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Google Analytics
Insights for smarter decisions
4.5
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
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Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to Open Web Analytics?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
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Google Analytics Screenshots
Google Analytics screenshot 1
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Google Analytics screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 16, 2025
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6,280 Google Analytics Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Jul 06, 2023
 Source
Overall Rating:
5.0
BN
Boss N.
Marketing Operations Support
Share
"Google Analytics, my data's best friend"
What do you like best about Google Analytics?

You get to track all your websites and affiliated page in one application. it covers all the aspects that I need to see what I happening in them

What do you dislike about Google Analytics?

Nothing much, the stats are good and everything about it is awesome.

What problems is Google Analytics solving and how is that benefiting you?

Data Analytics SEM Keywords analysis

Mid Market (51-1000 emp.)
Jul 04, 2023
 Source
Overall Rating:
5.0
AG
Akshay G.
Growth Analayst
Share
"Google analytics review"
What do you like best about Google Analytics?

Using for more than a year, Great helpful to capture all ad platform data. Cam map everything from Google and Fb dashboard

What do you dislike about Google Analytics?

GA4 has some issues with google ad ID, cant find data by ad id

What problems is Google Analytics solving and how is that benefiting you?

Can really rely on the data that gets fetched from ad platform

Mid Market (51-1000 emp.)
Jun 27, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very good analytics tool"
What do you like best about Google Analytics?

it is very user friendly, easy to use and intuitive.

What do you dislike about Google Analytics?

depending on how big your data source is, it takes a while for data to load.

What problems is Google Analytics solving and how is that benefiting you?

give insights to campaigns, products and customers.

Mid Market (51-1000 emp.)
Jun 21, 2023
 Source
Overall Rating:
5.0
AS
Ayush S.
Founder
Share
"Best Web Scraping Tool There Is"
What do you like best about Google Analytics?

1. Comprehensive Web Tracking Capabilities 2. Integration With Other Tools, Especially Other Google Tools Like BQ. 3. Powerful Features, even in Free Version 4. Great Flexibility in Customization.

What do you dislike about Google Analytics?

1. Users have often reported Data Privacy Concerns on Blogs 2. Security Implementation using Authentication Tokens is a real pain to implement. 3. Very Complex for immediate beginners.

What problems is Google Analytics solving and how is that benefiting you?

The biggest problem that Google Analytics is solving is Web Data Scraping and powerful integration of the traffic metadata with other tools, especially Big Query. We can set custom dimensions, goals and segments to track only the metrics required by our business.

Mid Market (51-1000 emp.)
Jun 19, 2023
 Source
Overall Rating:
5.0
Natalie P. avatar
Natalie P.
Head Of Marketing And Public Relations
Share
"Not so easy, but very useful"
What do you like best about Google Analytics?

You just can not live without it. Literally. I don't think there is any chance to work without it. Sometimes I hate but. But it is the most useful free service for analysis.

What do you dislike about Google Analytics?

Support may be better, for sure. Also, it is not so easy to implement it by yourself. They said it's easy to do with no assistance – it is not true. However, I recommend it. Also, switching to GA4 is going to so nice.

What problems is Google Analytics solving and how is that benefiting you?

Free analytical tools. The most useful in the market for free.

Small Business (50 or fewer emp.)
Jun 15, 2023
 Source
Overall Rating:
5.0
Mario C. avatar
Mario C.
Diseñador Web
Share
"Herramienta perfecta para conseguir métricas de SEO y trafico web"
What do you like best about Google Analytics?

Me encanta todos los datos que te proporciona, sobretodo las de usuarios, horas mas visitadas, url que mas ve la gente... Estos datos son luego super utiles para plantear nuevas estrategias en cuanto a contenido a crear y urls a optimizar. Los usuarios a tiempo real es lo mejor, sobretodo cuando haces un lanzmiento y quieres ver al momento como esta yendo.

What do you dislike about Google Analytics?

No tengo nada malo que decir. A veces puede parecer que no le estas sacando todo el rendimiento, de la cantidad de herramientas que posee, pero supongo que eso es un cumplido, no una queja.

What problems is Google Analytics solving and how is that benefiting you?

Me da una imagen de como esta yendo mi web, el volumen de busquedas, los dias mejores y peores. COn esos datos puedo optimizar mejores estrategias SEO y de Contenido. Si no tuviera esta herramienta, estaria ciego y podria estar publicando contenido irrelevante sin saberlo.

Small Business (50 or fewer emp.)
Jun 13, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Many insights with this app"
What do you like best about Google Analytics?

I like that you can get a lot of inspo with the data from the sytem.

What do you dislike about Google Analytics?

Nothing. The information is pretty accurate

What problems is Google Analytics solving and how is that benefiting you?

To understand the trends

Small Business (50 or fewer emp.)
Jun 13, 2023
 Source
Overall Rating:
5.0
Jayendra S. avatar
Jayendra S.
Remote Digital Marketing Manager
Share
"Excellent Web Analytics Tool by Google"
What do you like best about Google Analytics?

It is one of the best ever web analytics tool developed by google to track the user activiteis, and monitor the different traffic sources together. It offer many features in Free Standard version as compared to Adobe Analytics

What do you dislike about Google Analytics?

Data is not that much real time but accurate. It takes time of atleast 10 hours to 20 hours to record the data in standard version as compared to its 360 version.

What problems is Google Analytics solving and how is that benefiting you?

It help to track user activities, their traffic sources, and also the total number of coversions done in a particular date range. overall its awesome tool for all kind of businesses

Mid Market (51-1000 emp.)
Jun 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A must have tool for marketing analytics"
What do you like best about Google Analytics?

GA4 apps and attribution tracking. Also, greatly helpful in checking user journeys

What do you dislike about Google Analytics?

new upgradation in GA in which event condition will be changed

What problems is Google Analytics solving and how is that benefiting you?

It helps in solving customer attribution and to know which traffic channel is best for you and also itis of immense help in cheking behaviours ofour audience cohort

Small Business (50 or fewer emp.)
Jun 09, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"An essential tool to improve your business data"
What do you like best about Google Analytics?

Today it is essential to have factual and correct information about what is happening on your website. Traffic, how your potential client behaves and knowing if something is failing. Google Analytics solves all of the above and provides you with essential information to be able to make better decisions about your business. Google Analytics has changed how we interpret data from our online stores. From seeing the daily traffic on the web to creating detailed reports that help us make improvements, this tool allows us to have all our data in just one place (General data and Granular Data). It can also generate segmentations of customers and leads to create better marketing campaigns based on all the information that google analytics collects.

What do you dislike about Google Analytics?

A few months ago, we saw the change of Universal Analytics to GA4, which has been an excellent simplification and organization of data. However, we would have liked that some functions had remained, and there is legacy information that is lost in the process Although connecting Google Analytics to different Ecommerce or email Marketing platforms is very straightforward, some sections of reports or event creation to track very granular information can become a challenge if you are not used to programming.

What problems is Google Analytics solving and how is that benefiting you?

We have also been able to connect multiple sites to a single instance of Google Analytics and be able to make comparisons of information in a much more efficient and faster way. This, coupled with the fact that we also have Google Tag Manager connected to these sites, allows us a much more orderly and easy-to-understand flow of information. Also, Google Analytics has solved our company having all the information on traffic, events and conversions from our websites in one place. Having Google Tag Manager, Google Optimize, Google Ads and other Google professional services connected to Analytics saves us much research time. It allows us to make much more accurate marketing and sales decisions.