Bloomreach Commerce Experience Cloud Reviews: 4.7/5 — Highly Rated

easy to build dashboards, A/B A/A testing

hypermerging, long integration, some problems with data.

communication campaining

Exponea is a tool with a modern, good looking and intuitive interface. The response time of the application is just stunning. I also appreciate the ease of doing analysis with just a few clicks.

No major drawbacks, but the bug repairs can be more prompt.

The most valuable for me are definitely Scenarios - a killer feature of Exponea. They´re very intuitive and allow users to build very complex use cases within minutes. They require no coding so our IT department can save tons of time, which allows the team to focus on our core business.

The Customer Success team is extremely responsive and thorough. Their knowledge of the product is awesome and if there's anything they don't know, they're quick to follow up. Keep up the great work!

Minor feature requests sometimes take a bit of time to implement- however, that's only the case when they're minor/non-critical. Any major requests are processed quickly.

- Analytics - Dashboarding - Able to quantify key success metrics that were not possible before

Quick basic integration Constantly listening to customer needs and developing platform accordingly One of best customer support I have encountered so far You can segment, slice and dice data in Exponea in any way you want and build all customer segments you need Connects data analyses directly to actions

Custom segmentation is great, but you have to set up all segments, scenarios and metrics by yourself - nothing is prepared first time you log in. Basic integration is really quick, full setup takes it's time.

Direct data monetization via analyses and campaign modules

I like best the intuitive interface

Excepting the rare hickups, I can't think at anything

Sending newsletters and sms

Exponea connects multiple online marketing tools into a single instrument, thus allowing us to be independent of a data department and other analytics tools. We simply need a graphic designer and marketer who are able to send custom emails, assign credits with scenarios, or create complex reactivation campaigns based on data. With extensive analytics we are able to monitor A/B test results, reach, and other performance metrics of each activity in real-time.

We would welcome more presentations on new features, as well as other successful case studies, with high quality results in conversion and/or revenue uplift. Each client listens to numbers and looks for inspiration to help them. The most demanding aspect is the evaluation of scenarios and weblayers, we would need more training and examples from practice.

The most valuable benefit of using Exponea is the independence that a marketing team has, away from an IT department. We can set all marketing acitivites, like banners or emails, test and evaluate them. It is also very important to us to have the ability to monitor the performance in real-time and quickly react to the data with banner variants, changing CTA texts, or other retention and reactivation activities. Most Exponea activities like emails, banners and weblayers brought us an increase in conversions and additional profit.

I like that Exponea is a complete ecosystem for my performance marketing needs, from analysis to customer engagement. It also works great for lead generation

New features are constantly being added to the tool, which is great, but sometimes in the process there are changes to existing features, e.g,. in the UX, and I have to re-learn what I already knew how to do.

Increasing sales through our eshop and generating leads. We are getting better at increasing customer flow from the cart to checkout, and we have nearly doubled the number of leads we generate while maintaining their quality

Every analytical tool measure various parameters but as a Exponea customer you get live person who help you with initial setting, creating dashboards for business goals and on demand find and export every data you need. I can focus on dates and charts, not on the tool itself. Exponea not only measures stats of our service, it also save me a lot of time.

User interface is little bit messy. Without support is difficult to find right information. It takes time to learn how to use application. For getting maximum from Exponea, you definitely need customer support.

As a designer of travel application I have to measure behavior of app and ways how users using our app. Primary goal is to rise sales through improve app interface. Exponea provide us many valuable information about both customers and application.

Working with templates (it was also possible to integrate BeeFree tool)

Missing auto-saved option when working in some project

For istance, using weblayers is a quite nice tool to make business more effective

It's easy to use, you can create a nice graph in an instant, send an email campaign with different conditions, the customer support is really supportive and very helpful.

Sometimes, when I have too many Exponea windows opened, it is really slow. There are also some design bugs, but they can be (and I believe will be) quickly fixed.

I'm using it every day for pretty much everything - analysis of customers' behavior on our web page, sales analysis, monitoring of conversion rate and bounce rate, marketing campaigns... Exponea beautifully complements our databases and other tools that are used in Analytics team. Besides that, it is an irreplaceable tool for our Marketing team. As for the benefits, I like how easy it is to create nice and neat reports and funnels. Also, when you send emails from Exponea, there is a native HTML builder, it's quite easy to use and you can put there many detailed conditions.

Most of our online activities are linked in with Exponea. We can easily use the triggers, filters and funnels to get the right audience for a specific campaign. It provides endless possibilities, from the way you build a campaign to every details of the campaign. You can customize almost everything virtually in any way you want. Their focus is mainly on conversion and retention. Exponea has many integrations with industry leaders and rich API. That allows us to easily fit into anyone’s workflow.

Sometimes the instaOur main objective is to increase ROI in conversion and retention phase, to grow our leads database and nurturing of our leads and marketing activities with fashion sales. With Exponea, we have one centralized platform for all marketing campaigns. We are able to track the customer interactions across multiple brands on our website and approach the right cohort when needed. The system enables a data driven company to demonstrate an impact on the business.nce runs a little slow, but that might be just because of the database size.

Our main objective is to increase ROI in conversion and retention phase, to grow our leads database and nurturing of our leads and marketing activities with fashion sales. With Exponea, we have one centralized platform for all marketing campaigns. We are able to track the customer interactions across multiple brands on our website and approach the right cohort when needed. The system enables a data driven company to demonstrate an impact on the business.

I have been working with Exponea since the beginning of 2017. It's a critical tool we use in our business to target specific customer segments, to track and evaluate our emailing performance, to trigger SMS campaigns and much more. Exponea provides into depth capabilities for extracting customer insights that we use in our marketing campaigns and most specifically emailing campaigns. Exponea has lots of capabilities that allow you to extract a wide variety of reports and its integration with our systems provides an easy workflow for us. One of the most appreciated aspects for us has been the support received from the Exponea contact points. Every time we wanted to try something new, or wanted to find an answer to a problem/question, the support received has been always timely and on point. Thumbs up!

Along the time, we experienced many down times of the tool, so this is an aspect that can be improved. Also, there are several aspects related to the user experience that can improve the time spent on using the tool from our side. In the same time, related to the Exponea emailing capabilities, (the way an email template is built in Exponea) this can improve also.

We used Exponea especially for the malining campaigns (and here we used the AB testing capabilities, tracking performance, targeting specific customers and extracting specific customers from the tool), for implementing web layers in our website, sending SMS campaigns to our users. For sure we will discover more capabilities that we can use in the near future.

We are a furniture ecommerce and retail company. We started using Exponea a few months ago as our email provider. The emails are easy to create and the dashboards provide valuable metrics. At the top of this, we are able to set up complex automated workflows.

Quite difficult at the beginning, but you will get use to the Exponea´s capabilities structure.

Exponea helped us to complete our existing digital communication. We were approaching customers through traditional media outlets and social media. Thanks to Exponea’s email marketing possibilities we are able to get in touch with our customers in more sophisticated way / with the way they like to be communicated (thanks to A/B testing) or even in the calls to action that they best respond to.

Exponea is user friendly, after the initial training and integration/pilot phase it's easy to create, deploy, test and evaluate campaigns. The level of care and attention during the pilot phase is fantastic, guiding both myself and the team throughout the whole process.

A tool like Exponea requires resource investment - the more you put into the tool, the more you get out of it. Although it suits a variety of businesses (both large and small), be prepared to invest a significant amount of time into the tool - but it's worth it!

With Exponea we have launched an automated consumer lifecycle management program, as well as deployed numerous conversion rate optimization and email strategies to drive real business value.

Robust marketing automation tool that allows marketers to track omnichannel customer journeys for complete visibility of the influence on a prospect. It offers lots of integration options that are easy to set-up. Exponea’s capabilities allow for speed in development and deployment of marketing campaigns Lead scoring helps us to score pretty much everything including demographic data points and user behaviour Considering how much you can do in this one platform it is relatively easy to pick up and understand. With Exponea, we can not only push out distributions more effectively, but truly measure the impact of campaigns beyond vanity metrics Advanced scenarios worth mentioning: cart abandonment email, timely sent newsletters, etc Flexibility, customization, reporting, custom dashboards, granular activity tracking and real-time numbers.

Lack of documentation for specific use cases - you need a help from Exponea expert from time to time to bring your hypothesis to life.

Thanks to Exponea we have realised some significant business benefits. , such us turning our half-manual processes for outbound campaigns into fully automated and tailored customer journeys. Creating, scheduling and sending out emails to large groups. Exponea takes our marketing automation to the next level. It allows us to spend time and build complex campaigns and duplicate the entire campaign to utilize it according the future plans. This saves a lot of time.

Great scenarios with visual editing allows plan communication easily.

Hard to maintain data quality withing the app

Instant answers to questions based on data. Automation of marketing communication: push notifications, emails...

Exponea is all in one solution. The drag and drop feature for customizing template emails is easy to use. You just save a template of an email and use different variations - frequent updates are not a problem. Design, test and evaluate system in the email campaigns and web-layers works fine for me and is quite structured and logical.

The documentation is the weakest spot, however they still update new use cases.

A solid solution if you want to get your email marketing on a higher, more personalized level.

a. Constantly evolving b. Predefined templates – easy to start using c. Imagination is your obstacle - you can create your own templates d. Easy to build scenarios once you know what you want e. Easy to import own data and use them in scenarios f. Easy to export data g. Good analytics and visualizations h. Automated services (e.g. imports) and API i. Very good user support & Communicatio

a. Longer learning curve if you want more sophisticated scenario b. Web developer in your team is almost a must (higher costs)

Marketing automation scenarios, personalised sales, lead generation...

Exponea is the most robust and customisable marketing automation tool there is ; their platform really excel in its ability to cater for any business data needs; from creating custom funnels, to zeroing in on specific interactions in the customer journey, to 3D reports with complex variances, the options that are available in the is platform are breathtaking.

It is not the easiest platform to learn, and at times the learning curve can be steep. Its wealth of options and custom tools means that users needs some time before one to excel and learn about the hidden ins and outs of the platform.

We are trying to craft CRM and marketing solutions and campaigns around the data and visualizations that are captured from Exponea. Its Mailgun service is excellent for campaigns; with efficent delivery mechanisms, and its complex integrations with third-party services like Facebook Ads and Google Ad Words also makes it a holistic tool for marketing and engagement.

I like working with Exponea as a programmer. It gives me full control of what is show on page and how can we handle such events. I like how Exponea automate daily task. If you are about to create new weblayers or subscribe buttons, also you want to A/B test it, Exponea gives you full control about everything. You can use your own HTML/CSS/JavaScript (jQuery) style and it's even Jinja positive. Absolute top!

Creating reviews is hard if you don't know everything about your website and what are you tracking. But once you manage to beat it, the final form is awesome and good to watch. If you are new to Exponea, they will help you with everything with patience and friendship.

A/B testing, marketing automation, automation of the tasks, digital anlytics, reviews, reports, customer tracking, event tracking, newsletter tool, scenarios and automations for newsletters, pop-ups, weblayers, etc...

I like the ability to connect web tracking data with customer database and their behavior in the e-mail. I like the support - the guys in Exponea react fast and they found solution for all problems.

Some implementation steps took more effort and work than expected.

We use Exponea as an e-mailing platform. It has very comfortable and easy-to-use interface. We expect much more in the future with a deeper implmentation into our web.

Exponea integrates many marketing activities into one system and is getting better over time quickly. Automatizations such as triggered actions, e-mails or smart A/B testing are allowing us to address the customer more consistently and effectivelly. The campaign editor is intuitive, super-easy to use and yet so powerful - frankly, when I saw it for the first time, I just said wow. And yeah, the system is still pretty fast overall.

As we were probably one of the first customers using Exponea (back when it was called Infinario), first integrations were not seamless. But it was tackled really well by Exponea team and the product was getting better literally day by day. Also, the more data it collects, the more options you have how to use them - but the database of events is also growing fast in that event and you can easily run over quotas. Luckily, the team has always been kind and found a way how to solve it together.

We used few systems to direct-mail and approach our customers - including in-house built and 3rd party systems. It was hard (and many times impossible) to keep them in sync and they also missed some advanced features. Exponea integrated all this together into one product, get us rid of managing few more databases and now enables us to give our customers more seamless experience. Custom dashboards and integrations with 3rd party apps as Slack are proving to be quite useful for our marketing team, too.

I can test various ideas for website presonalisation in very easy way with automatics AB test providing really short TTM process.

What I consider a downside is that this tool is not present in most of the companies, thus it is not stadard and one have to explain how this software works.

We can peronalise our web page in the matter of minutes so we test our ideas to optimize customer interactions.

Exponea basically brings the arrows to your boxes. Load your customer data into Exponea, connect data with the behaviour of your customers and personalise the website experience for each customer. Thanks to existing out-of-the box integrations you are able to create and run multichannel campaigns through SMS, email, AdWords or Facebook. Targetting for all channels and website personalisation is made from one place in the scenario editor.

The price can be discouraging at first thought, however if configured and deployed correctly, you will definitely get a hugely positive ROI.

Exponea helps us to realize cross and omnichannel campaigns easily.

At Slido, we want to enhance the engagement of your audience at conferences. Event and marketing managers are our main customers. Exponea helps us to predict our customers’ behavior and data-based decisions. Historical event data is important to us - by leveraging it we build predictive analyses of what decisions our customers are most likely to make. Our decision tree optimally segments users by their probability to achieve a given goal.

It would be great to have a mobile app to easily access our dashboards on the go.

Each flow on the Slido website starts and ends with a specific event. I really appreciate presented visualisations of the customer journey between selected events with the ability to drill-down and further filter events from the columns. Regarding the flows, we are interested mainly in what customers do after visiting a website, what are the events and actions preceding the end of a visit. Regarding specific campaigns we track what action customers make after a clicking to an URL and which events result to a conversion.

Combines really advanced analytics tools , A/B testing, marketing design and even machine learning features! Exponea simplified a lot of tasks associated with the whole marketing process.

Images on help and tutorials are small screenshots that won't resize, you gotta zoom in the window browser in order to see it.

Campaign segmentation and shopping cart recovery. Also BI capabilities to make analysis of sales, revenue, channels.

I really love that Exponea is oriented towards direct execution and fast result delivery - this suits us a lot. Exponea is a great combination of analytics and engagement automation to improve customer experience. Marketing automation is one of the most advanced I have ever experienced. We use Exponea’s attribution models for specific use cases, personalized and running Aggregates, custom metrics, and SQL Reporters. Initial Integration took us few hours. Fully operational within 2-3 weeks. What I value the most is that Exponea does not require our IT department capacity for ongoing support and maintenance.

Nothing specific. Exponea solved us the most challenging use cases. We just need to be up to date because of the new features every 2-3 weeks.

Exponea is loaded with features that will help you understand your customers, and respond to their priorities in real time. We use Exponea for: omnichannel campaigns to reach our customers with personalized and timely messages. Our main target is to significantly enhance our opportunities to acquire a loyal customer. One time banner possibilities - we wanted a promotion that would be seen just once by our customers. We created a web layer banner promoting a huge discount for the whole spring deal. The marketing message was “now or never”. It was quite easy to create it via web layer feature in Exponea app with significant impact on activating new members. last seen products targeted email marketing campaigns geo analysis

For building relationship with customers it is important to know what customers do related to your business and respond to it appropriately. Thanks to Exponea we are able to create and change easily the series of campaigns that respond to customer behavior. We use smart recommendations, triggers and we are able to evaluate every step of our client lifecycle management and quickly decide what to change. It is easy to work with Exponea tool, employees without "technical skills" easily manage it. Exponea support is really amazing. They react during minutes not hours.

User interface is not so good as robust tools offer. But it is ok, Exponea is still working on it and now it is really better than in past.

building relationship with customers - the series of campaigns collecting data about customer behavior personalized offerings evaluating and analyzing of campaign results

We have used Exponea’s tool and consulting support for the now famous Fofola campaign, which has won two Gold Effie Awards for communication effectiveness. Exponea gave us a number of media insights. For example, after analyzing Facebook and YouTube traffic to the campaign website, we realized that while both had similar costs, the people coming from YouTube spent more time and were more active on our website. We changed our media planning and the campaign became more effective.

It will be great to have powerpoint-ready exports of the results for marketing departments.

Easy integration and we didn't need in-house analytics specialists. Exponea consultants gave us insights and helped us to implement them.

I can leverage this tool in every stage of customer´s lifecycle and thus improve their experience and increase their engagement with our products -easy to create segmentations -custom recommendation models -custom automated scenarios -clear user interface

-the creation of some reports may be complex for new users -the survey tool is very basic and could be more advanced -its tools can be overwhelming for first-time users

- improving user experience through understanding their behavior (for instance using surveys and polls) - increasing revenue and staying engaged with customers through email marketing - measuring success of marketing campaigns