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Wistia
4.6
(566)
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Wistia Reviews & Product Details

Wistia Overview
What is Wistia?

Wistia is a specialized video hosting platform designed to cater to businesses seeking to enhance their video content strategy. With its robust suite of tools, Wistia facilitates the creation, management, and analytics of video content, enabling users to capture audience engagement and generate leads more effectively. Its user-friendly interface and advanced features, such as customizable video players and in-depth viewer analytics, make it a preferred choice for companies aiming to leverage video for marketing, sales, and customer education purposes.

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Wistia Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Ease of use
Beginner
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Wistia Features
API Access
Ad Insertion
Adaptive Bitrate Streaming
Branding/White Labeling
Bulk Upload
Closed Captioning
Content Management
Customizable Player
DRM (Digital Rights Management)
Embedding Options
HD/4K Support
Live Streaming
Mobile Compatibility
Multi-Platform Support
Password Protection
Playlists & Channels
Privacy Controls
Social Sharing
Thumbnail Generation
User Permissions
Video Analytics
Video Chapters
Video Editing
Video Hosting
Video Monetization
Video SEO
Video Scheduling
Video Transcoding
Video Upload
Viewer Engagement Tools
Wistia Media
Wistia video thumbnail
Wistia - Wistia Homepage
Wistia Screenshots
Wistia Homepage
Wistia Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 02, 2025
Wistia Logo
566 Wistia Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
May 27, 2022
 Source
Overall Rating:
5.0
Israel H. avatar
Israel H.
Restaurant Owner
Share
"Very specialized video sharing. Many businesses applications."
What do you like best about Wistia?

The tracking of viewers. I am also interested in further testing the opt-in feature to collect data.

What do you dislike about Wistia?

I don't have enough use exposure to judge the pricing.

What problems is Wistia solving and how is that benefiting you?

Wistia is addressing the commingling of individual users of video distribution software versus video distribution with a business end in mind.

Small Business (50 or fewer emp.)
May 27, 2022
 Source
Overall Rating:
5.0
Opi N. avatar
Opi N.
Music Artist
Share
"Great for artists and musicians."
What do you like best about Wistia?

I have produced an independent series for DIY international creators - artists, musicians, filmmakers since 2015 and Wistia has been the best platform for what I require. The other providers I found were too expensive and a lot of the creators on the series have started using Wistia for their video projects as well. The interface is clean and modern. I also am fine with the Wistia brand on our videos because our audience are also made up of people who use youtube and other platforms, and have asked who we are using because they like the minimalism of the interface.

What do you dislike about Wistia?

I don't have any dislikes, because I have been happy with Wistia for a number of years now, and they are very consistent and reliable in the service they provide.

What problems is Wistia solving and how is that benefiting you?

I don't see it so much as Wistia solving problems, I think they are keeping up with streaming technologies and offering new solutions due to the evolution of those technologies.

Small Business (50 or fewer emp.)
May 27, 2022
 Source
Overall Rating:
5.0
SI
Stephanie I.
Digital Content Manager
Share
"Super easy to use and great for B2B brands!"
What do you like best about Wistia?

Wistia is a one-stop-shop for all of our video needs. As we increase the content we're producing, we can easily organize our videos. Wistia also allows us to add captioning easily and I love that we can add "chapters" for our lengthier videos. We all know the pain of sitting through a 30-minute video when all you need is one piece of information so the chapters are fantastic! The analytics are great too. Overall, Wistia is super user-friendly and I recommend it to every business. I also love Wistia's personal content. They do a great job of keeping it fun and engaging.

What do you dislike about Wistia?

I honestly haven't found anything yet! Wistia is a great tool and I can't wait to see what they do with it in the future.

What problems is Wistia solving and how is that benefiting you?

Wistia helps us keep our videos organized to go back and share them if we need to. For example, we have folders for webinars, topic-specific videos like Retirement planning and OPEB, life at Odyssey, etc.

Enterprise (> 1000 emp.)
May 27, 2022
 Source
Overall Rating:
5.0
Ron D. avatar
Ron D.
Brand & Content Marketing Strategist
Share
"Wistia is my go-to video marketing solutions"
What do you like best about Wistia?

I have been a fan of Wistia and singing its praisers for over a decade. I love how it can be used to maximize video SEO (e.g. the auto-creation of a video sitemap, letting your URL as the canonical, etc.); its clean design; its analytics; the CTA capabilities; the numerous ways you can change the look and feel; and the fact that the player is easy to use. Regarding the analytics, the heat map feature provides excellent feedback on what part of a video is being watched the most, skipped, etc. Last, and certainly not least, Wistia as a company cares about the greater creative community. The education they provide and what their brand represents are bar none.

What do you dislike about Wistia?

There are few things (if any) I dislike about the product itself. What I "dislike" the most is probably no different than most people: the cost. It can be costly if your traffic is high.

What problems is Wistia solving and how is that benefiting you?

The biggest problem it solves is the ability to use video in a way that can maximize video SEO. Video is an excellent way to rank on Google. But when someone finds your video on a SERP, you want them to link to YOUR page, not YouTube or Vimeo (which is often the case if you use such a service. Note: is you're using Vimeo for Business, you *can* achieve some of the same video SEO benefits. But my experience is that most businesses, unless they're savvy or have savvy consultants or agencies, use regular or Plus versions).

Mid Market (51-1000 emp.)
May 27, 2022
 Source
Overall Rating:
5.0
Daniel A. avatar
Daniel A.
Senior Video Producer
Share
"Constantly Innovative and Reliable Video Host"
What do you like best about Wistia?

I've been using Wistia as my main video library since 2014. They've always provided a solid video hosting platform that consistently runs circles around their competition. My favourite feature of theirs is that I can make changes and re-upload newer versions of a video without having to change its link or embed codes.

What do you dislike about Wistia?

I am hard-pressed to find anything I dislike, as Wistia has always performed above and beyond for my purposes. This is coming from a customer who has, for close to a decade, entrusted Wistia to host terabytes of podcasts, webinars, and high-profile speaking engagements. Admittedly I haven't made use of all of the features available to me, but of the features I do employ, not once have I been disappointed, let alone underwhelmed.

What problems is Wistia solving and how is that benefiting you?

Wistia provides a safe and customizable place for me to host, and ultimately disseminate my productions. Once a project is uploaded to Wistia, their social integration allows for immediate (or timed) foolproof sharing of my productions.

Mid Market (51-1000 emp.)
May 27, 2022
 Source
Overall Rating:
5.0
Igor S. avatar
Igor S.
Filmmaker / Colorist
Share
"Good and convenient service"
What do you like best about Wistia?

Design, project folders, time stamp comments

What do you dislike about Wistia?

Uploading speed is really slow sometimes.

What problems is Wistia solving and how is that benefiting you?

In my workplace it helps to communicate with my colleagues and clients, review and share feedback for videos we create. Also to store and share access.

Small Business (50 or fewer emp.)
May 27, 2022
 Source
Overall Rating:
5.0
Ezequiel O. avatar
Ezequiel O.
Ceo Especialista En Marketing Estratégico
Share
"The best without any discussion"
What do you like best about Wistia?

What I like best about Wistia is the versatility of the platform and the power of the tools it has.

What do you dislike about Wistia?

A little thing I dislike is that the integration with WordPress was not so clear the first time I did.

What problems is Wistia solving and how is that benefiting you?

The problem Wistia is solving for me is the quality and I know, by using it, I don´t have to worry on video anymore.

Small Business (50 or fewer emp.)
May 27, 2022
 Source
Overall Rating:
5.0
RW
R W.
Business Development
Share
"Best for Business video"
What do you like best about Wistia?

Option to have coloured video controls, stats and insights.

What do you dislike about Wistia?

its not free if you want it to use it on scale... but its an investment

What problems is Wistia solving and how is that benefiting you?

Gives us insights into different videos, what works and what doesn't work. Dives deep into viewer stats and behaviour, rather than just looking at vanity stats.

Mid Market (51-1000 emp.)
May 27, 2022
 Source
Overall Rating:
5.0
Karl E. avatar
Karl E.
Business Development Manager
Share
"Elliott"
What do you like best about Wistia?

the ability to share information and view on multiple platforms

What do you dislike about Wistia?

nothing, we use this fo sharing product videos with suppliers

What problems is Wistia solving and how is that benefiting you?

large file sharing

Small Business (50 or fewer emp.)
May 27, 2022
 Source
Overall Rating:
5.0
RF
Raymond F.
Growth Hacker
Share
"A great platform from video email campaigns it allows you to mark up videos like no other"
What do you like best about Wistia?

The ability to do the video Markups, better utilize Rich Snippets

What do you dislike about Wistia?

Not much everything's pretty comprehensive, and I love the you I for the markups

What problems is Wistia solving and how is that benefiting you?

It takes a lot of the busy work out for me when doing markups and Rich Snippets. 7 more productive.

Small Business (50 or fewer emp.)
May 27, 2022
 Source
Overall Rating:
5.0
DS
Dr Akilah S.
Naturopathic Doctor
Share
"A Must For Business Owners Who Use Videos For Either Marketing or Video Seminars"
What do you like best about Wistia?

The best thing about Wista is its user-friendly platform and its analytics. I have a website that uses videos to market online classes, products and Pay-Per-View Online Classes. Using Wistia has made it easy for me to track each user, see how long they watch the videos, their IP location along with whether they are using a mobile device or desktop computer. these analytics are a must-have for a growing business.

What do you dislike about Wistia?

I don't have anything that I dislike about Wisstia and I'm sincere about this. I have been with Wistia for many years and during that time they removed a feature I loved and used heavily but when I sent an email and had a real-time discussion with one of the staff members there, After our interaction, they restored it back. That was several years ago and I haven't disliked anything since.

What problems is Wistia solving and how is that benefiting you?

Wistia is solving the problem of tracking my users' actions, interactions with my video, geographical location and device use. Wistia has helped me grow my business along with implementing more videos that past users enjoyed.

Small Business (50 or fewer emp.)
May 27, 2022
 Source
Overall Rating:
5.0
DH
Dave H.
Owner
Share
"Fast no ads video hosting"
What do you like best about Wistia?

Wistia renders your uploaded videos very fast. You also can modify and add thumbnails from your PC. I like that their website is very easy to navigate. Not a lot of clutter either.

What do you dislike about Wistia?

I dislike the you can have only 3 uploaded videos on their free plan. Other than that it is an awesome video hosting site.

What problems is Wistia solving and how is that benefiting you?

Solves the problem of video ads showing after your video plays like you tube does. It will keep viewers of your videos from being distracted.

Small Business (50 or fewer emp.)
May 27, 2022
 Source
Overall Rating:
5.0
ST
Sanskar T.
Software Engineer/ Founder
Share
"Don't have a single landing page without wistia"
What do you like best about Wistia?

I love the simplicity and worry-free ( since no limits) and a great user experience it provides to the viewer, not just that it also is good for seo as much i have heard.

What do you dislike about Wistia?

honestly its hard to find anything i dislike

What problems is Wistia solving and how is that benefiting you?

I create a landing page for my apps not to explain what it does and how it works either i can create a long landing page with this and that, or just create a screen share video upload to wistia embed video + add a buy now button and my work is done 😎 I was able to launch my landing pages for product very fast because of wistia can't thank you enough

Small Business (50 or fewer emp.)
May 27, 2022
 Source
Overall Rating:
5.0
Allison B. avatar
Allison B.
Multimedia And Email Marketing Manager
Share
"Love Wistia!"
What do you like best about Wistia?

Helpful and friendly customer service, easy to use video tools, creative and engaging videos about video production, and a community of video marketers <3

What do you dislike about Wistia?

Honestly, for as long as I have been a Wistia user, I have not come across anything I would change about the platform.

What problems is Wistia solving and how is that benefiting you?

On a basic level, simply providing a video platform is super helpful so our customers can view our product videos. Also the per-video analytics is incredible, as are all the customizations we can set for branding, captions, chapters, and more.

Small Business (50 or fewer emp.)
May 26, 2022
 Source
Overall Rating:
5.0
Abina  H. avatar
Abina H.
Ad Specialist/Founder
Share
"Wistia - Hosting Videos"
What do you like best about Wistia?

Wistia is an excellent website for hosting videos. Its perfect for those beginners programs and expert. It has an entry level service thats free of you have 1-2 videos

What do you dislike about Wistia?

I can't say I've encountered issues with this software.

What problems is Wistia solving and how is that benefiting you?

I use it for a place to keep my video VSL so I can link to my website. So far I haven't used it for anything else.

Small Business (50 or fewer emp.)
May 26, 2022
 Source
Overall Rating:
5.0
Martin V. avatar
Martin V.
Account Director
Share
"Solid, reliable, and efficient"
What do you like best about Wistia?

It is by far the easiest to use system to share, embed and stream video assets

What do you dislike about Wistia?

Would like to be able to pay in advance or have packaged options instead of "per video" pricing.

What problems is Wistia solving and how is that benefiting you?

Easy to use and understand analytics

Small Business (50 or fewer emp.)
May 24, 2022
 Source
Overall Rating:
5.0
James L. avatar
James L.
Independent Strategy Consultant
Share
"Reliable!"
What do you like best about Wistia?

Works flawlessly in the background. Consistent and fast speed. No upgrades, no fuss, no admin maintenance. Easy to use.

What do you dislike about Wistia?

Nothing to mention. Wistia is a great product year after year.

What problems is Wistia solving and how is that benefiting you?

We're a training platform. We need videos to be available, reliably with no ads. We're a small firm, don't have a lot of IT and admin people, so the great benefit is the price is all you pay, with no hidden fees.

Small Business (50 or fewer emp.)
May 24, 2022
 Source
Overall Rating:
5.0
Behzad H. avatar
Behzad H.
Researcher Phd Student
Share
"Perfect platform for hosting your videos"
What do you like best about Wistia?

I started using Wistia during the pandemic when all the conferences went online. I uploaded all my recorded videos to the Wistia platform. Everything is so user-friendly.

What do you dislike about Wistia?

I am not so familiar with all options available on the Wistia platform, however, til now, it provided all the features I needed.

What problems is Wistia solving and how is that benefiting you?

Wistia provides a great user-friendly platform for hosting your videos. I am so amazed by the analytics feature.

Small Business (50 or fewer emp.)
May 24, 2022
 Source
Overall Rating:
5.0
Silvio G. avatar
Silvio G.
Operaio
Share
"Good work with Wistia"
What do you like best about Wistia?

It's very complete is possible to make many things, I'm satisfate

What do you dislike about Wistia?

only one time, I must had try differents system for download of one video

What problems is Wistia solving and how is that benefiting you?

resolves me some problems from the grafics to the quality of my videos

Mid Market (51-1000 emp.)
May 24, 2022
 Source
Overall Rating:
5.0
Andrew B. avatar
Andrew B.
Strategic Sales Manager
Share
"Works Well!"
What do you like best about Wistia?

Wistia is pretty great, very useful to be able to track engagement on videos. The insights from who's opening, when, and which parts they rewatch helps us determine what's interesting and valuable to our audience!

What do you dislike about Wistia?

I have no complaints with Wistia at this time. Only issue is you get limited videos for tracking so if I send to a lot of people then sometimes need to reset old ones. Hasn't caused any issues for my use case though so I definitely recommend.

What problems is Wistia solving and how is that benefiting you?

It's been helping with sales! Understanding what's interesting to our customers and what they are focusing on plus when they open and need. It's pretty great all around.

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