Bloomreach Commerce Experience Cloud Reviews: 4.7/5 — Highly Rated

- easy to use - great analytics - clv options - easy to implement

- many features, not easy to learn everything :)

Working on CLV model, easy to report and measure campaings ROI.

Exponea finds new ways and strategies how to optimize and improve performance of marketing campaign in various channels. It is value driven and helped us to drive increase in both conversions and value per visitor. I like the way Exponea enables me to perform better, not just by collecting data (being data based) but also by enabling me to reach my goals with more easily.

Exponea has wide focus and I am still not able to use its full potential.

- evaluating of our marketing activities on social networks and email marketing - integration with Facebook - connection between email database and its updating in custom audiences - personalization via data gathered within Exponea

Exponea enables me to create a campaign in a few clicks and helps me be both more efficient and effective in my work. Particularly, I like flexibility of email editor and personalization possibilities which help me to create relevant content to our customer and send it to them at per-person tailor time. Exponea’s flexibility enables me to think of infinite number use-cases since from my experience there is always a way how to do it in Exponea. There is always a consultant ready to help me and support on my hacking journey for a new out of the box use-case.

There are occasional UX struggles which however do not influence the functionality, rather design. I would like to have an access from mobile which Exponea does not offer.

Via Exponea I manage whole communication with our customers where we create several types of emails such as x-sell, up-sell, reactivation, onboarding.

Easy to use environment and very professional approach of Exponea success consultants

We did not find anything to dislike about Exponea tools and services so far

Delivering right content at the right time has very positive impact on conversion rate and offer relevance

Apart from great UX which makes the platform very easy to use, even for new user, I appreciate how expeonea empowers growth marketers by making them less dependent on IT departments. This solution makes designing, test and evaluating the impact of new email campaign, web layer or targeting incredibly easy. Last but not least, it works very well with 3rd parties - we''ve been enjoying the benefits of its integration with both Facebook and Adwords API lately.

Since Exponea is still a fast growing SaaS company, there are obviously some growing pains. We have noticed that are account managers have been changed a couple times. I assume this is due to rapid growth of the company itself.

As I mentioned earlier, it empowers marketers by making them less dependent on the IT. If we decide to test a new trigger-mail scenario, we do not have to ask our IT department to do all the heavy lifting - prepare the segments, set up the mailing etc anymore. This provides us with dramatically quicker iteration cycle and allows us to test a lot more hypothesis while saving precious development time. Additionally, I enjoy the fact that customer segments from exponea can be used as audiences in both adwords and facebook - which provides us with even more smart options in terms of LTV management.

I personaly using Exponea for preparing, sending and anylysing email campains. I really like the way, I can design campains scenario, define who is going to be affected by the campain and at the end evaluate campain.

That I can´t edit email templates designed by WYSIWYG editor later in HTML form.

We use it for most of our triggered emails based on events tracked by Exponea.

We shifted from an endless stream of tools to a single platform. First we used Exponea just for analytics. After we realized the confusion about “what each metric/report in previous tools means and why they differ” is gone, we made Exponea a brain of our marketing stack -> data flows both ways, in and out. We stopped exporting contacts from analytics tools and importing them to emailing tools and it saved us lot of time. Exponea allows you to execute omni-channel campaigns from one system through its ability to easily integrate with almost any system and trigger the right kind of action in your call-centre system or POS system. Plus big thumbs up for the user interface.

The most difficult attribution challenge is with offline campaigns, but our main focus is online environment. This is not an issue for us.

Exponea helped us to reach our customers by personalized messages and emails. We mainly use Exponea email management tools. You just drag & drop all the elements and key visuals; and email template is ready in a few seconds.

I like simple and intuitive UI of Exponea. It is very easy to use, create campaigns and target segments even for non-experienced users. The impact/success of the campaign can be evaluated easily with provided stats.

The response of the application is sometimes too slow (especially when importing bunch of photos).

We appreciate simple yet powerful creation of target audience based on specific rules that helps us send better pointed campaigns.

I like its own Tag Manager where I can intuitively track parts of the website without the help of a programmer.

It's a massive tool and in the very beginning I need the help from Exponea support team. I wish they'd prepare more tutorials or ebooks in the future.

Exponea really helps us with monetization of customer journeys from the start of the campaign to the last conversion click and gives us a bigger picture on the campaign touch points.

I like the detailed funneling process, options to targets our no name visitors much more effectively.

There is not much to dislike. I saw the very first version where was a lot of to improve, but how they upgraded and changed product since than is simply amazing. Current version is fully functional, easy to use and intuitive.

We are B2B conference & training organising company.

I like whole tool. I can customize what I want. Everything is on me and this is cool I think.

Lack of new features interesting for me. For example new triggers or more default weblayers ready for small changes.

I had to sell more SIM cards for telco client. We reached approximately 300% increace in sale with Exponea. We also seva a lot of money for our clients on online media.

I enjoy that everything in the platform is within one solution, therefore, it is easy to use functions like AB tests for every type of campaign and immediately measure the results. The tracking of Exponea into our platform was fairly easy and the SDK documentation was very well created. When in trouble, Exponea support was prompt to answer and help me.

Since Exponea is evolving fast sometimes I had to wait a few days for the documentation.

I implemented recommendations within our website and used algorithms from Exponea to significantly improve the performance in clicks and purchases.

Exponea consists of two large families of features, i.e. Campaigns and Analytics. We use mainly the analytics part, that is crafted into an easy-to-use Dashboard, which represents a one-stop-shop for important indicators and metrics. Where you can easily add or edit Customer Profiles and make use of behavior history and analytics to improve result delivery times. Thanks to event attributes we can run aggregate or expression, for example you can select event session start and its attribute country into rows. There are also multiple modifiers in report metrics, which help visualize our the data in tables.

Since we work with Exponea dashboards, mobile application would be much appreciated.

We use revenue attribution report to get a comprehensive overview of acquisition sources and customer touch-points leading a purchase. Multiple models include first/last touch, linear, and time decay. Also Exponea allowed our IT department to refocus on their traditional operational support roles.

There are many templates to be used and even though it is highly customisable for a skilled programmer, it is still user-friendly enough for everyone.

The downside for me is a heavy need for hard skills in statistics, analytics and/or coding. This comes hand-in-hand with customisation possibilities, so this is something to prepare for if you want to tailor Exponea to your every need.

MArketing automation tools, customer characteristics and additional promotional activities on our website and mailing campaigns.

Highly customizable templates and web layers for any use. User friendly interface.

Data import only in CSV format. XML, JSON not supported.

With Exponea we know how to evaluate user behavior, we can apply lot of AB Tests an many more. It is a complex tool that includes all our requirements. We are also satisfied with the support. They are very willing to solve the problem.

There are two things we like about Exponea the most. Firstly, it offers both analytics and marketing automation functions so we do not need to use any different tools for individual tasks. Moreover, its features cover not just basic functionalities, such as marketing attribution or simple newsletter campaigns. With Exponea we can easily design and execute also complex personalized scenarios for long-term user lifecycle management, and the like.

Maybe the price :) But it depends on point of view

Well, better analytics than with Google Analytics and marketing automation is very user friendly

Lot of ways to create added value that improve the customer experience. With the built-in AB testing we always know what our customers prefer.

No complains at all. It's full time job to take care of Exponea. Contains so many features and options of use that we have had to hire new team member to make sure we use in on 100%. I think we still have the backlog ...

From my side of view it helped us to increase the sales and improve the conversion rate. Exponea played very important role in our last year's Black Friday campaign.

I like the simplicity of control and perhaps unlimited possibilities of use. Simple design and user interface experience. Very responsive support.

I would like to see more simplicity in evaluating the results.

Increasing conversion rate. High flexibility and ability to react quickly. Simple and fast implementation.

It is a great tool for multi-platform communication including my favourite email delivering oversight features. I love how easy it is to plan email campaigns for specific customer segments and situations. I use scenarios a lot. Its is also very helpful to see how many customers really open emails and how many of them click on links in the email. It gives me a great feedback and helps me to understand how to attract them and what is their motivation.

I miss calendar planning. It would be much easier to plan email campaigns through calendar and visually see when our customers will receive emails from me or my colleagues. It would be great especially for teams where more people are using Exponea.

Exponea is a game changer for us while promoting events and communicating with customers. We are organizing several conferences a year and Exponea is a perfect tool how to promote these events and communicate with customers during marketing campaigns. Thanks to scenarios we can easily choose to whom we want to send a specific email which reflects their situation. Exponea makes marketing much easier and much more effective thanks to metrics which we can analyze, compare and choose from. On the other hand, it also provides quick way how to A-B test different scenarios and apply changes and new hypothesis very easily.

It's an easy way to work with our customer base - segment, analyse and then take action. We use it daily to send our newsletter, to improve personalisation based on what customers buy/see, and scenarios based on actions our customers take on e-shop. They are still working on building the product, so we see new features and improvements first-hand.

For advanced solutions and analysis we need the help from Exponea support team. But they respond very quickly and we always find solutions.

- to analyse behaviour and segment our customers for more relevant communication - bring relevant content in our emailing to different customer groups - to deliver the emailing at the time our customers are use to open it - to automate and personalise: -- abandoned cart - if our customers forget something in cart -- last seen products - if customer is browsing products, but not adding them to cart -- re/activation campaigns -- ...and more cases to improve the Conversion Rate

There are 3 key feats I really like about Exponea the most: realtime data, usability and support. The data that we work with are not sampled or delayed by days, it is realtime. If you need a different point of view on your data, you simply do it by yourself and see it the next moment. When you start a new campaign, you keep on refreshing the dashboards to see how it goes - better than watching NHL live! That connects to usability: we use the data directly for action in the scenarios to eg create offers for specific segments of users or purely based on their behavior in our app - in a very user friendly interface. Also learning how to use Exponea is super fast - a quick onboarding and you're ready to go. Need an AB test? No prob. Third, if we get stuck or have questions, the support guys help us in a matter of a few business hours. Also we get their suggestions and help on how to improve our analytics and campaigns. They are helping us to improve the way we work with data and grow our business. Very useful, as we are not really data scientists.

It is hard to find flaws or specifically stuff I don't like about Exponea - for our use case it's the best out of the tools we tried. However, as Exponea is realtime, it has a hard time with complex queries of type n-squared. Part of that problem is the usage of averages, but not having a median directly. We don't need these on a daily basis and for weekly or monthly BI reports and aggregated data we use Excell (then you don't need to handle 100M's of events in data).

We are a mobile free-to-play game dev company, so data and user behavior is the core of our business. First of all, with Exponea, we managed to grow as a company and fully implement a data driven approach to our company - thinking in KPIs, experiments and proof not in feelings but in numbers, on a daily basis. We base our decisions on data, because it is so easy to get data and work with data. Second, a lot of direct improvements were achieved, eg, we improved the performance of onboarding funnel by 350% and the offers monetization more than 250% and still see (thanks to data) plenty of space for improvement. Also, we have been able to identify flaws and weak points in the UX of our game and fix them - game economy, balancing of levels, fail rates, etc.

I really enjoy the wide range of possibilities that Exponea offers.

Nothing in particular. The only thing we dislike is that we are unable to fully use all the features due to connectivity issues with our own CRM.

We use Exponea primarily for upsale of our news subscription, special time limited offers etc. We also look at their analytic data in order to evaluate the campaigns.

My team is able to provide real time answers to almost all business analytics requests on demand...and the dashboard capabilities are quite nice. Analyzing user conversions thru the entire funnel is very valuable and the ability to do this analysis for various user cohorts and traffic sources is all possible. Exponea provides great value

I have no complaints from my level of interaction with the product

We mainly use the product for improving user conversion metrics throughout the entire on-boarding and premium conversion funnel

If you need several tools to answer analytical and marketing data related questions, go for Exponea! You will be able to answer complex high-level questions with easy understandable reports.

There is not anything I can think of, if we need to adapt anything, their support is very fast, and answers all our questions.

Performance marketing, B2C, consumer software distribution. We can easily compare distributions, how they convert, which one gets us the most active and paying customers, how is every step of the funnel converting. You can use it as a CRM for your users, push notifications, use scenarios for perfect realtime marketing automation, segment users perfectly, A/B test website changes, promotions, landing pages and emails..

The ability to build and share Dashboards for external partners and quick prototyping of reporting views. Easiness of use even for data and analysis newbies. Level of customer support. The reputation of Exponea as employer. Security and trackability are generally very well thought out. Real-time big data management is well done. There has been little to none down-time so far.

Sometimes the rate of innovations in the product is too quick to catch up with. Also the documentation catches up vagrantly. Data imports are rudimentary at current level but word is campaign management is going to improve.

We're using the reporting features as single source of truth within the company. Dashboards in use show the state of the company from various points of view on monthly or weekly basis, or even allow an operational view drilling down to hours and minutes, particularly useful when analysing new distributions. Reports allow slicing and dicing of event based data. Analysts have a variety of tools including a Flow chart effectively allowing to cross-check with other data sources within the company such as Google Analytics. Campaigns allow rapid marketing e-mail or weblayer campaigns design, testing and evaluation. This is particularly useful for e-commerce. We have also repurposed the push features to allow secure, trackable and targeted in-app communication with end-users of our product, a browser-extension best-in-breed password manager.

All the tools in one platform; incredibly in depth analytics, powerful campaign builder, great segmentation options. Very versatile, customizable and expandable.

Having so many options and variables to play with when creating charts, campaigns or scenarios can make the interface get a little bit cumbersome when working in a small laptop screen.

I'm providing my clients a really robust marketing cloud that can target customers in different channels based on actions and behaviors, accelerating lead conversion, nurturing prospects, increasing sales and lowering the cost per lead. And the beauty of it is that everything can measured in real time and improved accordingly.

- innovativeness and fast development/evolution - great time-to-value - great service - great value-for-money - real-time capabilities - comprehensiveness

We don't have any negative experience with Exponea

We use Exponea for detailed analytical equipment for marketing, the huge advantage is simple intergation to ecommerce platorm, excellent qualified consultants. Exponea provided us significant growth of sale revenues, thanks to optimization and personifying our marketing communication.

All the possibilities for reports, segmentations, set up of automated campaigns, notifications etc.

Help section on the website could have more examples.

How to increase revenue, which campaign has the best performance. A/B testing, personalizing of emails.

For us, as an IT company developing and running mobile communication service app Klap Messenger, Exponea serves as an integral part of the product development. It is an extremely useful tool to better understand customer behavior and find the right solutions to any problems. Exponea has helped us find answers which we otherwise would have had tested by a much less efficient trail-error method.

Sometimes busy and sometimes it took awhile to get hold of them.

Useful tool to better understand customer behavior and find the right solutions to any problems.

The way how Exponea is forcing you to understand what data are analyzed and through find right interpretation of result.

Lack of technical ducumentation. I´m not sure what is happening "behind the scene" sometimes.

Conversion rate - Web Layers focused on buying decision encouragement Long term relationship (Auto event email campaign - customer´s birthday/nameday, targeted email campaigns by purchase history) Cart abandonment Sales analytics by customer segmentation