Supermetrics began with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Supermetrics has grown from a small project to a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.
From the start, Supermetrics was driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. What began as a solution to connect marketing data has evolved into an easy-to-use platform that effortlessly extracts and consolidates data from over 150 marketing and sales platforms—including Google Analytics, Facebook Ads, and HubSpot—into preferred destinations.
As the marketing landscape continues to evolve, so too does Supermetrics. Our pioneering spirit and dedication to innovation have earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024. And we’re not stopping there.
At the heart of Supermetrics is a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. Our culture reflects these values, fostering a collaborative environment where team members are encouraged to think creatively and push boundaries.
Looking ahead, Supermetrics will continue to lead the charge for marketing analytics. With upcoming innovations and a growing global presence, we are dedicated to helping our clients not only succeed but excel in the competitive world of marketing.
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Ease of use |
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Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation, Videos, Webinars |
Languages | English |
customer support is the best ive received
some permissions take too long to get approved
refreshing queries on a daily basis with triggers
Supermetrics allows you to quickly and accurately pull in data from many different data sources and ads platforms into google sheets & tableau, crucial to our teams ability to pull together reports!
please get an amazon ads supermetrics google sheets integration!
pulling data from many different data sources into google sheets
Supermetrics is very easy to use. It saves our team a lot of time and helps ensure more accuracy than pulling the data manually.
We like Supermetrics. We don't have anything negative.
Supermetrics is helping us pull Facebook data into Google Data Studio. It allows us to have all of our reporting in one place without anyone manually pulling the numbers.
Supermetrics provides a great service in that we can see the data more organized manner on the daily tools we use. It's very helpful, for example, to carry the Google Analytics data over to Google Sheets, since it allows us to collect that data in another venue, do more varied calculations and, in the end, act on the reported data.
Supermetrics, though rarely, may work somewhat glitchy in that the data comes incomplete or the trigger does not work. When that happens it's a real nuisance, but luckily because of the great technical service team I get the help I need in no time.
It helps me and my data analytics team at the company solve what would otherwise have been a problem of not carrying the Google Analytics data over to Google Sheets. In this way, it's a great tool.
I find the work in supermetrics super practical, easy, and intuitive. It greatly facilitates the construction and management of my databases. the variety of connections
sometimes I have difficulties with connecting data from adobe analytics and facebook, but I understand that it is a problem with the platform itself and not with supermetrics. I would recommend reviewing the update schedule system.
I can cross multiple databases and easily integrate with google's big query, building brilliant data architectures. in relation to the connection of google analytics, it is brilliant, because it allows
Datastudio integration. It's been a godsend for our clients to view real-time dashboards of their current campaign performance. Our clients love the ability to see how things are going.
The connectivity has been less than reliable. I have had to open numerous support tickets because your API and Facebook/Google were not refreshing. It was incredibly tiresome and left our clients thinking less of us.
Reporting as stated above, Datastudio integration. It's been a godsend for our clients to view real-time dashboards of their current campaign performance. Our clients love the ability to see how things are going.
Quick integration and scheduled querying of data in the google sheet environment. This helps me to visualize the data and use it for important business decisions without spending too much time on data collection.
Sometimes there are query errors, which appear mostly when more people from the team work with the same queried data. Working with supermetrics as a team could be definitely improved.
Querriny of social media data, podcast data, google analytics and connecting those together. Important is also scheduling the queries, so we have every morning fresh data, prepared for vizualisation.
I use data connectors to Data Studio. I really like support and a wide range of services that helped me to reach company goals. The price is very low for that kind of intelligence.
Nothing. I knew what I was doing :) I would love to see the connector with Impact app.
I finally could look at the data like I wanted to see it. It has helped me to better understand my marketing performance and save a lot of budgets. Now I control all marketing flow in less time. I liked that I could visualise data from Facebook Ads and other channels and then blend it into one report. Big time saver!
I use Supermetrics on a daily basis to amalgamate data from different sources into performance dashboards. Simple and powerful to use!
Some metrics aren't available through APIs so cannot be pulled in, sometimes large data sets time out so can cause some manual diagnostic
Bringing in data from different sources to get an holistic view of performance
hav ing all the data pulled in one sheet makes it easy for me to use and analyze
the queries break easily and it becomes frustrating
it helps me analyze data in a quick and easy way
Automation and easy to connect. It was a pleasant way to setup and integrated the data.
The only downside is the pricing structure. It was expensive but worth it. Also need to work on the CX design for Google Sheet addon
We were manually updating our data from different sources, and it cost us so much unproductive time and additional money. But now, with Super-metrics, we have automated the process and are also accurate (manual sometimes causing issues). Thanks. 😊
Supermetrics is easy to use, reliable and has an expansive collection of data connections that they are always adding. Those are pretty much the three things you look for in this type of service.
The least helpful thing about Supermetrics is the pricing. It's definitely on the higher end of solutions. More than that they are constantly changing the lineup of connectors for certain tiers and whenever you make changes to a subscription you can lose sources you just assumed would be there. It's happened to us multiple time.
It allows us to connect to multiple data sources for the dozens of businesses we work with. It helps us be more productive and we've seen performance increases. It saves time and money through much better productivity.
Integration with various tools for Google Data Studio in a simple and practical way.
Not all tools are available. And there aren't many tutorials to help.
It helps us integrate ad tools into Google Data Studio for directors to track campaign numbers.
I love the variety of connectors and the reliability of the data. It truly streamlines our reporting processes.
I wish Supermetric accounts weren't tied to Google accounts. It makes working cross-functionally very difficult. I also struggle with choosing between the sheets vs. data studio connectors because it limits our ability to analyze and present data sometimes.
It streamlines my work on reporting for digital marketing campaign performance. Because I don't have to go to all our individual sources for data, I have more time to work on strategy, analysis and optimization which is what I'd rather be doing.
I like the functionality with Google Sheets. It works as you think it would work. If you're familiar with creating reports in Excel using Pivot Table then you will have no problem using Supermetrics.
Sometimes the data doesnt automatically refresh so it required a few extra clicks. But the data flows quickly and updates properly. I just wish there were not as many bugs.
It allows us to get all our data into one place and create an easy view of performance.
Supermetrics easily connects all social media and other analytics sources to our dashboard (we use Google Data Studio). The automation and always up-to-date information has saved us hours of tedious work and enabled us to bring more value to our clients by digging deeper and analyzing the events behind the numbers and getting a real insight into organic and paid ad performance instead of just reporting numbers. Another big use case for us has been customer research and surveys over n=500. Supermetrics helps us bring in the data and run statistical analyses like standard deviation, correlation and medians and present the results with confidence. We even did a huge 16x16 correlation matrix on Google Sheets and brought it to Supermetrics flawlessly.
Some connectors are a bit hard to understand (scope of connector) and setting up new ones (there are plenty!) may require support. Fortunately, the support is very responsive in almost all languages available.
As an agency Supermetrics helps us deliver reports to clients on all properties, both web and offline. As an SMB, Supermetrics helps us consolidate all our own online and offline properties into a single master view. In essence, Supermetrics is our single source of truth.
I like that it just works, no need to worry about it going down.
I don't like that I have to rebuild my queries. I wish you could save them to apply to future data pulls.
Supermetrics links two accounts that I don't want to natively link for personal information purposes.
I like having the ability to pull from multiple sources with multiple metrics and multiple queries. It means we can have one Google Sheet for lots of different things and reports.
For some reason, recently, the query bar has taken a long time to load / sometimes runs out of time, and errors (since the new update), making it challenging to work on the Google Sheets.
I pull online advertising data using Supermetrics which makes it easy to forecast / benchmark and helps record performance by several different periods. We use it across all clients.
My primary use of Supermetrics is for their Data Studio integration. I tried a number of other systems and then bit the bullet and went with Supermetrics. The biggest reason was that it just works.
I preferred their old pricing structure, but that's the only thing I can think of and that's business-related and not product.
Supermetrics allows me to quickly and easily pull data from multiple sources into Data Studio easily. They also handle some of the common data blendings.
Myself, and my team, love Supermetrics because it allows us to track 100% of our metrics for all of our clients in one centralized place. We are then able to integrate that spreadsheet with Google Data Studio. We haven't had this much success with another product available on the market.
Not much to dislike with Supermetrics, maybe the cost per license, but overall, I understand that, and the pros of the platform outweigh that. I would love to see more integrations built in the future as well.
Our team had a problem of not being able to quickly track all of our marketing efforts seamlessly in one place, and Supermetrics practically shaved hours and hours off of the old workflow for a similar task.