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Unbounce is a flexible and powerful landing page builder for all screen sizes. It offers two solution categories. While it offers code-free drag-and-drop functionality for solopreneurs and lean teams with limited development resources, it also allows for custom JavaScript and CSS programming for more experienced users. Unbounce offers two major product categories – Classic Unbounce and Conversion Intelligence Platform. Classic Unbounce allows marketers to design pages in minutes with its 300+ built-in templates and integration with theme stores, plus an array of marketing-focused capabilities such as offer targeting, A/B testing, and content gating just to name a few. The newer Conversion Intelligence Platform leverages AI and machine learning that empowers businesses to create high-converting marketing campaigns. It offers industry-specific, goal-based, and data-driven page templates, content delivery based on traffic sources and visitor attributes, and AI-assisted copywriting capability.
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Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
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The best features are the ability to easily build landing pages by selecting elements and dragging and dropping them without disrupting other elements of the page. You can change the appearance of different elements across devices and even hide ones that are not suitable for smaller screens. Having used competitors in this space, this is the only one that allows you the freedom to fully customise a page quickly, without needing coding/dev experience, or having to comprise on your design ideals. The A/B testing functionality is superb, with clear metrics on traffic weighting. The Unbounce community pages are superb at giving help/advice and HTML code that can be copied and pasted onto your page, with minor changes to customise it to your project, which even someone without coding experience like myself can navigate around. Overall, I'd recommend Unbounce to anyone who wants or needs to make landing pages for their website. The best in the business.
The lightboxes which appear after form submissions are a little basic, and it would be good to have a feature that allows you to automatically filter out test lead submissions. Sometimes the design area does not mirror exactly how the page appears once published.
Unbounce helps me create landing pages that offer new products or create pages with lead forms from ad campaigns. This helps us see which of our campaigns and designs convert traffic quicker than coding designs.
Teams without developers can quickly throw together and split test landing pages for things like webinars, downloads, contact forms, event pages, and more. Both our CS and Marketing teams use it.
Positioning is a bit clunky if you're not using templates. Having things relatively placed is difficult and some resolutions are a bit off on placement. Have to basically make 2 versions, one mobile, one desktop.
Creating web content without a developer resource. Anyone can now quickly make a lander without wasting time or having to wait for a resource. This has increased turnaround for things like webinars and decreased cost to produce material like this.
Unbounce has been a staple for our B2B Saas company for many years. It is the most user-friendly landing page builder in the market. Anyone with little to know experience in web building can very easily create pages. Unbounce allows you to easily A/B test different variations of landing pages and has strong analytics features.
Unbounce can be tricky to use when you're syncing between the desktop and mobile version. However, we worked around this by duplicating and hiding different modules on the mobile and desktop versions so they don't influence each other.
We never had an easy way to build out multiple landing pages for different campaigns before, and Unbounce solved that issue. Also, Unbounce allowed us to build an A/B testing framework at our company for the first time.
Unbounce makes it possible for a non-developer like myself to create professional looking landing pages.
It can be tricky to connect form submissions to my CRM. I've needed developer help on occasion.
I need landing pages and need them fast. Unbounce permits me to create them on my own!
I like how easy it is to pick up using Unbounce from using other tools prior. We primarily use Unbounce for Google paid landing pages, and the performance has been stellar so far in terms of page load times as well.
I wish the HubSpot forms integration could filter work only emails natively, other than that everything is great with Unbounce, looking forward to upcoming updates in the platform.
Unbounce is helping us deploy landing pages and subsequent variations at lighting speed. It also helps us intelligently direct the right people to the right variant through the use of AI technology.
Designing coherent landing pages is a breeze. Easy to create variations and conduct A/B testing. High conversion rates. Easy to integrate to website and domain.
Limitations on the number of pages in the freemium model - although the success we had with Unbounce made it easy to upgrade. Mastering the design elements took longer than expected, but that is not an Unbounce problem.
We wanted to craft a series of targeted email marketing landing pages for the launch of a new service - it literally took less than 48 hours and we were watching our strategy being executed and already making improvements to it.
Really easy to duplicate pages to set up easy split tests. Easy to set up integrations and hooks. Reporting is simple but effective. Good templates.
Mobile page creation could be easier to set up and more mobile templates would be better. But good enough for our needs.
Unbounce makes it easy to quickly replicate and split test landing pages.
I like the ease of building a landing page.
Sometimes the interface seems a little clunky,
Perfect solution to send our Adwords traffic from. Helps us keep a tightly focused sales funnel.
The a/b testing and how easy it is to build and make changes
Nothing really overall it's a fantastic software.
Helps us get better results for our clients.
Very easy to get started. Analytics integrations are super simple. You can add any tags you need without coding skills. Not heavy on design requirements
Doesn't have all the customisations you might need (eg not all fonts are there).
Improving landing pages faster without loy quality score