Webflow vs Instapage

Take a look at how Webflow and Instapage stack up against each other across pricing, features, and support using feedback from real users like yourself. Webflow scores 4.4 out of 5 from 540 reviews, while Instapage has been rated 4.3 out of 5 from 478 reviews.
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Webflow Website Builder Software logo

Webflow

3 Months Free
4.4

( 540 )

Instapage Conversion Rate Optimization Software logo

Instapage

4.3

( 478 )

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At a Glance
Webflow Website Builder Software logo
Webflow
Starting at:
$18.00/month
Instapage Conversion Rate Optimization Software logo
Instapage
Starting at:
$0.00/month
Overview
Webflow Website Builder Software logo
Webflow
Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design f... Learn more
Capabilities
  • AI Enabled
  • API Available
  • Open Source
  • CLI Available
Images
Webflow
View 4 images
Webflow Screenshots
Webflow screenshot 1
Webflow screenshot 2
Webflow screenshot 3
Webflow screenshot 4
Instapage Conversion Rate Optimization Software logo
Instapage
Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping.... Learn more
Capabilities
  • AI Enabled
  • API Available
  • Open Source
  • CLI Available
Images
Instapage
View 5 images
Instapage Screenshots
Instapage screenshot 1
Instapage screenshot 2
Instapage screenshot 3
Instapage screenshot 4
Instapage screenshot 5
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Pricing
Webflow Website Builder Software logo
Webflow
Free trial available
Free plan available
Billing type Recurring Subscription
Starter
$0.00
/ month
Basic
$18.00
/ month
Core
$28.00
/ year
CMS
$29.00
/ month
Business
$49.00
/ month
See all pricing
Instapage Conversion Rate Optimization Software logo
Instapage
Free trial available
Free plan available
Billing type Recurring Subscription
Convert
$0.00
/ month
Ignite
$0.00
/ month
Build
$299.00
/ month
See all pricing
Pros and Cons
Webflow Website Builder Software logo
Webflow
Pros
  • You can tweak designs using CSS
  • Fantastic customization features
  • Ideal for working with clients
  • You benefit from high levels of customizability with full access to your website’s code.
  • Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
Cons
  • Beginners might find it intimidating
  • Not a lot of third-party integration options
  • Some templates have to be paid for
  • Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
  • You can’t launch a live website with Webflow’s free plan.
Instapage Conversion Rate Optimization Software logo
Instapage
Pros
  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly
Cons
  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss
Reviewer's Segments
Webflow Website Builder Software logo
Webflow
Small Business
74.07%
Mid Market
18.52%
Enterprise
7.41%
Instapage Conversion Rate Optimization Software logo
Instapage
Small Business
64.85%
Mid Market
27.2%
Enterprise
7.95%
Deployment
Webflow Website Builder Software logo
Webflow
  • Cloud based
  • Desktop based
  • Mobile based
  • On-premise
Instapage Conversion Rate Optimization Software logo
Instapage
  • Cloud based
  • Desktop based
  • Mobile based
  • On-premise
Support
Webflow Website Builder Software logo
Webflow
  • 24/7 (Live rep)
  • Chat
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
Instapage Conversion Rate Optimization Software logo
Instapage
  • 24/7 (Live rep)
  • Chat
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
Training
Webflow Website Builder Software logo
Webflow
  • Documentation
Instapage Conversion Rate Optimization Software logo
Instapage
  • Documentation
Integrations
Webflow Website Builder Software logo
Webflow
Total integrations: 22
  • ActiveCampaign for Marketing
  • Affilimate
  • AppMySite
  • Asana
  • Automate.io
  • Bento
  • Clearscope
  • CometChat
  • DatoCMS
  • Domain.com
  • Dropbox
  • Fathom Analytics
  • Google Sheets
  • Helpdesk
  • Hotjar
  • Jetboost
  • Memberstack
  • Meta for Business
  • PartnerStack
  • Printful
  • Proof Pulse
  • Rewardful
  • Salesforce Content Management
  • Shopify
  • Simple Analytics
  • Simple.ink
  • Sitecore Experience Manager
  • Super.so
  • Testimonial
  • Wappalyzer
  • Zapier
  • Zesty.io
  • Zoho CRM
  • Zoom
  • beehiiv
Instapage Conversion Rate Optimization Software logo
Instapage
Total integrations: 14
  • ActiveCampaign for Marketing
  • Affilimate
  • AppMySite
  • Asana
  • Automate.io
  • Bento
  • Clearscope
  • CometChat
  • DatoCMS
  • Domain.com
  • Dropbox
  • Fathom Analytics
  • Google Sheets
  • Helpdesk
  • Hotjar
  • Jetboost
  • Memberstack
  • Meta for Business
  • PartnerStack
  • Printful
  • Proof Pulse
  • Rewardful
  • Salesforce Content Management
  • Shopify
  • Simple Analytics
  • Simple.ink
  • Sitecore Experience Manager
  • Super.so
  • Testimonial
  • Wappalyzer
  • Zapier
  • Zesty.io
  • Zoho CRM
  • Zoom
  • beehiiv
Top Alternatives
Webflow Website Builder Software logo
Webflow
See all alternatives
Instapage Conversion Rate Optimization Software logo
Instapage
See all alternatives
Company Details
Webflow Website Builder Software logo
Webflow
  • By Webflow, Inc.
  • Located in San Francisco, California, United States
  • Founded in 2013
Instapage Conversion Rate Optimization Software logo
Instapage
  • By Instapage, Inc.
  • Located in San Francisco, CA, USA
  • Founded in 2012