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FreshMail
FreshMail: Refresh Your Email
4.4

( 32 )

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FreshMail Reviews & Product Details

FreshMail Overview
What is FreshMail?

FreshMail is an email marketing software that lets users craft, send, and monitor email campaigns. The platform also offers numerous customizable templates, supports a lot of convenient automation features, and also has segmentation tools that can help deliver more insightful data.

Company FreshMail Ltd
Year founded 2008
Company size 51-200 employees
Headquarters London, United Kingdom
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Ask Questions about FreshMail
What FreshMail is best for?
How does FreshMail compare to SendPulse?
What are the pros and cons of FreshMail?
FreshMail Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
FreshMail Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
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FreshMail Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 08, 2025
FreshMail Logo
32 FreshMail Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Jul 20, 2016
 Source
Overall Rating:
5.0
MB
Mikołaj B.
Marketing Specialist
Share
"Great for small company"
What do you like best about FreshMail?

Nice behavioral segmentation possibillities and built-in testing. Personalisation features are one of the best working and complex I've ever seen.

What do you dislike about FreshMail?

It isn't super-stable - it's common, that few times a month, some functions or even whole system is out of service for couple of hours. A/B testing is also very simple - you can test only title and sender name, any content tests are possible only using tricks with personalisation options. It's bad idea to use Freshmail with big databases - when I was working on Freshmail using big database, there were huge problems with segments counting, reports and sending speed. With small volumes (up to 100,000@) everything is just fine.

What problems is FreshMail solving and how is that benefiting you?

I'm using Freshmail to improve my email marketing - it helps me to simplify segmentation and make email marketing data analysis easier. In consequence, Freshmail is good tool to enhance your email marketing ROI and connect with your customers.

Small Business (50 or fewer emp.)
Mar 15, 2016
 Source
Overall Rating:
5.0
BS
Bernard S.
Work&Life Mindful Leadership / Marketing & Communications Consultant
Share
"Extremely easy to use and fantastic support"
What do you like best about FreshMail?

Price lower than MailChimp. Features better than most email marketing suites. Good UI. Excellent support The list goes on and on...

What do you dislike about FreshMail?

They should look to develop a program builder with drag & drop feature allowing the creation more complex marketing automation programs.

What problems is FreshMail solving and how is that benefiting you?

I've used several email marketing suits over the past 3 year, but FreshMail is by far the easiest to use. It's advanced features has allowed the team to develop award winning campaigns time and time again. So it's helped keep down times, allowing us to invest more into R&D, which in turn helps keep us ahead of the curve.

Mid Market (51-1000 emp.)
Jun 04, 2015
 Source
Overall Rating:
5.0
DJ
Daniel T. J.
Dairy Scientist
Share
"Great tool with the best newsletter tempaltes on the market"
What do you like best about FreshMail?

I like the ability to design exactly what I can see in my head with Newsletter Designer. It took me about 30 min of playing around with it before I was comfortable but that’s no big deal. You can customize everything and even simple designs still look good. FreshMail provides 100 stunning newsletter templates that are the best on the market.

What do you dislike about FreshMail?

Not much, perhaps the fixed steps for campaign creation. You can’t start with selecting template for example.

What problems is FreshMail solving and how is that benefiting you?

One thing that I noticed after I made the switch from previous ESP - deliverability went up! Emails in my followup sequence that, at one time, received a 19% open rate are now receiving a 30% open rate with FreshMail.

Small Business (50 or fewer emp.)
May 23, 2015
 Source
Overall Rating:
5.0
ON
Olaf N.
Consultant
Share
"Great product for a good price"
What do you like best about FreshMail?

Most of all I enjoy using the Library, where I can play with different designs. It’s really easy to use FreshMail Designer. Also setting up a campaign is carefully planned so you just have to follow the steps and fill in all the required information to create and send your newsletter. I also like the reporting system as it’s really easy to analyse the results and compare them with each other.

What do you dislike about FreshMail?

Some problems occurred when I tried to save the template in Library. It works better when the templates are used straight away after designing.

What problems is FreshMail solving and how is that benefiting you?

Good to start with email campaigns when you don’t have coding experience.

Mid Market (51-1000 emp.)
Jun 23, 2021
 Source
Overall Rating:
4.5
Anshul J. avatar
Anshul J.
Scrum Master
Share
"Freshmail is a very good and cost effective tool for email marketing!"
What do you like best about FreshMail?

You can schedule the emails and you can easily filter out the audience for sending out the mail as per the target audience and good analytics dashboard for checking the performance of email marketing

What do you dislike about FreshMail?

Nothing much UI and UX can be improved a bit, and dashboards can provide more insights of users to whom we are sending email so it can help target the right audience

What problems is FreshMail solving and how is that benefiting you?

We are reaching out to our target audience for the marketing of our product and sending them communication of offers and sales

Small Business (50 or fewer emp.)
Jan 11, 2021
 Source
Overall Rating:
4.5
CC
Carlos C.
Business Specialist
Share
"Broad and simple marketing system !!"
What do you like best about FreshMail?

The results that the system offered us have been incredible, managing to increase our traffic and the visibility of our Company personally I think that the system is fundamental for us, achieving great objectives and indirectly increasing our followers for social networks, for us FreshMail has been a very detailed system that offers very intuitive tools so I like how it allows us to quickly move within its interface without the need for very complete external support.

What do you dislike about FreshMail?

We do not have any point against the system or the functionality because each one and the tools are very intuitive and explained, it differs a lot from other software, so at this point the only detail is to add more templates to modify advertising in the future of with different aspects and offer variety.

What problems is FreshMail solving and how is that benefiting you?

The marketing carried out is very detailed since it allows reaching users and attracting potential customers, making concrete sales with a basic CRM system, in my opinion it can work a lot in small or medium-sized companies, giving more visibility and finding more customers the system Digital marketing is very complete so if it reaches large numbers of users and manages to solve the growth problem.

Small Business (50 or fewer emp.)
Jun 15, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Solid email software, amazing template builder"
What do you like best about FreshMail?

My favorite thing about the Freshmail platform is the template builder. It is intuitive, easy to use, and makes creating new email templates super easy.

What do you dislike about FreshMail?

While the template builder has a bit of a learning curve, once you get it down it is easy to keep the momentum going when creating new email templates.

What problems is FreshMail solving and how is that benefiting you?

The main problem we are solving with Freshmail is by creating new email templates faster with the template builder.

Mid Market (51-1000 emp.)
May 23, 2019
 Source
Overall Rating:
4.5
Frank A. avatar
Frank A.
Software Engineer
Share
"The best in A/B testing"
What do you like best about FreshMail?

I like FreshMail that I have a large library of templates which we can customize, share and send at our convenience. I have the possibility to use the technology to test if the mail arrived in the form of SPAM in order to correct them. The automatic tests A / B are also quite useful, so I can know which of the 2 is more striking for my audience.

What do you dislike about FreshMail?

I do not have much to say about Freshmail negative, I just have to thank you for the good service you gave me. It is a very complete tool that meets my expectations.

What problems is FreshMail solving and how is that benefiting you?

Thanks to Freshmail we can have our customers always up to date with our products and our offers. The content that we show in our campaigns is more original and eye-catching, our potential customers have increased which means that the company is on the right track thanks to Freshmail.

Mid Market (51-1000 emp.)
May 23, 2019
 Source
Overall Rating:
4.5
Franklin P. avatar
Franklin P.
Software Engineer
Share
"Amazing analytic for marketing"
What do you like best about FreshMail?

Many positive things I can mention about Freshmail, the analytics it gives me is quite powerful, all well detailed and even in real time. It has a very good integration with Google Analytics which makes it more reliable and complete. I can automate marketing campaigns to achieve all my goals.

What do you dislike about FreshMail?

During the time that I have been using this tool I can not find anything negative that I can mention about Freshmail.

What problems is FreshMail solving and how is that benefiting you?

Thanks to the large amount of information it provides us about our customers (who read the emails, who was looking for information, among other things) we can focus particularly on what each of them specifically likes to obtain greater acceptance and reception . We save work thanks to marketing automation, lighten the work.

Mid Market (51-1000 emp.)
Jan 16, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"My favorite email marketing option"
What do you like best about FreshMail?

When I was trying to decide what email marketing site to use for our company, I tested 6 or 7 different platforms and Freshmail was my favorite. I thought it had some of the best and easiest to use templates. They also have great A/B testing options and good feedback once you've actually sent out emails.

What do you dislike about FreshMail?

Unfortunately it was also one of the more expensive platforms that I looked at. If you have a lot of subscribers, it can be fairly expensive to send out multiple marketing emails each month.

What problems is FreshMail solving and how is that benefiting you?

It helps me make some beautiful marketing emails to send out to clients and customers. It also makes emailing mass groups of people much easier.