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Wistia
4.6
(566)
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Wistia Reviews & Product Details

Wistia Overview
What is Wistia?

Wistia is a specialized video hosting platform designed to cater to businesses seeking to enhance their video content strategy. With its robust suite of tools, Wistia facilitates the creation, management, and analytics of video content, enabling users to capture audience engagement and generate leads more effectively. Its user-friendly interface and advanced features, such as customizable video players and in-depth viewer analytics, make it a preferred choice for companies aiming to leverage video for marketing, sales, and customer education purposes.

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Wistia Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Ease of use
Beginner
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Wistia Features
API Access
Ad Insertion
Adaptive Bitrate Streaming
Branding/White Labeling
Bulk Upload
Closed Captioning
Content Management
Customizable Player
DRM (Digital Rights Management)
Embedding Options
HD/4K Support
Live Streaming
Mobile Compatibility
Multi-Platform Support
Password Protection
Playlists & Channels
Privacy Controls
Social Sharing
Thumbnail Generation
User Permissions
Video Analytics
Video Chapters
Video Editing
Video Hosting
Video Monetization
Video SEO
Video Scheduling
Video Transcoding
Video Upload
Viewer Engagement Tools
Wistia Media
Wistia video thumbnail
Wistia - Wistia Homepage
Wistia Screenshots
Wistia Homepage
Wistia Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 27, 2025
Wistia Logo
566 Wistia Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Aug 28, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Wistia is great for a start up"
What do you like best about Wistia?

Easy to get statistics, embed videos, and publish

What do you dislike about Wistia?

No ability to create landing pages to host the video independently

What problems is Wistia solving and how is that benefiting you?

ability to segment and retarget based on the amount of time someone has watched a video is great!

Mid Market (51-1000 emp.)
Jul 27, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Wistia Review"
What do you like best about Wistia?

Very easy to navigate and customize video options. Easy to upload, customize, share and embed videos.

What do you dislike about Wistia?

Sorting features on videos wasn’t the best. Time consuming to look through videos to find the one you’re looking for.

What problems is Wistia solving and how is that benefiting you?

Video hosting. Easy to share and embed videos that are hosted on Wistia. Easy to customize video options, even for someone who is not very technologically savvy.

Small Business (50 or fewer emp.)
Aug 15, 2016
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Simple but powerful video hosting for businesses"
What do you like best about Wistia?

Features are quick and easy to learn and use. Very handy popover embeds, social sharing, and customization options and drilled down analytics. New player Vulcan seems to be a positive upgrade as well.

What do you dislike about Wistia?

Doesn't have it's own community of searchable videos like Vimeo or Youtube would have. So all your views have to come through a shareable method that you, the marketer initiates.

What problems is Wistia solving and how is that benefiting you?

It's an easy way to store and share product videos for us, as well as organize and share webinar recordings of continuing education courses we offer. Easy integration with HubSpot and deep analytics are two benefits we see so far.

Small Business (50 or fewer emp.)
Jan 14, 2016
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great video platform for a small marketing team"
What do you like best about Wistia?

Wistia is easy to use for those without extensive video marketing experience. It's easy to embed videos on your site, customize the look and feel of the player, and add CTAs.

What do you dislike about Wistia?

Have had some small issues with video formatting for webinar recordings and web platform runs slowly at times.

What problems is Wistia solving and how is that benefiting you?

Wistia allows us to post videos on our site and track engagement and event specific viewers through the HubSpot integration.

Small Business (50 or fewer emp.)
Jul 09, 2015
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Low-cost alternative to those expensive hosting providers"
What do you like best about Wistia?

Wistia is great for hosting video on our website to offload bandwidth from our server. The integration with HubSpot is great, as many others don't do this. Their videos stream fast, have a HTML 5 player which fails over to flash if the player isn't compatible, and the player is unbranded.

What do you dislike about Wistia?

Although we pay for the unbranded player, if the user right clicks on the video, they are still prompted with a menu that mentions Wistia and has a link to their website.

What problems is Wistia solving and how is that benefiting you?

Wistia allows us to stream video fast, without having to encode multiple versions of the same video. The ability to auto-detect the browser type, as well as bandwidth makes it very simple for us to upload a single video and have it automatically converted.

Mid Market (51-1000 emp.)
Oct 30, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Quite positive experience, although definitely pricey!"
What do you like best about Wistia?

I love the animated thumbnails, and how easy and seamless it is to apply company's branding to the player.

What do you dislike about Wistia?

Very low amount of videos that can be uploaded per plan. High cost of adding additional media if you exceed the quota.

What problems is Wistia solving and how is that benefiting you?

Embedding videos on various landing pages

Mid Market (51-1000 emp.)
Nov 19, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good but room for improvement"
What do you like best about Wistia?

No advertisements on the platform when compared to platforms like YouTube

What do you dislike about Wistia?

Reporting and analytics can be better. One is unable to see enagagement statistics for each region / channel.

What problems is Wistia solving and how is that benefiting you?

Customer education and engagement using video content

Mid Market (51-1000 emp.)
Nov 18, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Wistia is an easy video hosting platform with the features we need"
What do you like best about Wistia?

Wistia makes it dead simple to host video content and add templated experiences for use on our web embeds, social media posts, etc.

What do you dislike about Wistia?

Some of the integrations aren't easy to get value from, and require a heavy operational lift in order to stand up and create value.

What problems is Wistia solving and how is that benefiting you?

Wistia solves our video hosting and embedding needs for our various web properties. It also gives us control of delivering CTAs and add-ons to our video content.

Enterprise (> 1000 emp.)
Nov 18, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"User-friendly application"
What do you like best about Wistia?

It is easy to use and to navigate around. Menu selections are all very clear as well, making it easy for a beginner to learn and pick up the functions easily.

What do you dislike about Wistia?

Ability to park 1 same video into different folders.

What problems is Wistia solving and how is that benefiting you?

Storing and uploading videos easily for marketing usage

Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Decent hosting platform - searchable closed captions are fairly good."
What do you like best about Wistia?

Searchable closed captions within multiple videos are fairly good, and the platform handles a fairly large number of videos with reasonable ease. Security is good and superior to Vimeo, which we had used previously.

What do you dislike about Wistia?

Across the board, Wistia alone can be clunky and the indexing options for uploaded material - both videos and their captions - could be more robust. Would like to see more backend content management structure.

What problems is Wistia solving and how is that benefiting you?

management of a library of several hundred technical videos allows us to deliver those materials with reasonable security to clients across the world.

Small Business (50 or fewer emp.)
Nov 04, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Wistia User for a Decade!"
What do you like best about Wistia?

Wistia is easy to use and customize to match your overall branding. We really appreciate having a non-YouTube option to host videos on our site with an intuitive player for our visitors.

What do you dislike about Wistia?

Wistia isn't cheap - we pay more than $100 per month when there are obviously cheaper (free) options out there like YouTube. That said, if you have videos that your users are engaged with it, it's well worth the expense for most businesses.

What problems is Wistia solving and how is that benefiting you?

Wistia gives us a non YouTube (Google) option to improve the user experience on our website. It helps us connect with potential customers and we believe, make us more credible.

Small Business (50 or fewer emp.)
Nov 04, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good, Would be Great with Minor Improvements"
What do you like best about Wistia?

Video is an integral part of outbound prospecting. The easy-to-use recorder and editor make this functional for a large team without too much in-depth training.

What do you dislike about Wistia?

Wistia has led to a lot of strife for our sales reps. Because Wistia operates as a browser extension, its functionality is reliant on internet speeds and connectivity. In an office environment, this was an issue, but since work from home began, it's become a nuisance. Everyone has different internet access, and there are more variables in the mix. Videos recorded and edited never upload or are lost entirely. If Wistia created a native app, like Loom offers, this would not be an issue. And our reps wouldn't lose time and effort to internet-related problems. Our reps have turned to other tools like Loom.

What problems is Wistia solving and how is that benefiting you?

Wistia allows our team to create custom and generic videos for outbound efforts.

Mid Market (51-1000 emp.)
May 27, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Easy to use and some great features."
What do you like best about Wistia?

The ability to upload a video quickly and easy, with set chapters for each section of our video, thumbnail either for the video set by either image or a set point in the video, and the ability to easily add captions and ensure accessibility for users has been achieved.

What do you dislike about Wistia?

The time it take to replace video or upload multiple videos for me is extremely long and could be made more user friendly. Also the inability to have hidden tags on videos such as version control etc.

What problems is Wistia solving and how is that benefiting you?

for us the ease of upload and sharing is really important as is the customer engagement piece letting us see which content is being used the most and which may need removing or updating.

Small Business (50 or fewer emp.)
Nov 15, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Wistia Review"
What do you like best about Wistia?

I like that it's a super simple, clean, straightforward platform.

What do you dislike about Wistia?

The free account only lets you add 3 videos.

What problems is Wistia solving and how is that benefiting you?

Having video resources in one place is very helpful. We're able to link the videos in help articles, blogs, etc.

Small Business (50 or fewer emp.)
Dec 30, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Platform is Easy enough to use, but not sure it's worth a standalone product"
What do you like best about Wistia?

Video hosting can be tricky depending on how you use your videos and how you host your website. Wistia makes it simple and offers some nice features like CTAs.

What do you dislike about Wistia?

I'm not 100% sure Wistia is needed as a standalone product for a B2B start-up. A lot of the features show well in demos and on paper but have less practical value if you aren't creating a million videos

What problems is Wistia solving and how is that benefiting you?

We use Wistia to host our videos.

Mid Market (51-1000 emp.)
Mar 07, 2018
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good video platform"
What do you like best about Wistia?

Wistia is a tool easy to use that allow me uploading videos, creating files, track video webinars and so on. I highly recommend this tool because it's just simple and useful.

What do you dislike about Wistia?

Nothing to say, Wistia offer all I need at the moment!

What problems is Wistia solving and how is that benefiting you?

I record webinars, brand videos, and so on. I can track the views, the % watched, and so on.

Small Business (50 or fewer emp.)
Oct 30, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"A great way to gate content behind user information"
What do you like best about Wistia?

I love that we can see WHO watches our videos. Super useful for lead generation.

What do you dislike about Wistia?

The free trial tier is basically useless.

What problems is Wistia solving and how is that benefiting you?

Mostly how to make our content useful. We'd make video content and wouldn't be able to really leverage it propery, but now we can!

Enterprise (> 1000 emp.)
Aug 22, 2022
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Wistia was relatively easy to use and the videos turned out good!"
What do you like best about Wistia?

Videos turned out great and you are able to edit them to fit your needs.

What do you dislike about Wistia?

Sometimes there were technical log-in issues using Wistia.

What problems is Wistia solving and how is that benefiting you?

Wistia allows us to provide our faculty with the tools needed to film online learning.

Small Business (50 or fewer emp.)
Jan 04, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Really great video player but Analytics could be improved"
What do you like best about Wistia?

Great video player functionality including play speed and quality.

What do you dislike about Wistia?

Analytics are pretty rigid and you need to export data to excel to get anything meaningful done. No YouTube integration

What problems is Wistia solving and how is that benefiting you?

Play videos on corporate site

Small Business (50 or fewer emp.)
Nov 28, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Wistia - A standard in corporate video hosting"
What do you like best about Wistia?

Intuitive, light, and functional video platform

What do you dislike about Wistia?

Pricing is somewhat ridiculous. I personally wouldn't pay this much.

What problems is Wistia solving and how is that benefiting you?

We use Wistia to post all of our videos, which are quite a few (maybe 20-30+ per year). We embed these from Wistia onto our website.

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