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Amplitude Analytics Product Analytics Software logo
Amplitude Analytics
4.5
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Amplitude Analytics Reviews: 4.5/5 — Highly Rated

Amplitude Analytics Overview
What is Amplitude Analytics?

Amplitude is an analytics tool designed to support businesses by helping them understand user behavior and giving them key insights that can help them improve their products. It offers tools such as behavior tracking, funnel analysis, as well as A/B testing that combines to help companies make data-driven decisions that optimize products and drive business growth.

Company Amplitude, Inc.
Year founded 2012
Company size 201-500 employees
Headquarters San Francisco, California, United States
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Amplitude Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Amplitude Analytics Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Amplitude Analytics Media
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Amplitude Analytics Homepage
Amplitude Analytics Homepage
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Last updated: May 25, 2026
Amplitude Analytics Product Analytics Software logo
2,083 Amplitude Analytics Reviews
4.5 out of 5
Enterprise (> 1000 emp.)
Oct 14, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I love amplitude!"
What do you like best about Amplitude Analytics?

I like using funnel reports as well as segmentation.

What do you dislike about Amplitude Analytics?

I would like to be able to filter between Mweb & Web. I use device family but it is not always reliable.

What problems is Amplitude Analytics solving and how is that benefiting you?

My key metrics are funnel completion so it is helpful to see where users are dropping off in the funnel

Mid Market (51-1000 emp.)
Oct 14, 2022
 Source
Overall Rating:
5.0
FM
Francisco M.
Rappi Travel Mexico Store Owner
Share
"I started using Amplitude without training but it was really easy to learn to use this great tool"
What do you like best about Amplitude Analytics?

The power of creating and personalize your own charts, is grater than other analytics tools that offer pre set ones. And more powerful!

What do you dislike about Amplitude Analytics?

Maybe the training documents could be improved with some videos and en other languages, we have a multilanguage team and not everybody speaks english

What problems is Amplitude Analytics solving and how is that benefiting you?

Conversion data, users behaivor, users cohorts by shopping fequency, recency and spent

Mid Market (51-1000 emp.)
Oct 13, 2022
 Source
Overall Rating:
5.0
LK
Leo K.
Software Engineering Manager
Share
"Great platform with a rich feature set"
What do you like best about Amplitude Analytics?

I have been using Amplitude regularly for the past two years. It provides a great deal of insightful information about the behavior and interactions of our users. The tools offered are very convenient to use. In particular, I liked how easy it is to create Segmentation queries and share those with others. Other features worth mentioning are: - advanced searching with a quick key property lookup - creating custom queries with nested filters - visualizing audience breakdown by some property grouping - viewing user streams - deep linking to some specific event and sharing with others - creating funnels and reports.

What do you dislike about Amplitude Analytics?

I established several convenient methods to reach my goals quickly and efficiently and had no issues with this platform.

What problems is Amplitude Analytics solving and how is that benefiting you?

Analyzing user interactions based on the events we track. Funnels and segment. Efficient queries and filters. The success metrics for the A/B tests.

Small Business (50 or fewer emp.)
Oct 09, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"You don't have to be a data analyst to use it"
What do you like best about Amplitude Analytics?

i really liked how simple and straightforward using amplitude is; from starting the integration to making analysis charts, you don't need to know SQL or other stuff that data analysts possess. And I really liked how their free plan offers one of the highest numbers of free events and services.

What do you dislike about Amplitude Analytics?

I had setup as the source for data and connected amplitude as the destination, but I observed that some events were coming in segments. Still, they were not reflecting in amplitude, I tried to debug this issue but couldn't conclude the reason or solution for the same.

What problems is Amplitude Analytics solving and how is that benefiting you?

using amplitude for quick search and deploying segmentation or funnel of our users and reports with graphs, charts and exportable data

Enterprise (> 1000 emp.)
Oct 06, 2022
 Source
Overall Rating:
5.0
MM
Menka M.
Web Analyst
Share
"Powerful insight generation; expansive functionalities"
What do you like best about Amplitude Analytics?

Amplitude helps me to understand product usage across platforms

What do you dislike about Amplitude Analytics?

Can do a better job with dashboarding frameworks

What problems is Amplitude Analytics solving and how is that benefiting you?

Customer-level analyses that help effort integration across platforms

Mid Market (51-1000 emp.)
Sep 30, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"So informative and reveals compelling data"
What do you like best about Amplitude Analytics?

It breaks down analysis into really easily digestable graphs which make sense to even non-data people

What do you dislike about Amplitude Analytics?

Sometimes it can be a little overwhelming with the options available and trying to understand them

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude allows us to look into usr behaviour so we can highlight where we need to focus our time

Small Business (50 or fewer emp.)
Sep 30, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amplitude, a good way to analyse your data"
What do you like best about Amplitude Analytics?

I like creating funnel dashboards, to see our in app funnel.

What do you dislike about Amplitude Analytics?

I don't dislike anything I guess, Amplitude is covering all I need.

What problems is Amplitude Analytics solving and how is that benefiting you?

It allows us to analyse all event data easily, faster than any other tool.

Small Business (50 or fewer emp.)
Sep 29, 2022
 Source
Overall Rating:
5.0
Serg T. avatar
Serg T.
Founder
Share
"easy to use and efficient"
What do you like best about Amplitude Analytics?

make dashboards and monitor live data. User Retention

What do you dislike about Amplitude Analytics?

Value "none" in some properties. Sometimes it has issues.

What problems is Amplitude Analytics solving and how is that benefiting you?

I know my users journeys inside the app and create useful finnels

Small Business (50 or fewer emp.)
Sep 26, 2022
 Source
Overall Rating:
5.0
AA
Akincan A.
Head Of Product
Share
"Best product analytics tool out there"
What do you like best about Amplitude Analytics?

-Constant improvement, not seeing the same panel twice with the same user problems -They hear you over your problems -Small stuff counts, when compared with competitors, creating an audience is the best -Doing a/b tests in-house and performing the analysis in Amplitude is 100% possible and it is a better solution than most

What do you dislike about Amplitude Analytics?

I'd like some more flexibility on their startup programs, pricing seems a little tight for up-and-coming companies. The pricing structure on the website shouldn't always redirect you to sales.

What problems is Amplitude Analytics solving and how is that benefiting you?

When you use a product analytics tool, the number of data people at the company that is out there is going to decrease, vastly. Doing A/B tests and comparing the results are extremely hard, even if you have the best data people Your data people can focus on data things, not moving the bricks around.

Small Business (50 or fewer emp.)
Sep 26, 2022
 Source
Overall Rating:
5.0
Ludovic d. avatar
Ludovic D.
Software Developer
Share
"Delivers what it promises. Easy to use and collaborate."
What do you like best about Amplitude Analytics?

It's easy to instrument and to use to get product insights, it could help to answer almost every product question we could have.

What do you dislike about Amplitude Analytics?

For websites GA is still probably better, so you would use two platforms.

What problems is Amplitude Analytics solving and how is that benefiting you?

It's helping to understand how our customers use our products, helping to drive development.