Bloomreach Commerce Experience Cloud Reviews: 4.7/5 — Highly Rated

Personalization: Bloomreach enables businesses to deliver personalized experiences to their users based on user behavior, preferences, and other relevant data. Optimization: Bloomreach helps businesses optimize their digital experiences by analyzing user behavior, testing different variations, and identifying opportunities for improvement. Analytics and Insights: Bloomreach provides analytics and insights to help businesses understand user behavior, measure the performance of their digital experiences, and make data-driven decisions for optimization and personalization.

Sometimes the documentation doesn't quite answer the questions that you have.

Bloomreach solves several critical business problems related to digital experience management, personalization, and optimization. As a business we weren't able to deliver personalised experience to our customers.Bloomreach helps solve this problem by providing tools and capabilities for personalization, allowing businesses to tailor content, product recommendations, and marketing messages to individual customer preferences and behaviors.

What I like the most about Bloomreach is that it's user-friendly. I like that we can build scenarios by drag and drop. I found it easy to edit/make emails too. Intenally we had a training session for a few hours, and I could alrady start using the features after the session which was amazing. Sometimes, I struggle to understand terms in Bloomreach but there are excellent documentations that is easy to find the information I want. My favorite part when struggling is the live chat feature where we can communicate with Bloomreach professionals in no time and you get perfect answer every time. They are fast, knowledgeble and helpful that makes my journey with Bloomreach super positive!

Since I'm considered as a beginner, sometimes it's difficult to understand the meaning of each term. And what each metric is for. I believe it just takes time in the beginning to get used to all of it and I know that they are willing to help with those questions so I'm not that worried.

CRM email marketing that was high cost and set content. Bloomreach is benefitial both from the budget and user perspecvites.

It is a best platform to get fastest growth in this E-Commerce market

It takes time but every good result takes time

First and the best it the marketing automation and second is E merchandising

Variety of features Customer Support User friendly Ease of Integration

Interruptions when created by import events

Our various business departments use the platform to act proactively with existing customers and prospects.

It was a very easy platform to adjust to, from someone who has only used a small number of CRM softwares. Great live support functionality with knowledgable helpers.

Custom reporting is great, however the in-platform scenario reporting could use improving, in terms of layout and ease of use.

Being able to have one platform to manage customer data and CRM scheduled sends and trigger emails.

Bloomreach is an extremely fluid system. Quick in response but has no shortage of potential avenues to explore. It is very intuitive and I feel I have learnt how to use the system quickly due to its usability, however there is plenty more to discover to help take my companies communications to the next level. The reporting is highly visual and it is straightforward to build powerful insights and segmentations that will drive our business forward.

Some of the integrations with our business has a initial sticking point. Working in the holiday sector we refer to specific events that occur in the future at a certain point. Our emails have to refer to the specific events at a point in time which initially wasn't native to the platform. The team at bloomreach however have been extremely supportive and managed to use their aggregation to overcome this. They have also built a new group by function to enable us to look at the latest instance which is required for our business.

Developing a deep personalisation by creating unique communications in a wasn't use quick way.

It's a very visual platform which makes it easy to build CRM flows, recommendations, and emails. The customer support are super helpful and fast to respond.

It can be quite difficult to edit HTML since the box is so small. I think this has recently been remedied though but it's still a bit buggy.

It's helping us get the right products to the right customers with recommendations and segmentations. It's very smart and allows us to customise these recommendations down to a very granular level.

It gives me as a marketing automation specialist a great number of possibilities and flexibility. I have great experience with many of the customer support team where they do their best to solve my issue.

The integration with facebook & Google Ads is very limited - i am referring to the identifying ID's use.

Integrations with many platforms which makes the work of other departments easier. Being able to create custom integrations is very appreciated.

I like the most how simple is interfWhat I like most about it is how easy this work environment is, especially for a beginner. Everything is clear and easy to follow. However, that doesn't mean that a more experienced person can't use the more advanced features of this tool. What I would like to highlight is the customer support, where they were able to help me with my problem within minutes

I don't have much experience yet to reveal any shortcomings.

Makes it easier for us to target our customers

platform easy to add ans integrate on the sites and manage

Some documentation isn't clear maybe has more examples

For our customers/clients has a lot of benefits

The tool is fast for processing data (real-time for many processes). This speed, combined with an intuitive interface, allows me to easily create great marketing and personalization orchestration on-site, in ads, and for email & SMS.

There are some limitations for searchable fields in recommendations that impact my use of this feature, there are ways around it, but additional searchable fields would not hurt. There are also some limitations regarding downloading report data in csv format but nothing of fundamental importance.

Bloomreach enables us to produce a lot of more sophisticated marketing without needing a lot of staff to support it. It has also improved our personalization of site and email massively (segmented list pages, customer-specific recommendations and activation etc)

So many features and tools to create an experience for your customers. Also with possibility to modify, if you are experienced enough in JS, HTML, CSS,.... Great support, easy to use

Bloomreach is not always ready for my crazy ideas :D

Providing a tool to use with our clients to target their customers immediately on their journey and provide more personalized experience.

The flexible way of creating segmentations and scenarios. We can in an easy way streamline our daily campaigns towards our customers. Another great thing about Bloomreach is that it's easy to integrate with other sources of information. The customer's support is always there to help or give tips if needed.

Bloomreach is not a good tool for reporting or backtracking data. There are some functions but not to the extent of relying on the data.

We save a lot of time executing campaigns as we can reuse scenarios and use our segmentations in various ways. Another benefit is that we can easily collaborate in Bloomreach across different departments.

The ability to do identity resolution fast and easily. The setup is also straightforward.

A little limiting on the relational data tables and functionality

Identity resolution having multiple identity points, online and offline

- interface - segmentaiton builds - scenario

- building reports - voucher management

- understanding customr behaviour - marketing automation - targeting

I've been working in Bloomreach for 5 weeks now and I have to say that it has lots of possibilities! I think I learned to make newsletters in the program within 2 weeks. So it is easy to learn and use! Our team makes up to 30 newsletters a week so this is important to us.

Sometimes we have some trouble with saving when my collegue and I are working in the same scenario.

More possibilities with data and segmentation

In comparison to other more dated platforms, Bloomreach is a breeze to use, and efficient. I use Bloomreach every day, and find it second nature, building emails, scenarios and reporting on customer engagement.

Not that you often need help, the customer support chat can be a little exhasperating. On the odd occasion I've felt I've had to walk them through things when I need the solution and wondered which one of us works for Bloomreach haha. They are extremely friendly though.

They make its exptremely easy to A/B test emails, and analyse the data afterwards. For example, with Bloomreach I can A/B test two emails, sending each to 20% of our customer database, and send the remaining 60% to the winner. Not all platforms can support this test.

That you can make multiple automated scenarios, who only have to be set up once, which can boost the revenue everytime

that sometimes reportings or segments are difficult to set up and it could be easier

Bloomreach is storing customers data, helping to segment customer audiences, creating campaigns and sending them out to the right audience

It is a one service platform tool where we can create multiple actions and enhanced great profitability.

Sometimes, the data is not accurate. Im having also a hard time pulling some data especially with the new updated platform. For me, the old bloomreach interface is more user-friendly than the updated one.

In all marketing aspects, bloomreach is very helpful providing accurate marketing results. It is also helping our business growth and creating actionable improvements.

I am the Senior Power BI developer at my company and after using and experimenting with many different online report developing tools, I have to say that Bloomreach has outdid themselves with their campaign analysis ad hoc reporting tool. We are now able to see so much with our marketing data by using this platform and it is very easy for everyone to learn.

I feel like the least helpful part of Bloomreach is their is so many categories when searching for reports and dashboards. I feel like they can be more simplified.

Bloomreach is solving the problem of connecting everything together and it is bridging the gap between our customers, third-party vendors and our data. The reporting tool is outstanding and very easy to learn for beginners.

They went absolutely above and beyond to help me with my issue in regards of connecting an integration in BloomReach with MSSQL hosted in Azure. Their team went full effort and we tried a bunch of things. The communications was solid, clear and swift. Resulting in a success story. Thanks everyone

I can't think of any major faults or minus point, perhaps updating their documentation so it is more clearer from the get go.

ETL

The UI is informative, and the toolset is easy to use. You can do a lot with the solution, for example, reporting and email communication. Compared to other solutions, the data is more prosperous, as it connects with how customers behave.

I don't like that the email template system is either custom all the way (but not very fun to use) or restricted with default code skeleton (but easy-to-use) drag-and-drop UI.

With Bloomreach solution, we can reach the customers in real-time and give them a personalized experience according to their lifecycle. Our clients' business performance has gone up since utilizing Bloomreach.

The ability to manage the entire marketing from one place.

Not supporting 2 apps for push notifications at once.

Managing multiple marketing tools is a history with moving to Bloomreach.

Much options how you can tailormade and adjust to your business needs

Slight limitations with data download from dashboards

Replacing many tools and providing one in all solution

Bloomreach Engagement is very easy to use and straightforward tool. I like recommendations models, ad audiences, weblayer campaigns and all newsletter automated scenarios.

Too complex reporting, the interface seems too broad and struggle to connect the data for the customers attributes.

Bloomreach benefits us with customer retention, segmentation and revenue generation.

Support team availability, functionality on the reporting, dashboard and weblayers.

Documentation could be better, sometimes I miss more detailed cases.

Weblayers and in-app messages, CMS, search optimization

Data availability, speed at which we can access data, real-time segmentations. Overal ease of use.

I miss better administration of scenarios, reports, expressions. It happens quite often that you create duplicate metrics with the same name. As a result you have hundreds of metric and it's really difficult to keep it clean and clear.

Bloomreach helps us to create a personalized customer journey for our users. We use BR in every possible touchpoint during user's journey. It helps us identify the customers and their preferences and then use this data to create a personalized communications with them.

They have deep knowledge of Bloomreach and are always ready to jump into my problem and find solutions, which are often not described in the knowledgebase.

Sometimes it takes more time to respond, but I didn't have any critical problems.

We are using Bloomreach mainly for email marketing (web layers and e-mail marketing automation is powerful). Soon, we are going to use personalization of the web too.

Bloomreach is a great company that has a great platforms and a great support team that always answers at the convenient time and with thorough investigation of the issues

I don't think there is anything i dislike of bloomreach and their solutions at this point in time. it's a great partner to work with and I'd recomend it to anyone

Bloomreach is a centralized platform and vendor that helps achieve a 360 degree consumer view in just one platform. it also helps my organization get the customer support that we deserve

The support staff are tremendous! They're simply the best team you could hope to have in your back pocket. There's also tonnes of support materials, documentation, training and content to inspire. Brilliant to have access to all your customer engagement and sales data in one place.

It's low code, so when it comes to the analytics, you don't have the freedom of a blank cell to create queries from scratch; there's a middle ground you have to get your brain into, but luckily the team are on hand at any time to help get you to where you need to be.

Customer understanding, marketing strategy and omnichannel customer lifecycle marketing