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Unclaimed: Are are working at Wistia ?
Wistia is a specialized video hosting platform designed to cater to businesses seeking to enhance their video content strategy. With its robust suite of tools, Wistia facilitates the creation, management, and analytics of video content, enabling users to capture audience engagement and generate leads more effectively. Its user-friendly interface and advanced features, such as customizable video players and in-depth viewer analytics, make it a preferred choice for companies aiming to leverage video for marketing, sales, and customer education purposes.
| Capabilities |
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|---|---|
| Segment |
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| Ease of use |
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| Deployment | Cloud / SaaS / Web-Based |
| Support | Email/Help Desk, FAQs/Forum, Knowledge Base |
| Training | Documentation |
| Languages | English |
Compare Wistia with other popular tools in the same category.
Wistia is found the perfect balance for a video hosting platform: it is simple to use for staff and viewers, while having the exact set of analytics we need to make our videos more effective. They resisted overcomplicating their offering, keeping it tight, practical, and wildly useful. Integrations with other systems like Hubspot are massively time-saving. We now use it for everything; lead capture for marketing videos, chaptered long-form webinars, internal documentation - the works. This is my favorite platform in our marketing stack.
Nothing. The platform hits all our needs.
We get deep insight into our customer journey; what content our prospect engage with in a macro sense (which videos they are engaging with) and in a micro-sense (which portions of a video are they rewinding or skipping.) It helps us to focus on what matters most.
The channels and folders you can create on the platform
The freedom to not putting everything in the proper folders
It would be great to use Wisita for review purposes and have reviewers comment within the video.
The editable player to ensure our players display the correct share information and match our branding.
It can be pricey, but worth the investment. We have been grandfathered into our pro account, but that still limits some of our integrations.
The ability to customize our videos and ensure hosting content without the worry of the embedded player trying to take users to other videos, off our site, or remove our content.
The ability to store videos and repurpose them in so many ways.
The pricing tends to be a bit high at times, especially for extra video storage, but other than that, I haven't encountered any significant blockers with Wistia.
Storing all our marketing videos & content in one place, while also allowing us to add CTAs to videos and get contacts to take action throughout the video.
The player always works and looks fantastic, but it's all about the data. By connecting with Marketo, we're able to see which cookied contact have viewed videos and use that data to inform marketing focus and our sales funnel.
Their podcast product is a bit lacking, it doesn't show as many metrics as other hosting platforms. Reporting video plays across social media channels is weak too.
They recently made a big splash in a live video / webinar product, which seems like a really great start. Zoom is still better if you pay for all the live event features, but I'm excited to see how they develop further.
Wistia is easy to use and allows us to embed professional quality videos across all our enablement content.
I don't have any dislikes with Wistia. It exceeds all our expectations.
Wistia helps us produce Marketing and Enablement content that are distributed widely to both customers and prospects.
We love the analyitics that we can see on who's watching our videos, where they're watching, how long they're watching for and when they're re-watching. In addition, I love the fact we can customise the player colour, thumbnail, video thumbnail and what shows on the playbar.
So you've recently changed it so when we upload a video, captions are automatically turned off, when we need them always on - so we have to remember to go and turn them on - we're a video production company and use the hosting platform to share our videos to our clients when they're in draf and revision stages...so we always need the comments on. Also, we'd like to be able to force the player to always play in 1080p or 4K where possible, as sometimes our videos can look low-res when clients see them for the first time...
We can share our videos with our clients for their comments and feedback during the production process, and host our videos for marketing purposes on our website.
What I like most about Wistia is how user-friendly it is, the communication from the company in their marketing emails, the fact that they are constantly improving their product, and coming out with new features and resources, and their customer service.
There aren't many downsides to using Wistia that I can think of. If I had to pick one thing, I wish you were able to change the company URL slug without effecting all projects already stored on various sites.
Wistia is solving how to mass store videos in one place while keeping the space organized and accessible to all team members who use it. I also love that they just came out with a webinar feature.
Their UI/UX and many resources make me feel valued as a customer. I also must tip my hat to their customer service and support team.
I wish the video analytics were a bit more robust. I would also love the potential ability to order transcripts in other languages, though!
Wistia makes hosting videos look very clean and "on-brand." I have used Wistia for 2 companies now and am a promoter of their product. Their service & product make it easy to manage our video repository.
We can have our videos live no matter what happened as we are posting sex toys videos that are not explicit but from time to time, Youtube is banning our videos. Which is not good for our brand.
To be honest there is no thing that I dislike
It is giving good statistics and it can be easily integrated and embedded into a website.