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Wati WhatsApp Marketing Software logo
Wati
Conversation-led customer engagement platform for sales, support and marketing via WhatsApp and other messaging channels.
4.6

( 215 )

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Wati Reviews: 4.6/5 — Highly Rated

Wati Overview
What is Wati?

Wati is a WhatsApp-first conversational customer engagement platform that unifies messaging, AI, automation, CRM integrations and analytics to help businesses sell, support, and market via messaging channels. The product offers official WhatsApp Business API access, a shared team inbox, no-code chatbots, AI agents/CoPilot, campaign broadcasting, e-commerce integrations (catalogs, Shopify/WooCommerce), APIs/webhooks, multi-number support, analytics, and multi-channel support (Instagram, Facebook, SMS, website chat). Wati is provided as a cloud-hosted SaaS with tiered Growth/Pro/Business plans and a 7-day free trial.

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Ask Questions about Wati
What Wati is best for?
What are the best alternatives to Wati?
What are the pros and cons of Wati?
Wati Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, Knowledge Base
Training Documentation, Videos
Languages Arabic, Chinese, English, German, Indonesian (Bahasa), Portuguese, Simplified Chinese, Spanish, Traditional Chinese
Wati Pros and Cons
Pros
  • Unified messaging across WhatsApp, Facebook, Instagram, SMS and website chat
  • Strong automation and AI agent features including no-code bot builder and CoPilot
  • Deep integrations with commerce (Shopify, WooCommerce) and CRM tools
  • Transparent tiered pricing and a 7-day free trial
  • Comprehensive APIs and webhooks for extensibility
Cons
  • Message/conversation costs per Meta plus Wati markups can increase total cost at scale
  • Some important features are gated or limited in lower tiers or trial (webhooks, user management)
  • Marketing/template restrictions for U.S. phone numbers in some cases
  • UI limitations such as no dark mode
  • Primarily WhatsApp-centric; may be less ideal for use cases requiring heavy email or voice channels
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 04, 2026
Wati WhatsApp Marketing Software logo
215 Wati Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Feb 10, 2022
 Source
Overall Rating:
4.5
Tanya G. avatar
Tanya G.
Accountant
Share
"Great product."
What do you like best about Wati?

The product is out of league from others, the bot function is great.

What do you dislike about Wati?

If we could get Gst bill it would be better

What problems is Wati solving and how is that benefiting you?

We can chat to multiple users via bot.

Mid Market (51-1000 emp.)
Jan 19, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Nice CP and good customer support"
What do you like best about Wati?

1. WATI provides Chinese and Chinese customer support; 2. reasonable price-performance; 3. very helpful and quick customer support; 4. nice UI.

What do you dislike about Wati?

seems cannot create group chat but I guess other service may have the same problem

What problems is Wati solving and how is that benefiting you?

Connect with hong kong customers and using WATI shows we are a professional company.

Small Business (50 or fewer emp.)
Dec 08, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Best Whatsapp Support Chatbot Tool"
What do you like best about Wati?

WATI is a fantastic platform that allows your company to communicate with customers easily through a single number. When there is a tremendous amount of customer inquiries coming in, you need multiple customer agents to handle them. WATI allows you to have multiple agents handling a single whtsapp account which is amazing.

What do you dislike about Wati?

The only thing I dislike about WATI is the time taken for setting up the Whatsapp Business API. Other than that, the platform is handy for Customer Relationship Management.

What problems is Wati solving and how is that benefiting you?

We use WATI to manage all our Whatsapp inquiries. Since we could use the platform with multiple agents, we could clear out several queries simultaneously. This really helped us in solving customer issues faster and efficiently.

Small Business (50 or fewer emp.)
Oct 19, 2021
 Source
Overall Rating:
4.5
DB
Diego B.
Coo
Share
"Great value and amazing customer services."
What do you like best about Wati?

Not provided

What do you dislike about Wati?

Not provided

What problems is Wati solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Oct 07, 2021
 Source
Overall Rating:
4.5
Daniel D. avatar
Daniel D.
Owner
Share
"Dynamic and usefull"
What do you like best about Wati?

Api interface available that allows easy integrtion and ability to create a flow

What do you dislike about Wati?

no integration for prestashop ecommerce platform

What problems is Wati solving and how is that benefiting you?

customer contact , comunicating status of orders with custoemr

Small Business (50 or fewer emp.)
Oct 04, 2021
 Source
Overall Rating:
4.5
MR
Marwa R.
Manager Of Store Online
Share
"I recomend wati service to many Business , My advice Just fellow steps 😅"
What do you like best about Wati?

Well, Your service is ok. The budget is acceptable to small businesses, integrated with many services already. It takes some time for Newccomer to deal , video on your youtube is ok but help new on in the first month, not only mail but here in the platform and through WhatsApp you should help them

What do you dislike about Wati?

First, lack of help new ones you should offer sessions to new clients and help them to activate process

What problems is Wati solving and how is that benefiting you?

Monitor all processes of customer service alerts update of shipment is very helpful with integration with zapier, of course, chatbot deals with repeated questions make customer service work less stress

Small Business (50 or fewer emp.)
Sep 10, 2021
 Source
Overall Rating:
4.5
MH
Mateen H.
Co Founder And Ceo
Share
"Best-in-class WhatsApp Business Solution!"
What do you like best about Wati?

Amazing Customer Support and Onboarding Experience User friendly UI/UX and Interactive Dashboard Hassle free User and Broadcast Management Automation Seamless Integration with other services (Google sheet, zapier etc.) Highly Competitive Pricing

What do you dislike about Wati?

Have not come across anything yet, still exploring.

What problems is Wati solving and how is that benefiting you?

Customer engagement has become much better by utilising the automation / bots. We always have a complete view of our message outreach.

Small Business (50 or fewer emp.)
Sep 06, 2021
 Source
Overall Rating:
4.5
KS
Kevin S.
Digital Marketing Strategist
Share
"Great product at reasonable pricing"
What do you like best about Wati?

The Whatsapp integration and flow creation tool are the best

What do you dislike about Wati?

nothing very important but UI can improve

What problems is Wati solving and how is that benefiting you?

It solves my CRM requirement and whatsapp bot automation both very easily and seamlessly

Small Business (50 or fewer emp.)
Sep 03, 2021
 Source
Overall Rating:
4.5
SK
Sylvia K.
Managing Director
Share
"Easy to use product & fantastic service"
What do you like best about Wati?

Video tutorials as well as client service

What do you dislike about Wati?

Really good automation requires PRO subscription which makes it quite expensive / however I did not compare to other prices in market - probably similar.

What problems is Wati solving and how is that benefiting you?

we are solving - 1 business contact number with various agent seats / communication centralised and visible - certain automations in place - accountability of ticketing

Small Business (50 or fewer emp.)
Sep 02, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"簡單易用"
What do you like best about Wati?

The team inbox is user-friendly, and it’s easy for me to know which agent responds to the customer.

What do you dislike about Wati?

The way of adding an additional agent is not very friendly.

What problems is Wati solving and how is that benefiting you?

移除少用的管理者,

Small Business (50 or fewer emp.)
Jul 30, 2021
 Source
Overall Rating:
4.5
GG
Gregorio G.
Ceo
Share
"Great product for startups"
What do you like best about Wati?

It has a friendly interface and it is easy to use.

What do you dislike about Wati?

Some features are not included in the basic plan.

What problems is Wati solving and how is that benefiting you?

We solved the problem of centralizing our main client communication channel (Whatsapp). Also, we integrated some automated messages for clients who buy in our store.

Small Business (50 or fewer emp.)
Jul 12, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to use"
What do you like best about Wati?

Easy setting up of automated instructions. Layout makes things much easier to find

What do you dislike about Wati?

Does not mention the reason why your account has been flagged

What problems is Wati solving and how is that benefiting you?

Much higher response rate compared to Email and SMS

Small Business (50 or fewer emp.)
Jul 06, 2021
 Source
Overall Rating:
4.5
SS
Serge S.
Bussines
Share
"Almost perfect a few thing to improve"
What do you like best about Wati?

Multiples account agents and bot, A great tool for sell

What do you dislike about Wati?

Allways is getting refresh the web and you loose what are you written

What problems is Wati solving and how is that benefiting you?

several agents answering the whatsapp, a quick response is crucial these days

Small Business (50 or fewer emp.)
Jul 06, 2021
 Source
Overall Rating:
4.5
PS
Philippe S.
Chief Product Officer
Share
"Best WABA solution in the market!"
What do you like best about Wati?

First, since they are not an omnichannel solution, they can focus on everything WhatsApp provides to a business, from labels to properties, passing by buttons, and many more. Second, Wati brought an incredible concept of keywords, like a chatbot 1.0, excellent to be used together with templates and buttons.

What do you dislike about Wati?

Just two small things: 1. the UI is a little ugly; and 2. They don't have Portuguese support.

What problems is Wati solving and how is that benefiting you?

Becon provides solutions to small and medium businesses in Brazil. This kind of customer, here, loves to solve every aspect of their business routine through WhatsApp. Thanks to Wati, we manage to provide superb customer service, ranging from support to Customer Success, everything using WhatsApp.

Small Business (50 or fewer emp.)
Jul 05, 2021
 Source
Overall Rating:
4.5
Paurush M. avatar
Paurush M.
Founder
Share
"Cost Effective, all major features and supportive team: Best Whatsapp Api Solution Provider"
What do you like best about Wati?

1. Automation (Chabot Feature) - We love this. Using this feature, we recently conducted Championship for 2000 students in which they have registered themselves automatically. 2. Webhook and Google Sheet Integration- We used webhook to pull all the videos in the google sheets 3. Customer Support: We ask them to add feature and they do it. 4. Pricing: Recently they have provided unlimited customer support messages in pro plan.

What do you dislike about Wati?

1. Missing Entries: Sometimes due to user surge, we miss the entries who are submitting simultaneously. This was figured out by using attribute feature. 2. Duplicating Flow: Everytime to create a new flow, I have to start from scratch. I can't duplicate the feature.

What problems is Wati solving and how is that benefiting you?

1. Registrations: Students and parents do not wish to leave the existing platform, so Whatsapp along wati helped us to take the registration on whatsapp only. 2. Customer Engagement: Once registered, parent forget about us but Wati doesn't allow them because we are staying there in their WhatsApp chat. We have seen 62% submission through Wati. This is 10X as compared to industry standards. 3. Smooth Submission: Taking video entries on your portal is difficult for us as well as for students. Sending to a whatsapp chat is too easy and we are implementing that through Whatsapp. Further, we are trying to launch our own Whatsapp Course using Wati.

Small Business (50 or fewer emp.)
Jun 27, 2021
 Source
Overall Rating:
4.5
CY
Carson Y.
Software Engineer
Share
"Comprehensive product and responsive customer service support"
What do you like best about Wati?

The customer success team is very helpful and responsive. They not only make sure your a smooth usage, but they also help you make the most out of the product features by understanding your business needs. The product is also flexible and accommodated our use cases well with the comprehensive API.

What do you dislike about Wati?

Not much. Maybe there can be more colors and icons in the UI.

What problems is Wati solving and how is that benefiting you?

With WATI we deliver transaction notification messages to our customers via WhatsApp, the stability and flexibility make our customers well informed with the most updated order status!

Small Business (50 or fewer emp.)
Jun 24, 2021
 Source
Overall Rating:
4.5
Mat N. avatar
Mat N.
Co Founder
Share
"Your asset to take the control on AI for business"
What do you like best about Wati?

FLow builder, this feature, allows us to make a bot for customer assistance H24/7.

What do you dislike about Wati?

personally, i don't really know for the moment

What problems is Wati solving and how is that benefiting you?

With Wati we can respond to more than 150 online customers daily by using bots, it allows us to quickly confirmed order and schedule a delivery it allows our solopreneur customer to schedule a SMS campaign for their business.

Small Business (50 or fewer emp.)
Jun 22, 2021
 Source
Overall Rating:
4.5
AT
Alex T.
Product Lead
Share
"A great simple tool to handle WhatsApp support"
What do you like best about Wati?

- Affordable monthly cost - All incoming messages are saved as contacts - Easy to compose template messages and submit to FB for approval - Able to send template messages to multiple contact segments - Able to create simple chatbot for common queries

What do you dislike about Wati?

- Once you move to WATI, it means that you can no longer receive WhatsApp voice or video calls to that number. Your previous customers may be affected if they are already used to calling you over WhatsApp

What problems is Wati solving and how is that benefiting you?

- Multiple customer service staff can monitor the WhatsApp support line and respond faster - No more having to "pass the support mobile phone around"

Small Business (50 or fewer emp.)
May 31, 2021
 Source
Overall Rating:
4.5
MG
Miguel G.
Founder
Share
"Great Tool and great API's!"
What do you like best about Wati?

WATI is very useful for managing chats with our clients and future clients. It allows us to allocate the workload among our operators efficiently. It allows us to use hooks through its API in the chats, which is very useful for our workflow. It's a great CRM tool!

What do you dislike about Wati?

Maybe the mobile app sometimes takes a little while to load to start writing support to our users.

What problems is Wati solving and how is that benefiting you?

It helps us manage the support load we provide to our customers much better. It allows us to assign support chats efficiently to our operators and measure response times.

Small Business (50 or fewer emp.)
May 20, 2021
 Source
Overall Rating:
4.5
TN
Thandiwe N.
Marketing
Share
"Very good interms of customer success"
What do you like best about Wati?

Most helpful about WATI is the Broadcast messages option

What do you dislike about Wati?

The least helpful about WATI is messages expiring after 24 hours without a reply

What problems is Wati solving and how is that benefiting you?

Customer retention rate has improved

Small Business (50 or fewer emp.)
May 14, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"The experience is wonderful so far"
What do you like best about Wati?

The BOT response and auto-closing of chat

What do you dislike about Wati?

The platform responds very slow when you want to assign or close the chat

What problems is Wati solving and how is that benefiting you?

Am solving customer complaint and I have been able to solve some frequent problem with auto flow

Small Business (50 or fewer emp.)
May 05, 2021
 Source
Overall Rating:
4.5
KA
Kingsley A.
Chief Technology Officer
Share
"Awesome Service and Promising Product"
What do you like best about Wati?

WATI is an Awesome Software as a Service and a very Promising Product. What I love most about WATI is the periodic updates it comes with. It just makes me and my team believe with WATI, everything is possible as we look forward to new awesome features every month. When we initially started using WATI a few months back, there were limited features. Within a few months, there have been several amazing updates. I also love the fact that WATI allows me to set "Contact custom parameters" and "Notes" which makes it serve as a great CRM tool by enabling us to add additional information about our clients and their projects. The pricing and billing is also good and quite affordable for startups who already have a lot of cost to settle every month.

What do you dislike about Wati?

Sometimes, during an update, there is downtime and we tend to lose data/conversations during these downtimes. Also, the Flow Builder feature is a little difficult to be used without some technical knowledge. I believe this can be further worked on to be more intuitive. In terms of the UI, WATI can also learn a thing or two from Messagebird and make some improvements on the user interface and may be a possible integration of omnichannel capabilities as its found on Messagebird.

What problems is Wati solving and how is that benefiting you?

WATI has really improved our customer relationship management in many tremendous ways. We are now able to automate our chats/responses and better manage customers via an easy to use chat system.

Mid Market (51-1000 emp.)
May 04, 2021
 Source
Overall Rating:
4.5
Kenneth C. avatar
Kenneth C.
Founder & Chairman
Share
"Synchronized view of a potential customer inquiry"
What do you like best about Wati?

all users of WATI have synchronized view of an inquiry, that we can backup each other; support each other as & when required.

What do you dislike about Wati?

Only WhatsApp business API; do not support other IM that is often equally important

What problems is Wati solving and how is that benefiting you?

Customer inquiries, sales, services & support; incl follow-up; ability to send all multi-media messages as WhatsApp helps great deal, for example in any medical conditions customers can send voice clip, photos or even video to us

Mid Market (51-1000 emp.)
Oct 05, 2023
 Source
Overall Rating:
4.0
BJ
Bhadresh J.
Founder
Share
"Good App"
What do you like best about Wati?

AI based Automatic Reply is the best feature.

What do you dislike about Wati?

Cant link a reply to the incoming message

What problems is Wati solving and how is that benefiting you?

Automatic Sending whatsapp messages to the bye lids.

Mid Market (51-1000 emp.)
Jul 10, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Introduction to Wati"
What do you like best about Wati?

The onboarding process is very complete. The webinar was very useful to understand the scopes of the platform. Also, i think it is a very powerfull tool which allow to acomplish the goals of the firm.

What do you dislike about Wati?

I think it would be essential to provide more personalized assistance to set up previos configurations such as Facebook business. I had a problem adding a new phone number, and I did not get the proper help.

What problems is Wati solving and how is that benefiting you?

It allow us to sent bulk messages and in that way reach more clients. In addition, generate more complete content for customers wiith a more userfriendly interaction.

Small Business (50 or fewer emp.)
Jul 04, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Chat with potential customer directly on their phone"
What do you like best about Wati?

Whatsapp allows to have direct contact with customers on their phone, Wati does the work, you can automate your conversation up to a point when a personal aproach is needed to close the deal.

What do you dislike about Wati?

It's a bit slow and take some time to refresh when you have many messages.

What problems is Wati solving and how is that benefiting you?

It helps with prospective sales

Small Business (50 or fewer emp.)
Jul 04, 2023
 Source
Overall Rating:
4.0
QA
Quizly A.
Founder
Share
"Wati User Experience & Broadcast"
What do you like best about Wati?

Broadcast feature is amazing ..message gets sent in seconds

What do you dislike about Wati?

the new conversation pricing and and free message pricing is bad

What problems is Wati solving and how is that benefiting you?

Sending customer updates after registration and communicating new events schedule

Small Business (50 or fewer emp.)
Jan 05, 2023
 Source
Overall Rating:
4.0
CM
Cristian M.
Ceo
Share
"Very useful for marketing"
What do you like best about Wati?

It's the most complete Whatsapp tool I've ever tried. Today it's necessary, because mail deliverability and open rate is dropping every month.

What do you dislike about Wati?

I don't like connection between other tools. You need to work with native integrations, because zapier isn't doing good work.

What problems is Wati solving and how is that benefiting you?

Improve the open rate of message

Small Business (50 or fewer emp.)
Jan 04, 2023
 Source
Overall Rating:
4.0
AZ
Ahmad Z.
Executive Director
Share
"For my admiration for your platform, I will write the advantages and disadvantages to become thebest"
What do you like best about Wati?

The response speed is very good compared to other WhatsApp api platforms Comprehensive for many features such as comprehensive search and extensive control over the program's features And the power of all control is with the user, this is a beautiful thing The bot is very strong and compact The monthly fee is very competitive The mobile application is very close to the original WhatsApp application with the features of the platform, and this is a wonderful thing

What do you dislike about Wati?

There are a few simple things to complete your program There is a delay in sending links through the chat Blocking the client is ineffective, when the client sends any message we receive even after blocking him There is no feature of sending a voice message through a computer browser, this feature is only available in the mobile application There is no option to reply to the customer's message and this is very important in conversations In the mobile application, there is no assignment of the conversation to a team, only the assignment to a user

What problems is Wati solving and how is that benefiting you?

If you work on solving and adding the things that I told you about above Your platform will be more suitable for us and help us work more, and I think it will be the first in the world

Small Business (50 or fewer emp.)
Jan 04, 2023
 Source
Overall Rating:
4.0
CB
Cesar B.
General Manager
Share
"Experience has been so far, however minor issues with bugs."
What do you like best about Wati?

It helps me out to integrate all of my team just in one whatsapp number, and be able to distribute conversations, according to dept or dedicated sales team. Automations are great!

What do you dislike about Wati?

If any issue arises, response times are getting longer. I don't even know if there is a dedicated team working on my timezone (Mexico City time) Teams and Tags are not what I thought... I can't massively reassign customers to another person, massively assign tags, etc.

What problems is Wati solving and how is that benefiting you?

My need to have all of my customer's conversations in one place, be able to assign those conversations to the required team (sales or customer service) and automate some basic tasks. Broadcasting function is awesome.