Creatio Reviews: 4.7/5 — Highly Rated

The best thing about Creatio is the ability to configure workflows according to the business requirements with the help of low-code and no-code tools.

We like the platform and are going to scale, roll it out company-wide.

Creatio is a centralized platform for our customer-centric operations. The combination of out-of-the-box solutions and custom-built workflows provided us with end-to-end sales process automation. The system gives us a unified customer view, allows for tracking all the interactions, managing documentation, and assigning customers to a responsible manager.

Creatio is very flexible and therefore easily accommodates to varying needs of various companies and departments. In addition, the system provides robust reporting and productivity tools.

In terms of the system capabilities I use daily, Creatio works perfectly well. Of course, sometimes , like with any software, we experience issues. But they get resolved pretty quickly.

We adopted Creatio to manage customer-centric operations and automate project management workflows. The system provides a unified customer view that helps maintain cross-departmental alignment. Automated project workflows help us manage costs, set deadlines, break projects into tasks, assign them to owners, and track their productivity. With Creatio, we optimized operational activities and ensured visibility for project stakeholders.

I like Creatio's analytics and reporting capabilities. The data is visualized at the touch of a button, providing instant insights into company operations.

I like everything about Creatio. Both product and service are top-notch.

Our company provides medication delivery services, so we need to process customer orders efficiently and ensure a quick delivery. Thanks to Creatio, our agents get immediately notified about each new order coming from the website or via mobile app and make the delivery arrangements. Creatio helps us collect information about customer interests and preferences and boost engagement through personalized marketing campaigns.

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Creatio offers a great set of tools for building custom workflows and integrating all corporate solutions into a single IT environment

There are no significant issues to mention

We use Creatio for end-to-end sales process automation. A single customer view with a track record of all the touchpoints helps us know our customers better. Sales forecasting functionality enables planning of our sales volumes, and dashboards and analytics allow monitoring the team progress in real-time.

The most significant advantage of Creatio is no-code tools. Thanks to them, end-users don't need to rely on IT to customize the system.

I would suggest adding some marketing features to enhance the system, like creating landing pages within Creatio and sending out bulk SMS.

With Creatio, we started our digital transformation project. Out-of-the-box capabilities and custom-built solutions allow us to adjust the system to changing business needs. Creatio helped us accelerate sales and service processes and boost the efficiency of marketing operations. The no-code nature of the system and extensive integration options enabled the integration of all our applications into a single IT environment.

I do like the platform’s flexibility and robustness. It provides practically unlimited customization options. Also, the customer service the vendor offers is top-notch. We have a dedicated Customer Success Manager who is very involved in the system development process and does his best for us to achieve the desired results.

Occasionally there are some performance issues. But overall, my experience with Creatio is very positive.

Before Creatio, we didn’t have an efficient tool to streamline processes and reach the desired level of transparency. The platform helped us automate a range of customer-facing operations and create a unified digital workspace. We gained visibility of our processes with real-time analytics and improved employee efficiency by unifying all technologies into a single ecosystem.

I enjoy the flexibility of the platform and ease of customization, thanks to no-code. The built-in analytics and reporting provide valuable insights on customers and help to monitor team performance.

No major issues to mention. I completely liked this product and recommend to anyone as it helps organization to create workflows for customer-facing processes...

Creatio enabled us with no-code and allowed us to build a range of workflows for customer-centric processes. The dashboards and reporting let us easily track employee performance and keep a high level of customer engagement.

Being Business Process Driven it has assisted us with planning our cycles precisely to the CRM framework rather than the reverse way around. The help is entirely educated and supportive too.

That we needed to hang tight for the gamification. Getting recognized with their new Academy now. Ideally, this would assist with settling the issue.

The framework assisted us with bettering construction and robotizing complex work processes. It is synchronized crafted by our promoting, deals, and administrations offices, establishing a solitary business climate.

I like the ability to create custom dashboards, graphs, and panels. Correct data visualization is one of the most important things to have in hand to make the right decisions. Also, workflows can be built quickly with no code.

The mobile app requires some improvements. Sometimes it is slower than the desktop version.

Creatio is being used for lead management and workflow automation; Thanks to the plataform, we have increased our sales conversion and customer satisfaction. The marketing module helps us run campaigns to attract new customers and increase ROI

Flexibility of settings Possibility of basic customization without involving development The ability to integrate with many third-party services Analytics aggregation Expanded documentation An interesting society of like-minded people

Ambiguity of system architecture requirements Not all processes are covered by low-code

First of all, we have automated the sales and support processes Many integrations allowed us to create the most complete portrait of the client, taking into account the software of employees from different continents In our CPM, we bring all points of contact with the client and can analyze the most effective Bulk and trigger mailings help to keep the target audience up to date and draw attention to our brand

One of the best things about Creatio is its configurability. You can adjust the processes, so they perfectly match your business requirements. Additionally, the system is very intuitive and easy to navigate. It’s easy to track operational efficiency with built-in analytics.

There aren't any significant flaws worth mentioning.

Having implemented Creatio, our company established an efficient contact center operations framework. A user-friendly agent desktop allows for the seeing of all data in one window. Improved categorization of service requests and omnichannel communication options speed up their processing, decreasing over-due requests practically to zero.

I love the speed of the platform and how configurable it is. It was very seamless to get onboarded as well. The CS team at Creatio is awesome and made it super easy to get up and running quickly.

I have no complaints thus far. In terms of different CRMs that I have used in the past, Creatio is my favorite by far.

We use Creatio to track all outreach with teams outside of our organization as well as to leave notes internally for our team. Given how configurable the platform is, Creatio has really helped us improve our internal processes by optimizing our CRM layout.

Creatio has changed my routine as a brand manager. Its Studio product is a nice, easy-to-use, and versatile platform for managing business processes and having all the information in one place, without unnecessary clicks or operations. I’ve been using Marketing Creatio for some time now, and one thing that I can say is that I am a huge fan. It works great in the current marketing environment, where none of us has the time to spend time on tech details but want to use advanced technologies. I want my work tools to be sophisticated without a steep learning curve, and this is exactly the experience Creatio’s products provide.

I do not have any major complaints at the moment. I had a chance to join the webinar when Creatio introduced the latest release. They presented their new interface and composable approach which I loved and look forward to trying out. The update looks great, and I wish they switched to this design before.

1) No need to struggle with complicated technical processes. I’ve never thought myself as a person that could develop applications, but here I am, using no-code tools every day at my job. 2) In-depth analytics. Even though the platform has many great features, I am most satisfied with the comprehensive analytics and ML tools that it provides. Without any IT background, I was able to customize the audience segmentation and get a better understanding of our customers’ behavior. 3) A top-notch user interface. Creatio is an enjoyable tool to work with. You do not need a 10-page-long instruction to combine ready-made templates to launch a trigger campaign. The platform is very intuitive.

Both IT and “business” developers in our company note Studio Creatio’s ease of use and advanced customization capabilities as critical to quick product adoption. The platform allows developers to create their own modules as well as modify the existing functionality. Creatio’s OOTB templates and wizards help us customize the application interface and business logic. Thanks to this, not only developers but employees from other departments in our company can build custom apps in just a few hours.

At the moment we are happy with everything.

Business app development became easier. We’ve expanded customization capabilities with the flexible architecture of the platform. The package architecture enables us to select entire functional blocks and organize them as separate modules installed on a different Creatio app. This helps us to easily transfer changes between development, testing, and production environments.

We've been using Studio, Marketing, and Sales products for 2 years now. It serves all of our needs, with decent usability, good process designer and numerous ootb apps, addons and templates. I do not remember when was the last time I had to ask our IT to help me with custom requests, such as dashbaords customizatiom, AI lead scoring, integrations etc. Studio is also used by our opeations so its rather a foundation for our teams (Sales and Marketing ) for better datasharing across the organization.

We don't like the email template designer. This needs to be enhanced.

Organization-wise the project goal was to reduce the workload of our IT department because it took them too much time to process external requests. As they call it Citizen development approach became a perfect solution to those challenges as all teams can now automate processes faster with less communications.

I am happy to see how much time and money we were able to save with Creatio products. They provided us with a unique opportunity to automate processes that required too much manual labor before. Creatio did not take long to integrate its products into our ecosystem, and we have benefited from the platform ever since. I often hear from other executives that it is impossible to find enough skilled IT staff to cover all business needs. I can tell that we took this problem out of the equation thanks to no-code tools that the platform provides. With the help of Creatio, we are able to foster citizen developers and keep up with the changing market needs

Creatio has a great Marketplace that offers applications and templates to extend its capabilities, but there are so many of them, it’s confusing.. I wish Creatio had some type of smart suggestion that would offer me apps to integrate depending on my activity on the platform

Creatio provides a complex solution for many problems, but here are some of the most prominent ones: 1) The lack of skilled developers. In the digital world, nearly all business processes involve a certain degree of IT interference. We prefer to give all complicated tasks to the most technically skilled professionals and allow citizen developers to cover the rest. It helps with workload distribution and allows us all to work faster 2) The lack of agility. Before integrating the Creatio platform, our company was not very flexible. Adapting to changes was stressful and time-consuming. Now, it takes hours from an idea generation, to building, to testing and finally, to its implementation into our daily routine 3) The lack of effective collaboration between the teams. With Creatio, all employees can easily collaborate and track the entire customer journey as leads transition between departments, as well as share knowledge and information. The database is continuously updated, and all workers have access to the changes that other users make

After years of using both Marketing and Studio Creatio, the flexibility and scalability of the platform to this day stand out the most. The low-code platform itself works well for all our developers, as it is easy for them to understand, work with and code on. Because of the platform, our app development is consistent, quick and secure, allowing us to respond more efficiently to app changes or new customer needs. As for the Marketing product, the unification of our customer and prospect database was key. We wanted to have a full customer history, of every customer, in one location. We wanted to know which leads were coming from what landing page, which email campaigns were successful and to better organize and stay on top of events. We currently have 100+ developer events a month.

Recently, Creatio updated its pricing model. The previous model worked better for us. At times, although we do have a wonderful Customer Success Manager, the response time for our inquiries can be delayed. Additionally, although Creatio currently has great offers in the Marketplace, the offers could definitely be improved upon, especially in terms of variety. Creatio has several hundred partners, it would be nice to see more read-to-go apps and connectors developed and offered to customers.

We definitely appreciate the tool for its ability to manage all the infrastructure and application lifecycle – almost like a one-stop-shop for all your development needs. But also the: 1) Flexibility: the ability to design and configure the platform to our needs – and the ease of doing it! 2) Analytics and Reporting: Creatio provides us with powerful insights and data needed to compile reports based on lead performance and email, landing page and campaign health performance. As a result of better campaign tracking and monitoring, we are better able to adapt our marketing strategy and reap rewards. 3) Improved Inter-Departmental Communication: the immense improvement in Sales and Marketing synergy. 4) Creatio’s Marketplace: some great ready-to-use applications, connectors or add-ons which further reduce time-to-market.

Its intelligent products accelerate sales, marketing, service and operations for mid-size and large enterprises.

There is no such things to dislike about creatio.

Connecting with customers using CRM tool

What I like most about Creatio low-code platform is that even without deep technical knowledge our marketers and accountants can use it to create apps. It’s a good tool that can easily transform your employees into citizen developers. This software allows our team to create, configure, and deploy customized apps without software development skills.

UI might require some tweaks. But I heard they are going to upgrade it shortly. Will see.

Studio Creatio reduces the amount of development operations tasks. It facilitates a quicker deployment and implementation process, enabling our developers to deliver faster. This tool reduces the time spent for operational activities and dramatically speeds up the application development and deployment.

With this software we can change both structured and unstructured business processes; - ability to create and train ML models without coding or scripting - Creatio’s AI-powered technologies that help us speed up decision making - ability to create and customize apps on the go

More templates and apps on the Marketplace would be great.

High-quality product that satisfies our core needs

Creatio is quite sophisticated, according to its programming, as it provides functions that are exclusive and very necessary for a marketing environment, as this software not only takes care of managing all your sales in general, it specializes in accelerating the entire cycle life of all these operations, which means an incredible quality, being one of my favorite aspects in relation to its performance, without excluding that these processes are fully automated and customization, which allows us to adapt said system to our production method. , no matter how complex and deep it is.

Since it is a platform that specializes in sales, we can mention that they maintain different restrictions that require authorization to access these high-end productivity functions, in which these points should be in a free environment, to perform a full work without occurrences in its cycle, one of these qualities is that you need a separate license to use the marketing unit, resulting in a wide mishap, for new users.

We take Creatio into account as a vital system for the company, since it has given us lasting and excellent results in its entirety, as it helps us locate and work properly, to carry out purchase operations, carrying out follow-ups throughout the process to guarantee said section in optimal movement, being of great proportion, since the sales margin has increased at a drastically accelerated level, since its implementation, using its functions for marketing activities with complex valuations in the same way.

The system’s process orchestration capabilities for customer service management are outstanding. From large-scale case processing automation to customized SLA management tools, omnichannel communication solutions, and actionable customer analytics, the system serves us as a one-stop-shop in delivering great customer experience and continuously raising the levels of customer engagement. Also, we really like the rich functionality and the agility that the platform provides.

Our in-house resources do not allow us to expand the system and build additional solutions in it at the desired scale even though the system has all tools we might need for that.

The combination of the system’s out-of-the-box solutions and easy-to-use low-code development tools allowed us to meet all of our business needs for process automation and CRM with a single software. Thanks to a unified data management environment and process automation tools, we were able to optimize our customer service operations substantially and put an end to all operational inefficiencies. I would highly recommend this solution to any customer-centric company that struggles with disjointed and siloed customer experience.

I love all of the automated campaigns that you can make in creatio. From doing email campaigns to creating boxes that can be checked to start people into the campaigns. I can not say enough good things. The customer service is superb.

It is easy to over complicate what you are doing... and there is a learning curve.

Communication has been better, automation has been great, and doing marketing smart has been so much easier!!

The low code no code tools enable me to do robust configuration without having to hire a developer to do custom development that is costly and less sustainable.

I just wish every employee in our organization used it, we have a couple legacy systems that other departments won't give up. It would be easier if everyone was using Creatio.

We are able to set up reports and dashboards much faster so we can have useful metrics for reviewing our employees KPIs, and for management to make informed decisions.

What stood out for us from the very start was cost-efficient deployment and strong technical support. The system’s efficiency is great; it is rich in contact center capabilities and has powerful low-code and business process automation tools. We believe that the system has a lot of potential for us, there is a lotof untapped functionality that we still need to discover.

Building AI-powered solutions within the system requires some dedicated in-house resources. Knowing all the low-code development tools we could use to grow our operational efficiency, we would like to create more advanced tailor-made business solutions in future.

With the help of the platform, we were able to improve our customer service operations significantly. Our case management and customer interactions became far more organized, hence, our employee productivity increased, too. With all the solutions the platform offers, our contact center is able to work at full speed, being efficient as never before.

Regular updates. There is a highly dedicated team of professionals behind the product that keeps improving and modernizing the product.

We would like to see other communication options with Creatio rather than a technical support center. Sometimes we need to solve a problem on the spot, for instance, while sending bulk emails, and we would appreciate the opportunity to call and discuss the issue directly.

Most importantly, we started to create a comprehensive сustomer database on Creatio platform, which helps us track all our customer and partner interactions.

Creatio has an unlimited number of system modifications. The software’s agility and capabilities that allow us to scale effectively are definitely among the top benefits for us. Thanks to technologies like low-code development tools, the system allows us to customize it according to the needs of nearly all of our internal clients.

The mobile application needs improvement. For instance, I would like to see a mobile version of customer portal available. It would be way more convenient for our customers to send their requests from a mobile device.

Thanks to Creatio, we lowered our support service costs significantly by automating manual processes and day-to-day business tasks. Since the net costs of our services decreased, we were able to provide an exceptional customer service up to 17% cheaper than our competitors while maintaining our gross profit margin.

In order to use the platform to support our sales process, our organization has required quite a bit of customization. Creatio has proven to be the partner for us by accommodating and customizing our sales process where needed. It has been a very pleasant experience to work with our Customer Service Manager, very impressed with the high level of support and understanding of our business in a short time. The platform is user friendly with a great user interface, easy to navigate and the training provided is extensive. Creatio offers a wide selection of Apps in their marketplace to integrate with the platform, therefore creating great opportunity for expanding the functionality. Though our sales team has only just started to adopt the platform into their daily routines, we foresee a long-term relationship with Creatio, improving our sales process, lead management and marketing campaigns.

Hoping for ways to upload individual contacts from phone or outlook instead of full synchronization. This would make data entry more efficient, instead of entering a contact in cell phone and then in Creatio. Our team works from their cell phones.

Automating our sales process, actively pursuing outstanding leads and sending marketing campaigns targeting customer needs.

Configuration is a minutes job which doesn't requires more efforts. Integration with third party applications seems easy with some coding. Very nice CRM , it can full fill the users needs as much as possible.

Mobile App is not user friendly. Customization is not clear. Document is not proper which explains it. Even to hide field based on condition it is difficult. Debugging is very difficult, which pain for a developer to debug his code upfront.

Integration with third party application