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Wati Reviews: 4.6/5 — Highly Rated
Wati is a WhatsApp-first conversational customer engagement platform that unifies messaging, AI, automation, CRM integrations and analytics to help businesses sell, support, and market via messaging channels. The product offers official WhatsApp Business API access, a shared team inbox, no-code chatbots, AI agents/CoPilot, campaign broadcasting, e-commerce integrations (catalogs, Shopify/WooCommerce), APIs/webhooks, multi-number support, analytics, and multi-channel support (Instagram, Facebook, SMS, website chat). Wati is provided as a cloud-hosted SaaS with tiered Growth/Pro/Business plans and a 7-day free trial.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, Knowledge Base |
| Training | Documentation, Videos |
| Languages | Arabic, Chinese, English, German, Indonesian (Bahasa), Portuguese, Simplified Chinese, Spanish, Traditional Chinese |
Wati Pros and Cons
- Unified messaging across WhatsApp, Facebook, Instagram, SMS and website chat
- Strong automation and AI agent features including no-code bot builder and CoPilot
- Deep integrations with commerce (Shopify, WooCommerce) and CRM tools
- Transparent tiered pricing and a 7-day free trial
- Comprehensive APIs and webhooks for extensibility
- Message/conversation costs per Meta plus Wati markups can increase total cost at scale
- Some important features are gated or limited in lower tiers or trial (webhooks, user management)
- Marketing/template restrictions for U.S. phone numbers in some cases
- UI limitations such as no dark mode
- Primarily WhatsApp-centric; may be less ideal for use cases requiring heavy email or voice channels
The product is out of league from others, the bot function is great.
If we could get Gst bill it would be better
We can chat to multiple users via bot.
1. WATI provides Chinese and Chinese customer support; 2. reasonable price-performance; 3. very helpful and quick customer support; 4. nice UI.
seems cannot create group chat but I guess other service may have the same problem
Connect with hong kong customers and using WATI shows we are a professional company.
WATI is a fantastic platform that allows your company to communicate with customers easily through a single number. When there is a tremendous amount of customer inquiries coming in, you need multiple customer agents to handle them. WATI allows you to have multiple agents handling a single whtsapp account which is amazing.
The only thing I dislike about WATI is the time taken for setting up the Whatsapp Business API. Other than that, the platform is handy for Customer Relationship Management.
We use WATI to manage all our Whatsapp inquiries. Since we could use the platform with multiple agents, we could clear out several queries simultaneously. This really helped us in solving customer issues faster and efficiently.
Api interface available that allows easy integrtion and ability to create a flow
no integration for prestashop ecommerce platform
customer contact , comunicating status of orders with custoemr
Well, Your service is ok. The budget is acceptable to small businesses, integrated with many services already. It takes some time for Newccomer to deal , video on your youtube is ok but help new on in the first month, not only mail but here in the platform and through WhatsApp you should help them
First, lack of help new ones you should offer sessions to new clients and help them to activate process
Monitor all processes of customer service alerts update of shipment is very helpful with integration with zapier, of course, chatbot deals with repeated questions make customer service work less stress
Amazing Customer Support and Onboarding Experience User friendly UI/UX and Interactive Dashboard Hassle free User and Broadcast Management Automation Seamless Integration with other services (Google sheet, zapier etc.) Highly Competitive Pricing
Have not come across anything yet, still exploring.
Customer engagement has become much better by utilising the automation / bots. We always have a complete view of our message outreach.
The Whatsapp integration and flow creation tool are the best
nothing very important but UI can improve
It solves my CRM requirement and whatsapp bot automation both very easily and seamlessly
Video tutorials as well as client service
Really good automation requires PRO subscription which makes it quite expensive / however I did not compare to other prices in market - probably similar.
we are solving - 1 business contact number with various agent seats / communication centralised and visible - certain automations in place - accountability of ticketing
The team inbox is user-friendly, and it’s easy for me to know which agent responds to the customer.
The way of adding an additional agent is not very friendly.
移除少用的管理者,
It has a friendly interface and it is easy to use.
Some features are not included in the basic plan.
We solved the problem of centralizing our main client communication channel (Whatsapp). Also, we integrated some automated messages for clients who buy in our store.
Easy setting up of automated instructions. Layout makes things much easier to find
Does not mention the reason why your account has been flagged
Much higher response rate compared to Email and SMS
Multiples account agents and bot, A great tool for sell
Allways is getting refresh the web and you loose what are you written
several agents answering the whatsapp, a quick response is crucial these days
First, since they are not an omnichannel solution, they can focus on everything WhatsApp provides to a business, from labels to properties, passing by buttons, and many more. Second, Wati brought an incredible concept of keywords, like a chatbot 1.0, excellent to be used together with templates and buttons.
Just two small things: 1. the UI is a little ugly; and 2. They don't have Portuguese support.
Becon provides solutions to small and medium businesses in Brazil. This kind of customer, here, loves to solve every aspect of their business routine through WhatsApp. Thanks to Wati, we manage to provide superb customer service, ranging from support to Customer Success, everything using WhatsApp.
1. Automation (Chabot Feature) - We love this. Using this feature, we recently conducted Championship for 2000 students in which they have registered themselves automatically. 2. Webhook and Google Sheet Integration- We used webhook to pull all the videos in the google sheets 3. Customer Support: We ask them to add feature and they do it. 4. Pricing: Recently they have provided unlimited customer support messages in pro plan.
1. Missing Entries: Sometimes due to user surge, we miss the entries who are submitting simultaneously. This was figured out by using attribute feature. 2. Duplicating Flow: Everytime to create a new flow, I have to start from scratch. I can't duplicate the feature.
1. Registrations: Students and parents do not wish to leave the existing platform, so Whatsapp along wati helped us to take the registration on whatsapp only. 2. Customer Engagement: Once registered, parent forget about us but Wati doesn't allow them because we are staying there in their WhatsApp chat. We have seen 62% submission through Wati. This is 10X as compared to industry standards. 3. Smooth Submission: Taking video entries on your portal is difficult for us as well as for students. Sending to a whatsapp chat is too easy and we are implementing that through Whatsapp. Further, we are trying to launch our own Whatsapp Course using Wati.
The customer success team is very helpful and responsive. They not only make sure your a smooth usage, but they also help you make the most out of the product features by understanding your business needs. The product is also flexible and accommodated our use cases well with the comprehensive API.
Not much. Maybe there can be more colors and icons in the UI.
With WATI we deliver transaction notification messages to our customers via WhatsApp, the stability and flexibility make our customers well informed with the most updated order status!
FLow builder, this feature, allows us to make a bot for customer assistance H24/7.
personally, i don't really know for the moment
With Wati we can respond to more than 150 online customers daily by using bots, it allows us to quickly confirmed order and schedule a delivery it allows our solopreneur customer to schedule a SMS campaign for their business.
- Affordable monthly cost - All incoming messages are saved as contacts - Easy to compose template messages and submit to FB for approval - Able to send template messages to multiple contact segments - Able to create simple chatbot for common queries
- Once you move to WATI, it means that you can no longer receive WhatsApp voice or video calls to that number. Your previous customers may be affected if they are already used to calling you over WhatsApp
- Multiple customer service staff can monitor the WhatsApp support line and respond faster - No more having to "pass the support mobile phone around"
WATI is very useful for managing chats with our clients and future clients. It allows us to allocate the workload among our operators efficiently. It allows us to use hooks through its API in the chats, which is very useful for our workflow. It's a great CRM tool!
Maybe the mobile app sometimes takes a little while to load to start writing support to our users.
It helps us manage the support load we provide to our customers much better. It allows us to assign support chats efficiently to our operators and measure response times.
Most helpful about WATI is the Broadcast messages option
The least helpful about WATI is messages expiring after 24 hours without a reply
Customer retention rate has improved
The BOT response and auto-closing of chat
The platform responds very slow when you want to assign or close the chat
Am solving customer complaint and I have been able to solve some frequent problem with auto flow
WATI is an Awesome Software as a Service and a very Promising Product. What I love most about WATI is the periodic updates it comes with. It just makes me and my team believe with WATI, everything is possible as we look forward to new awesome features every month. When we initially started using WATI a few months back, there were limited features. Within a few months, there have been several amazing updates. I also love the fact that WATI allows me to set "Contact custom parameters" and "Notes" which makes it serve as a great CRM tool by enabling us to add additional information about our clients and their projects. The pricing and billing is also good and quite affordable for startups who already have a lot of cost to settle every month.
Sometimes, during an update, there is downtime and we tend to lose data/conversations during these downtimes. Also, the Flow Builder feature is a little difficult to be used without some technical knowledge. I believe this can be further worked on to be more intuitive. In terms of the UI, WATI can also learn a thing or two from Messagebird and make some improvements on the user interface and may be a possible integration of omnichannel capabilities as its found on Messagebird.
WATI has really improved our customer relationship management in many tremendous ways. We are now able to automate our chats/responses and better manage customers via an easy to use chat system.
all users of WATI have synchronized view of an inquiry, that we can backup each other; support each other as & when required.
Only WhatsApp business API; do not support other IM that is often equally important
Customer inquiries, sales, services & support; incl follow-up; ability to send all multi-media messages as WhatsApp helps great deal, for example in any medical conditions customers can send voice clip, photos or even video to us
AI based Automatic Reply is the best feature.
Cant link a reply to the incoming message
Automatic Sending whatsapp messages to the bye lids.
The onboarding process is very complete. The webinar was very useful to understand the scopes of the platform. Also, i think it is a very powerfull tool which allow to acomplish the goals of the firm.
I think it would be essential to provide more personalized assistance to set up previos configurations such as Facebook business. I had a problem adding a new phone number, and I did not get the proper help.
It allow us to sent bulk messages and in that way reach more clients. In addition, generate more complete content for customers wiith a more userfriendly interaction.
Whatsapp allows to have direct contact with customers on their phone, Wati does the work, you can automate your conversation up to a point when a personal aproach is needed to close the deal.
It's a bit slow and take some time to refresh when you have many messages.
It helps with prospective sales
Broadcast feature is amazing ..message gets sent in seconds
the new conversation pricing and and free message pricing is bad
Sending customer updates after registration and communicating new events schedule
It's the most complete Whatsapp tool I've ever tried. Today it's necessary, because mail deliverability and open rate is dropping every month.
I don't like connection between other tools. You need to work with native integrations, because zapier isn't doing good work.
Improve the open rate of message
The response speed is very good compared to other WhatsApp api platforms Comprehensive for many features such as comprehensive search and extensive control over the program's features And the power of all control is with the user, this is a beautiful thing The bot is very strong and compact The monthly fee is very competitive The mobile application is very close to the original WhatsApp application with the features of the platform, and this is a wonderful thing
There are a few simple things to complete your program There is a delay in sending links through the chat Blocking the client is ineffective, when the client sends any message we receive even after blocking him There is no feature of sending a voice message through a computer browser, this feature is only available in the mobile application There is no option to reply to the customer's message and this is very important in conversations In the mobile application, there is no assignment of the conversation to a team, only the assignment to a user
If you work on solving and adding the things that I told you about above Your platform will be more suitable for us and help us work more, and I think it will be the first in the world
It helps me out to integrate all of my team just in one whatsapp number, and be able to distribute conversations, according to dept or dedicated sales team. Automations are great!
If any issue arises, response times are getting longer. I don't even know if there is a dedicated team working on my timezone (Mexico City time) Teams and Tags are not what I thought... I can't massively reassign customers to another person, massively assign tags, etc.
My need to have all of my customer's conversations in one place, be able to assign those conversations to the required team (sales or customer service) and automate some basic tasks. Broadcasting function is awesome.