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WooCommerce E-Commerce Platforms logo
WooCommerce
Your Online Store Solution
4.4
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WooCommerce Reviews: 4.4/5 — Solid Choice

WooCommerce Overview
What is WooCommerce?

WooCommerce is the top choice for eCommerce businesses on WordPress. While it’s not a standalone site builder, it works seamlessly with the WordPress environment which makes it easy to use and simple, even for beginners. Anyone familiar with WordPress will find WooCommerce a great tool as they attempt to build out their site. WooCommerce works well with add-ons and integrations, with tools that include email marketing, social media selling, and one-click upsells. It does require basic coding know-how and developer insight as you scale the site, but learning the ins and outs of the platform ultimately makes management of the site so much simpler.

Company Automattic
Year founded 2005
Company size 1001-5000 employees
Headquarters Remote
Social Media
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Crevio
Sponsored
5.0
(1)
Free plan available
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What WooCommerce is best for?
How does WooCommerce compare to Stan Store?
What are the pros and cons of WooCommerce?
WooCommerce Product Details
Capabilities
API
CLI
OSS
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux, On-Premise Windows
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
WooCommerce Pros and Cons
Pros
  • 'Excellent for SEO and content marketing (like WordPress)
  • Extensible with lots of apps and widgets
  • Tons of customizations and themes available
  • Lots of support available from WordPress experts
  • Highly effective for marketing and promotion
Cons
  • Will require some developer support
  • Requires extra investment in a WordPress site
WooCommerce Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Mobile Optimization
Multi-Currency Support
Multi-channel Selling
Multi-language Support
Order Management
POS Integration
Payment Processing
Product Management
Product Recommendations
Reporting & Analytics
Returns Management
SEO Tools
Security Features
Shipping Management
Social Media Integration
Subscriptions Management
Tax Management
Third-party Integrations
WooCommerce Media
WooCommerce video thumbnail
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WooCommerce Screenshots
WooCommerce screenshot 1
WooCommerce screenshot 2
WooCommerce screenshot 3
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WooCommerce screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 28, 2026
WooCommerce E-Commerce Platforms logo
1,131 WooCommerce Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Jan 14, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Lots of Options"
What do you like best about WooCommerce?

We use WooCommerce to power an online store, and love how we can develop our own integrations. For example, we created a system that integrates with our website CMS to generate unique coupons for our online store.

What do you dislike about WooCommerce?

As of now, we have no dislikes. Everything is working as expected

What problems is WooCommerce solving and how is that benefiting you?

We power an online store and are able to customize it more than we could with other competitors.

Mid Market (51-1000 emp.)
Jan 12, 2022
 Source
Overall Rating:
5.0
JH
Jagriti H.
Business Analyst
Share
"Flexible and Customizable Tool To Grow Business Online"
What do you like best about WooCommerce?

WooCommerce is a powerful ecommerce toolkit that makes it easy for our business to sell anything, anywhere. Whether we’re selling products, subscriptions, or services, WooCommerce gives you all the tools needed to turn your WordPress site into a fully-fledged online store. Create an unlimited number of shops with full control over each one. WooCommerce is the most popular ecommerce platform on the web. It is the most popular WordPress plugin to manage websites online.

What do you dislike about WooCommerce?

It provides documentation to easily use WooCommerce functionality. We can create custom templates for our online store and save a lot of money in website development. We can set shipping rates for our products and manage tax.

What problems is WooCommerce solving and how is that benefiting you?

WooCommerce is the most popular WordPress eCommerce plugin. This plugin helps to build a fully-featured online store, accept payments, and manage content.It requires no coding experience and can be used with a WordPress site that must be hosted elsewhere. WooCommerce keeps track of both product inventory and orders, saves time on website design, and provides templates for product presentation and the checkout process. We are using it for our client business and manage online products, content images and other things easily.

Small Business (50 or fewer emp.)
Jan 11, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best ecommerce platform for WordPress"
What do you like best about WooCommerce?

Easy to use with lots of add ons and integrations

What do you dislike about WooCommerce?

Costly add ons and premium applications are expensive

What problems is WooCommerce solving and how is that benefiting you?

We use it as out main ecommerce platform, selling goods online, it's free and easy to use

Small Business (50 or fewer emp.)
Jan 10, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simple, easy and cost effective ecommerce platform for SMBs"
What do you like best about WooCommerce?

Super simple interface that interacts seamlessly with WordPress. Powerful abilities for a small business wanting to offer products and services. Easy imagery, SEO, email and other integration and customization of products is great.

What do you dislike about WooCommerce?

Nothing really, the solution is adequate. I do wish more was available free.

What problems is WooCommerce solving and how is that benefiting you?

We had to pivot our business to sell online to our local market during COVID, and this helped significantly! We were able to get things up and running in a matter of hours/days.

Small Business (50 or fewer emp.)
Jan 05, 2022
 Source
Overall Rating:
5.0
CP
Cristian P.
Android Engineer
Share
"El mejor ecommerce"
What do you like best about WooCommerce?

Wocommerce es una excelente plataforma para los casos ecommerce me ayudo bastante en la implementacion de tienda en linea durante el periodo de la pandemia del covid 19

What do you dislike about WooCommerce?

En lineas generales lo veo todo bien la verdad no he tenido ningun problema la integracion con pasarelas de pagos es super buena nada que quejarse todo correcto

What problems is WooCommerce solving and how is that benefiting you?

Ayuda a tener tu tienda en linea al dia Mejoras los procesos de control de inventario es muy buena opcion para myPymes que vienen empezando a desarrollar su eccommerce

Small Business (50 or fewer emp.)
Dec 29, 2021
 Source
Overall Rating:
5.0
Torikul I. avatar
Torikul I.
Freelancer Web Designer & Developer
Share
"One of the best WordPress e-commerce plugin"
What do you like best about WooCommerce?

WooCommerce is unique, easy to manage and configure, and store management is very comfortbale. I have worked with hundreds of websites that use WooCommerce even created many e-commerce websites using WooCommerce functionality. They have almost everything that an online business owner needs on their website. I like every part of this plugin, especially configuration, 3rd party software integration, and management.

What do you dislike about WooCommerce?

WooCommerce does not allow its users to edit the default pages normally. It would be better if WooCommerce allowed us to edit default shop, checkout, cart, etc pages with page builders.

What problems is WooCommerce solving and how is that benefiting you?

I've created e-commerce websites for my clients using the WooCommerce plugin and addon plugins. WooCommerce helped me to grow up my business around the world in an easy way.

Small Business (50 or fewer emp.)
Dec 28, 2021
 Source
Overall Rating:
5.0
RE
Robert E.
Operations Manager
Share
"Easy to use and it's free"
What do you like best about WooCommerce?

The ease at which i have to make modifications to woocommerce. If I need a specific feature the chances are high that there is a plugin available that I can go out and either download for free or purchase and install to get the required functionality. The database structure is very simple as well all of the product information is stored in 1-2 tables whereas other systems it is stored in 50-100 tables.

What do you dislike about WooCommerce?

The admin panel can be a little slow to use. Additionally there is not a way to bulk update products without installing a separate plugin.

What problems is WooCommerce solving and how is that benefiting you?

We were able to deploy a much more attractive and faster e-commerce website than we were with our original e-commerce platform. As a result our sales have also increased through our e-commerce channel.

Small Business (50 or fewer emp.)
Dec 21, 2021
 Source
Overall Rating:
5.0
Mohammad A. avatar
Mohammad A.
Sustainability Specialist
Share
"Entering the e-commerce market easily"
What do you like best about WooCommerce?

WooCommerce is versatile and requires no programming experience, as it is easy to use for everyone and enables them to set up their online store and get them up and running in a short period. It is suitable for a wide range of sales applications. It enables you to handle a range of tasks simultaneously, such as subscriptions, and track shipments and sales orders efficiently and quickly. You will know exactly what happens to your sales at any time, thanks to this program. The online store owner in WooCommerce will add products, adjust their prices, receive orders, and charge for them with ease.

What do you dislike about WooCommerce?

Nothing I dislike. WooCommerce gave us the bare necessities for setting up our internet shop. However, there are some limitations and lack on the some of advanced functions, but these can be remedied with the help of free add-on plugins.

What problems is WooCommerce solving and how is that benefiting you?

As soon as you're connected to the Internet, you can easily manage your Woocommerce store from anywhere in the globe without the need for any prior experience or expenses.

Small Business (50 or fewer emp.)
Dec 21, 2021
 Source
Overall Rating:
5.0
TA
Tracy A.
Ceo
Share
"Does exactly what I need to run a successful e-commerce site!"
What do you like best about WooCommerce?

Woocommerce is a free tool that we use here at Brynnzilla.com. There's plenty of options to build your site to your specific needs.

What do you dislike about WooCommerce?

So far, we haven't experienced any major issues!

What problems is WooCommerce solving and how is that benefiting you?

We started this site in 2015 with absolutely no experience in building one! Through research, we found Woocommerce to be our best bet & it has paid off!

Small Business (50 or fewer emp.)
Dec 16, 2021
 Source
Overall Rating:
5.0
Tana A. avatar
Tana A.
Event Marketing Manager
Share
"WooCommerce, one of the best e-commerce platform"
What do you like best about WooCommerce?

woocommerce has free theme and easy to use. It is pretty much flexible but it not friendly for beginner.

What do you dislike about WooCommerce?

woocommerce is a little bit pricey. it has little fonctionality, it requires many plugins to be compatitive.

What problems is WooCommerce solving and how is that benefiting you?

Woocommerce can handle large products base like 50 000 to 100 000 products.