Webflow vs Instapage

Take a look at how Webflow and Instapage stack up against each other across pricing, features, and support using feedback from real users like yourself. Webflow scores 4.4 out of 5 from 540 reviews, while Instapage has been rated 4.3 out of 5 from 478 reviews.
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Webflow Logo

Webflow

3 Months Free
4.4
(540)
Instapage Logo

Instapage

4.3
(478)
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At a Glance
Webflow Logo
Webflow
Starting at:
$18.00/month
Instapage Logo
Instapage
Starting at:
$0.00/month
Overview
Webflow Logo
Webflow
Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design f... Learn more
Capabilities
  • AI Enabled
  • API Available
  • Open Source
  • CLI Available
Images
Webflow
View 4 images
Webflow Screenshots
Webflow screenshot 1
Webflow screenshot 2
Webflow screenshot 3
Webflow screenshot 4
Instapage Logo
Instapage
Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping.... Learn more
Capabilities
  • AI Enabled
  • API Available
  • Open Source
  • CLI Available
Images
Instapage
View 5 images
Instapage Screenshots
Instapage screenshot 1
Instapage screenshot 2
Instapage screenshot 3
Instapage screenshot 4
Instapage screenshot 5
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Pricing
Webflow Logo
Webflow
Free trial available
Free plan available
Billing type Recurring Subscription
Starter
$0.00
/ month
Basic
$18.00
/ month
Core
$28.00
/ year
CMS
$29.00
/ month
Business
$49.00
/ month
See all pricing
Instapage Logo
Instapage
Free trial available
Free plan available
Billing type Recurring Subscription
Convert
$0.00
/ month
Ignite
$0.00
/ month
Build
$299.00
/ month
See all pricing
Pros and Cons
Webflow Logo
Webflow
Pros
  • You can tweak designs using CSS
  • Fantastic customization features
  • Ideal for working with clients
  • You benefit from high levels of customizability with full access to your website’s code.
  • Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
Cons
  • Beginners might find it intimidating
  • Not a lot of third-party integration options
  • Some templates have to be paid for
  • Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
  • You can’t launch a live website with Webflow’s free plan.
Instapage Logo
Instapage
Pros
  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly
Cons
  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss
Reviewer's Segments
Webflow Logo
Webflow
Small Business
74.07%
Mid Market
18.52%
Enterprise
7.41%
Instapage Logo
Instapage
Small Business
64.85%
Mid Market
27.2%
Enterprise
7.95%
Deployment
Webflow Logo
Webflow
  • Cloud based
  • Desktop based
  • Mobile based
  • On-premise
Instapage Logo
Instapage
  • Cloud based
  • Desktop based
  • Mobile based
  • On-premise
Support
Webflow Logo
Webflow
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Instapage Logo
Instapage
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
Webflow Logo
Webflow
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Instapage Logo
Instapage
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Integrations
Webflow Logo
Webflow
Total integrations: 22
  • ActiveCampaign for Marketing
  • Affilimate
  • AppMySite
  • Asana
  • Automate.io
  • Bento
  • Clearscope
  • CometChat
  • DatoCMS
  • Domain.com
  • Dropbox
  • Fathom Analytics
  • Google Sheets
  • Helpdesk
  • Hotjar
  • Jetboost
  • Memberstack
  • Meta for Business
  • PartnerStack
  • Printful
  • Proof Pulse
  • Rewardful
  • Salesforce Content Management
  • Shopify
  • Simple Analytics
  • Simple.ink
  • Sitecore Experience Manager
  • Super.so
  • Testimonial
  • Wappalyzer
  • Zapier
  • Zesty.io
  • Zoho CRM
  • Zoom
  • beehiiv
Instapage Logo
Instapage
Total integrations: 14
  • ActiveCampaign for Marketing
  • Affilimate
  • AppMySite
  • Asana
  • Automate.io
  • Bento
  • Clearscope
  • CometChat
  • DatoCMS
  • Domain.com
  • Dropbox
  • Fathom Analytics
  • Google Sheets
  • Helpdesk
  • Hotjar
  • Jetboost
  • Memberstack
  • Meta for Business
  • PartnerStack
  • Printful
  • Proof Pulse
  • Rewardful
  • Salesforce Content Management
  • Shopify
  • Simple Analytics
  • Simple.ink
  • Sitecore Experience Manager
  • Super.so
  • Testimonial
  • Wappalyzer
  • Zapier
  • Zesty.io
  • Zoho CRM
  • Zoom
  • beehiiv
Top Alternatives
Webflow Logo
Webflow
See all alternatives
Instapage Logo
Instapage
See all alternatives
Company Details
Webflow Logo
Webflow
  • By Webflow, Inc.
  • Located in San Francisco, California, United States
  • Founded in 2013
Instapage Logo
Instapage
  • By Instapage, Inc.
  • Located in San Francisco, CA, USA
  • Founded in 2012