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WhatConverts Reviews: 4.9/5 — Highly Rated
WhatConverts is an all-in-one SaaS lead tracking and attribution platform that captures leads from phone calls, web forms, chats, e-commerce and offline events; centralizes lead management; attributes leads to campaigns/keywords/landing pages; provides custom and pre-built reporting including multi-touch customer-journey views; and offers AI-powered lead intelligence (transcription, sentiment, intent) and integrations with ad platforms, CRMs and reporting tools.
WhatConverts is also often used as N/A of choice in AWS and AssemblyAI tech stacks.
| Company | WhatConverts |
|---|---|
| Year founded | 2014 |
| Company size | 11-50 employees |
| Headquarters | Charlotte, North Carolina, USA |
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | Email/Help Desk, Knowledge Base |
| Training | Documentation, Videos, Webinars |
| Languages | English |
WhatConverts Pros and Cons
- Broad lead capture across phone, forms, chat, eCommerce and offline sources
- Strong attribution and reporting (campaign, keyword, multi-touch customer journey)
- Advanced features including AI insights, call transcription and sentiment analysis
- Extensive integrations with ad platforms, CRMs, forms and reporting tools
- Transparent tiered pricing with included usage credits
- Top-tier features (customer journey, multi-channel attribution) gated to higher plans
- Additional costs for extended recording storage, transcription and premium add-ons
- Dashboard/UI is English-centric with limited full UI localization
- No CLI or open-source offering; no self-hosted deployment option
- Heavy usage above included quotas can increase overall costs
Compare WhatConverts with other popular tools in the same category.
The support from their team is unmatched
Absolutely nothing really - great product
It allows me to prove the quality of my client results from Google Ads
WhatConverts has helped my company exponentially not only with its tracking, but its reporting and real time data to help me make big marketing and lead gen decisions. Any time I have even the slightest question the WhatConverts support team, especially Kit, has been extremely helpful and promp. I absolutely love WhatConverts and cheers to another year!
I don't dislike anything about WhatConverts. It is the best platform out there!
Call Tracking, Marketing Habits, Where people are actually coming from.
Telephone and Zoom support that is US-based. Not just email or chat. They go the extra mile. Very rare with Martech companies nowadays. You actually feel like a valued customer. What a concept! The level of reporting and ability to customize the data is a big plus, too.
I do not recall being offered personalized service when we signed on. Perhaps that was the fault of our own staff member that performed the initial integrations, but it seems like you have to be a little aggressive and reach out first, and then you get everything you need.
Attributing retail sales leads which is hard to do
What Converts is a great option to track leads and transactions for companies. We had used CallRail in the past and were not happy with it, so we tried What Converts and are really happy with it. Their customer support is as good as any software we have ever used. They assist in all facets of the campaign to ensure everything is set up properly. The dashboard and user experience is second to none. It's a big reason for our agency success.
There is a lot to get used to, so you'll have to spend some time checking all the options and features out to best fit your needs.
We want to verify ROI for Paid spend and see where our leads/transactions are coming from.
The team is extremely helpful, they helped with custom tracking and setting up the tracking at every step.
I can't really say there's anything I dislike.
Helping us with GOogle Ads tracking
It's one of the only lead tracking softwares that can double as a CRM. It not only tracks phone calls but also forms, purchases, chats, emails and more. All values assigned can be fed back into advetising platforms easily to ensure accurate value tracking. It's not just for agencies or freelancers, business owners can log in and they always find a lot of value in being able to accurately track their leads. Support are on hand to quickly guide you in the right direction and go out of their way to make sure things are running smothly.
We've only ever found one issue, and that was a missing integration to a chat bot platform. However, this is not on the side of WhatConverts, they had offered to build the integration but this particular chat bot software didn't want to collaborate.
Being able to track leads from all marketing sources in the form of phone calls and forms and not leave things to guesswork. This helps us also have a good idea of lead quality and be able to cut back in areas that aren't performing.
I've tried several options to track phone calls and forms from Google Ads. I've settled on WhatConverts as the best all round service. It is simple to set up and integrate, and provides all the data I need. Also, the support is outstanding. Always get a response within a few hours at most and super-helpful.
Using WhatConverts in the New Zealand market, the 0800 numbers are more expensive than in the US. But that's the case with most competitors too, so just a downside of being in that part of the world.
WhatConverts is my preferred way to track inbound calls from Google Ads. It provides all the data we need.
The lead dashboard is quite comprehensive, there's more customization options, and their customer service is much better than the competition. Also, they really listen to their customers; they rolled out a new feature based on my feedback.
It would be nice if the Call Flows were offered on the entry level plan and I wish they supported outbound calling, but understand they're not targeting that segment of the market. Also, I wish they would charge one set amount monthly instead of being threshold based.
We use WhatConverts to handle all of the inbound call forwarding and tracking for our clients.
We've been using WhatConverts for about 7 years now and of all the vendors/partners we work with they have hands down provided the best customer support. They never leave any issue unresolved and are always willing to work to find a solution that fits best for our company and clients.
At this point in time we have nothing negative of note.
Having experienced the majority of call tracking providers out there, WhatConverts is by far the easiest to conifigure, has the most intuitive UI and is the most customizeable.
It allows us to track leads for all of our clients, while being whitelabeled to show the correct number of leads and the quality of those leads. It's super fast/easy to setup. Their customer support is wonderful and super helpful.
It isn't the cheapest software (you do get what you pay for).
It helps us with 1) First Click Attribution 2) Number of leads 3) Quality of those leads 4) Easy/simple API