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WooCommerce Logo
WooCommerce
Your Online Store Solution
4.4
(1,131)
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WooCommerce Reviews & Product Details

WooCommerce Overview
What is WooCommerce?

WooCommerce is the top choice for eCommerce businesses on WordPress. While it’s not a standalone site builder, it works seamlessly with the WordPress environment which makes it easy to use and simple, even for beginners. Anyone familiar with WordPress will find WooCommerce a great tool as they attempt to build out their site. WooCommerce works well with add-ons and integrations, with tools that include email marketing, social media selling, and one-click upsells. It does require basic coding know-how and developer insight as you scale the site, but learning the ins and outs of the platform ultimately makes management of the site so much simpler.

Company Automattic
Year founded 2005
Company size 1001-5000 employees
Headquarters Remote
Social Media
WooCommerce Categories on Findstack
Ask Questions about WooCommerce
What WooCommerce is best for?
How does WooCommerce compare to Shopify?
What are the pros and cons of WooCommerce?
WooCommerce Product Details
Capabilities
API
CLI
OSS
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux, On-Premise Windows
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
WooCommerce Pros and Cons
Pros
  • 'Excellent for SEO and content marketing (like WordPress)
  • Extensible with lots of apps and widgets
  • Tons of customizations and themes available
  • Lots of support available from WordPress experts
  • Highly effective for marketing and promotion
Cons
  • Will require some developer support
  • Requires extra investment in a WordPress site
WooCommerce Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
WooCommerce Media
WooCommerce 0
WooCommerce 1
WooCommerce 2
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WooCommerce 4
WooCommerce Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 22, 2024
WooCommerce Logo
1,131 WooCommerce Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Dec 21, 2015
 Source
Overall Rating:
5.0
Kyle A. avatar
Kyle A.
Seo Expert & Digital Marketing Consultant
Share
"Easy Ecommerce"
What do you like best about WooCommerce?

WooCommerce is easy to setup and import products from an existing platform such as Shopify or Magento and it is easy to customize with existing plugins or a little bit of coding. WooCommerce is simple to integrate into almost any WordPress theme with a few lines of code. As with any WordPress product, the community is the best part. Almost any feature you can imagine already exists thanks to the developers in the community. YITH has an impressive portfolio of plugins.

What do you dislike about WooCommerce?

Shipping options out of the box aren't great, but the third-party plugins have enough power for any kind of business. WooCommerce does take some time to setup properly for localization and taxes, but the toughest thing for people that I have noticed is getting the images for products to look good. The settings for the WordPress need to match the theme functions and that can be a little tricky for people with less experience.

What problems is WooCommerce solving and how is that benefiting you?

Ecommerce doesn't need to be expensive, WooCommerce is probably the cheapest and easiest for business owners and other non-tech people to use.

Small Business (50 or fewer emp.)
Dec 21, 2015
 Source
Overall Rating:
5.0
BR
Byron R.
Founder
Share
"We recommend WooCommerce to all our clients needing an online store."
What do you like best about WooCommerce?

Quick release cycles. Great community support. Open Source. A really solid development team and development process.

What do you dislike about WooCommerce?

I can't really say I dislike anything about the product. Every time I come across something that might be a hinderance, it's resolved in an upcoming release. If there was anything though, I would say it could use some improvement on the templating engine.

What problems is WooCommerce solving and how is that benefiting you?

WooCommerce has been instrumental in getting many of our client's businesses to market in a relatively short time frame. The community support is extremely helpful in times of struggle and overall, the extension framework is second-to-none.

Small Business (50 or fewer emp.)
Dec 21, 2015
 Source
Overall Rating:
5.0
VK
Vachan K.
De Zine Ninja
Share
"Holding True to its tagline : Sell anything. Beautifully"
What do you like best about WooCommerce?

As a developer the best thing about WooCommerce is the ability to hook into almost any aspect of the workflow. From the smallest to the most integral part. Also even for non-developers; the inbuilt WebHooks allows anyone to trigger various actions simply via the dashboard itself. The higher value is gained by the ever expanding community that thrives around this Free & Open Source Software [FOSS]. For the same reason, you name any requirement it either has an addon already built by the someone in the community or there would be many to help you in making one.

What do you dislike about WooCommerce?

As I have been dedicatedly been working only this eCommerce platform, I have not many dislikes about the product itself. But because of this popularity, collateral damage is that there is a lot of clutter and noise of addons and plugins associating with the product; screening through to get the best output is a task.

What problems is WooCommerce solving and how is that benefiting you?

I have worked on the smallest scale to a fairly large scale clients with WooCommerce as the primary product to drive their business. It is a complete eCommerce solution. I have used it for selling physical products to managing appointment for doctors. Subscriptions and Digital goods are also simply setup in a breeze. Worked with the education segment to provide Online Course with ease. And my favourite is event ticketing.

Small Business (50 or fewer emp.)
Dec 21, 2015
 Source
Overall Rating:
5.0
ZS
Zach S.
Managing Partner
Share
"Ultimate eCommerce flexibility built on the world's leading Content Management System"
What do you like best about WooCommerce?

WooCommerce provides a solid platform from which to build just about anything you can dream of, from small product-focused stores to large, multi-vendor digital marketplaces. My consultancy uses WooCommerce exclusively because we have the flexibility to deliver what our clients need every time. Because it's built on top of WordPress, which now powers a quarter of the web, we have the benefit of being able to leverage the largest CMS on the planet while delivering top-tier custom design and an easy to manage solution for our clients. Add the gigantic library of extensions that provide additional features like booking, subscriptions, membership sites and a plethora of payment gateways, and it's easy to see why WooCommerce has quickly become a top player in the eCommerce space. Given that they also have a REST API behind everything, we can utilize WooCommerce as a Platform for next-generation functionality like dashboards and rich management interfaces. Did I mention that it's completely open-source, too?

What do you dislike about WooCommerce?

As a developer, I honestly find it hard to find anything to dislike. However, some extensions are expensive, and though they're certainly worth the cost, building more complex projects can quickly push the additional software cost into four figures with yearly renewal costs (generally half the initial investment).

What problems is WooCommerce solving and how is that benefiting you?

Our clients need an easy to use eCommerce solution with design flexibility and ease-of-management. We can provide that using WooCommerce as our eCommerce platform. In contrast to the template-heavy software-as-a-service solutions provided by hosted platforms like Shopify or Squarespace, we can actually develop custom functionality against WooCommerce, making it the only choice in our minds for truly custom eCommerce site design and development. When paired with WordPress-focused hosting from a partner like WP Engine, Pagely or Pantheon, or when hosted on a reasonably powerful, well-managed server instance from a cloud provider like Digital Ocean, the sky is truly the limit.

Small Business (50 or fewer emp.)
Dec 17, 2015
 Source
Overall Rating:
5.0
ZS
Zachary S.
Founder
Share
"Ecommerce that will make you go Woo!"
What do you like best about WooCommerce?

Flexible, extensible, and easy to use, Wocommerce is my #1 choice for ecommerce solutions.

What do you dislike about WooCommerce?

It's a little basic out of the box and official plugins are pretty expensive.

What problems is WooCommerce solving and how is that benefiting you?

Adding ecommerce means we can flow our orders in a much better fashion.

Small Business (50 or fewer emp.)
Dec 11, 2015
 Source
Overall Rating:
5.0
Joshua D. avatar
Joshua D.
Cto
Share
"Free, high quality and plenty of plugins"
What do you like best about WooCommerce?

Free. You can get up and running at no upfront cost aside from your time. If you need something, you can usually get a plugin that does something similar if not exactly what you want. The service or rather the community around it are pretty good. We had a client want to offer a membership community but their budget was small. So we used WooCommerce and setup an integration using webhooks and it worked fabulously. We even used the webhooks to send requests for user signup to another site and that worked great as well. I also am using WooCommerce in an integration with Printful. You can list products for sale, and then when purchased, the info gets automatically sent to Printful and they will print and ship the item for you. They have the integration with WooCommerce all set up so it was mostly point and click to set it up.

What do you dislike about WooCommerce?

A bit harder to setup that Shopify. You can't take credit cards unless you get another add on service. If you want something that is not in the theme, you would have to develop it in a Wordpress theme yourself. This is fine but for the face that there are often collisions between Wordpress plugins and themes and fixing them usually consists of turning off things one at at time.

What problems is WooCommerce solving and how is that benefiting you?

You can sell something online in less than a day. That is pretty powerful. And did I mention it is free?

Enterprise (> 1000 emp.)
Nov 03, 2014
 Source
Overall Rating:
5.0
JC
Jack C.
Consultant, Solutions
Share
"Fantastic e-Commerce plugin that has plenty of features out-of-the-box (free version)"
What do you like best about WooCommerce?

The WooCommerce baseline product has a great feature set that makes it possible to enable a highly customizable e-commerce shopping cart for your Wordpress site quickly and easily. The paid add-ons (e.g. USPS zip code API integration) are reasonably-priced and a great value considering the available functionality.

What do you dislike about WooCommerce?

While a lot of themes and plug-ins make a point to call-out woocommerce compatibility (which is awesome), it seems those that do not go out of their way to do so, have trouble integrating and "playing nice" with the product (e.g. in terms of page layout, etc.). Not to say that you can really fault woocommerce or other third parties for not being completely cross-compatible, it's just something to note, as it can be frustrating when rolling woocommerce into an existing site/WP install.

What problems is WooCommerce solving and how is that benefiting you?

Offering an online retail solution for small and medium businesses who want a web footprint without a lot of overhead.

Small Business (50 or fewer emp.)
Feb 06, 2024
 Source
Overall Rating:
4.5
GM
Giacomo M.
Founder
Share
"easy to use yet powerful"
What do you like best about WooCommerce?

It's very easy to install and use since first time. in a few click you can install it in wordpress and start using it. It is also very easy to integrate it with other tools, such as email software and similar

What do you dislike about WooCommerce?

sometimes it appears to be too much simple, especially if you manage some campaigns and special discounts

What problems is WooCommerce solving and how is that benefiting you?

We sell some digital items and woo-commerce it is the best choice for companies that need a simple yet powerful solution. You don't need to be a software programmer or and IT expert to install and start using it. It is also easy to create new products and put the on the shelf. I love also the easiness to integrate it with other platforms such as facebook, Instagram or mailchimp

Small Business (50 or fewer emp.)
Jan 26, 2024
 Source
Overall Rating:
4.5
Dr Andy T. avatar
Dr Andy T.
Founder, Owner, And Principal
Share
"Straightforward and quick implementation on WordPress website"
What do you like best about WooCommerce?

Installing WooCommerce on our WordPress site was straightforward. Setting up WooCommerce for the first time was a breeze, thanks to the intuitive nature of the forms in the WooCommerce settings. The WooCommerce plugin has proven reliable in over two years of use; we have not experienced any glitches. WooCommerce works seamlessly with the LearnDash learning management system and PayPal. We had been using LearnDash and PayPal before WooCommerce - we needed an e-commerce solution ompatible with both of them, and WooCommerce fit that bill perfectly. Email notifications to both seller (us) and customers are highly customizable.

What do you dislike about WooCommerce?

WooCommerce meets our needs for an e-commerce solution - I cannot think of any downsides to this software.

What problems is WooCommerce solving and how is that benefiting you?

We needed an e-commerce solution that was compatible with our preferred learning management system (LearnDash) and payment processor (PayPal). WooCommerce met this requirement. WooCommerce is cost-effective because it is free and open source.

Small Business (50 or fewer emp.)
Jan 03, 2024
 Source
Overall Rating:
4.5
Shabeer H. avatar
Shabeer H.
Founder
Share
"the safest and fastest platform for designing an ecommerce"
What do you like best about WooCommerce?

Among its features is the ability to swiftly set up a WordPress-built e-commerce website. Beginning with the basic setup of goods, pictures, titles, descriptions, taxes, and expenses, SEO components like categories and other information are included. robust connection with PayPal, other Stripe platforms, and a range of amenities in its premium or membership features.

What do you dislike about WooCommerce?

It is not possible to modify shipping options for a state's cities in isolation, which is one of the features that has to be changed. By default, this option is not available. They ought to consider including the option to select a state and then the city or cities within a state with only one click. This needs to be coded manually.

What problems is WooCommerce solving and how is that benefiting you?

Configuration of online stores optimized for each client, with its multiple configuration options in addition to the integration of themes, templates and payment platforms such as PayPal.

Small Business (50 or fewer emp.)
Jan 02, 2024
 Source
Overall Rating:
4.5
Parveen A. avatar
Parveen A.
Personal Assistant
Share
"Easy to access"
What do you like best about WooCommerce?

Popular for its easy WordPress integration, WooCommerce offers an abundance of plugins, scalability to businesses of all sizes, flexibility and customization, a large community, and a cost-effective open-source e-commerce platform.

What do you dislike about WooCommerce?

WooCommerce's possible complexity, particularly for new users, might put off some users. Maintaining track of a lot of things could be difficult

What problems is WooCommerce solving and how is that benefiting you?

WooCommerce interacts with WordPress easily to provide a reliable and adaptable e-commerce solution. Users benefit from it since it offers an easy-to-use platform to handle online stores that can be expanded to meet a variety of business demands.we can also make much use of analytics and integrate with other portals.

Small Business (50 or fewer emp.)
Dec 28, 2023
 Source
Overall Rating:
4.5
Eva  E. avatar
Eva E.
Geschäftsführer
Share
"Running my Webshop with WooCommerce"
What do you like best about WooCommerce?

I use WooCommerce as a robust integration with WordPress. In general, the software is user-friendly and a shop can be operated and run as a non-developer. Its wide range of customisable features and extensions make it ideal for my e-commerce needs. Due to the large community, you find quickly help or resources like training videos or forums.

What do you dislike about WooCommerce?

While WooCommerce excels in versatility, its complexity can, especially during integrations be overwhelming. I would not recommend implementing without experience. You need a lot of additional plugins and also some clue about local regulations in e-commerce as WooCommerce is an international tool and you need to customize it with configurations or with additional modules to make it compliant. Don´t underestimate the costs of setup and operations.

What problems is WooCommerce solving and how is that benefiting you?

WooCommerce has been instrumental in streamlining my online store operations, offering a comprehensive solution for managing products, processing payments, and handling customer interactions. Its seamless integration with payment gateways, my CRM and ticket system for customer care. WooCommerce and WordPress are the backbone of my online shop front, backend and service operations.

Mid Market (51-1000 emp.)
Dec 26, 2023
 Source
Overall Rating:
4.5
Adrian C. avatar
Adrian C.
Desarrollador Pl/Sql
Share
"WooCommece para la venta de productos online"
What do you like best about WooCommerce?

La capacidad de modificación y personalizacion que tiene frente a otros competidores como Shopiffy

What do you dislike about WooCommerce?

Llega a ser un poco mas tedioso de configurar que sus competidores

What problems is WooCommerce solving and how is that benefiting you?

La gestión y configuración de mis tiendas online con una base en wordpress

Enterprise (> 1000 emp.)
Dec 01, 2023
 Source
Overall Rating:
4.5
Rohit K. avatar
Rohit K.
Senior Specialist Software Engineering
Share
"Best eCommerce for startups"
What do you like best about WooCommerce?

Woocommerce is too easy and customised as per requirement. Product change OMS and CMS are easy to manage as per business requirements.

What do you dislike about WooCommerce?

Woocommerce should work on customer grouping, coupon management and on marketing things to capture customers. Apart from this woocommerce working fantastic.

What problems is WooCommerce solving and how is that benefiting you?

We want a electronic store for mobile phones, tv, ac and for other gadgets. We have around 800 items which listed on woocommerce. My sale is going in fine way.

Small Business (50 or fewer emp.)
Nov 30, 2023
 Source
Overall Rating:
4.5
Asma R. avatar
Asma R.
Freelance Writer
Share
"Top notch application with excellent ease of use"
What do you like best about WooCommerce?

WooCommerce is a great option for tech writers considering e-commerce content production since it makes the process of writing for e-commerce easier by providing a user-friendly platform, smooth integration, and a helpful community.

What do you dislike about WooCommerce?

Honestly, hardly find anything to dislike. Quality, working, and delivery everything is amazing.

What problems is WooCommerce solving and how is that benefiting you?

WooCommerce is giving me edge by offering an abundance of community assistance and documentation. It means that tech writers will have access to more helpful tools and extensive support while writing articles about e-commerce features. Moreover, it gives you flexibility and scaleblity no matter if you are a small business or a large scale business.

Mid Market (51-1000 emp.)
Nov 30, 2023
 Source
Overall Rating:
4.5
Vipul G. avatar
Vipul G.
Web Engineer (Trainee)
Share
"Best free E-Commerce solution for WordPress"
What do you like best about WooCommerce?

We use it on a regular basis. WooCommerce stands out for its seamless integration within WordPress, boasting an intuitive setup wizard and diverse payment gateway options. Its compatibility with almost all the site editors without extra plugins is a boon. It provides various hooks to customize the behavior for a specific user based on their needs. Thanks to its open source environment it has the best online support. The robust support for sales statistics across various timeframes and the effortless transition between physical and digital product creation, along with its extensive integration capabilities with shipping, inventory, CRM, and email marketing applications, truly redefine the online retail experience. Its ability to transform websites into cost-effective, versatile online stores while offering an extensive array of connections remains its unparalleled strength, making WooCommerce an invaluable asset for businesses seeking an efficient, adaptable e-commerce solution.

What do you dislike about WooCommerce?

WooCommerce is an outstanding e-commerce solution that I find impeccably customizable, seamlessly integrating with WordPress. While flawless in most aspects, enhancing the statistics feature would further elevate its already stellar performance.

What problems is WooCommerce solving and how is that benefiting you?

WooCommerce has been an invaluable asset for me, empowering the seamless selling of products across various websites effortlessly. I have used it personally as well as for my clients. Its user-friendly interface, coupled with a vast plugin ecosystem, simplifies inventory management and sales updates. While offering extensive customization and integration capabilities, enhanced analytics would further elevate its already impressive functionality, making it an even more comprehensive eCommerce solution.

Small Business (50 or fewer emp.)
Nov 17, 2023
 Source
Overall Rating:
4.5
Tasmeen K. avatar
Tasmeen K.
Wordpress Website Developer
Share
"WooCommerce is a best online business platform."
What do you like best about WooCommerce?

WooCommerce is a platform where you can start your online business and sell your goods anywhere in the world. Where you get a good facility and for this you do not need to spend much money and in this you get many options. Can sell products online.

What do you dislike about WooCommerce?

For e-commerce business, you need WordPress and you should have knowledge of CSS to make the website attractive in WordPress, because in this you can face any problem at any time which you find difficult to solve.

What problems is WooCommerce solving and how is that benefiting you?

I have the advantage of Woocommerce business that you get everything for free. Only domain and hosting have to be bought. You get theme plugins and builder for free and create your business website easily.

Small Business (50 or fewer emp.)
Oct 28, 2023
 Source
Overall Rating:
4.5
Kevin N. avatar
Kevin N.
Marketing Director
Share
"Simple and easy to use with WordPress"
What do you like best about WooCommerce?

Simplicity. Just add WooCommerce as a WordPress plug-in, answer a few questions via the configuration wizard and you are up and running in no time with a functional shopping cart.

What do you dislike about WooCommerce?

Many of the optiona features aren't updated on a regular basis and might not be compatible with the current versions of WordPress.

What problems is WooCommerce solving and how is that benefiting you?

Being about to sharing, describe and take orders for products online 24x7 instead of the traditional sales process of demo's and phone calls.

Small Business (50 or fewer emp.)
Oct 23, 2023
 Source
Overall Rating:
4.5
Antonio Miguel R. avatar
Antonio Miguel R.
Director De Marketing Digital
Share
"El mejor software para tiendas online en WordPress"
What do you like best about WooCommerce?

Lo mejor que tiene Woocommerce es su facilidad de uso, su facilidad de integración con miles de plugins, la facilidad de implementación y que su uso es gratuito. Es un software muy potente que te permite realizar casi cualquier tipo de proyecto de tienda online, web de reservas, etc. Yo lo recomiendo 100%.

What do you dislike about WooCommerce?

Lo que menos me gusta es que está limitado en cuanto a opciones propias y tienes que ayudarte de otros plugins por ejemplo para crear pasarelas de pago. También ofrece una pantalla de agradecimiento muy pobre para mostrar a los clientes.

What problems is WooCommerce solving and how is that benefiting you?

Utilizo Woocommerce en todas las tiendas online que realizo para mis clientes. Creo que es la opción más fácil y viable para mis clientes.

Small Business (50 or fewer emp.)
Oct 03, 2023
 Source
Overall Rating:
4.5
RG
Ray G.
Information Technology Specialist
Share
"Selling and Receiving Payment Makes Easier"
What do you like best about WooCommerce?

WooCommerce is awhole new level for customers and retailers to remove all hurdles of transactions because of its easier to customize and operate.

What do you dislike about WooCommerce?

I have not experience any hitches so far.

What problems is WooCommerce solving and how is that benefiting you?

Easy calculations of products and summery stock is just fantastic.

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