Twilio SendGrid Email API Reviews & Product Details

Tim, our account manager! If you speak to another ESP, any question you have often results in a long, seemingly incomprehensible article thrown at you. SendGrid is consistently there to help-with thoughtful explanations, simple instructions, and smart recommendations. An example - SG has technically have no obligation to explain all the nuances of deliverability, or QA a big send alongside our team (etc.) but they go out of their way to do so knowing how that information empowers our team to make smart decisions.

I'm using the marketing tool right now, and there's a lot of things it can't do yet that I'd love for it to do - to be able to export my opens, to not have the code random CSS now and again, to have an FTP or an easier way to import large files than a CSV, etc. Because we've really appreciated our customer service / account management to date, we wanted to give SG a try with our marketing sends. But I think we're not the ideal use case for the tool.

We have a small, lean team. We really appreciate pairing with the experts, who don't mind working so closely with us.

The great HTTP and API integration. The nodeJS module provided is easy to use and integrate seamlessly with other modules. For instance, we are currently using the node, python and HTTP APIs to integrate our main application, a server process and a hybrid mobile app.

The need to inform an address and the time for them to validate can take a while, but is nothing really long and other products also do that. Other than that there is not much that i dislike since after setting it up, it works great.

Login, Password recovery and some other transactional e-mails. After using the product "template maker" users interact 2 times more than before.

Ease of use - was able to integrate into our web app within a short period of time (less than 2 days), they offer a free entry level plan. We have been using them for 3 months and have not crossed the free plan threshold yet.

Do complaints so far

Not provided

Sendgrid Email API is one of most reliable email marketing tools for automating your emails. It is an open source tool which is amazing. I can tell you with 100% surety that implementing the API is very easy and smooth as they provide you with pin point documentation for the implementation. Apart from that they also provide documented code libraries in different programming languages which is amazing.

The only thing which everyone dislikes is the product pricing, which is very costly with respect to other platforms available in the market.

One of the best things which happened with Sendgrid is that we reduced our bounce rates and emails landing in spam folders which has helped us to communicate more effectively with our customers. Also the analytics dashboard helps with making decisions faster and effectively.

In today's era businesses needs marketing to increase their sells. Marketing is most important to do business. For that this amazing feature we can use. We can easily integrate API to send automatic email messages to customers. This is very fast API in runtime and rate of success is very high. And this is also very reliable for developers also to integrate with their application. And I have already integrate Twilio email api with Shopify Laravel app.

As per my experience with API I not found and drawback. But email API integration with Shopify Laravel app is some difficult for me at first time. After one time integration we can easily integrate with our app.

Twilio continues work on security of API. There are very secure layer that provides high security. Twilio is improving the success rate for sending emails. We can easily send emails in bulk.

First and foremost, the reliability of Twilio SendGrid is unmatched. The API ensures that emails are delivered promptly and consistently without the hassle of managing complex email infrastructure. With Twilio's extensive network of servers, emails are sent efficiently, minimising the chances of them ending up in spam folders or being undelivered altogether. Another standout feature is the scalability of Twilio SendGrid. Whether you're sending a handful of emails or running large-scale email campaigns, the API effortlessly handles the workload. This scalability is particularly valuable for businesses that experience fluctuating email volumes or those planning to expand their reach in the future. Moreover, Twilio SendGrid's email customisation options are impressive. From designing visually appealing templates to personalising content based on user preferences, the API allows for seamless branding and targeted messaging. This flexibility ensures that each email feels tailored to the recipient, enhancing the user experience. Lastly, Twilio's commitment to security is evident in the comprehensive measures implemented within the SendGrid Email API. With features like authentication, encryption, and SPF/DKIM validation, users can rest assured that their emails are protected from unauthorised access and spoofing attempts.

One aspect that could be improved is the complexity of the initial setup process. Setting up Twilio SendGrid Email API requires some technical expertise, and the documentation provided could be more beginner-friendly. Simplifying the onboarding process and providing more intuitive resources would greatly benefit users who are new to the API. Another area where Twilio SendGrid Email API falls short is in its email template editor. While the API allows for customization, the template editor lacks advanced features and can be somewhat limited in terms of design capabilities. Enhancing the template editor with more intuitive drag-and-drop functionality and a wider range of pre-designed templates would make email creation more efficient and visually appealing.

Reliable Email Delivery: One of the core challenges in email communication is ensuring reliable delivery. Twilio SendGrid Email API addresses this issue by leveraging a robust infrastructure and delivery optimization techniques. It handles complex tasks such as managing sender reputation, handling bounces and spam reports, and implementing authentication protocols like SPF and DKIM. As a result, emails are more likely to reach the recipients' inbox, reducing the risk of undelivered or lost messages. This reliability ensures that important information, notifications, and marketing campaigns reach the intended audience consistently. Scalability and Performance: Scaling email delivery infrastructure can be a significant undertaking for businesses, particularly during peak periods or when handling large email volumes. Twilio SendGrid Email API offers a scalable solution that can handle varying workloads effortlessly. Whether you need to send a handful of transactional emails or execute massive marketing campaigns, the API efficiently manages the volume without compromising performance. This scalability ensures that businesses can expand their email reach and accommodate growing demands seamlessly. Analytics and Optimization: Understanding the effectiveness of email campaigns is vital for businesses to refine their strategies and improve results. Twilio SendGrid Email API provides comprehensive analytics and reporting capabilities. Users can access valuable insights such as open rates, click-through rates, engagement metrics, and bounce rates. This data empowers businesses to measure the impact of their email campaigns, identify areas for improvement, and optimize their email content, timing, and targeting.By leveraging these insights, businesses can enhance engagement, increase conversions, and build stronger relationships with their audience.

We liked the fact that we could start with a free tier and when we grew and knew we had a good business transform our account to a PRO plan. Now we have 2 account each credit worth of more than 150k recurring every month. Payment option and fexibility is also pretty good.

We havent face any issue with sendgrid For tracking purposes they use their sendgrid tracking URL, which has a bad effect on our very important email campaigns.

We needed a very realiable email service provider to send mails to clients. As you know the importance of sending client emails and to make them fall in inbox is itself a difficult task. Sendgrid does that in a realiable and convincing way.

Firstly, they offer start-up credits which is a big saviour for nascent stage businesses, their APIs are super efficient; they deliver email in fractions with accuracy. It's easy to configure and a layman can design and deploy the emailer.

Their email credit system usually has synchronization problem and that creates trouble for startups as they are blocked from sending emails all of a sudden.

We are able to send marketing emails, transactional emails with personalization, track the deliverables, understand the user behavior with their analytics

It's easy to use, to setup, integrate with my crm, and is very affordable.

So far, I haven't encountered anything that I don't like.

Email marketing campaign deliverability.

Twilio SendGrid Marketing Campaigns serves a dual purpose within our organization: It enables automated email delivery on the platform side and also facilitates the distribution of newsletters and other communications to customers by the marketing team. As a result, both the engineering and marketing teams rely on this tool. An important benefit of using this technology is that it allows the engineering team to seamlessly switch out emails as needed, which addresses a key business challenge.

One potential challenge of using Twilio SendGrid Email API is the need for a certain level of technical expertise to fully leverage the tool's capabilities. Setting up and configuring the API may require some programming knowledge, which could be a barrier for users without a technical background. Additionally, troubleshooting issues or resolving errors within the API may require advanced technical skills. However, Twilio SendGrid provides extensive documentation and support resources to help users navigate these challenges.

Twilio SendGrid Email API solves several problems related to email delivery, automation, and management. One major benefit is that it provides a reliable and scalable solution for sending high volumes of emails, such as marketing campaigns, transactional notifications, and other types of automated messages. This can be particularly useful for businesses with a large customer base, as it allows for personalized and targeted communication at scale.