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Wistia
4.6

( 566 )

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Wistia Reviews & Product Details

Wistia Overview
What is Wistia?

Wistia is a specialized video hosting platform designed to cater to businesses seeking to enhance their video content strategy. With its robust suite of tools, Wistia facilitates the creation, management, and analytics of video content, enabling users to capture audience engagement and generate leads more effectively. Its user-friendly interface and advanced features, such as customizable video players and in-depth viewer analytics, make it a preferred choice for companies aiming to leverage video for marketing, sales, and customer education purposes.

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What Wistia is best for?
How does Wistia compare to Vimeo?
What are the pros and cons of Wistia?
Wistia Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Ease of use
Beginner
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Wistia Features
API Access
Ad Insertion
Adaptive Bitrate Streaming
Branding/White Labeling
Bulk Upload
Closed Captioning
Content Management
Customizable Player
DRM (Digital Rights Management)
Embedding Options
HD/4K Support
Live Streaming
Mobile Compatibility
Multi-Platform Support
Password Protection
Playlists & Channels
Privacy Controls
Social Sharing
Thumbnail Generation
User Permissions
Video Analytics
Video Chapters
Video Editing
Video Hosting
Video Monetization
Video SEO
Video Scheduling
Video Transcoding
Video Upload
Viewer Engagement Tools
Wistia Media
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Wistia Homepage
Wistia Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 22, 2025
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566 Wistia Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
May 09, 2023
 Source
Overall Rating:
5.0
M. Tre G. avatar
M. Tre G.
Director Of Sales And Marketing
Share
"Wistia improved the simplicity and strategic value of our video marketing efforts"
What do you like best about Wistia?

Wistia is found the perfect balance for a video hosting platform: it is simple to use for staff and viewers, while having the exact set of analytics we need to make our videos more effective. They resisted overcomplicating their offering, keeping it tight, practical, and wildly useful. Integrations with other systems like Hubspot are massively time-saving. We now use it for everything; lead capture for marketing videos, chaptered long-form webinars, internal documentation - the works. This is my favorite platform in our marketing stack.

What do you dislike about Wistia?

Nothing. The platform hits all our needs.

What problems is Wistia solving and how is that benefiting you?

We get deep insight into our customer journey; what content our prospect engage with in a macro sense (which videos they are engaging with) and in a micro-sense (which portions of a video are they rewinding or skipping.) It helps us to focus on what matters most.

Small Business (50 or fewer emp.)
May 09, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Wistia Review - Creative Perspective"
What do you like best about Wistia?

The channels and folders you can create on the platform

What do you dislike about Wistia?

The freedom to not putting everything in the proper folders

What problems is Wistia solving and how is that benefiting you?

It would be great to use Wisita for review purposes and have reviewers comment within the video.

Enterprise (> 1000 emp.)
May 09, 2023
 Source
Overall Rating:
5.0
JS
Joe S.
Digital Marketing Manager
Share
"Wistia furthers our brand"
What do you like best about Wistia?

The editable player to ensure our players display the correct share information and match our branding.

What do you dislike about Wistia?

It can be pricey, but worth the investment. We have been grandfathered into our pro account, but that still limits some of our integrations.

What problems is Wistia solving and how is that benefiting you?

The ability to customize our videos and ensure hosting content without the worry of the embedded player trying to take users to other videos, off our site, or remove our content.

Mid Market (51-1000 emp.)
Apr 04, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Seamless Intergration"
What do you like best about Wistia?

The ability to store videos and repurpose them in so many ways.

What do you dislike about Wistia?

The pricing tends to be a bit high at times, especially for extra video storage, but other than that, I haven't encountered any significant blockers with Wistia.

What problems is Wistia solving and how is that benefiting you?

Storing all our marketing videos & content in one place, while also allowing us to add CTAs to videos and get contacts to take action throughout the video.

Mid Market (51-1000 emp.)
Nov 27, 2022
 Source
Overall Rating:
5.0
Jared E. avatar
Jared E.
Branding & Content Marketer
Share
"The very best video hosting service for business."
What do you like best about Wistia?

The player always works and looks fantastic, but it's all about the data. By connecting with Marketo, we're able to see which cookied contact have viewed videos and use that data to inform marketing focus and our sales funnel.

What do you dislike about Wistia?

Their podcast product is a bit lacking, it doesn't show as many metrics as other hosting platforms. Reporting video plays across social media channels is weak too.

What problems is Wistia solving and how is that benefiting you?

They recently made a big splash in a live video / webinar product, which seems like a really great start. Zoom is still better if you pay for all the live event features, but I'm excited to see how they develop further.

Enterprise (> 1000 emp.)
Nov 22, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simple and seamless"
What do you like best about Wistia?

Wistia is easy to use and allows us to embed professional quality videos across all our enablement content.

What do you dislike about Wistia?

I don't have any dislikes with Wistia. It exceeds all our expectations.

What problems is Wistia solving and how is that benefiting you?

Wistia helps us produce Marketing and Enablement content that are distributed widely to both customers and prospects.

Small Business (50 or fewer emp.)
Nov 22, 2022
 Source
Overall Rating:
5.0
Scott S. avatar
Scott S.
Managing Director
Share
"Best video hosting platform out there"
What do you like best about Wistia?

We love the analyitics that we can see on who's watching our videos, where they're watching, how long they're watching for and when they're re-watching. In addition, I love the fact we can customise the player colour, thumbnail, video thumbnail and what shows on the playbar.

What do you dislike about Wistia?

So you've recently changed it so when we upload a video, captions are automatically turned off, when we need them always on - so we have to remember to go and turn them on - we're a video production company and use the hosting platform to share our videos to our clients when they're in draf and revision stages...so we always need the comments on. Also, we'd like to be able to force the player to always play in 1080p or 4K where possible, as sometimes our videos can look low-res when clients see them for the first time...

What problems is Wistia solving and how is that benefiting you?

We can share our videos with our clients for their comments and feedback during the production process, and host our videos for marketing purposes on our website.

Mid Market (51-1000 emp.)
Nov 22, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great platform for storing videos and excellent customer service."
What do you like best about Wistia?

What I like most about Wistia is how user-friendly it is, the communication from the company in their marketing emails, the fact that they are constantly improving their product, and coming out with new features and resources, and their customer service.

What do you dislike about Wistia?

There aren't many downsides to using Wistia that I can think of. If I had to pick one thing, I wish you were able to change the company URL slug without effecting all projects already stored on various sites.

What problems is Wistia solving and how is that benefiting you?

Wistia is solving how to mass store videos in one place while keeping the space organized and accessible to all team members who use it. I also love that they just came out with a webinar feature.

Mid Market (51-1000 emp.)
Nov 21, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I've been using Wistia for years now and don't see a reason to change that."
What do you like best about Wistia?

Their UI/UX and many resources make me feel valued as a customer. I also must tip my hat to their customer service and support team.

What do you dislike about Wistia?

I wish the video analytics were a bit more robust. I would also love the potential ability to order transcripts in other languages, though!

What problems is Wistia solving and how is that benefiting you?

Wistia makes hosting videos look very clean and "on-brand." I have used Wistia for 2 companies now and am a promoter of their product. Their service & product make it easy to manage our video repository.

Mid Market (51-1000 emp.)
Nov 21, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"We use wistia on our website, it gives all statistics but it is not banning gated industries."
What do you like best about Wistia?

We can have our videos live no matter what happened as we are posting sex toys videos that are not explicit but from time to time, Youtube is banning our videos. Which is not good for our brand.

What do you dislike about Wistia?

To be honest there is no thing that I dislike

What problems is Wistia solving and how is that benefiting you?

It is giving good statistics and it can be easily integrated and embedded into a website.