Google Analytics Reviews & Product Details

- Different types of data collected - Options to create various reports - Accuracy of data collected - Visualisation/Representation of the data

- User interface in GA4 is a little buggy - The ease of UI can be improved

It helps us understand how a user is landing on our website, which web pages are being discovered in the search and getting the most engagement and how those users are engaging/navigating within our website from there.

What I like most about Google Analytics is that it gives you a complete, live picture of web traffic, allowing you to drill deep into data from different portals.

What I'd like to see more in Google Analytics is the option to export data in formats that are easy to read and understand, such as a multi-page PDF or PPT document.

Google Analytics allows me a complete overview of the web traffic data across different websites, and most importantly the conversions of users that could become potential customers.

The depth of reporting is the advantage of GA

It's a little cumbersome, and some of the features are hard to find or buried.

It's solving the question of where our clicks/leads are coming from, who they are, traffic, etc.

Channel grouping to separate soruces of traffic

Time of charging the pages with a large amount of data

It helps to separate the traffic sources in order to analize the different behaviour beetween for example from the social media like Meta or the Google Paid Search

Understanding GA is almost like understanding Marketing. I love its page flow, where you can track how users flow between your website pages, its detail-rich rankings of popular website pages, and also its display of referral traffic, where it shows people visiting your website from 3rd-party sources.

Although it isn't even close to being a dealbreaker, an occasional gripe I have with GA is it sometimes doesn't match up well with website numbers. But this requires internal controls and close tracking to sort, so it isn't s major issue.

Helps us track how our content is performing by establishing clear KPIs we can target to improve our reach, engagement, and goal conversions. The feedback is instant, too, and clearly displays the traction we rake in every time we promote a piece with a campaign.

I like all the depth we can get from all of our traffic sources. I like the breakdown of mobile devices vs desktops and tablets. Mainly we can breakdown our performance at the campaign level from google Ads, Organic etc.

There is not much to dislike about GA in the dashboard. However, reporting is a different story. The information is too convoluted and there are very dew ways to standardize reporting out of the box.

We basically use Google Analytics to see our performance from all of our traffic sources. We can then determine if we need to work on Google Paid Ads (PPC) or work on our SEO.

GA-4 has most of my analytics all in one place. Very helpful for demographics and customers that visit my website.

GA-4 not all of the information is pulled. A little confusing at first with all of the data.

Helped me figure out the demographics and user information to help target my customers

I can have an analysis of numerous metrics related to my website traffic, such as: origin, age, date, and time and location

I believe that after migrating to the GA4 version, users need to understand the new logic of the tool

GA helps me discover the source of my leads and know where I should focus more attention for demand generation

With analytics, you can measure website performance and determine the scope for improvement.

Many tools provide website heatmaps and recordings, and in analytics is recordings not avaliable.

"It helps me measure the performance of my blog content.

We integrated Google Analytics in all website. Best part is Google Analytics have multiple options to integrate with website. Easiest way just copy it and paste it into the header file. It captures all the details that helps us to improve and increase the business insights. Its report dashboard interface is easy to use and interactive. I use it to increase our sales as per the trends and patterns given by the Google Analytics. The best part is I can easily ecport the data and can use it into Power Bi for Further research. Few features use frequently like Real time visitors, interactive dashboard, in and exit page, geographical data, device data and most visited website url all these help me to improve our services.

When I use Google Ads to promote our services, Google Analytics not able to gather information for low traffic keyword like which keyword is searched by the visitors on Google that helps them to lands on our website.

Google Analytics helps me to get the detailed report of the visitors. With the help of trends and patterns we easily improve our website and landing page like in which city our services are more popular, How much time a visitors spend on our website, which device they mostly use to visit. All these types of information helps us to improve our services according to the visitors behaviour that directly proportional to the higher sales.