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iContact Email Marketing Software logo
iContact
Effortless Email Marketing
4.1
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iContact Reviews: 4.1/5 — Solid Choice

iContact Overview
What is iContact?

iContact delivers professional email marketing features to ensure that it provides extensive features and tools across different stages and sizes to get real results for your campaigns. The platform is ideal for small businesses to want to leverage better campaigns with high-volume senders and subscribers.

Company J2 Global, Inc.
Year founded 1998
Company size 1001-5000 employees
Headquarters Los Angeles, California, United States
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What iContact is best for?
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iContact Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
iContact Features
A/B Testing
A/B testing / Experiments
Analytics/Reporting
API Access
Automated Responses
Bounce Management
Branding removal (white-label)
Campaign Scheduling
Contact List Import/Export
Custom domain for landing pages/forms
Custom Fields
Customizable Templates
iContact Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 28, 2026
iContact Email Marketing Software logo
1,237 iContact Reviews
4.1 out of 5
Mid Market (51-1000 emp.)
Aug 07, 2018
 Source
Overall Rating:
4.5
CB
Chloe B.
Founder
Share
"iContact Review"
What do you like best about iContact?

I like the new drag and drop template builder, I like the highly attentive nature of iContact. Our customer service representative is very helpful and accessible to us.

What do you dislike about iContact?

I would prefer that it was easier to remove the hard code for drag and drop emails. I also dislike the limits on subscriber count.

What problems is iContact solving and how is that benefiting you?

iContact allows us to easily develop eye catching emails that we can send to large populations. The testing and segmentation features are also useful to our work.

Small Business (50 or fewer emp.)
Aug 07, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Very Easy, Great support"
What do you like best about iContact?

Support, I can call,e-mail etc. Simple directions sent to me and follow up with call. Ease of copy and paste, send test msg. Change source. They come out very professionsl for a non experienced perso like myself.

What do you dislike about iContact?

So much to learn. A couple of things are hard whar e-mails are saved. Sometimes color of text will not change if linked.

What problems is iContact solving and how is that benefiting you?

Have old customers seeing our new ideas

Small Business (50 or fewer emp.)
Aug 07, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Thorough Customer Service - Client Minded!"
What do you like best about iContact?

Our representative works with us to meet our needs. We have come to him with some pretty complicated requests (at least we thought they were) as we are the host organization for multiple programs. Our rep is willing to working with us over the phone until we get what we need, even if that takes multiple calls and training sessions.

What do you dislike about iContact?

Learning curve of advanced functionality within iContact has been challenging for us but we know that it will take our business to the next level. We also know that we couldn't do it without the support of our very patient rep.

What problems is iContact solving and how is that benefiting you?

Most recently we have been trying to set up email accounts for all of our programs, four in total. Each program has different needs, audiences, and established contacts. With iContact we were able to provide a way for all of our programs to meet their email marketing needs at the same time, rather than only being able to service one program at a time.

Small Business (50 or fewer emp.)
Aug 07, 2018
 Source
Overall Rating:
4.5
KT
Karen T.
Coo And Executive Director
Share
"I-Contact, excellent customer service"
What do you like best about iContact?

We have been using I-Contact for a long time and they have been extremely reliable and helpful in expanding our reach and audience.

What do you dislike about iContact?

I have had no problems that could not be resolved with the help of the support team.

What problems is iContact solving and how is that benefiting you?

Contacting people with invitations to our program.

Small Business (50 or fewer emp.)
Jul 30, 2018
 Source
Overall Rating:
4.5
Kevin B. avatar
Kevin B.
Director Of Internet Marketing
Share
"Simple yet powerful email marketing platform"
What do you like best about iContact?

I love the service I get for the price I pay. The platform is easy to use, powerful and getting a campaign up and running is really fast. Once the emails are sent, the analytics provided are easy to understand yet go into a lot of useful detail.

What do you dislike about iContact?

While there is a good number of professional templates, some are rather dated. I would love to have a larger library of templates available to me. Also, some of the older templates do not display well on mobile.

What problems is iContact solving and how is that benefiting you?

We send email on behalf of dozens of clients and iContact makes navigating multiple accounts, setting up campaigns and reviewing reports easy.

Small Business (50 or fewer emp.)
Jul 30, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"White Labeled Emails"
What do you like best about iContact?

Enjoy how one can remove the icontact branding.

What do you dislike about iContact?

I don’t enjoy how you can’t see exactly what happens with your opens.

What problems is iContact solving and how is that benefiting you?

Allows you to schedule emails out

Small Business (50 or fewer emp.)
Jul 17, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Muy bueno"
What do you like best about iContact?

Muy sencillo para crear un archivo de mensajes en linea

What do you dislike about iContact?

No hay nada que no me guste de icontcat.Lo recomiendo sin duda

What problems is iContact solving and how is that benefiting you?

Puedes almacenar facilmente tus mensajes

Mid Market (51-1000 emp.)
Jun 13, 2018
 Source
Overall Rating:
4.5
IO
Ibukun O.
Senior Marketing Specialist
Share
"We have stuck with Icontact ,with no regrets."
What do you like best about iContact?

EMAIL DELIVERABILITY - It is now much more Herculian to get newsletters to deliver successfully into the inbox of email users, as email providers are continuously getting better at protecting their users from spam mails.While this is a good development ,it has had some effect on the deliverability rate of newsletters. However,we have stuck with Icontact for the past three year period ,and its email to inbox delivery rate is very much impressive ; giving us the conviction that our newsletter will continually hit our target recipient inbox. POWER OF CUSTOMIZATION : Icontact has provided us with the freedom to freely customize our newsletters.We are able to customize and modify everything and anything we deem fit for customization. Padding , colour , font etc MOBILE FIRST : As much as some of my colleagues at work tend to want to disagree, the world has become a mobile first world,and our Icontact analytics has proven that continuously. Therefore it is important that newsletters we send to our emailing list , are perfectly compatible with their smartphone OS and screen size. This Icontact ,has done very effectively and has only resulted in more success for our email campaign.

What do you dislike about iContact?

Icontact needs to improve on its integration capabilities.We use Microsoft dynamics as our Customer Relationship management program at my workplace. However , we are unable to integrate it with our icontact. Which if it was doable ,would open a new door of opportunities to our marketing team.

What problems is iContact solving and how is that benefiting you?

We use icontact as a launchpad to deliver newsletters to our recipients email inbox. It has thus helped us in exploring a very cheap channel for us to grow our customer base.We have also leveraged on analytics provided by icontact to measure the performance and effectiveness of our email marketing approach and tactics.

Small Business (50 or fewer emp.)
Jun 06, 2018
 Source
Overall Rating:
4.5
Ken O. avatar
Ken O.
Motivational Keynote Speaker & Virtual Speaker For Conferences And Businesses
Share
"Good Tool for Your Business"
What do you like best about iContact?

Not provided

What do you dislike about iContact?

Not provided

What problems is iContact solving and how is that benefiting you?

Not provided

Mid Market (51-1000 emp.)
May 31, 2018
 Source
Overall Rating:
4.5
AA
Adebukola A.
Senior Business Analyst
Share
"Our email campaigns keep getting better."
What do you like best about iContact?

icontact is intuitive and very easy to understand for first time users ,without the hurdle of having a technical background before being able to use this effectively.It has got great email templates too , and unlike what we had with Mailchimp ; we are able to customize the templates on icontact to meet our preference. It provides us with important real time analytics needed to measure the effect of our email campaigns and see how our newsletter recipients interact with our emails; ensuring we are constantly measuring and improving on the efficiency of our email marketing approach.

What do you dislike about iContact?

Will be great to be able to integrate icontact with Livechat. In time past with Mailchimp , we were able to integrate it with Livechat ensuring ,new web visitor emails were automatically added to our emailing list. This is currently not possible with icontact.

What problems is iContact solving and how is that benefiting you?

icontact enable us target potential and existing customers with professional looking newsletters . It has got an high inbox delivery ratio ,ensuring our customers do not miss out on any of our newsletters. While being able to measure our customers interaction with our newsletters in real time.

Small Business (50 or fewer emp.)
May 21, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great value and GREAT customer service"
What do you like best about iContact?

Amazing amazing support. Seriously. They will help you with anything. So accessible. Great value. Integration with Leadpages.

What do you dislike about iContact?

There are some glitches in the technology, and a few features that are missing from the basic email service that make it a little tedious once in a while

What problems is iContact solving and how is that benefiting you?

They provided an email messaging service. This is a weird question to ask.

Small Business (50 or fewer emp.)
May 08, 2018
 Source
Overall Rating:
4.5
JS
Jennifer S.
Founder
Share
"Long-time user who's rarely experienced problems"
What do you like best about iContact?

I love the look of the iContact templates; the updated dashboard is so handy to use; and it's convenient to be able to go to scheduled emails and preview them with a button click rather than having to cancel the send and make it pending again just to be able to proof it once more. (I'm an obsessive proofer! :)

What do you dislike about iContact?

One of the things I disliked the most doesn't pertain anymore (see "what I like best": being able to preview scheduled emails).

What problems is iContact solving and how is that benefiting you?

Sending out regular email communication keeps me busy enough. iContact makes it easy to stay on top of things at a glance. It's also convenient to do the email follow up that I need because exporting performance stats is simple, which means I can alert sales to leads and update contact info in our database.

Small Business (50 or fewer emp.)
May 03, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"IContact does the job!"
What do you like best about iContact?

It's fairly easy to use and to work out what you need to do.

What do you dislike about iContact?

Sometimes its hard to get the links right for FB or linkedin to work properly.

What problems is iContact solving and how is that benefiting you?

Good way to send my enews and to reach a lot of people all at once

Mid Market (51-1000 emp.)
May 03, 2018
 Source
Overall Rating:
4.5
RN
Rosemary N.
Helpdesk Analyst
Share
"iContact allow us keep the communication open with our customers."
What do you like best about iContact?

As a sales person ,I realize the importance of good customer support to a business and "good customer support '" is what I like most about icontact. I like the intuitiveness and how everyone on the digital sales team at Iroko gets to use icontact with little or no programming knowledge. It enable the sales and marketing team, segment our email contact list using important consumer metrics like ; last purchase date , purchase frequency , location etc . While enabling us setup customized workflows which automatically send regular emails about new movie offers to just the right contacts.

What do you dislike about iContact?

Nothing to dislike about iContact. Maybe better integration with social media ; particularly with Linkedin Business ; since a lot of our users are professionals.

What problems is iContact solving and how is that benefiting you?

We use iContact for email marketing. It provides us with an excellent inbox delivery ratio and also enable us know when an email recipient opens our email . Thus over the last few months, we are learning to send emails to only recipients who have a track record of reading our newsletters , thereby reducing the risk of getting our emails restricted by major email providers. Overall ,it enable us keep the conversation with our customers continuous ; even on occasions ,when they aren't patronizing our services.

Small Business (50 or fewer emp.)
May 02, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great marketing for me"
What do you like best about iContact?

The fact that I can reach my customers at a timely basis when i want, is an awesome power to drive any business

What do you dislike about iContact?

Nothing Nothing Nothing Nothing Nothing Nothing.

What problems is iContact solving and how is that benefiting you?

I am realizing that i can reach customers in a way i never could before.

Mid Market (51-1000 emp.)
May 02, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"iContact has been great to use!"
What do you like best about iContact?

I like that there are templates, and it's easy to use.

What do you dislike about iContact?

You're have a limited number of contacts; otherwise, you need to upgrade.

What problems is iContact solving and how is that benefiting you?

No problems. Benefits is the ability to mass email and have customers the ability to unsubscribe if needed.

Enterprise (> 1000 emp.)
May 02, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great support team!"
What do you like best about iContact?

I love that the customer support team is readily available and supplies all the answers to my questions quickly and completely.

What do you dislike about iContact?

There are no table of contents or table capabilities.

What problems is iContact solving and how is that benefiting you?

We are able to send out our required bulletins with ease and provide important information to our partners. This email marketing platform is very user friendly and easy to learn on your own.

Small Business (50 or fewer emp.)
May 02, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Generally good experience"
What do you like best about iContact?

Frankly, the service does what it says it will do. We are a new small business and this service has been a great entry-level platform for our email marketing. Customer service has been prompt and helpful.

What do you dislike about iContact?

There have been some difficulties in formatting and getting past spam filters, but these have mostly been resolved satisfactorily with the help of customer service. Overall, very few hiccups.

What problems is iContact solving and how is that benefiting you?

Mass emailing to prospects and customers, with different targeted messages, in a more professional manner than can be accomplished with basic email software. Definitely a time-saver!

Small Business (50 or fewer emp.)
May 02, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great for business emails"
What do you like best about iContact?

I like being able to schedule and track my emails. Creating them is easy too.

What do you dislike about iContact?

iContact has worked through what I used to not like. Didn't used to be able to copy and paste but now you can.

What problems is iContact solving and how is that benefiting you?

I can send mass emails out without a problem.

Mid Market (51-1000 emp.)
May 02, 2018
 Source
Overall Rating:
4.5
NW
Nancy W.
Sr. Graphic Designer
Share
"Great technical service!"
What do you like best about iContact?

I love the templates when I'm in a hurry and want it to look it's best. I also appreciate that I can reach someone on a live chat when I need them.

What do you dislike about iContact?

It isn't as user friendly as it could be and I can't use bullets that I want. I would like more holiday images and backgrounds for Christmas especially. I'd rather it be a little wider than long so I can fit it to a letter size page if I need to.

What problems is iContact solving and how is that benefiting you?

It saves our company time and money so I can get done what I need to and move on to other responsibilities.

Small Business (50 or fewer emp.)
May 01, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Monthly Satisfied User!"
What do you like best about iContact?

I love that the templates are very easy to use and they are versatile for our updates.

What do you dislike about iContact?

I don't like that we can not use Snapchat and other social media platforms

What problems is iContact solving and how is that benefiting you?

It is very helpful when reaching out to our customers, its convenient when sending out updates, reminders, emails, and our upcoming B&B Newsletters

Mid Market (51-1000 emp.)
Apr 26, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Relevant, seamless keeping in touch"
What do you like best about iContact?

Streamlined capabilities, ease of use, clean design, managing subscribers easily

What do you dislike about iContact?

can't integrate third party contact lists, no Google Analytics

What problems is iContact solving and how is that benefiting you?

Streamlined management of contacts, unlimited emails management

Small Business (50 or fewer emp.)
Apr 24, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great company with awesome customer service"
What do you like best about iContact?

I like the customer service the best. Every time I have a question, the customer service rep is there to help!

What do you dislike about iContact?

Creating campaigns is a little confusing. I needed help to create it form the customer service rep.

What problems is iContact solving and how is that benefiting you?

I don't have to re-create campaigns for each of my clients and it's easy to make them look very professional on iContact.

Small Business (50 or fewer emp.)
Apr 24, 2018
 Source
Overall Rating:
4.5
LB
Lora B.
Founder
Share
"Email Tool That Has It All "
What do you like best about iContact?

I like that iContact makes it easy to edit my emails each week from last week's template. Navigating through our contacts and looking at their individual stats is easy as well.

What do you dislike about iContact?

I think that the design stage of making my emails could be much smoother. Texts sometimes gets stuck in one format and I have to go into HTML mode to edit. Beware that emails don't auto-save as you're working!

What problems is iContact solving and how is that benefiting you?

We have been able to use the statistics of our opens and bounces to narrow down who our active users really are and are beginning to be more strategic in our outreach.

Small Business (50 or fewer emp.)
Apr 24, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"IContact user friendly excellent customer service"
What do you like best about iContact?

IContact provides easy and courteous customer service. They are available online or by phone for billing or creative needs. They provide continuous learning and strategies for marketing.

What do you dislike about iContact?

I would like to see more stock photo templates and color options for the quick notes that we want to send out.

What problems is iContact solving and how is that benefiting you?

Easy to reach out to customers to introduce new products or sales Easy to track data. Easy to keep data base of customer names. Easy to connect with other social media options such as twitter, facebook etc

Small Business (50 or fewer emp.)
Apr 19, 2018
 Source
Overall Rating:
4.5
DL
David L.
Vice President
Share
"Great service compared to many others I have tried. "
What do you like best about iContact?

I like the ease of use of this service. This has everything you need and more.

What do you dislike about iContact?

I wish it would have a forwarding view.

What problems is iContact solving and how is that benefiting you?

It makes it easy for me to keep in contact with my clients. The efficiency is key.

Small Business (50 or fewer emp.)
Apr 19, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Reliable Product"
What do you like best about iContact?

I like that you have the ability to send emails to hundreds of people in one click.

What do you dislike about iContact?

I do wish that the admin was easier to navigate when dealing with different lists.

What problems is iContact solving and how is that benefiting you?

We are able to send out mass emails to our clients in one place and have been able to integrate within our platform

Mid Market (51-1000 emp.)
Apr 18, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great application to work with!"
What do you like best about iContact?

I like the WYSIWYG feature and the fact that you can use HTML.

What do you dislike about iContact?

The WYSIWYG feature is buggy and gives errors sometimes.

What problems is iContact solving and how is that benefiting you?

I am sending out marketing emails to dealers.

Small Business (50 or fewer emp.)
Apr 18, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"iContact user friendly"
What do you like best about iContact?

I like the ability to create an email campaign easily.

What do you dislike about iContact?

I wish that the maximum number of email contacts for my level was higher.

What problems is iContact solving and how is that benefiting you?

I'm not having or solving any business problems with iContact at this time.

Small Business (50 or fewer emp.)
Apr 18, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"I have had a wonderful experience with iContact."
What do you like best about iContact?

The customer service expertise and client support

What do you dislike about iContact?

There is not much to dislike except for customization and website plugin issues.

What problems is iContact solving and how is that benefiting you?

The benefit to grow the company and reach a larger audience of people.