iContact delivers professional email marketing features to ensure that it provides extensive features and tools across different stages and sizes to get real results for your campaigns. The platform is ideal for small businesses to want to leverage better campaigns with high-volume senders and subscribers.
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Like the ease of use and the predefined templates
addling images was cumbersome sometimes
Needed efficient method to communicate with customers and prospects. Received leads.
The ability to have all contacts on one site but split reporting between stores.
Would like for iContact to create a mobile application to track and send emails to customers.
Sending personalized emails to our customers that are vehicle specific. This allows us to update our customer records and ensure that we have the most up to date contact and customer information.
I love working with the automation workflows. Easy to setup and engage with our customer base.
With higher customer list it seems to slow down the dashboard. Sometimes it's frustrating to get something done quickly.
Some email platforms do not have workflows or variable data capabilities, which makes iContact one of my favorite to work with.
The constant ease of use. We can create a template and using iContact's HTML builder, send it out to our customer list instantly or with a schedule.
The lack of survey support can be frustrating at times. Also, with the new update that was released a few months back, they removed the ability to create an email based on a URL.
The ability to send out emails quickly based on a customer list that we can store in iContact has been a huge time saved. Also, iContact allows us to have a signup form directly on our website allowing customers to directly signup to our newsletter.
It's really affordable for what you are getting. The help team, and our strategic adviser are very responsive.
Sometimes the formatting is a bit tricky post-sending an email, but if you test, you'll find ways around it.
Improving communication with our audience, promoting ease of doing business with the landing page function and button functions.
So far, I’m still in the implementation stage of using this app but I am definitely excited to see how well the app works and helps our business communications
Some emails sent out were not displaying properly, seems like there are still some bugs to work through.
It has been very helpful with reaching and marketing to all of our contacts with ease.
You can create an email blast without using HTML codes.
The formatting was off in the final product.
Sending email blasts out to customers as a value added service.
easy to use, not very expesnive, and easy to install
Not as powerful as some of the other platforms.
easy survey generation to our contacts
The editor is easy to use and I really like how the emails adjust to the device they are being read on.
The salesforce integration is clunky. It is frustrating to have to click on the update statistics button instead of viewing click data in real time.
Email automation. The ability to view bounce data has been helpful in keeping our data clean.
I have used several email marketing services for campaigns for clients, and this one is a solid contender. I like it a whole lot more than constant contact, but just a hair less than Mail Chimp (simply because of the creativity and fun feel that Mail Chimp delivers).
Drag and drop features are always nice for us non-design folks, but I think for the campaign to look really professional, you need the input of the designer(s) on your team, which is a little frustrating, but understandable.
Nearly every client requests (or is sold) some sort of newsletter. At my old agency we were always looking for really sharp software that didnt cost an arm and a leg to provide this service. We were pretty happy with this option.
I enjoy the simplicity and functionality.
I would like more analytic from this tool.
We are connecting with our guests more frequently and increasing our eCommerce conversion rate.
I like that this is easy to use and it is fast to give you results. It is also very useful for email marketing.
There is nothing that I don't like about this in the time that I have used it.
I like that there is marketing automation and that it is trustworthy.
Cost and ease of use made iContact a good choice for our organization.
Would like to see more templates and creative options for communication.
This product helped us get information out to clients and customers concerning services, products, and events that our organization held.
iContact is very easy to use compared to some programs. I really like having to confirm my initials prior to send in order to make sure I have remembered everything.
I seem to run into a lot of html issues if I reuse an old template/email. I struggle with keeping the formatting consistent. So it would be nice to have that functionality addressed. I would also like more features in the editor.
We are using the send reports to track our opens, clicks, and bounces. This is giving my firm a better idea of what type of content our subscribers want to see and allows us tailor our content.
Excellent list quality management - spam control technology, list scrubbing, etc are all top-notch. And the price is very reasonable for a small to medium-sized email operation.
The feature set for targeting and automated nurturing is pretty basic. At some point, you're probably going to outgrow their capabilities. Reporting is bare-bones.
As a marketer that had outgrown the MailChimp-level tools but didn't have the budget for high-end full-service solutions, we found that iContact provided just the right level of functionality and support, at the right price.
My favorite part of iContact pro are the email tracking capabilities. I can see how many users have opened each email and how it is performing compared to other emails.
I dislike the limitations when starting from a template. You cannot access the coding and therefore cannot make certain design changes to the format.
We have a large data base of people and need to send numerous emails detailing offers and events through our company. iContact allows us to reach a very specific audience for each instance.
iContact is fairly easy to use, and has tons of templates to choose from. They always get it sent out on time and Ive not had issues with spamming or anything.
The frames are sometimes frustrating and an auto save or save feature would be nice with out having to exit what I'm doing. It did take me a bit to get use to designing with the templates but once I did it was a lot better.
Marketing! I only use this for marketing for the most part. I need to make suer that I use it more. Every time I have sent out an email I've had a great response to it!
Templates are intuitive and comparatively easy to use
The metrics don't seem especially useful
Marketing and solicitation of donations for a nonprofit. icontact works better than Excel for maintaining our email database, and allows us to develop visually compelling emails.
It is an easy interface that makes sending out e-blasts quick and painless. It also helps us keep track of the hundreds of different mailing lists we offer as a non-profit. I especially love how I can click and choose which groups I want to send things to.
I would love to see more branding/font/etc options in the email creator. It's hard to work with 6-7 fonts. I would also like to see an easier picture uploader.
By using iContact we have been able to reach an audience that we hadn't been able to before. We can hit the e-mailers, the social media users, and even print and mail our newsletters. The diversity of iContact really helps us hit our target.
i-contact is highly customize-able for a variety of different marketing and communication needs. It provides a nice platforms for using colors and photos attractively to catch the eye and tell stories. It also provides high-quality, well-organized templates for newsletters and messages.
Sometimes we have trouble saving content, which is not ideal. Occasionally the site seems to load a bit slowly.
Our organization has found i-contact a solid way of communicating with our membership regularly and when we need to broadcast special events or alerts.