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Supermetrics
Simplify Your Data, Amplify Your Impact
4.4

( 721 )

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Supermetrics Reviews & Product Details

Supermetrics Overview
What is Supermetrics?

Supermetrics began with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Supermetrics has grown from a small project to a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From the start, Supermetrics was driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. What began as a solution to connect marketing data has evolved into an easy-to-use platform that effortlessly extracts and consolidates data from over 150 marketing and sales platforms—including Google Analytics, Facebook Ads, and HubSpot—into preferred destinations.

As the marketing landscape continues to evolve, so too does Supermetrics. Our pioneering spirit and dedication to innovation have earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024. And we’re not stopping there.

At the heart of Supermetrics is a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. Our culture reflects these values, fostering a collaborative environment where team members are encouraged to think creatively and push boundaries.

Looking ahead, Supermetrics will continue to lead the charge for marketing analytics. With upcoming innovations and a growing global presence, we are dedicated to helping our clients not only succeed but excel in the competitive world of marketing.

Company Supermetrics Oy
Year founded 2013
Company size 51-200 employees
Headquarters Helsinki, Finland
Social Media
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Supermetrics Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Ease of use
Beginner
Intermediate
Advanced
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation, Videos, Webinars
Languages English
Supermetrics Features
A/B Testing
Ad Spend Analysis
Attribution Modeling
Behavioral Analytics
Campaign Management
Churn Prediction
Cohort Analysis
Competitive Analysis
Conversion Tracking
Customer Lifetime Value
Customer Segmentation
Customizable Dashboards
Data Integration
Data Visualization
Email Analytics
Engagement Tracking
Funnel Analysis
Heatmaps
Marketing Automation Integration
Multi-Channel Attribution
Performance Metrics
Predictive Analytics
ROI Tracking
Real-Time Analytics
SEO Analytics
Sentiment Analysis
Social Media Metrics
Trend Analysis
User Journey Mapping
Web Analytics
Supermetrics Media
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Supermetrics Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 17, 2025
Supermetrics Logo
721 Supermetrics Reviews
4.4 out of 5
Mid Market (51-1000 emp.)
Mar 03, 2022
 Source
Overall Rating:
5.0
SC
Sébastien C.
Account Director
Share
"I can't count the time saved with Supermetrics!!"
What do you like best about Supermetrics?

I'm using Supermetrics since 3 years and this wonderful tool helps me everyday for my reportings. I can create dashboards (on data studio) or just extract data in a sheet. Very Useful. I can not do without it

What do you dislike about Supermetrics?

Sometimes the requests are missing/not working (but it is mostly due to the API of the platforms). Maybe, more templates could help :) Or predefined requests (for facebook insights for example)

What problems is Supermetrics solving and how is that benefiting you?

I need to report each month the social media activity for our clients. In the past, the team downloaded the data into local sheets (and we lostlots of files). Now, the job is done automaticaly.

Small Business (50 or fewer emp.)
Mar 03, 2022
 Source
Overall Rating:
5.0
AG
Antony G.
Data Analyst
Share
"It's very useful"
What do you like best about Supermetrics?

It gives us access to all the platforms and can easily combine data across all platforms. As a result, I would say it helps me a lot, not only in work and save me a bunch of time.

What do you dislike about Supermetrics?

Sometimes queries are slow, and sometimes the access got denied, which I hope the team can fix so that we can all use this convenient tool smoothly without andy holding back.

What problems is Supermetrics solving and how is that benefiting you?

I've been pulling data from Google ads, Facebook ads, and Microsoft ads to analyze the performance of our marketing campaigns. I also do reports based on the data extracted from Supermetrics.

Small Business (50 or fewer emp.)
Mar 03, 2022
 Source
Overall Rating:
5.0
HC
Helena C.
Traffic Manager
Share
"A great time saver!"
What do you like best about Supermetrics?

- The ease of connecting data to reporting - Fast data update - The time saving

What do you dislike about Supermetrics?

- Occasional connection problems. - Not all fields are available

What problems is Supermetrics solving and how is that benefiting you?

I use Supermetrics to automate my advertising reporting on Google Data Studio. The time saving is enormous compared to Excel exports and greatly reduces the risk of error

Small Business (50 or fewer emp.)
Mar 03, 2022
 Source
Overall Rating:
5.0
TG
Tyronica G.
Operations Assistant
Share
"Great product & customer service"
What do you like best about Supermetrics?

I love the ease of setting up the tracking you need. I also love the many options and additional products I can integrate for all tracking purposes.

What do you dislike about Supermetrics?

Daily tracking on google sheets requires a higher monthly cost when I am sure most people would love to track their data daily on Google Sheets.

What problems is Supermetrics solving and how is that benefiting you?

Daily tracking to see which content days are better and what creatives are performing.

Small Business (50 or fewer emp.)
Mar 03, 2022
 Source
Overall Rating:
5.0
SM
Sebastian M.
Marketing Director
Share
"Excellent tool !"
What do you like best about Supermetrics?

the facility to use all the conetions, and the excellent customer service

What do you dislike about Supermetrics?

I used to have problems with the number of accounts that i wanted to use, but the cost per account was high

What problems is Supermetrics solving and how is that benefiting you?

supermetrics help me to created dashboards with different platforms

Enterprise (> 1000 emp.)
Feb 28, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Really useful connector"
What do you like best about Supermetrics?

The ability to link all of our ad data together has been invaluable. The connectors are easy to use which means that gaining insight in one place is much easier.

What do you dislike about Supermetrics?

Sometimes some of the connectors have a few issues, but generally, there aren't any major blockers.

What problems is Supermetrics solving and how is that benefiting you?

We use Supermetrics to connect all our data up to Google Data Studio, meaning that sharing of data has become much easier and the amount of time spent gathering data has decreased a lot.

Mid Market (51-1000 emp.)
Feb 28, 2022
 Source
Overall Rating:
5.0
NT
Nikhil T.
Senior Digital Specialist
Share
"Supermetrics is essential for my work"
What do you like best about Supermetrics?

Incredibly easy to use and troubleshoot. Every data source I have ever needed. It makes my reporting abreeze

What do you dislike about Supermetrics?

Errors can sometimes be hard to distinguish but this can often be rectified through great support

What problems is Supermetrics solving and how is that benefiting you?

Dashboard back ends through to monthly reports and daily pulls

Small Business (50 or fewer emp.)
Feb 25, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"To be precise: It was all that I required"
What do you like best about Supermetrics?

Supermetrics helped me run through some of the most critical data needed for marketing purposes.

What do you dislike about Supermetrics?

None. It worked pretty well. If I had to pick up one, there could be some delays in retrieving the data if you want to load more than 10 K rows at a time.

What problems is Supermetrics solving and how is that benefiting you?

I am getting to know how my key metrics performed for marketing and social campaigns. It makes my work very productive.

Small Business (50 or fewer emp.)
Feb 25, 2022
 Source
Overall Rating:
5.0
Jaziel E. avatar
Jaziel E.
Marketing Manager
Share
"Opening up the possibilities to your data"
What do you like best about Supermetrics?

I love that Supermetrics gives you more control over your data. Connecting to different sources is easy, and it helps YOU interpret YOUR data instead of depending on others to do it for you.

What do you dislike about Supermetrics?

I wish that it was cheaper, but I understand that the good does not come cheap. I also wish it were possible to keep more services in packages that could include more services at a discounted rate.

What problems is Supermetrics solving and how is that benefiting you?

I am able to keep a more historical backup of my information regardless of changing policies or measuring standards over time on external platforms like Facebook. I use Supermetrics to feed Google Data Studio with other services it wouldn't normally accept.

Small Business (50 or fewer emp.)
Feb 25, 2022
 Source
Overall Rating:
5.0
MW
Molly W.
Digital Marketing Manager
Share
"Couldn’t do my job without it"
What do you like best about Supermetrics?

I love that it automates something that I used to do by hand which saves me time and allows for more comprehensive analysis

What do you dislike about Supermetrics?

Sometimes it can be finicky and a little clunky for selecting which Facebook ad accounts to include

What problems is Supermetrics solving and how is that benefiting you?

I use it to connect Facebook ads and insights, Instagram insights and Microsoft ads to data studio. Each of these used to be done by manually downloading the info from their respective websites, converting it to a google sheet and then connecting it to data studio. This meant a limited look back period and a time consuming process. Now I can look back years and it takes seconds to update