Bloomreach Commerce Experience Cloud Reviews: 4.7/5 — Highly Rated

Using various analyses, also that I can insert different aggregates and expressions into one-another, to maximise the filtering proccess

Cloning various items into different projects can be tricky sometimes (thus creating duplicates), also I'd very appreciate account level reporting

Operative issues (e.g. building reports and working with data correctly), creating new solutions specifically for our needs (developing API for automatizations)

- clear interface - user friendliness - good communication with support - detailed segmentation and filtering - good targeting of subsequent campaigns - lots of useful data - reporting option - the possibility of connecting various tools via API - the possibility of sending Push notifications and SMS

- slower response when loading larger reports - more complex understanding of metrics, aggregates and expressions - sometimes worse copying campaigns to other accounts

We can better collect information about our customers, better target campaigns to them. We know what they are interested in, what they buy, what they look at, and therefore offer them communication that does not bother them, on the contrary, they require it. We also started using more channels. In addition to email, also push notifications and sms.

Its user interface is easy to navigate. It is well laid out with a simple but effective design.

If i had to cirisices, nothing. Bloomreach is very simple and effective to use.

Attribution, data colllection, budgeting, crm.

The reponse time of the live chat agents, very responsive and helpful.

You cannot delete certain attributes of an event as easily without deleting the whole event and starting from scratch.

Being able to clone projects, copy scenarios and copy and paste specific nodes from different scenarios is making built time a lot quicker makes it more effecient for the team.

The support team has been great at resolving my questions and being able to explain and understand my questions in a thorough manner.

There is sometime lag between when data shows up in the platform There are outages It would be nice to have more US support times

Bloomreach is a good CDP and has helped out with our front end and marketing needs.

Good response time for production issues that are reported.

There is an opportunity to communicate better from Bloomreach to TSC when there is an issue on the Bloomreach side. TSC has to report the issue, but if it is caused by an issue on the Bloomreach side pro-active communication is helpful.

More robust search capabilities for the website.

Complete documentation and training tools set. But the support is best in class. Powerful scenario builder for campaign optimization.

We don't have the best results with the trained AI Recommendations.

We use Bloomreach for their Engagement solution for our ESP/CDP needs, Website personalization.

Support functionality is very helpful and the team work hard to resolve issues with proactive suggestions.

The available documentation does not give enough examples

SIngle customer view and cross channel reporting

A large number of functions and possibilities of use, all managed clearly and within one program.

In some cases, a little more complicated import of customers.

The primary use of Bloomreach in our company is for sending newsletters and automated scenarios associated with remarketing.

eeasy targeting, making scenarios, assets, etc

Reporting - not able to use 2 diff events

To communicate more effective

- Clear and transparent dashboards. - Possible to customize different report templates. - Visualization tools.

Nothing really, I do enjoy using Bloomreach but I would like to learn more about the possibility to export data from dashboards to xls or other data processing tools.

I need to have a management overview of activities in my domain and Bloomreach delivers this functionality clearly.

Bloomreach is enabling us to have a unified customer and product view, we can deliver personalized customer journeys. The predictive and AI models also save us from complex and time consuming BI models development. As a data driven business having such tool is empowering our CRM department and improving our customers experience.

As a gaming company, the integration is taking longer than we anticipated, mainly due to the customed made API deployment., but the Bloomreach team has been very hepful and supportive in the process. The platform is so advanced, it takes some time to upskill yourself, especially using Jinja, thankfully Bloomreach offers a few Plug and Play use cases allowing us to drive revenue quickly.

Bloomreach is enabling us to generate more search revenue and category product adoption. Create an unified customer view, so we can gain insights on user experiences and deliver personalized communication across multiple channels. The RFM segmentation and predictive models allows us to drive engagement and boost our traffic.

The documentations are really helpful when trying to create something new. The platform is really easy to navigate and build various segments. Building of segments and reports are also one of my favourite part.

There are multiple ways of doing the same thing which comes from more practice but it can get confusing in the beginning. Documents and live chat are really helpful when getting stuck somewhere.

It is our customer data platform. Bloomreach helps us to build various segments for our customer base. Building campaigns is another key feature for us. Having entire customer data and campaign data in one platform helps us with reporting efficiently.

A platform with many features, great integration with websites

steep learning curve for people that is outside marketing daily tasks

better segmentation without too many steps

Technically, since we began using Bloomreach, nothing can stop us. Due to custom-made events and interfaces, we can reach the appropriate audience with the right message. Assistance facilitates this.

I would require improved ways to link with other tools, extract data, and identify the intended audience for each campaign.

Multiple data sources can help us understand more about our customers, improving our email marketing campaigns. As a result, email quality has improved, the database has expanded, and delivery and click-through rates have improved. The application facilitates the connection between the emails we send and actual product sales.

Intuitive user interface, collaboration & partnership, innovation

Unclear user roles (access management), sometimes outdated documentation

Better user interface, untuitivity and features

many ways of campaign personalization, integrations with other systems, the funnels are top to generate the conversions in a short time, great support which helps also in specific and more difficult use cases

slow loading of user interface, the limit of 10 000 rows in reports

thanks to Exponea we can easily implement and evaluate AB tests, we are able to send personalized emails with the right content at the right time what helps the user activation

-very intuitive scenarios creating, -helpdesk

-some features, e.g. you need 2x click for saving email in scenario

-massmailing profesionaly managed for all dept.in our company -tracking info, how it interests our customers

Exponea helps us not only with the automation of marketing campaigns but also with transactional alerts.

Exponea is not able to send emails to a dynamic pool of customers based on events received by one customer.

Silent hours, link shortener, transactional alerts.

Bloomreach ties the mediamix together. The team sees the customer journey whole, not just one touch point.

Bloomreach does require innovative minds within the marketing team and to really get the leverage one should have technical capabilities as well

Bloomreach stiches the customer journey together. It really helps to be present in the channels where the customers are

The usability and data unlimited possibilities in scenario's

The limited connection of surveys and the tool (jinja + custom event tracking)

Automation of several different use cases that helps us save time each day.

As user of Bloomreach Engagement I can create relevant marketing scenarios using our own data pool and I am flexible to choose the marketing channel I see fit.

As the platform is quite flexible some logic steps need to be well thought through as well as the amount of data that the platform needs to consume.

To create relevant automated campaigns that reach the customers on their customer journey. Less manual steps needed and higher performance.

The integration of different channels and measures to reach the right customers at the right time. If one has a question, the support is gladly there and helps directly. Exponea is constantly developing itself and its products.

Due to the fact that exponea develops so quickly, the documentation is sometimes not up to date. The documentations are sometimes not so self-explanatory, but the chat support helps to solve the problem immediately.

- E-Mail Marketing - Marketing Automation, - Remarketing via Google and Facebook - It helps to save time - SMS Marketing we have different use cases for our customers based on the RFM model and can now address them in a much more targeted way. By combining different channels, we can reach the customer on their preferred channel.

I find Bloomreach's brSM platform to be intuitive and simple to use. Creating search and browse rules are done in a flash, and go-live quickly. I truly appreciate the superior level of Support we receive & when issues do arise, I find our DXM team to be excellent.

I would like to see improvements made to their Facet Management feature... currently, a lot of manual work is required to configure an ideal front-end UX. I'd also appreciate further enhancements be focused on their Insights tool! I'd like them to improve the manner in which we must create Activities when fixing search/category issues, so to more clearly realize the KPI benefits of these changes. It would also be wonderful if they could help online retailers like us, to solve the systematic cold-start issues we face, when it comes to the creation of new categories & their contents' ranked order.

Launching Bloomreach on all of our websites has helped improve our shoppers' Search & Browse UX, and decreased the volume of null searches we captured when using our previous partner. Our eComm teams can now easily control the display order of all categories & block, reorder our PLPs quickly. We now offer our customers' much better Filters on all PLPs & a richer Search experience overall. When a shopper searches for 'blue pants', for example - her search experience renders perfectly, now physically displaying all products in the color she wants to see.

Since we have used Bloomreach for years, we have been able to implement more complex scenarios we created and get answers to questions that we had. With really simple integrations, we did it without major help from our developers. Now we are using Bloomreach mainly for our email marketing, but also we use other stuff (SMS, FB messages, Custom Google Ads audience) to create automated multichannel campaigns. The best thing about Bloomreach is that we can create everything in one place in one tool. After the successful campaign, we can evaluate all results and if we succeed, we are just automating those scenarios again in Bloomreach. If we struggled with something, we got very quick and professional help from customer support

The integration part of the product is a little bit harder compared to other tools. But don't get me wrong. If you’re doing basic functions, it’s ok (for example simple tracking of visits like in Google Analytics, etc.), but if you’re working on a more complex task, you will need the help of your developers and Bloomreach support. Bloomreach does, however, have some great knowledge-based articles. In beginning, it's a little bit harder (time-consuming) but it's worth it in the end.

As I mentioned earlier, we use Bloomreach, especially for email marketing. Before Boolmreach we used Mailchimp, but the automation part of Mailchimp was much harder. Once we integrated Bloomreach, we have been easily able to automate all campaigns and scenarios. Additionally, we also work with cart abandonment emails. In the past, we were not able to use additional data and personalization. Now we are able to trigger cart abandonment messaging for those who have left the cart with much richer personalization, and this is a great way to get those conversions. Also, we use other tools like web layers and banners which help us boost those conversions and leads from emails even more.

Nice and optimistic people in the Customer Support Team. Always ready to help and look for the best solution to solve your issue.

Once, they had a shorter response time, but still, there is really good communication.

Mostly, there are some technical issues or questions for advice in business cases.

I loved the recommendation engines and the power of personalisation. It is very easy to set up with our website and works well. It has helped us to increase our average basket size and revenue. Their live support team is very helpful.

Maintaining and creating reports require some advanced skills.

We have implemented Bloomreach at Interflora and it is helping us in designing our website, running personalisation recommendation engines and also helping us increase email revenue.

I like working in Exponea environment. Exponea shows a lot of flexibility when building various campaign scenarios, while it is still easy to use. Navigation is straightforward. Learning curve is pretty steep. You can build very sophisticated personalized marketing campaigns with this tool. Growing list of integrations with other marketing platforms is quite sufficient for us. Consulting team has provided us with many useful insights and detailed advice. We are currently implementing recommendation module where they are helping us setting up different machine learning models and explaining various features and their impact. The support team is quick to respond and resolve any problems I encountered so far.

Sometimes I need to set up more advanced segmentation based on more events and aggregates at the same time. While the intuitive building environment usually helps, here it complicates the process a bit and the computation has to be divided into more sub-stages and aggregates. It is hard to avoid cluttering of the environment with variables, segmentations and aggregates which are no longer needed. Some cleaning tools would be very useful.

Majority of our campaigns through Exponea are email campaigns. In addition to that we run online display campaigns via FB ads and Google Ads integration. Currently we are starting with a web personalization and recommendation module. Important part of Exponea are reports, there are some predefined reports but also customizable reports which I regularly use to gain customer insights.

It is easy to use, fast, user friendly, all in 1 dashboard.

It isn't very easy that you have to create from scratch valuable reports. I think it would be helpful if ad AI in the platform.

all info in 1 dashboard, easy to use

- Friendly and easy to learn UI and jinja - Speed - Reporting - 3rd party integrations - Support - Personalization

The lack of some functions like deduplication or median

We manage all direct communications from a single platform, allowing us to launch complex omnichannel campaigns within a few hours