personas. Easy to set up server-side tracking as well to circumvent ad blockers and create a complete source of truth when it comes to event tracking.

How simple it is to integrate Segment with other products & platforms. You can add a new destination in a few minutes, and a new source of events in a few hours of development. Besides, their support team is really capable and has good knowledge of the platform to help you with any issues.

I would like to be able to see historical values, and as well a report of how many events were received from each source, and sent to each destination. This would allow me to measure how accurate is each of them.

Tracking important events & screens, integrations with other platforms for product & mobile analytics, and sending raw events to our data warehouse directly for further analysis....

I used Segment for our product, and it is easily the best tool to capture the customer/user data. It is simple, organized, and helpful in integrating with multiple data sources.

I really can't think of any at the moment. I guess more resources differentiating each type of calls could be added to Segment University so anyone using Segment get clarified.

We captured customer data using segment that helps organize them better. Connects to/fro multiple sources.

I love Segment SDK with Javascript and Debuger tools

Logs should link with debugger tool if possible

Track customer events with scalability and configurable

User friendly, Interactive, Easy to use.

Sometimes the site take little longer to load.

We use segment for tracking with amplitude. By following users' data, we have good insights into their interests.

A very nice overlook (great interface), ease of set-up, working without problems, quick troubleshooting.

Not all needed sources, blocking of web tracking for some users.

Getting data from multiple sources into multiple destinations especially into the DWH.

- Like the UI - Love the customer support - Amazing Segment Academy

- Few integrations are difficult - Hard to get support for every tool

- It is very easy to capture the events and love the easy way that how it integrates with other sources

Segment offers so many plugins and connections with valuable software for many different industry types.

It was not particularly easy to learn, but once you get used to the UI configuration, it becomes second nature.

We are bringing data from multiple sources into one platform with Segment acting as the middleware for this execution.