Google Analytics background blur-sm
Google Analytics Logo
Google Analytics
Insights for smarter decisions
4.5
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
Google Analytics Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0
(1)
Free plan available
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to Open Web Analytics?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
Google Analytics video thumbnail
Google Analytics 0
Google Analytics 1
Google Analytics 2
Google Analytics 3
Google Analytics 4
Google Analytics Screenshots
Google Analytics screenshot 1
Google Analytics screenshot 2
Google Analytics screenshot 3
Google Analytics screenshot 4
Google Analytics screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 07, 2026
Google Analytics Logo
6,280 Google Analytics Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Dec 20, 2023
 Source
Overall Rating:
5.0
SA
Seraj A.
Founder
Share
"A must have tool to analyse audience behaviour on your platform"
What do you like best about Google Analytics?

Detailed insights on number of visitors, user engagement time, new vs old users, total revenues and more. Data comparison from previous day performance. Customised performance reports to help you understand your audience behaviour. Realtime active users count, device specific user details and average sessions per user. Automated insights and forecasting. Easy to integrate and use.

What do you dislike about Google Analytics?

Data mismatch in the current day report. Sometimes the current day data doesn't shows correct info.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics is helping us in analysing the user behaviour and improving our platforms to cater the users' need.

Mid Market (51-1000 emp.)
Dec 20, 2023
 Source
Overall Rating:
5.0
Volodymyr S. avatar
Volodymyr S.
Chief Marketing Officer
Share
"Essential must-have for all SEO and digital marketers"
What do you like best about Google Analytics?

It's provided by Google directly and does the best task in terms of traffic analysis. I absolutely love that it has a huge infrastructure built around it. Love the number of options, the ease of use, and the integration. I am a daily user.

What do you dislike about Google Analytics?

With the introduction of the new 4th version of analytics, it might be a simpler side. Less tweaking is available.

What problems is Google Analytics solving and how is that benefiting you?

It helps me take informed decisions as well as monitor the amount and quality of traffic that comes to my website.

Mid Market (51-1000 emp.)
Dec 19, 2023
 Source
Overall Rating:
5.0
RC
Richard C.
Founder
Share
"Useful for page and session analytics"
What do you like best about Google Analytics?

The software is easy to use, easy to understand, and easy to customized. Also, provide high level analytics that are valuable to any business.

What do you dislike about Google Analytics?

Thresholding when the page or website don't get a lot of traffic. The length of data storage is also short.

What problems is Google Analytics solving and how is that benefiting you?

Evaluating campaign performance, blog performance, acquisition strategy, cost of acquisition, and optimization opportunities.

Small Business (50 or fewer emp.)
Dec 19, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great and getting better and better"
What do you like best about Google Analytics?

Great ability to analyze behavior of different visitor segments. Great ability to connect to the data using other analytical tools (such as Microsoft Power BI) to build your own dashboards outside of GA using the GA data.

What do you dislike about Google Analytics?

GA4 really lacks in some of the basic report views compared to the old Universal Analytics. For example, when you change the date range of a view, the line graph in GA4 defaults to daily and has no way to change to monthly or quarterly. This makes the basic reporting in the GA4 interface pretty poor. This means it's harder for beginners as you'll need to layer another reporting tool on top of the GA data to get even the simplest reports.

What problems is Google Analytics solving and how is that benefiting you?

Understand visitor behavior and make design decisions based on data.

Small Business (50 or fewer emp.)
Dec 19, 2023
 Source
Overall Rating:
5.0
EP
Eduardo P.
Associate Professor
Share
"One of those must have tools in your digital marketing arsenal"
What do you like best about Google Analytics?

Google Analytics is a powerful tool that is essential for any digital marketer. It provides a wealth of data and insights that can be used to improve website performance, track user behavior, and measure the success of marketing campaigns. The platform is user-friendly, easy to navigate and offers a wide range of features, such as tracking conversions, creating custom reports, and setting up goals. Overall, Google Analytics is an invaluable tool

What do you dislike about Google Analytics?

It can be overwhelming for beginners due to the amount of data and information available. It can take some time to learn how to navigate the platform and understand all of the different metrics and reports. Additionally, some users may find that the platform is too complex for their needs, or they may require more advanced features that are not available within the basic version of the tool

What problems is Google Analytics solving and how is that benefiting you?

Simplyfying data acquisition and analysis, serving as a basis for KPIs in traffic, conversions, ecommerce, acquisition, campaign, the effectiveness of different traffic channels and so on.

Mid Market (51-1000 emp.)
Dec 18, 2023
 Source
Overall Rating:
5.0
AG
Anuj G.
Marketing Executive
Share
"Google Analytics is the best tool for all the website conversions and events"
What do you like best about Google Analytics?

Events, conversion, added to cart, all types of sales, very easy to integrate with website, we are using this almost every day

What do you dislike about Google Analytics?

New Google Analytics 4 is bit difficult but once use understand the tools its very easy to user

What problems is Google Analytics solving and how is that benefiting you?

From Google Analytics we can solve most of the business problems. which cannot be solved by other third party platform.

Small Business (50 or fewer emp.)
Dec 17, 2023
 Source
Overall Rating:
5.0
Snehha R. avatar
Snehha R.
Founder
Share
"Accuracy is one of the best thing about google analytics and user behaviour is not used by many"
What do you like best about Google Analytics?

User behaviour where they show how each user and gone from which page to which another feature i like is our my all campaigns are show accurate details of each user coming from which source

What do you dislike about Google Analytics?

I am not happy on how recent change of GA4 happened it took me long time to learn

What problems is Google Analytics solving and how is that benefiting you?

Undertsanding user behaviou and messuring my ads campaign better

Mid Market (51-1000 emp.)
Dec 15, 2023
 Source
Overall Rating:
5.0
Shovon K. avatar
Shovon K.
Business Analyst & Sales Force Automation Lead
Share
"Google Analytics helps me to understand my work progress of my website and contents"
What do you like best about Google Analytics?

Without an analytical tool, it feels like being blind and unknows to the progress. Google Analytics enebled in my website helps me to grow and make my next strategy seeing the progress of each content. Also it helps me to keep myself motivated with all the insights of visitors, impression, time spent etc.

What do you dislike about Google Analytics?

Proud to tell that I love everything about this tool.

What problems is Google Analytics solving and how is that benefiting you?

Usually I use content based and some products in my website. I use this tool to track visitor's region and which products they got interest. Then follow to maintain improvement on that specif area, work more and make that content more strong. Also it shows me my visitor insights that helps me to understand the progress.

Small Business (50 or fewer emp.)
Dec 15, 2023
 Source
Overall Rating:
5.0
RN
Richard N.
Founder
Share
"Why Google Analytics is a Must"
What do you like best about Google Analytics?

Very easy to install and set up, especially with WordPress and Google's Site Kit plugin. The best thing about GA is that you can clearly see how your marketing's performing and where you're traffic's coming from. But don't stop there. Optimisation, personalisation and experimentation will help you get ahead of your competitors.

What do you dislike about Google Analytics?

It's free - what's to dislike? Some people say GA4 is difficult to configure but there are plenty of very good YouTube videos that can take you through this,

What problems is Google Analytics solving and how is that benefiting you?

We use it primarily to optimise our clients SEO performance and reporting.

Small Business (50 or fewer emp.)
Dec 14, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Google Analytics"
What do you like best about Google Analytics?

It is highly customizable, offering a great deal of flexibility, and it also provides very comprehensive data analysis.

What do you dislike about Google Analytics?

Real-time data limitation and limited historical data are my 2 dislikes.

What problems is Google Analytics solving and how is that benefiting you?

It is helping us track our website traffic and user behavior, as well as aiding us in assessing our marketing effectiveness and identifying areas for improvement.