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Google Analytics
Insights for smarter decisions
4.5
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
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$29.00/month
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Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to Open Web Analytics?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
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Google Analytics Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 15, 2025
Google Analytics Logo
6,280 Google Analytics Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Nov 27, 2023
 Source
Overall Rating:
5.0
GB
Gavin B.
Demand Generation Specialist
Share
"One of the best tools available"
What do you like best about Google Analytics?

I have always enjoyed using GA as I just find it simple and incredibly user friendly. I have gotten several friends to set it up on their small business websites. I have trained one close friend in how to use the data for his site from GA to better target customers for his business which he operates solely and it has allowed him to target high quality leads for his business with simple weekly reports.

What do you dislike about Google Analytics?

Currently I cannot think of anything, GA has numerous reports and ways to breakdown information that has been useful to me especially in a professional capacity.

What problems is Google Analytics solving and how is that benefiting you?

Device usage and tracking links have been greatly beneficial to my colleagues and friends when designing monthly budgets. GA allows for greater allocation of resources to insure a higher ROI and reduce wastage.

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
SG
Sam G.
Founder
Share
"Makes Reporting Easy!"
What do you like best about Google Analytics?

Google Analytics enables me to keep track of everything that's going on with my business such as how many leads I'm receiving, where my traffic is coming from, any changes and trends etc

What do you dislike about Google Analytics?

I dislike the change from Universal Analytics to GA4 Analytics as it is very different and takes a lot of getting used to. There are a lot of unnecessary areas in Google Analytics which I don't need.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics helps me drill down into more detailed information regarding my website. It enables me to find out more about my web users demographics, devices and behaviours. It also enables me to keep track of my marketing efforts

Small Business (50 or fewer emp.)
Nov 20, 2023
 Source
Overall Rating:
5.0
MS
Mansi S.
Founder
Share
"Amazing tool for tracking website & User journey"
What do you like best about Google Analytics?

Google analytics provides so many features . Creating self and custom reports as per our view of the data. Customizing reports on the panel . The ease of most of the basic metrics getting tracked and calculated.The integration part is much easier on gtm as well as on the website.

What do you dislike about Google Analytics?

The limitations in creating custom dimension and metrics also the change of definations of the engagement and bounce rates of the website.

What problems is Google Analytics solving and how is that benefiting you?

The different types and number of data insights we get from GA is exceptional that too free of cost. Whole organisation can access the property and build their own custom reports of their is the best part.

Small Business (50 or fewer emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
MM
Munavvar M.
Founder
Share
"Best analytics for website."
What do you like best about Google Analytics?

Free of cost in depth visitors analysis. Handles even large scale websites. Good for remarketing Google ads campaign. Funnel visualization is awesome. Report customisation and visualization integration with looker studio is easy to setup and helps in informed decision making.

What do you dislike about Google Analytics?

GA4 data are inaccurate and miss some events and actions triggered on the website. So, it is 4% inaccurate and 96% accurate (I believe).

What problems is Google Analytics solving and how is that benefiting you?

I can create more engaging content and can gain insights of how users are interacting with my website and for how long. Their entry exit and all the stuffs.

Small Business (50 or fewer emp.)
Nov 11, 2023
 Source
Overall Rating:
5.0
Gabriel R. avatar
Gabriel R.
Photographer And Founder
Share
"Google Analytics is a valuable tool for small business insights."
What do you like best about Google Analytics?

The ability to monitor our restaurant's business page and website regarding daily traffic and most visited areas within the website.

What do you dislike about Google Analytics?

I don't have any complaints, so far it's proven to be very efficient :)

What problems is Google Analytics solving and how is that benefiting you?

My colleagues and I are able to have remote meetings while viewing Google Analytics, as we aren't able to get together often in person. Having this info available at a glance, we each then can easily focus on different aspects of it to make improvements and changes. The report snapshot and monthly email summary of our page's performance definitely helps in keeping us informed and up to date on the restaurant's online prescence and trends.

Small Business (50 or fewer emp.)
Nov 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A must for every digital business"
What do you like best about Google Analytics?

Deep datapoints, easy to use, and implement. Gives you stronger understanding of everything happening with your website, and you can convert this insight into actionable items and make improvements.

What do you dislike about Google Analytics?

Nothing really, I'm really satisfied with the tool. Sometimes I see inconsistencies b/w traffic sources, sometimes it just says "undefined".

What problems is Google Analytics solving and how is that benefiting you?

Better understanding of customer behaviour.

Small Business (50 or fewer emp.)
Oct 31, 2023
 Source
Overall Rating:
5.0
JC
Juanita C.
Community Manager
Share
"Un aliado incondicional en el manejo de mi web"
What do you like best about Google Analytics?

Mi vivencia con Google Analytics 360 resultó altamente positiva. La sencillez de uso y puesta en marcha de esta herramienta fueron destacables. Su empleo me ha capacitado para fortalecer mi estrategia SEO, comprender a profundidad a mis clientes y perfeccionar la navegación en mi sitio web. Lo que encuentro realmente impresionante en Google Analytics 360 es la capacidad de acceder a la evaluación y comparación de diversas métricas, lo que me proporciona información detallada sobre el rendimiento de mis campañas. Además, tengo la posibilidad de entender cómo los visitantes navegan por mi sitio, cuánto tiempo permanecen en él y, por si fuera poco, de dónde proviene mi tráfico. Estas herramientas en conjunto han sido fundamentales para segmentar mi audiencia y optimizar el rendimiento de mi página web.

What do you dislike about Google Analytics?

Hasta el momento, esta herramienta ha resultado excepcional para mí. No encuentro ningún aspecto desfavorable en ella.

What problems is Google Analytics solving and how is that benefiting you?

Me ayuda a mejorar el contenido de mi página, el alcance y el tráfico de la misma.

Small Business (50 or fewer emp.)
Oct 31, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great user acquisition and conversion tracking tool for e-commerce"
What do you like best about Google Analytics?

Being able to see where the most active website visitors and customers come from with google analytics has been amazing. It allows me to zero in and focus on the most valuable and profitable traffic sources to increase profits. I like also beng able to see which page people spend the most or least amount of time on, this informs all of my web development and design choices on the website .

What do you dislike about Google Analytics?

Google analytics takes some time to process e-commerce data accurately. it requires patience.

What problems is Google Analytics solving and how is that benefiting you?

It allows me to track conversion data and user/customer acquition for my online store. This allows me to focus on the most profiatble traffic source and increase revenue

Small Business (50 or fewer emp.)
Oct 29, 2023
 Source
Overall Rating:
5.0
Rajendra C. avatar
Rajendra C.
Digital Marketing Executive
Share
"Google analytics gives complete details of traffic, tracking, sessions, demographics, etc"
What do you like best about Google Analytics?

easy to create properties and integrate with other work, good implementation in a real-time environment, good support, used many times, many features

What do you dislike about Google Analytics?

some ga4 features may not give exact features

What problems is Google Analytics solving and how is that benefiting you?

website traffic, bounce rate, demographics,etc

Mid Market (51-1000 emp.)
Oct 26, 2023
 Source
Overall Rating:
5.0
Rupesh K. avatar
Rupesh K.
Sr. Executive Digital Marketing
Share
"Best tool for business analysis and user classification"
What do you like best about Google Analytics?

Best about this is it is a free tool and can be easily intregrated with any other tool

What do you dislike about Google Analytics?

In reporting we can't get much details reports

What problems is Google Analytics solving and how is that benefiting you?

We can get segmant wise report and all audience type