Salesforce Marketing Cloud vs HubSpot

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At a Glance
Salesforce Marketing Cloud Logo
Salesforce Marketing Cloud
Starting at:
$1250.00//month
HubSpot Logo
HubSpot
Starting at:
$30.00/month
Overview
Salesforce Marketing Cloud Logo
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform that enables businesses to create and manage personalized customer journeys across multiple channels, including email, social media, mobile, and web. It leverages AI to automate marketing processes, analyze customer data, an... Learn more
Capabilities
  • AI Enabled
  • API Available
  • Open Source
  • CLI Available
HubSpot Logo
HubSpot
Hubspot is a comprehensive inbound marketing, sales, and customer service software with numerous tools to support your company’s CRM, social media and email marketing efforts. Learn more
Capabilities
  • AI Enabled
  • API Available
  • Open Source
  • CLI Available
Images
HubSpot
View 5 images
HubSpot Screenshots
HubSpot screenshot 1
HubSpot screenshot 2
HubSpot screenshot 3
HubSpot screenshot 4
HubSpot screenshot 5
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Pricing
Salesforce Marketing Cloud Logo
Salesforce Marketing Cloud
Free trial available
Free plan available
Billing type Recurring Subscription
Marketing Cloud Engagement
$1250.00
per / month
Marketing Cloud Account Engagement
$1250.00
per / month
Marketing Cloud Growth Edition
$1500.00
per / month
Marketing Cloud Intelligence
$3000.00
per / month
Data Cloud for Marketing
$108000.00
per / year
Marketing Cloud Personalization
$108000.00
per / year
See all pricing
HubSpot Logo
HubSpot
Free trial available
Free plan available
Billing type Recurring Subscription
Starter
$30.00
/ month
Professional
$800.00
/ month
Enterprise
$3600.00
/ month
See all pricing
Pros and Cons
Salesforce Marketing Cloud Logo
Salesforce Marketing Cloud
Pros
  • Comprehensive suite covering multiple marketing channels.
  • Advanced AI capabilities for personalized customer engagement.
  • Seamless integration with Salesforce CRM and other platforms.
  • Robust analytics and reporting tools.
  • Scalable to meet the needs of large enterprises.
Cons
  • High cost, potentially prohibitive for small to midsize businesses.
  • Complex setup and steep learning curve.
  • Additional costs for training and support services.
  • User interface can be overwhelming for new users.
  • Limited flexibility in pricing models.
HubSpot Logo
HubSpot
Pros
  • HubSpot is a real all-in-one CRM solution
  • It has great supplemental content
  • You get email marketing support and social media scheduling features
  • Completely free plan perfect for beginners
  • Wide range of additional sales and marketing suites available
Cons
  • HubSpot does not have an e-commerce platform
  • It is expensive considering all the features you’re getting
  • The user experience can be overwhelming for some folks
  • Can be expensive when used with other HubSpot “hubs”
  • Free version is only suitable for beginners
Reviewer's Segments
Salesforce Marketing Cloud Logo
Salesforce Marketing Cloud
Insufficient data to show segment split
HubSpot Logo
HubSpot
Insufficient data to show segment split
Deployment
Salesforce Marketing Cloud Logo
Salesforce Marketing Cloud
  • Cloud based
  • Desktop based
  • Mobile based
  • On-premise
HubSpot Logo
HubSpot
  • Cloud based
  • Desktop based
  • Mobile based
  • On-premise
Support
Salesforce Marketing Cloud Logo
Salesforce Marketing Cloud
  • 24/7 (Live rep)
  • Chat
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
HubSpot Logo
HubSpot
  • 24/7 (Live rep)
  • Chat
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
Training
Salesforce Marketing Cloud Logo
Salesforce Marketing Cloud
  • Documentation
  • In Person
  • Live Online
  • Videos
  • Webinars
HubSpot Logo
HubSpot
  • Documentation
  • In Person
  • Live Online
  • Videos
  • Webinars
Integrations
Salesforce Marketing Cloud Logo
Salesforce Marketing Cloud
Total integrations: 12
  • 10Web
  • 800.com
  • 8base
  • Acquire.io
  • Act!
  • AdCreative.ai
  • Adobe Connect
  • Adobe Experience Manager
  • Affinity
  • Affluent
  • AgilePoint NX
  • Ai Surge Cloud
  • Ai Writer
  • Aircall
  • Airmeet
  • AliveChat
  • Alterdesk
  • Amplitude Analytics
  • AnyMeeting
  • Anyword
  • ApexChat
  • Apollo.io
  • AppMaster.io
  • AppSheet
  • AppSumo
  • Appy Pie
  • Asana
  • Attio
  • Aurea CRM
  • Automate.io
  • Automizy
  • Avochato
  • BRYTER
  • BambooHR
  • Baremetrics
  • BigCommerce Enterprise
  • Bloomreach Commerce Experience Cloud
  • BlueJeans Virtual Events
  • Box
  • Brand24
  • Brevo Marketing Platform
  • BrightTALK
  • Builderall
  • BuzzGuru
  • Calendar
  • Canny
  • Canva
  • Carbon6
  • Caspio
  • Celoxis
  • ChatArt
  • ChatBeacon
  • ChatBot
  • ChatGPT
  • Chatfuel
  • Clappia
  • Claritysoft
  • Clearscope
  • Click2Magic
  • ClickMeeting
  • ClickSend
  • Clicklunch
  • Cloudpresenter
  • Cloudzy
  • CoSchedule
  • Cognism
  • Comm100
  • Confluence
  • Contento
  • Conversight
  • Copy.ai
  • Craftly.AI
  • Creatio
  • Cwicly
  • Databox
  • DatoCMS
  • Deskxpand
  • Dialpad Meetings
  • Domain.com
  • Dropbox
  • E Manage One
  • EasyWebinar
  • Easywp
  • Elastic Email
  • EngageBay
  • Enonic
  • Expandi.io
  • ExpressPigeon
  • Ezoic
  • Fibery
  • Firstbase.io
  • Fiverr
  • FlexiQuiz
  • Float
  • Flowrite
  • Flywheel
  • Folderly
  • Formidable Forms
  • Frase.io
  • Freedcamp
  • Function Point
  • GeneXus
  • Genesis Pro
  • Gist
  • Gmail
  • GoToMeeting
  • GoodAccess
  • Google Analytics
  • Google Calendar
  • Google Drive
  • Google Meet
  • GreenRope
  • Hello Bar
  • Help.com
  • Helpfull
  • Helpshift
  • Highlevel
  • Hopin
  • HostGator Website Builder
  • HostWP.io
  • Hostinger Website Builder
  • HubSpot
  • Hunter
  • INK For All
  • IRIS CRM
  • Impact
  • InEvent
  • Inbenta Chatbots
  • Incrowd Interview
  • Infinite Privy Vpn
  • Infor CRM
  • Ingeniux
  • Insightly CRM
  • Instagram
  • Instantly
  • Interact
  • Involve.Me
  • JangoMail
  • Jasper AI
  • Jira
  • Jira Core
  • JivoChat
  • Jotform Tables
  • Jungle Scout
  • Kibo Order Management
  • Kinsta
  • Kintone
  • Kissflow
  • Kissmetrics
  • Kommo
  • Kontainer
  • Kontent.ai
  • Landbot
  • Landingi
  • Lano
  • Lavender
  • LeadIQ
  • Learnworlds
  • Lemon Squeezy
  • Linguix Business
  • Liquid Web
  • LiquidPlanner
  • Litmus
  • LiveHelpNow
  • Livestorm
  • LongShot AI
  • Lyne.ai
  • MCA Suite
  • MaestroConference
  • Magic xpa Low-Code Platform
  • Magnolia
  • Mailture
  • Makeswift
  • Managed Server Hosting
  • ManyChat
  • MarketMuse
  • Maxemail
  • Melio
  • Microsoft Excel
  • Microsoft Teams
  • Mura CMS
  • MyOwnConference
  • Namecheap Website Builder
  • Network Solutions
  • Neuroflash
  • Ninja Outreach
  • Notiphy
  • Nunify
  • ON24
  • OVHcloud
  • Odoo Accounting
  • Okta
  • Okta Customer Identity
  • Okta Developer Platform
  • Omnify
  • OpenPhone
  • OutSystems
  • Outranking
  • Overloop
  • PDF.ai
  • Pagecloud
  • Parallels Desktop For Mac
  • PartnerStack
  • Pensight
  • Peppertype.ai
  • Personio
  • Pinpointe On-Demand
  • Podium
  • Populr
  • PostHog
  • Postmark
  • Predis.ai
  • Presspog
  • Prismic
  • Promo.com
  • Prophet CRM by Avidian
  • Provide Support Live Chat
  • Pst To Pdf Converter
  • Pump.co
  • Purlem
  • QuickBooks Desktop Pro
  • QuickBooks Desktop for Mac
  • Quixy
  • Qwaiting
  • Ramp
  • Respona
  • Respond.io
  • Reviewflowz
  • Rewardful
  • Rewind AI
  • Ring Central
  • RingCentral MVP
  • Rocketlane
  • Rytr
  • SMTP.com
  • Salesflare
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Scalenut
  • Sellesta
  • Shift4Shop
  • Shopify
  • Shore
  • ShortStack
  • Shuffle
  • Similarweb
  • Simplecast
  • Simplified
  • Simply CRM
  • Site.es
  • Sitecore Experience Manager
  • Sitecore Experience Platform
  • Skuid
  • Slack
  • SmartSuite
  • Smartsheet
  • Smith.ai Live Website Chat
  • Social Snap
  • SocialBee
  • Stackby
  • Stacker
  • Stract
  • Streak
  • Stripe
  • Supermetrics
  • SupportBee
  • Supportbench
  • Surfer SEO
  • Survey Junkie
  • SurveyMonkey
  • SurveySparrow
  • Survicate
  • TeamGantt
  • Texta.ai
  • Textdrip
  • The Leap
  • Thinkific Plus
  • Thrive Quizz Builder
  • Thrive Themes
  • Tidio
  • TikTok for Business
  • Trainual
  • Transistor
  • Trello
  • Twenty
  • UENI
  • Uniqode
  • Upskillist
  • Upwork
  • Uscreen
  • Userlike
  • V2 Cloud
  • Vero Workflows
  • Viewabo
  • Vinyl
  • Visme
  • Vocal Voip
  • WP Engine
  • Wappalyzer
  • Warmy
  • Web.com
  • Webex Webinars
  • WebinarGeek
  • WebinarJam
  • WebinarNinja
  • Webinato
  • WhatCounts
  • WhatsApp Business
  • WhitePress
  • Wistia
  • WordPress.org
  • WorkCast Present+
  • Workamajig
  • Workzone
  • Wrike
  • Writer
  • Writesonic
  • Xperify
  • Zaap
  • Zapier
  • Zendesk Support Suite
  • Zoho CRM Plus
  • Zoho Invoice
  • Zoho Marketing Automation
  • Zoho Workplace
  • Zoom
  • Zoom Events and Webinars
  • ZoomInfo Chat
  • aiseo.ai
  • dotCMS
  • folk
  • iSpring Learn
  • monday CRM
  • monday dev
  • monday marketer
  • rasa.io
  • webinar.net
HubSpot Logo
HubSpot
Total integrations: 327
  • 10Web
  • 800.com
  • 8base
  • Acquire.io
  • Act!
  • AdCreative.ai
  • Adobe Connect
  • Adobe Experience Manager
  • Affinity
  • Affluent
  • AgilePoint NX
  • Ai Surge Cloud
  • Ai Writer
  • Aircall
  • Airmeet
  • AliveChat
  • Alterdesk
  • Amplitude Analytics
  • AnyMeeting
  • Anyword
  • ApexChat
  • Apollo.io
  • AppMaster.io
  • AppSheet
  • AppSumo
  • Appy Pie
  • Asana
  • Attio
  • Aurea CRM
  • Automate.io
  • Automizy
  • Avochato
  • BRYTER
  • BambooHR
  • Baremetrics
  • BigCommerce Enterprise
  • Bloomreach Commerce Experience Cloud
  • BlueJeans Virtual Events
  • Box
  • Brand24
  • Brevo Marketing Platform
  • BrightTALK
  • Builderall
  • BuzzGuru
  • Calendar
  • Canny
  • Canva
  • Carbon6
  • Caspio
  • Celoxis
  • ChatArt
  • ChatBeacon
  • ChatBot
  • ChatGPT
  • Chatfuel
  • Clappia
  • Claritysoft
  • Clearscope
  • Click2Magic
  • ClickMeeting
  • ClickSend
  • Clicklunch
  • Cloudpresenter
  • Cloudzy
  • CoSchedule
  • Cognism
  • Comm100
  • Confluence
  • Contento
  • Conversight
  • Copy.ai
  • Craftly.AI
  • Creatio
  • Cwicly
  • Databox
  • DatoCMS
  • Deskxpand
  • Dialpad Meetings
  • Domain.com
  • Dropbox
  • E Manage One
  • EasyWebinar
  • Easywp
  • Elastic Email
  • EngageBay
  • Enonic
  • Expandi.io
  • ExpressPigeon
  • Ezoic
  • Fibery
  • Firstbase.io
  • Fiverr
  • FlexiQuiz
  • Float
  • Flowrite
  • Flywheel
  • Folderly
  • Formidable Forms
  • Frase.io
  • Freedcamp
  • Function Point
  • GeneXus
  • Genesis Pro
  • Gist
  • Gmail
  • GoToMeeting
  • GoodAccess
  • Google Analytics
  • Google Calendar
  • Google Drive
  • Google Meet
  • GreenRope
  • Hello Bar
  • Help.com
  • Helpfull
  • Helpshift
  • Highlevel
  • Hopin
  • HostGator Website Builder
  • HostWP.io
  • Hostinger Website Builder
  • HubSpot
  • Hunter
  • INK For All
  • IRIS CRM
  • Impact
  • InEvent
  • Inbenta Chatbots
  • Incrowd Interview
  • Infinite Privy Vpn
  • Infor CRM
  • Ingeniux
  • Insightly CRM
  • Instagram
  • Instantly
  • Interact
  • Involve.Me
  • JangoMail
  • Jasper AI
  • Jira
  • Jira Core
  • JivoChat
  • Jotform Tables
  • Jungle Scout
  • Kibo Order Management
  • Kinsta
  • Kintone
  • Kissflow
  • Kissmetrics
  • Kommo
  • Kontainer
  • Kontent.ai
  • Landbot
  • Landingi
  • Lano
  • Lavender
  • LeadIQ
  • Learnworlds
  • Lemon Squeezy
  • Linguix Business
  • Liquid Web
  • LiquidPlanner
  • Litmus
  • LiveHelpNow
  • Livestorm
  • LongShot AI
  • Lyne.ai
  • MCA Suite
  • MaestroConference
  • Magic xpa Low-Code Platform
  • Magnolia
  • Mailture
  • Makeswift
  • Managed Server Hosting
  • ManyChat
  • MarketMuse
  • Maxemail
  • Melio
  • Microsoft Excel
  • Microsoft Teams
  • Mura CMS
  • MyOwnConference
  • Namecheap Website Builder
  • Network Solutions
  • Neuroflash
  • Ninja Outreach
  • Notiphy
  • Nunify
  • ON24
  • OVHcloud
  • Odoo Accounting
  • Okta
  • Okta Customer Identity
  • Okta Developer Platform
  • Omnify
  • OpenPhone
  • OutSystems
  • Outranking
  • Overloop
  • PDF.ai
  • Pagecloud
  • Parallels Desktop For Mac
  • PartnerStack
  • Pensight
  • Peppertype.ai
  • Personio
  • Pinpointe On-Demand
  • Podium
  • Populr
  • PostHog
  • Postmark
  • Predis.ai
  • Presspog
  • Prismic
  • Promo.com
  • Prophet CRM by Avidian
  • Provide Support Live Chat
  • Pst To Pdf Converter
  • Pump.co
  • Purlem
  • QuickBooks Desktop Pro
  • QuickBooks Desktop for Mac
  • Quixy
  • Qwaiting
  • Ramp
  • Respona
  • Respond.io
  • Reviewflowz
  • Rewardful
  • Rewind AI
  • Ring Central
  • RingCentral MVP
  • Rocketlane
  • Rytr
  • SMTP.com
  • Salesflare
  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Scalenut
  • Sellesta
  • Shift4Shop
  • Shopify
  • Shore
  • ShortStack
  • Shuffle
  • Similarweb
  • Simplecast
  • Simplified
  • Simply CRM
  • Site.es
  • Sitecore Experience Manager
  • Sitecore Experience Platform
  • Skuid
  • Slack
  • SmartSuite
  • Smartsheet
  • Smith.ai Live Website Chat
  • Social Snap
  • SocialBee
  • Stackby
  • Stacker
  • Stract
  • Streak
  • Stripe
  • Supermetrics
  • SupportBee
  • Supportbench
  • Surfer SEO
  • Survey Junkie
  • SurveyMonkey
  • SurveySparrow
  • Survicate
  • TeamGantt
  • Texta.ai
  • Textdrip
  • The Leap
  • Thinkific Plus
  • Thrive Quizz Builder
  • Thrive Themes
  • Tidio
  • TikTok for Business
  • Trainual
  • Transistor
  • Trello
  • Twenty
  • UENI
  • Uniqode
  • Upskillist
  • Upwork
  • Uscreen
  • Userlike
  • V2 Cloud
  • Vero Workflows
  • Viewabo
  • Vinyl
  • Visme
  • Vocal Voip
  • WP Engine
  • Wappalyzer
  • Warmy
  • Web.com
  • Webex Webinars
  • WebinarGeek
  • WebinarJam
  • WebinarNinja
  • Webinato
  • WhatCounts
  • WhatsApp Business
  • WhitePress
  • Wistia
  • WordPress.org
  • WorkCast Present+
  • Workamajig
  • Workzone
  • Wrike
  • Writer
  • Writesonic
  • Xperify
  • Zaap
  • Zapier
  • Zendesk Support Suite
  • Zoho CRM Plus
  • Zoho Invoice
  • Zoho Marketing Automation
  • Zoho Workplace
  • Zoom
  • Zoom Events and Webinars
  • ZoomInfo Chat
  • aiseo.ai
  • dotCMS
  • folk
  • iSpring Learn
  • monday CRM
  • monday dev
  • monday marketer
  • rasa.io
  • webinar.net
Top Alternatives
Salesforce Marketing Cloud Logo
Salesforce Marketing Cloud
See all alternatives
HubSpot Logo
HubSpot
See all alternatives
Company Details
Salesforce Marketing Cloud Logo
Salesforce Marketing Cloud
  • By Salesforce
  • Located in San Francisco, California
  • Founded in 1999
HubSpot Logo
HubSpot
  • By HubSpot
  • Located in Cambridge, MA
  • Founded in 2006