Google Analytics background blur-sm
Google Analytics Logo
Google Analytics
Insights for smarter decisions
4.5
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
Google Analytics Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0

( 1 )

$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to Open Web Analytics?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
Google Analytics video thumbnail
Google Analytics 0
Google Analytics 1
Google Analytics 2
Google Analytics 3
Google Analytics 4
Google Analytics Screenshots
Google Analytics screenshot 1
Google Analytics screenshot 2
Google Analytics screenshot 3
Google Analytics screenshot 4
Google Analytics screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 25, 2025
Google Analytics Logo
6,280 Google Analytics Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Oct 04, 2023
 Source
Overall Rating:
5.0
GD
Gabrielle D.
Media Analyst
Share
"Google Analytics is important in my routine"
What do you like best about Google Analytics?

I'm rewriting my review from scratch. My name is Gabrielle and I work as a media analyst at Cadastra serving clients like Panvel. In my media routine I use Google Analytics in an integrated way with Google Ads, in GA I can evaluate and measure attribution data from the user's journey, with this my routine, in addition to being easier, is complete, agile and with data collected so that I obtain relevant information that helps me make decisions for day-to-day optimization of the account I operate.

What do you dislike about Google Analytics?

There is definitely nothing I don't like about Google Analytics. With the arrival of GA4, I understand that there are improvements that are yet to be implemented, sometimes there is a delay in monitoring App data, but this is resolved the next day.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics helps me measure important data for my client. It ends up being a facilitator for reading voluminous data that is recorded from the campaigns we have active. So this process ends up being much more automated and faster.

Small Business (50 or fewer emp.)
Sep 29, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Google Analytics is a fantastic piece of software "
What do you like best about Google Analytics?

We currently don’t use it anymore because we switched to an agency who handled all of our analytics, but we did find GA to be very helpful in determining best ways to make changes to our website in order to increase ROI

What do you dislike about Google Analytics?

I’m going to be honest and say GA can be confusing!!!!! There are literally so many options a person can go insane! With that said though if you are able to learn and not be afraid of clicking on new features there is a lot to gain and learn by exploring all the features.

What problems is Google Analytics solving and how is that benefiting you?

We were using this to solve the problem of tracking our users that visit the website.

Small Business (50 or fewer emp.)
Sep 29, 2023
 Source
Overall Rating:
5.0
Shivam J. avatar
Shivam J.
Ppc Expert
Share
"Best analysis tool for seo as well as ppc implementation"
What do you like best about Google Analytics?

It has multiple features which is very helpful in understanding the market behaviois such as bounce rate, session timings, etc.

What do you dislike about Google Analytics?

Creating event tracking codes for clicks is somewhat not fixed yet. Accuracy is not 100%

What problems is Google Analytics solving and how is that benefiting you?

It helps us understand the behaviour of the market and helps us build strategy for campaigns to grow business.

Mid Market (51-1000 emp.)
Sep 28, 2023
 Source
Overall Rating:
5.0
Devadiga V. avatar
Devadiga V.
Marketing Executive
Share
"Google Analytics Positive Review"
What do you like best about Google Analytics?

Very helpful to Analyse data on daily basis and create strategies according to that also able to manage website performance

What do you dislike about Google Analytics?

It is difficult to use for the first time to use and confusing to search

What problems is Google Analytics solving and how is that benefiting you?

For Measuring sessions from which medium is more and how we can manage the traffic of our website

Small Business (50 or fewer emp.)
Sep 27, 2023
 Source
Overall Rating:
5.0
SP
Sr P.
Blogger
Share
"very amazing product"
What do you like best about Google Analytics?

Google Analytics is a very amazing product I used it for website analysis. It is easy to use and analyse your business sites.

What do you dislike about Google Analytics?

Not all features are good,specially its real-time data reports are very good

What problems is Google Analytics solving and how is that benefiting you?

not that all some time data and site search

Mid Market (51-1000 emp.)
Sep 26, 2023
 Source
Overall Rating:
5.0
PG
Paula G.
Founder
Share
"Experiencias positivas com o GA"
What do you like best about Google Analytics?

Gosto muito de poder explorar as mais diversas visões que o GA nos proporciona nas campanhas

What do you dislike about Google Analytics?

Tempo de resposta para algumas solicitações na ferramenta

What problems is Google Analytics solving and how is that benefiting you?

O Google Analytics me auxilia diariamente na análise de dados pós clique nas campanhas veiculadas para os meus clientes. Com ele tenho acesso direto aos das campanhas podendo aplicar diversos filtros conforme minhas necessidades.

Small Business (50 or fewer emp.)
Sep 26, 2023
 Source
Overall Rating:
5.0
MR
Mohammed R.
Founder
Share
"Such a fantastic analytics tool. I love GA!"
What do you like best about Google Analytics?

GA provides an extensive range of data that helps in understanding user behaviour, acquisition sources, and website performance. This level of analysis is beneficial for making decisions to optimize the website.

What do you dislike about Google Analytics?

After updating to GA4 the learning curve for Google Analytics is Steep. It requires a good amount of time and learning to become proficient. It's also very complex to configure unlike Universal Analytics.

What problems is Google Analytics solving and how is that benefiting you?

1. Traffic and acquisition analysis - GA provides detailed insights into website traffic, helping to understand where visitors are coming from, which channels are most effective, and how different traffic sources contribute to conversions. 2. Google ads performance. 3. Other digital campaigns performance.

Mid Market (51-1000 emp.)
Sep 22, 2023
 Source
Overall Rating:
5.0
Sooryaprabhath  P. avatar
Sooryaprabhath P.
Front End Developer
Share
"Best ever Analytics tool"
What do you like best about Google Analytics?

Google Analytics is a major tool for analyzing data from websites and the best thing is the dashboard interface and ease of implementation the features are so great that they made my work easy.

What do you dislike about Google Analytics?

I dislike that every time we get more traffic that time it will apply a threshold for a free account and the limitation for event tracking is also a disliking thing.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics solves problems like implementation, event tracking, and Visual understanding of dashboards and graphs with real-time data.

Small Business (50 or fewer emp.)
Sep 15, 2023
 Source
Overall Rating:
5.0
SK
Simarjeet K.
Ielts Trainer
Share
"Easy to understand the user experience on the website"
What do you like best about Google Analytics?

The best part about Google Analytics is that it is a free tool with many features. Powerful and rich insights help digital marketers analyze the best channel of earning in the form of user behavior.

What do you dislike about Google Analytics?

This is excellent tool for market research but I don't understand the audience overview. its difficult to understand with guidence.

What problems is Google Analytics solving and how is that benefiting you?

Many problems are solved with google analytics, like performance of keywords and poorly performed pages.

Small Business (50 or fewer emp.)
Sep 15, 2023
 Source
Overall Rating:
5.0
Krunal S. avatar
Krunal S.
Business Development Manager
Share
"Easy to track website trafic and performance"
What do you like best about Google Analytics?

Google analytics is easy to use to manage and track trafic on my website. Also updating new features constantly so that's a good thing I most like about the google analytics.

What do you dislike about Google Analytics?

There is nothing to be dislike as both web and mobile app working fine for me.

What problems is Google Analytics solving and how is that benefiting you?

Earlier we are not able to check traffics coming to our website or not also we are not able to track how many visitors coming on perticular web page after running social media campaigns and now after using google analytics I can easily track each and every page traffics coming from different sources.