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iContact Logo
iContact
Effortless Email Marketing
4.1
(1,237)
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iContact Reviews & Product Details

iContact Overview
What is iContact?

iContact delivers professional email marketing features to ensure that it provides extensive features and tools across different stages and sizes to get real results for your campaigns. The platform is ideal for small businesses to want to leverage better campaigns with high-volume senders and subscribers.

Company J2 Global, Inc.
Year founded 1998
Company size 1001-5000 employees
Headquarters Los Angeles, California, United States
Social Media
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iContact Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
iContact Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
iContact Media
iContact video thumbnail
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iContact Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 30, 2025
iContact Logo
1,237 iContact Reviews
4.1 out of 5
Enterprise (> 1000 emp.)
Dec 15, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Used to send email newsletter to prospects"
What do you like best about iContact?

Like the ease of use and the predefined templates

What do you dislike about iContact?

addling images was cumbersome sometimes

What problems is iContact solving and how is that benefiting you?

Needed efficient method to communicate with customers and prospects. Received leads.

Mid Market (51-1000 emp.)
Dec 15, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"iContact Review for Car Dealership"
What do you like best about iContact?

The ability to have all contacts on one site but split reporting between stores.

What do you dislike about iContact?

Would like for iContact to create a mobile application to track and send emails to customers.

What problems is iContact solving and how is that benefiting you?

Sending personalized emails to our customers that are vehicle specific. This allows us to update our customer records and ensure that we have the most up to date contact and customer information.

Small Business (50 or fewer emp.)
Dec 15, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great & Simple!"
What do you like best about iContact?

I love working with the automation workflows. Easy to setup and engage with our customer base.

What do you dislike about iContact?

With higher customer list it seems to slow down the dashboard. Sometimes it's frustrating to get something done quickly.

What problems is iContact solving and how is that benefiting you?

Some email platforms do not have workflows or variable data capabilities, which makes iContact one of my favorite to work with.

Small Business (50 or fewer emp.)
Dec 15, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"iContact has been everything that we need & more"
What do you like best about iContact?

The constant ease of use. We can create a template and using iContact's HTML builder, send it out to our customer list instantly or with a schedule.

What do you dislike about iContact?

The lack of survey support can be frustrating at times. Also, with the new update that was released a few months back, they removed the ability to create an email based on a URL.

What problems is iContact solving and how is that benefiting you?

The ability to send out emails quickly based on a customer list that we can store in iContact has been a huge time saved. Also, iContact allows us to have a signup form directly on our website allowing customers to directly signup to our newsletter.

Mid Market (51-1000 emp.)
Dec 15, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Quality product"
What do you like best about iContact?

It's really affordable for what you are getting. The help team, and our strategic adviser are very responsive.

What do you dislike about iContact?

Sometimes the formatting is a bit tricky post-sending an email, but if you test, you'll find ways around it.

What problems is iContact solving and how is that benefiting you?

Improving communication with our audience, promoting ease of doing business with the landing page function and button functions.

Small Business (50 or fewer emp.)
Dec 05, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great customer service team"
What do you like best about iContact?

So far, I’m still in the implementation stage of using this app but I am definitely excited to see how well the app works and helps our business communications

What do you dislike about iContact?

Some emails sent out were not displaying properly, seems like there are still some bugs to work through.

What problems is iContact solving and how is that benefiting you?

It has been very helpful with reaching and marketing to all of our contacts with ease.

Mid Market (51-1000 emp.)
Nov 21, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"User Friendly platform"
What do you like best about iContact?

You can create an email blast without using HTML codes.

What do you dislike about iContact?

The formatting was off in the final product.

What problems is iContact solving and how is that benefiting you?

Sending email blasts out to customers as a value added service.

Mid Market (51-1000 emp.)
Nov 07, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Dreamforce 17"
What do you like best about iContact?

easy to use, not very expesnive, and easy to install

What do you dislike about iContact?

Not as powerful as some of the other platforms.

What problems is iContact solving and how is that benefiting you?

easy survey generation to our contacts

Mid Market (51-1000 emp.)
Nov 06, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good base level email marketing "
What do you like best about iContact?

The editor is easy to use and I really like how the emails adjust to the device they are being read on.

What do you dislike about iContact?

The salesforce integration is clunky. It is frustrating to have to click on the update statistics button instead of viewing click data in real time.

What problems is iContact solving and how is that benefiting you?

Email automation. The ability to view bounce data has been helpful in keeping our data clean.

Small Business (50 or fewer emp.)
Oct 31, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"A solid solution for email marketing"
What do you like best about iContact?

I have used several email marketing services for campaigns for clients, and this one is a solid contender. I like it a whole lot more than constant contact, but just a hair less than Mail Chimp (simply because of the creativity and fun feel that Mail Chimp delivers).

What do you dislike about iContact?

Drag and drop features are always nice for us non-design folks, but I think for the campaign to look really professional, you need the input of the designer(s) on your team, which is a little frustrating, but understandable.

What problems is iContact solving and how is that benefiting you?

Nearly every client requests (or is sold) some sort of newsletter. At my old agency we were always looking for really sharp software that didnt cost an arm and a leg to provide this service. We were pretty happy with this option.

Mid Market (51-1000 emp.)
Oct 24, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"A Great Email Marketing Tool For Beginners"
What do you like best about iContact?

I enjoy the simplicity and functionality.

What do you dislike about iContact?

I would like more analytic from this tool.

What problems is iContact solving and how is that benefiting you?

We are connecting with our guests more frequently and increasing our eCommerce conversion rate.

Small Business (50 or fewer emp.)
Oct 19, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"iContact"
What do you like best about iContact?

I like that this is easy to use and it is fast to give you results. It is also very useful for email marketing.

What do you dislike about iContact?

There is nothing that I don't like about this in the time that I have used it.

What problems is iContact solving and how is that benefiting you?

I like that there is marketing automation and that it is trustworthy.

Small Business (50 or fewer emp.)
Sep 26, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Communicate with your clients and customers easily and efficiently."
What do you like best about iContact?

Cost and ease of use made iContact a good choice for our organization.

What do you dislike about iContact?

Would like to see more templates and creative options for communication.

What problems is iContact solving and how is that benefiting you?

This product helped us get information out to clients and customers concerning services, products, and events that our organization held.

Small Business (50 or fewer emp.)
Jul 26, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Easy to use Marketing Automation Tool"
What do you like best about iContact?

iContact is very easy to use compared to some programs. I really like having to confirm my initials prior to send in order to make sure I have remembered everything.

What do you dislike about iContact?

I seem to run into a lot of html issues if I reuse an old template/email. I struggle with keeping the formatting consistent. So it would be nice to have that functionality addressed. I would also like more features in the editor.

What problems is iContact solving and how is that benefiting you?

We are using the send reports to track our opens, clicks, and bounces. This is giving my firm a better idea of what type of content our subscribers want to see and allows us tailor our content.

Mid Market (51-1000 emp.)
Jun 29, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"A good second-stage ESP solution"
What do you like best about iContact?

Excellent list quality management - spam control technology, list scrubbing, etc are all top-notch. And the price is very reasonable for a small to medium-sized email operation.

What do you dislike about iContact?

The feature set for targeting and automated nurturing is pretty basic. At some point, you're probably going to outgrow their capabilities. Reporting is bare-bones.

What problems is iContact solving and how is that benefiting you?

As a marketer that had outgrown the MailChimp-level tools but didn't have the budget for high-end full-service solutions, we found that iContact provided just the right level of functionality and support, at the right price.

Small Business (50 or fewer emp.)
Apr 28, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"iContacted still limited, but constantly improving"
What do you like best about iContact?

My favorite part of iContact pro are the email tracking capabilities. I can see how many users have opened each email and how it is performing compared to other emails.

What do you dislike about iContact?

I dislike the limitations when starting from a template. You cannot access the coding and therefore cannot make certain design changes to the format.

What problems is iContact solving and how is that benefiting you?

We have a large data base of people and need to send numerous emails detailing offers and events through our company. iContact allows us to reach a very specific audience for each instance.

Small Business (50 or fewer emp.)
Mar 16, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"iContact"
What do you like best about iContact?

iContact is fairly easy to use, and has tons of templates to choose from. They always get it sent out on time and Ive not had issues with spamming or anything.

What do you dislike about iContact?

The frames are sometimes frustrating and an auto save or save feature would be nice with out having to exit what I'm doing. It did take me a bit to get use to designing with the templates but once I did it was a lot better.

What problems is iContact solving and how is that benefiting you?

Marketing! I only use this for marketing for the most part. I need to make suer that I use it more. Every time I have sent out an email I've had a great response to it!

Small Business (50 or fewer emp.)
Mar 15, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Gets the job done"
What do you like best about iContact?

Templates are intuitive and comparatively easy to use

What do you dislike about iContact?

The metrics don't seem especially useful

What problems is iContact solving and how is that benefiting you?

Marketing and solicitation of donations for a nonprofit. icontact works better than Excel for maintaining our email database, and allows us to develop visually compelling emails.

Small Business (50 or fewer emp.)
Mar 15, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Helps us get the word out!"
What do you like best about iContact?

It is an easy interface that makes sending out e-blasts quick and painless. It also helps us keep track of the hundreds of different mailing lists we offer as a non-profit. I especially love how I can click and choose which groups I want to send things to.

What do you dislike about iContact?

I would love to see more branding/font/etc options in the email creator. It's hard to work with 6-7 fonts. I would also like to see an easier picture uploader.

What problems is iContact solving and how is that benefiting you?

By using iContact we have been able to reach an audience that we hadn't been able to before. We can hit the e-mailers, the social media users, and even print and mail our newsletters. The diversity of iContact really helps us hit our target.

Small Business (50 or fewer emp.)
Mar 15, 2017
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"i-Contact for Non-Profits"
What do you like best about iContact?

i-contact is highly customize-able for a variety of different marketing and communication needs. It provides a nice platforms for using colors and photos attractively to catch the eye and tell stories. It also provides high-quality, well-organized templates for newsletters and messages.

What do you dislike about iContact?

Sometimes we have trouble saving content, which is not ideal. Occasionally the site seems to load a bit slowly.

What problems is iContact solving and how is that benefiting you?

Our organization has found i-contact a solid way of communicating with our membership regularly and when we need to broadcast special events or alerts.

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