Supermetrics Reviews: 4.4/5 — Solid Choice
Supermetrics began with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Supermetrics has grown from a small project to a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.
From the start, Supermetrics was driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. What began as a solution to connect marketing data has evolved into an easy-to-use platform that effortlessly extracts and consolidates data from over 150 marketing and sales platforms—including Google Analytics, Facebook Ads, and HubSpot—into preferred destinations.
As the marketing landscape continues to evolve, so too does Supermetrics. Our pioneering spirit and dedication to innovation have earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024. And we’re not stopping there.
At the heart of Supermetrics is a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. Our culture reflects these values, fostering a collaborative environment where team members are encouraged to think creatively and push boundaries.
Looking ahead, Supermetrics will continue to lead the charge for marketing analytics. With upcoming innovations and a growing global presence, we are dedicated to helping our clients not only succeed but excel in the competitive world of marketing.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Ease of use |
Beginner
Intermediate
Advanced
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation, Videos, Webinars |
| Languages | English |
Compare Supermetrics with other popular tools in the same category.
Ease of use, flexibility, data sources and cost
Sometimes it seems that data connections break or aren't 100% reliable
Connecting data sources for data visualization
The convenience super metrics provides to its users
Pricing is a little on the higher range and needs to be accessible for smaller agencies.
Data compilation across multiple platforms. Saves me a lot of time too.
the simplest and most complete way to measure campaign results
the price is too high, most customers can't afford that amount.
never
Easy and efficient method of pulling campaign data into one sheet.
Can be a bit finicky opening the correct sidebar - often have to wait a second for it to pop up.
I primarily use Supermetrics for tracking performance and budgets. The benefits are Supermetrics draws in data from multiple sources allowing me to compile it into one sheet.
Automated data pulls across channels to formulate a master tracker and other dashboards for performance analysis. The templates function is great so you rarely have to start from scratch.
Some formatting issues like %s may need to be calculated separately, but that's an easy workaround considering SM pulls the data in for you. Beyond that, errors are largely due to the platforms themselves and not SM's fault, but they do occur.
Automation of data reporting to make analysis and communication more efficient.
I use it for managainf budgets and KPIs across all of my marketing clients. It's amazing having everything I need in one place!
I think the only issues I've faced are the odd time out which is understandable when importing thousands of rows of data.
We use it for reporting and budgeting so the benefits are countless. Aggregating everything into one location that can be used as a hub by the entire team.
The flexibility and easy-to-use interface allow me to quickly pull data for my clients and explore other options for data analysis.
There are limitations around 'Data Transfer' that could use both, more options and more documentation around why options aren't available.
The documentation around the dimensions/measures for each data source allow for a more complete and aligned data model for analysis.
It is good to have all the data sources in one system and the user experience is easy and simple.
Not available for app analytics such as integrations with Appsflyer
Time saving tool for automation and data analysis
It provides a really easy way to automate data collection and transformation.
It could be more intuitive, sometimes it can be hard to work out where to start.
It allows us to automate data collection and save analyst resources by removing these automated tasks from their week.
I dont waste time every month writing reports. I AUTOMATE everything monthly/weekly. It's a great service.
I don't like that you upped your pricing for daily updates. But I can understand it. Also you dont connect to as many things as I would prefer.
Automation of reporting, ad hoc analysis. Supermetrics is my favourite tool, I think you charge a bit too much on adding extra connections (33% cost)