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Flywheel
Effortless Business Management Solutions
4.4

( 38 )

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Flywheel Reviews: 4.4/5 — Solid Choice

Flywheel Overview
What is Flywheel?

Flywheel is a web hosting company that offers WordPress hosting solutions popular among web developers, creative agencies, and web designers. The platform’s reliable services and fast speed ensures that any site created on Flywheel will run smoothly. It also provides straightforward tools that allow users to create websites from scratch, using only one-click staging features and free demo sites. It features a well-designed, easy-to-understand interface accessible via an intuitive dashboard.

Company WP Engine
Year founded 2010
Company size 501-1000 employees
Headquarters Austin, Texas, United States
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Flywheel Product Details
Capabilities
API
CLI
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Flywheel Features
24/7 Monitoring
API Integration
Application Support
Automated Backups
Compliance Reporting
Configuration Management
Content Delivery Network (CDN)
Customizable Alerts
Database Management
Data Migration Services
DDoS Protection
Disaster Recovery
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Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 12, 2026
Flywheel Managed Hosting Providers logo
38 Flywheel Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Apr 21, 2022
 Source
Overall Rating:
5.0
MH
Melanie H.
S
Share
"After hosting with 'the other guys' - we've found our 'Forever Host' with Flywheel"
What do you like best about Flywheel?

The support with Flywheel is second to none. More than once now, they're support has included Wordpress troubleshooting - going way beyond troubleshooting server level issues and helping us out in pinches with issues caused by themes, plugins and API outages.

What do you dislike about Flywheel?

Honestly, nothing comes to mind. There are a few features in the backend that I wish could be done globally (removing or adding collaborators) but no big issues have come up in 5 years with Flywheel.

What problems is Flywheel solving and how is that benefiting you?

Hosting of 133 websites, with daily backups and quick server support. The Free Website Migration tool alone saves me so much time - and my productivity = $.

Small Business (50 or fewer emp.)
Feb 15, 2022
 Source
Overall Rating:
5.0
TG
Tyler G.
President
Share
"Easy done for Wordpress Hosting"
What do you like best about Flywheel?

Best back end interface you can get for website hosting. No other tool has a better looking dashboard. Everything you need is there and it makes manaing Wordpress site hosting simple.

What do you dislike about Flywheel?

So far all is good, but I am concerned that now a larger company has bought them, the way they integrate team members and procedures might not be the best service we are used to getting.

What problems is Flywheel solving and how is that benefiting you?

Hosting WordPress websites and collaborating with developers and other people who need to have access to hosting, they have done this better than all other companies.

Small Business (50 or fewer emp.)
Dec 28, 2021
 Source
Overall Rating:
5.0
Kevin D. avatar
Kevin D.
Vice President & Owner
Share
"Flywheel Makes Hosting Easy"
What do you like best about Flywheel?

Flywheel makes it easy to manage all of my clients hosting needs. Plus the support is amazing. Which saves us time.

What do you dislike about Flywheel?

The staging and e-commerce capabilities could be better.

What problems is Flywheel solving and how is that benefiting you?

Flywheel solves hosting and support issues.

Small Business (50 or fewer emp.)
Nov 18, 2021
 Source
Overall Rating:
5.0
JP
Jimmy P.
S
Share
"I absolutely LOVE what flywheel is doing"
What do you like best about Flywheel?

I absolutely LOVE what flywheel is doing. Wordpress management has always been a nightmare, especially when you are hosting multiple Wordpress sites. Flywheel makes it so easy.

What do you dislike about Flywheel?

Everything has been great so far. There is nothing that I have disliked

What problems is Flywheel solving and how is that benefiting you?

Wordpress management has always been a nightmare, especially when you are hosting multiple Wordpress sites. Flywheel makes it so easy. It has made managing my clients much easier.

Small Business (50 or fewer emp.)
Nov 10, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great application"
What do you like best about Flywheel?

Ease of use. The dashboard is very helpful in building Wordpress sites.

What do you dislike about Flywheel?

Nothing to dislike about it. Maybe the payment plans, wish there was a cheaper, unlimited option.

What problems is Flywheel solving and how is that benefiting you?

Hosting. The dashboard is great.

Small Business (50 or fewer emp.)
Aug 31, 2021
 Source
Overall Rating:
5.0
Charles F. avatar
Charles F.
Director Of Product Development
Share
"Everything you would want in managed WordPress hosting at a fair price"
What do you like best about Flywheel?

Easy site migration, very simple to manage your site details, makes it easy to keep your site running the way you want it to

What do you dislike about Flywheel?

Wish they would allow you to have a test site operating for free (behind a password of course) without paying for it. If you build a side hustle site, you have to complete it within a few days.

What problems is Flywheel solving and how is that benefiting you?

Needed a way to host my websites more simply than shared hosting. It has saved me hours every month in management and upgrading.

Small Business (50 or fewer emp.)
Aug 10, 2021
 Source
Overall Rating:
5.0
KS
Kyle S.
Ui Design Mentor
Share
"Excellent host for WordPress based sites"
What do you like best about Flywheel?

What attracted me to Flywheel was the ease of use, pricing, and features. I had previously used several other hosting companies, mainly WPEngine and Flywheel I found to be more user-friendly. The bulk packages were a real draw, and although it's a different product, their Local development software was a breakthrough making local dev and deployment a breeze. It has a modern interface that's much easier to use than the competition, it's much faster to setup a site and I receive updates as the deployments are happening.

What do you dislike about Flywheel?

Sometimes a site will lock up for no apparent reason or won't update on code deployments. Most of the issues stem from their Local development product.

What problems is Flywheel solving and how is that benefiting you?

I use Flywheel for effective WordPress hosting, and Flywheel is a game-changer in how quickly I can get a site online and work seamlessly with it locally.

Small Business (50 or fewer emp.)
Apr 24, 2021
 Source
Overall Rating:
5.0
JH
Jason H.
Creative Design Director
Share
"Flywheel for the win!"
What do you like best about Flywheel?

The ease of connectivity, pushing / pulling, and the ability to spin up a local version on my machine. I have the ability to choose whether I want push / pull just the files or the files and the database.

What do you dislike about Flywheel?

I can't think of something I dislike. Maybe display the site tags in the site list.

What problems is Flywheel solving and how is that benefiting you?

We had a clunky process when I started (not using flywheel), and since incorporating flywheel, and some process improvements, we turn what was once a 1 lane highway into a 3 lane highway. We used to use a vendor to help with our backlog, and since, we have not required the use of outsourcing any work!

Small Business (50 or fewer emp.)
Aug 10, 2020
 Source
Overall Rating:
5.0
Anthony G. avatar
Anthony G.
Web Design & Content Marketing
Share
"Flywheel is the best hosting I've ever used"
What do you like best about Flywheel?

It works smoothly and seamlessly! I was used to having to do all sorts of things to optimize my sites, and using all sorts of 3rd party services to insure I had security and backups...but that all stopped when I switched to Flywheel. Everything just works. Adding a site is easy. Getting the site up live is easy. Moving a site to a clients account is easy (and you get an affiliate cut) Everything looks beautiful and is well designed. And if you run into trouble their support staff is great and seemingly ever present.

What do you dislike about Flywheel?

I don't dislike anything. The only thing that approaches anything like that is a slight worry about them being bought by another hosting company. Will they get assimilated? Will they get ruined? Will I have to find a new host and lose this great one? I've addressed this with them and they have reassured me that they are not going away and that they will continue to give great support. So far that has been true, so I'll keep my fingers crossed.

What problems is Flywheel solving and how is that benefiting you?

Great hosting for my own sites as well as client sites, that is easy to setup, easy to maintain, backed up and secure, and integrates with my local development software...which they make, so it does! (Local is actually how I found Flywheel)

Small Business (50 or fewer emp.)
Jun 03, 2019
 Source
Overall Rating:
5.0
NF
Nate F.
Word Press Expert
Share
"We host almost 100 sites with Flywheel and couldn't be happier!"
What do you like best about Flywheel?

Infrastructure, integration, and support. We use their Local by Flywheel for local development, we have quick and Magic Sync deployments at our fingertips. This setup allows for flexible single and multiple developer workflows.

What do you dislike about Flywheel?

They currently don't offer HTTPS on staging domains. That's about the only complaint I have. It would be nice to eventually be able to integrate a deployment directly from a repo like Bitbucket, Github or Gitlab.

What problems is Flywheel solving and how is that benefiting you?

Developer workflow and site deployment are incredibly easy on this platform. We don't have to spend any time setting up sites or worrying about deployments. Both take less than five minutes. We also now have one click SSL installation, easy domain mapping, and quick support.

Small Business (50 or fewer emp.)
Apr 26, 2019
 Source
Overall Rating:
5.0
Elliot S. avatar
Elliot S.
Word Press Developer & Digital Consultant
Share
"Fantastic"
What do you like best about Flywheel?

I've used Flywheel for almost 3 years now and I am very happy with the services they have provided over this time. Their support is amazing & very friendly. They clearly care about you and your success as a smaller business. I've hardly ever had any issues with the hosting side of things, and the very small issues I have had were fixed/sorted quickly by the Flywheel team. Really happy with Flywheel - highly recommended.

What do you dislike about Flywheel?

Their "app" is great and very use friendly, but there are a few small improvements I think could be made - though they are always making QOL improvements/changes every 1-2 months it seems which is awesome. My 2 main suggestions are: - A way to view "site stats" for sites easier on a bulk plan. Instead of having to select the sites individually, then visits the "stats" tab, it would be nice if there was a stats summary on the sites list. - A way to add a "client" as a "collaborator" to a site, with more limited features and access, and hidden "bulk plan" stats. Maybe even a way to offer a "white label" collaborator dashboard (for managing sites, backups, stats, etc).

What problems is Flywheel solving and how is that benefiting you?

The ability to offer high quality, super-fast, and reliable WordPress hosting to our clients.

Small Business (50 or fewer emp.)
Oct 20, 2018
 Source
Overall Rating:
5.0
MB
Michelle B.
Web Developer
Share
"Superb Managed Hosting"
What do you like best about Flywheel?

100% uptime and quality of support. Flywheel has made my job 1000 times easier.

What do you dislike about Flywheel?

Not a fan of the database management tools.

What problems is Flywheel solving and how is that benefiting you?

So much of my time was taken up with basic server maintenance and updates, not to mention tech support calls when the previous server we had went down (which was often) Now I have more time to focus in my clients.

Small Business (50 or fewer emp.)
Jul 17, 2018
 Source
Overall Rating:
5.0
Steve P. avatar
Steve P.
Lecturer
Share
"Super fast, the right price; best managed hosting I've tried."
What do you like best about Flywheel?

The dashboard for getting your sites set up makes it so easy to start and launch sites! This 100% is my favorite thing about Flywheel - it's built for the end user's ease.

What do you dislike about Flywheel?

Maybe the only thing would be access to some internal controls when a specific theme requires different settings. But I understand why it's limited.

What problems is Flywheel solving and how is that benefiting you?

Not having to setup and manage a whole bunch of plugins and settings that I don't understand. My site is now speedy right out of the box.

Small Business (50 or fewer emp.)
Jun 26, 2018
 Source
Overall Rating:
5.0
MM
Michael M.
Founder
Share
"Best hosting and development platform for Wordpress"
What do you like best about Flywheel?

Fast page load times, great support and hacking prevention. Very knowledgable staff.

What do you dislike about Flywheel?

Cost is high but worth it. Billing is a little clunky. No email with hosting, so have to host the domain and email elsewhere and point http traffic to their IP address.

What problems is Flywheel solving and how is that benefiting you?

Flywheel provides blazing load times, makes my clients very happy

Small Business (50 or fewer emp.)
Mar 26, 2018
 Source
Overall Rating:
5.0
Joseph B. avatar
Joseph B.
E Learning Production, Kiosk Development, Managed Word Press Provider And Website Designer/Host
Share
"Outstanding WordPress-Only Host; Outstanding Price and Support"
What do you like best about Flywheel?

Many hosting companies claim that they are "dedicated" to WordPress but these guys really mean it. Although they don't host straight HTML, what they do with WordPress is fantastic. I love the pricing, I love the support and I really love their consistent customer service.

What do you dislike about Flywheel?

I don't like the fact that they don't host straight HTML because I offer e-learning but there is no problem with embedding plain HTML pages into root or subfolders.

What problems is Flywheel solving and how is that benefiting you?

I have been through at least 10 WordPress hosts over the years and have found varying levels of troubling management, troubling pricing structures (some won't let you downgrade without sacrificing your first-born) and troubling inconsistent service (some are very knowledgeable and some

Small Business (50 or fewer emp.)
Jan 10, 2018
 Source
Overall Rating:
5.0
GS
Grant S.
Ceo
Share
"My Clients Love Flywheel, and So Do I"
What do you like best about Flywheel?

For my personal sites I could use a more control over the technical aspects of my hosting, but for building sites for my clients their is no better option than Flywheel. They love the user interface, and I rest easy knowing that Flywheel's friendly support staff can answer any questions that they might have.

What do you dislike about Flywheel?

I wish I had more individual control over my hosting, but that is a small price to pay for awesome support and service.

What problems is Flywheel solving and how is that benefiting you?

I use Flywheel to migrate and host my client's websites.

Small Business (50 or fewer emp.)
Nov 19, 2017
 Source
Overall Rating:
5.0
Jim H. avatar
Jim H.
Co Founder & Ceo
Share
"Easiest way to host a WordPress site"
What do you like best about Flywheel?

Customer service is top notch, our sites are very responsive and load quickly. Easy to manage multiple sites.

What do you dislike about Flywheel?

Nothing to dislike. I've been happy with everything so far after 4 years.

What problems is Flywheel solving and how is that benefiting you?

Increased rankings from fast site delivery, easy to host multiple sites, great affiliate program.

Small Business (50 or fewer emp.)
Aug 28, 2017
 Source
Overall Rating:
5.0
DS
Don S.
Sales Executive
Share
"Amazing managed WordPress hosting"
What do you like best about Flywheel?

Great customer service, they cash custom build any solution.

What do you dislike about Flywheel?

Need to know what you're doing it expect to work with customer service only during working hours.

What problems is Flywheel solving and how is that benefiting you?

Managed WordPress hosting.

Small Business (50 or fewer emp.)
Aug 17, 2017
 Source
Overall Rating:
5.0
Eddie H. avatar
Eddie H.
Founder
Share
"Excellent WordPress Hosting"
What do you like best about Flywheel?

Been using Flywheel for over 2 years now and absolutely love it! They make WordPress hosting extremely simple with a clean and modern designed user dashboard which is a refreshing change from using cPanel and other clunky hosting interfaces. This also helps with site management since I can easily see all my websites on a single screen, each with their own thumbnail image, giving each website a visual representation helping with organization. All my sites on Flywheel are fast and have consistent reliable speeds. This is important when managing sites for clients, since the performance of their website reflects on my business and my reputation. With over 2 years of service, I've probably had less than 3 issues and all were solved very quickly. I also love the fact that they provide security monitoring and will help fix your site if you ever get hacked. No problems yet! In addition to the simple UI and suburb hosting performance, there are several other small features that have greatly helped my productivity and efficiency when creating websites such as: one click restore, easy billing exchange for clients who want to run their own site after completion, one click add-ons like SSL/CDN/Multisite, the blueprint feature (which essentially allows you to clone sites), inviting collaborators, site staging, and other new features that seem to be released on a regular basis.

What do you dislike about Flywheel?

Some things I think Flywheel could improve upon is their support availability. They have amazing support and will even help with some WordPress related issues (which is nice). However, they have limited hours that you can call. I'm on their Agency plan (their highest plan) and it would be nice to get 24/7 calling or even hours that go beyond standard business hours. My second issue is that they base their pricing based on how many sites you manage, so it can be expensive if you have a lot of sites that are small and don't use much resources. Since I work with small businesses, most of my sites have little to moderate traffic and use little storage space. Would be nice if they offered discounts to users who run small sites that use little resources and bandwidth, since that's the real cost of hosting.

What problems is Flywheel solving and how is that benefiting you?

I'm a web designer, so I wanted to find a web hosting platform made specifically for WordPress that wasn't confusing or clunky to work with. While Flywheel is on the expensive side, It has helped save me time and money in the long-run by being able to make sites faster, spending less time dealing with problems/issues, and making the overall hosting experience more enjoyable. The performance of my WordPress sites has also increased, leading to happier more satisfied clients, helping me grow my business.

Small Business (50 or fewer emp.)
Jul 28, 2016
 Source
Overall Rating:
5.0
Chantelle R. avatar
Chantelle R.
Brand Strategist
Share
"A Must-Have for Freelancers"
What do you like best about Flywheel?

I love the fact that I can create a demo site and just transfer it to my clients. It has definitely streamlined my process and made my life a little easier.

What do you dislike about Flywheel?

I've just started using it recently. So far, I have no complaints. The customer service is awesome and they answered all of my questions even though I found the answer on the site in plain view shortly after my call.

What problems is Flywheel solving and how is that benefiting you?

I have been creating my demo sites on a separate hosting package that I purchased with Godaddy and the process takes a little bit of time to transfer and even more of a hassle when its time to start over with a new client. I love that I can duplicate and drag and drop everything from my template down to the plugins.

Small Business (50 or fewer emp.)
Mar 17, 2023
 Source
Overall Rating:
4.5
Nick S. avatar
Nick S.
Operator Training Communication Consultant
Share
"Great platform and support for medium sized web presence"
What do you like best about Flywheel?

By far the best support I've received from a hosting company. They are very quick to answer questions, and you get to speak to a live person right away. Their management interface is super simple to navigate and includes many features you have to pay extra for with other providers. SSL, backups, etc., are all included and very easy to use.

What do you dislike about Flywheel?

When our website needs to send a lot of notifications (password resets, purchase confirmations, etc.) in a single day, we've exceeded our email limit and Flywheel shut down our email. This led to hundreds of customers not receiving notifications for the time it was down, and this has happened multiple times. We've not been able to get a solid number from them on email limits, or any solution for increasing those limits.

What problems is Flywheel solving and how is that benefiting you?

Simple Wordpress hosting with excellent 24/7/365 customer support.

Small Business (50 or fewer emp.)
Feb 21, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"The Best Managed WordPress Hosting for Agencies"
What do you like best about Flywheel?

Their choice of Google Cloud Platform, Growth Suite, client reports, and billing capabilities using Stripe are exceptional features for agencies that you don't want to miss.

What do you dislike about Flywheel?

There's not much to dislike. The minor issues may seem significant, but it's just a matter of voting for your feature and hoping it will get implemented. Staging backups are missing, and that's all to complain about for now.

What problems is Flywheel solving and how is that benefiting you?

We have been hosting our clients at another host that does not offer managed WordPress hosting with the ability to send out client reports and also send out invoices for work done. Flywheel helps us do all that and be super-efficient.

Small Business (50 or fewer emp.)
Apr 25, 2018
 Source
Overall Rating:
4.5
MF
Michael F.
Ceo/Founder
Share
"Best hosting provider I've ever used"
What do you like best about Flywheel?

I LOVE their user interface. It's so intuitive and it doesn't give me anxiety from looking at it like I get with most hosting provider dashboards.

What do you dislike about Flywheel?

The price is a little high but definitely worth it.

What problems is Flywheel solving and how is that benefiting you?

Really fast wordpress hosting that is reliable so I never have to worry about it. No downtime so far.

Small Business (50 or fewer emp.)
Apr 05, 2018
 Source
Overall Rating:
4.5
JV
Javier V.
Partner
Share
"Co founder - Uproot Online"
What do you like best about Flywheel?

Flywheel has helped our web design project flow.

What do you dislike about Flywheel?

I wish it wasn’t so expensive so we could pass on those savings to our customers.

What problems is Flywheel solving and how is that benefiting you?

We have a agency plan with Flywheel and this helps us rapidly develop demo sites and keep all of our clients sites under one umbrella.

Small Business (50 or fewer emp.)
Oct 17, 2017
 Source
Overall Rating:
4.5
DY
Dave Y.
Senior Developer
Share
"Excellent straightforward WordPress hosting option"
What do you like best about Flywheel?

WordPress performance & security are outstanding on Flywheel. They also have the cleanest, most inviting dashboard UI of any host I've used. They only show you the options you actually need. They also make it easy for me as a developer to hand the site off to a client or billing admin.

What do you dislike about Flywheel?

There are times when I as a developer would like a little more control. Also, I wish all of their plans included staging, and it would be nice if the "development" period when setting up a new site was longer than 30 days. It usually takes me longer than that to take a site from start to launch.

What problems is Flywheel solving and how is that benefiting you?

Setting clients up with a WordPress host that is dependable and isn't trying to upsell them at every opportunity.

Small Business (50 or fewer emp.)
Jun 23, 2023
 Source
Overall Rating:
4.0
Phil H. avatar
Phil H.
Free Lance Photographer
Share
"Excellent, excellent, excellent, but..."
What do you like best about Flywheel?

Ease of use, website speed and backup. Restoring to a previous version is very easy. Customer service is very good, but has slipped recently.

What do you dislike about Flywheel?

I've been with Flywheel for 4 years. Technically, it's the best I've ever seen. Speed, uptime, interface all excellent. But this is not the best hosting for 1 or 2 websites. This is a professional-level, agency-oriented hosting company, evolving toward agencies with 20 or more clients. Pricing recently changed from 4 choices to 2. You can have 1 website or 10, there's nothing in between. I just don't need 10 websites. Also, customer service is slipping. Used to be, I'd get a support ticket response within 15 minutes. Now, it's more than 24 hours.

What problems is Flywheel solving and how is that benefiting you?

"What problems is Flywheel..." is incorrect English... C'mon, guys.... Learn to write. None. I run 2 websites of my own and although the technical performance of my website is superb, and customer support is slipping. Plus, it is WAY too expensive for just 2 websites. This is an agency host.

Small Business (50 or fewer emp.)
Dec 15, 2021
 Source
Overall Rating:
4.0
Caroline K. avatar
Caroline K.
Digital Marketing Assistant
Share
"Great WordPress Website Management Tool"
What do you like best about Flywheel?

It's so easy to manage all of your WordPress sites in one spot. Their support team is awesome!

What do you dislike about Flywheel?

You can only add WordPress websites, so we have had to find other alternatives for our HTML sites.

What problems is Flywheel solving and how is that benefiting you?

Our server was hard to manage and Flywheel's support team makes it so much easier.

Small Business (50 or fewer emp.)
Aug 17, 2021
 Source
Overall Rating:
4.0
CS
Camille S.
Project Manager/Web Designer
Share
"Flywheel is as easy as one, two, three!"
What do you like best about Flywheel?

I really like that Flywheel has easy-to-use and easy-to-understand server management, site backups, and one-click site restoration. I also love their Local feature where you are able to edit WordPress sites on your local server, or restore a backup to the local server to grab media or something else that was lost.

What do you dislike about Flywheel?

I dislike that their support team can only direct you to articles rather than going in and doing difficult tasks on your behalf.

What problems is Flywheel solving and how is that benefiting you?

I work for a web design company and one of our white label clients uses Flywheel. It is a good solution for him since he is not a developer, but a designer. We are able to collaborate easily with him using flywheel.

Small Business (50 or fewer emp.)
Nov 19, 2020
 Source
Overall Rating:
4.0
Brendan O. avatar
Brendan O.
Software Engineer
Share
"Speed + Excellent Support Make it Worth the Money"
What do you like best about Flywheel?

Not provided

What do you dislike about Flywheel?

Not provided

What problems is Flywheel solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Sep 05, 2019
 Source
Overall Rating:
4.0
Aaron L. avatar
Aaron L.
Chief Product Officer
Share
"Awesome User Experience with Brilliant Support"
What do you like best about Flywheel?

The user experience is just so beautiful. The amount of effort placed into designing something as simple and elegant must have been tremendous, and it shows in the usability of the platform. Saying that I love using Flywheel is a severe understatement.

What do you dislike about Flywheel?

The pricing is ok for most basic sites, but for heavy traffic sites that require a higher page view count, $1 for 1000 sessions is really steep. So heavy ecommerce and/or blog sites are not going to work for that price point

What problems is Flywheel solving and how is that benefiting you?

We like how easy it is to pass the cost of hosting and the support of the wordpress site to the customer. It's simple elegant and I never had a client say they didnt understand the workflow. It basically just works