Twilio SendGrid Email API Reviews: 4.1/5 — Solid Choice

We slowly scaled up a new service that required a LOT of transactionnal emails to be sent, over the past 5 years. From a few thousands on the first months, we're now at ~700k emails per month. SendGrid's SMTP service takes all of our transactionnal emails really fast, with no downtime, and manage to send them to the vast majority of our users, with a great API and webhooks to monitor and report back when mail bounces.

I wish it would be easier to check the state of our IPs, especially see if it got on blacklists, but mostly see what SendGrid is doing when that happens, so we can know if they act to keep their IP off blacklists.

We needed a safe, easy to scale up and low cost way to send a lot of transactionnal emails. With SendGrid our profit margin is higher that using our own equipments, and our maintenance is almost null.

I personally like the ease of use of the SendGrid Email API.

Eventual consistency is good in many systems, but can lead to confusing behavior.

Transactional Email is simplified with SendGrid.

It has good UX/UI and I like following the progress of the mailings

Sadly, we switched to another email company.

Tracking the email opens and clicks in important as well as the unsubscribes. Everythign seems to work as it should!

The ease of finding guides for implementing the api and the company's reputation.

Finding how to verify a domain required some searching (and a guide).

Sending transactional email and log notifications from the server. Everything mentioned was easy to implement and test.

We chose SendGrid for transactional email knowing that there is more to take advantage of there. Setup was simple and it's been solid.

Haven't used it enough to find things to dislike - so far nothing.

Transactional email with easy to use templates.

It simplified testing email functionality for my apps in a way I had never seen before.

Haven't really run into any roadblocks yet. I have not used the platform long enough, though.

Testing email functionality for an app that is not production ready.

I like the easy of use of sendgrid email API. I am using sendgrid email service more than 5 years and we are so happy with it. The analytics, event webhook are great features.

I believe the portal can be improved a bit. The activity page in the portal should have feature to group the records by email address and subject.

we are using sendgrid to send transaction email from all of our applications. the sendgrid service is very reliable and we never had any problems so far. Sendgrid support team also provides you the email dump on request.

I like that i can use sendgrid from any wordpress instance i use and it works to send emails.

I dont have too many dislikes from sendgrid, i also dont use all it has to offer. I guess I can always complain about price, It would be nice if it was free. But nothing in the world is free haha.

Some hosting accounts have issues with deliverability coming from Wordpress. SendGrid solves that as an SMTP.

.Net library integration is very simple and works very well.

I can't think of anything I dislike other than the breaking API changes occasionally.

We use it to send updates to users to get feedback or notify of changes. We also send emails from our application when certain actions are taken.

My website sends a fair bit of email to customers related to services that they are getting from me--confirmations, reminders, cancellations. It is essential that they receive these emails and I have found that my messages ALWAYS get through. I never hear from customers that my email goes to the spam folder. It is delivered and I value that highly. I also really value the open tracking and click tracking that Sendgrid provides as it better enables me to see that customers are actually getting and engaging with my messages. I found out about Sendgrid through my use of Microsoft Azure and while I don't use Azure anymore, I have stuck with Sendgrid.

Sometimes I need to be able to track emails from a while back and I have not found a way to get access to a full history of sent emails and whether they have been opened.

I do not use the Email API. My connnection to SendGrid is via SMTP.

API functionality, ease of use, powerful insights into metrics.

That we don't use all the features available like campaigns, etc. At some point in the future, we may expand and use some of the options available to jazz up purely marketing emails.

A controlled source of sending rate sheets, etc as marketing emails.

All-in one transactional and marketing email solution that appeals to both developers and marketers. Easy to integrate API triggers into external sites / apps and also easy to integrate with 3rd party marketing stack providers. Full suite of solutions from managing marketing lists to creating campaigns or transactional triggers. Category-based transactional reporting gives me lots of flexibility in how to roll up /aggregate reporting data. Robust activity exports out to other marketing stack tools for open / click / send based segments.

I would like to see reporting developed out even further. e.g. more robust report data export options, more ways to slice and dice and analyze reporting data from the UI.

Integrating a multi-layer marketing stack that leverages disparate data sources and tools to create a unified and robust customer communications and marketing platform. Great value for cost.

I've used Sendgrid for both marketing and transaction emails. It's less user friendly than other options but it's reliable and I trust their consistency with delivery. If anyone is having issues email delivery I always recommend Sendgrid for an easy solution to remove their headache. It's api means makes integration easy. It's very reasonably priced and would be great for smaller businesses with low budgets if they have a team to get it set up.

It's not as user friendly as newsletter programs so I usually only recommend it to larger business or techy teams. The other occasion where I recommend them is if someone has repeatedly had issues with delivery because I think this is where Sendgrid shines. There is a larger setup barrier but this is generally worth it because all this setup means better reliability for your messages and campaigns.

Email delivery problems! It also has great email marketing features that add confidence that your campaign will be delivered but it's not very user friendly as other newsletter programs.

Love the easy integration via API and the reporting system. Love the support center which helps us solve any issues we face.

Looking forward to more retention of emails sent on the basic plan.

Transactional Emails and Newsletters

I like the UI of SendGrid. We use the API to send out emails to our clients. It's simple to see email activity and bounce reasons.

Not a huge fan of the marketing newsletter designer tool. Seems like the designer tool still has some bugs.

As I mentioned above, we the SendGrid API for all our email needs.

I love the ease of configuration when integrating SendGrid with our in-house or 3rd party applications. In addition to that, SendGrid has proper Feedback loops set up, which allows us to scale our operations accordingly.

It can be difficult to really get the answers you need when you need them with send grid because their UI has so much available to it.

We use SendGrid to send emails from various 3rd party and in-house platforms that require an SMTP server in order to work. SendGrid has great Feedback loops set up and this allows us to scale our email campaigns accordingly.

They have a great free plan that lets me spin up a new app very quickly without worrying about paying for it.

The reporting is a little slow and could be better.

Sending transactional and marketing email for SaaS companies.

Very reliable solution, awesome support. Our business centered around sending emails so reliable email delivery is very good. Unsubscribe group can be managed automatically. Templates can be modified at any time. SMTP intergration is really good for legacy application supprt.

API calls are slow and you can specify only one end point for web hook for whole application.

1) Appointment reminder 2) Digital reminder 3) Marketing emails A lot of other usage email

We are a startup that can't spend a lot of money, the free plan it's perfect for us also they haver very simple and powerful tools.

You have to dig into documentation for some tasks when using the api

We are new, so our domain doesn't have reputation on internet, we can reach more people sending email with sendgrid

Their Public API and the ability it provides us to scale SendGRid as we scale our business. If an action can be done in the SendGrid admin interface it can be done by their API as well.

Aside from running into a few 404 links and outdated information in their documentation, there isn't anything I dislike.

Email servers are a huge pain to self-manage

Easy to use and fast. The mail out theme option is nice and best past is about the data it gives u about the email u have sent out.

Spam rate is higher sometimes when we mail out

Can send 100s and 1000s of emails at a time. Plus it is very easy to use and fast as well

ailchimps is one of the best to use for email campaigning

a little more effort for support customer

sendgrid is easy and fast setup

We use the API to create a separation of concerns between our various environments. SendGrid makes it fast and easy for us. No more email servers. No more headaches.

Can be challenging to get up and running on a new system. Not unique to SendGrid. Most solutions require a little bit of onramp time.

Email delivery and the elimination of maintenance.

Great option for sending emails from a variety of services. I use the wordpress and microsoft flow integrations.

It can sometimes be difficult to login as I set it up through Azure.

Our problem was that we often need to send transactional emails as a part of other workflows. We've benefited from a solid platform with good deliverability

We currently use SendGrid for our transactional emails as well as our marketing emails (they recently added the marketing piece). It is flawless for transactional emails. I really like that I can have templates and edit them directly on the SendGrid site and then pass in whatever data I want via API when sending the emails.

The marketing email tools are still being fleshed out. I'm not complaining about them, but the email editing tools aren't anywhere near as easy to use as Mailchimp's editor. I'm optimistic for it, though.

We're able to jump in and send out emails to customers who are already customers, who opted in to marketing emails during a purchase. I'd have to plug that data in to a different service and have disparate data if I didn't use SendGrid for marketing as well, since we're already using them for transactional emails.

The platform is set up for any user type to be able to load and send content to customers and prospects without being a professional user.

Honestly isnt much I didnt like, so I cant really answer this.

Communicating with a larger audience instead of the personal 1 on 1 emails

It was easy to set up and integrates well with our existing programs. We use it solely for automated emails sent on a daily basis and have never had an issue with the platform in the past 2 years that we've been using it. It's great because we sort of set it and forget it because the system runs so smoothly and all of the content for our emails is pulled in dynamically.

The only downside is that the marketing email features aren't developed enough yet. We'd love to have all of our emails running within the same platform but ended up having to use a different ESP that has more robust marketing features.

We serve over 9 million people every year so we send a lot of automated emails to our constituents. Sendgrid helps us reach them at a large scale and has never given us any issues which is rare to come by in comparison to the other ESPs I've used.

Sendgrid makes it easy to automate email for my business

The web UI can be a bit confusing and hard to navigate at times

Automating all transaction email. Sendgrid saves us time and headaches by providing an easy solution for managing our transactional email!

The API is easy to use,and convenient when you wnat to integrate email management in your app

I couldn't use their templating tool .Its not user friendly

Just sending emails to customers who make bookings on our site

An amazingly easy to setup SMTP service to deliver notifications to a large number of users of your web application or service. The API is solid and well documented, in addition, it's a trusted SMTP, so chances of your emails getting bounced are less. It's incredibly easy to setup and use. Pricing is incredibly competitive and great for startups if you're using under 200 mails a day.

There seriously isn't very much about this tool that I dislike, it does everything it says it's supposed to do.

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