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iContact Logo
iContact
Effortless Email Marketing
4.1
(1,237)
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iContact Reviews & Product Details

iContact Overview
What is iContact?

iContact delivers professional email marketing features to ensure that it provides extensive features and tools across different stages and sizes to get real results for your campaigns. The platform is ideal for small businesses to want to leverage better campaigns with high-volume senders and subscribers.

Company J2 Global, Inc.
Year founded 1998
Company size 1001-5000 employees
Headquarters Los Angeles, California, United States
Social Media
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iContact Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
iContact Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
iContact Media
iContact video thumbnail
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iContact Screenshots
iContact screenshot 1
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 09, 2025
iContact Logo
1,237 iContact Reviews
4.1 out of 5
Small Business (50 or fewer emp.)
Jul 13, 2021
 Source
Overall Rating:
5.0
RH
Ryan H.
Director Of Technology
Share
"Works great, lots of features."
What do you like best about iContact?

iContact is pretty easy to use. You can create custom campaigns, segments for targeting and track recipient behavior while allowing your organization to remain CANSPAM compliant!

What do you dislike about iContact?

I wish they wouldn't have removed the survey featured a few years ago. IT was simple and easy to create a survey that looked professional. Now I have to use another third-party platform for this.

What problems is iContact solving and how is that benefiting you?

I needed a way to send bulk, HTML emails about my organization.

Mid Market (51-1000 emp.)
Jul 03, 2021
 Source
Overall Rating:
5.0
Sujon R. avatar
Sujon R.
Commercial Officer
Share
"IContact is very effective and Versatile with user-friendly Email Marketing Platform for Business"
What do you like best about iContact?

I have a small business of handmade terracotta tiles. Due to the current Covid-19 we have a lockdown here. Every day the crisis of Karnavira is increasing and decreasing again. This is why we are moving away from our customers and clients. One of my clients speaks of "Icontact" in this situation. We are currently very happy using it.

What do you dislike about iContact?

Every software has its pros and cons. But already we have used many types of software. But I have never seen such a comfortable and user-friendly one. So I want to give the "Icontact" 100/100 mark.

What problems is iContact solving and how is that benefiting you?

With Contact, I can start any campaign very quickly and get in touch with my clients by sending them emails. It's through the whole web. Just like I wanted. Already has created a similar template on their site. With this template, I can set up beautiful emails and send any mail to my customers and clients.

Mid Market (51-1000 emp.)
Jun 01, 2021
 Source
Overall Rating:
5.0
JS
James S.
Software Engineer
Share
"It changes the rules of the game putting everything in our favor to do email marketing."
What do you like best about iContact?

iContact is an easy-to-use tool with a spotless and friendly interface that has powerful tools that greatly facilitate our email marketing management and customer channeling. Of the capabilities to highlight this tool is the integration it has with social networks, the ease with which I can create email marketing campaigns and run them, the generation of custom reports, among others.

What do you dislike about iContact?

The only thing I have seen and considered that needs improvement is the segmentation functions. Otherwise, it meets my expectations.

What problems is iContact solving and how is that benefiting you?

iContact is an email marketing tool that has brought nothing but benefits; its incredible selection of tools makes everything easier and saves significant time while performing excellent email marketing campaigns and channeling new customers. It is competitively priced, and the implementation of the service has allowed us to have personal consultants to help us create effective marketing strategies.

Small Business (50 or fewer emp.)
Mar 30, 2021
 Source
Overall Rating:
5.0
Mary L. T. avatar
Mary L. T.
Author
Share
"iContact: Why I use it"
What do you like best about iContact?

I’ve relied on iContact for over a decade to reach readers of my column on literature and the arts on the intellectual site Factsandarts.com. I do find the recent improvements, such as the ability to add a YouTube video well-worth what I am paying to get my essays out to my subscribers. No spam—so readers are fully protected.

What do you dislike about iContact?

I have had to learn how to use iContact’s new images and texts and how to edit—and to be honest have found it difficult, but have figured it out, mostly. Also when someone unsubscribes, I can never add them back—even if they ask me.

What problems is iContact solving and how is that benefiting you?

Major benefit is more readers for my column. Still working on using their images and formats that are supposed make things easier--and am doing a bit better at that. I wish I were better at this aspect and at getting help, but iContact is always there to help.

Mid Market (51-1000 emp.)
Mar 23, 2021
 Source
Overall Rating:
5.0
DL
Denise L.
Public Information Coordinator
Share
"Reliable, consistent, affordable email platform"
What do you like best about iContact?

The tools iContact offers are intuitive and easy to use. The cost is reasonable.

What do you dislike about iContact?

Occasionally a parent accidentally unsubscribes, and the parent must contact iContact Deliverability Dept. to get back on the list.

What problems is iContact solving and how is that benefiting you?

We are a school district with eight schools, and each of our schools use iContact to send e-newsletters to families. We are able to track the success of our messages immediately.

Small Business (50 or fewer emp.)
Mar 23, 2021
 Source
Overall Rating:
5.0
LV
Lauren V.
Marketing Coordinator
Share
"Easy, Fast, Convenient"
What do you like best about iContact?

Templates are very helpful for quick emails!

What do you dislike about iContact?

Actually the new updates are great, don’t have any complaints.

What problems is iContact solving and how is that benefiting you?

Customer/client reach

Mid Market (51-1000 emp.)
Mar 23, 2021
 Source
Overall Rating:
5.0
MW
Michael W.
Marketing Supervisor
Share
"Easy to use platform that gets the job done"
What do you like best about iContact?

How easy it is to create great looking emails in a short period of time.

What do you dislike about iContact?

After an update, some functionality was lost that could only be added back in with HTML code (so you need to have coding experience).

What problems is iContact solving and how is that benefiting you?

We are answering questions that clients and prospects have by sending content on recent tax law changes, which includes the three COVID-19 relief bills.

Small Business (50 or fewer emp.)
Mar 06, 2021
 Source
Overall Rating:
5.0
JG
Jose G.
Manager
Share
"icontact has helped my business grow for over 4 years"
What do you like best about iContact?

Its ease of use, the email design features are veru complete and let you make professional looking emails fast and easy

What do you dislike about iContact?

Its way of handling bounces, but you would encounter that on any mass email platform.

What problems is iContact solving and how is that benefiting you?

My communication with customers, sending offers and keeping in my customers minds

Mid Market (51-1000 emp.)
Mar 02, 2021
 Source
Overall Rating:
5.0
KH
Kori H.
Ppe Program Coordinator
Share
"Perfect for our growing university department!"
What do you like best about iContact?

I love how easy it is to update contacts! We have a lot of turnover in our department, so being able to update names and contact information easily is so necessary. I also love that it's easy to import photos and edit them, so the images can really pop in my emails. I also really appreciate how I get warnings when links aren't working, so I can prevent any issues with the users' being unable to access our content.

What do you dislike about iContact?

I'd say formatting can be tricky in the actual composition blocks. It's hard to copy/paste and expect the formatting to stay the same, so better features in the writing blocks would be fantastic! And more templates to choose from would be amazing. I also wish that there were more features for graphics and video embedding. It would be great to have lots of options for visuals in my email blasts.

What problems is iContact solving and how is that benefiting you?

Outreach has been a challenge for us, so getting to know what the clicks are, what is being responded to, and what people are enjoying from our mailings has been a good way into the mind of our userbase. The biggest benefit is getting to see the effects of our emails in numbers (click-throughs, opened emails, bouncing, etc.) It's really important for us to know what's happening with our communication, so I appreciate seeing the exhaustive charts and figures over time.

Small Business (50 or fewer emp.)
Mar 02, 2021
 Source
Overall Rating:
5.0
HC
Hannah C.
Marketing Director
Share
"Great customer service for a mass email client"
What do you like best about iContact?

Responsiveness to questions or technical issues.

What do you dislike about iContact?

We build emails in Salesforce, so I would like the builder to be more user friendly but am guessing it's because we're not building them directly in iContact.

What problems is iContact solving and how is that benefiting you?

Lead generation and ongoing nurturing programs - iContact is our link to our database.

Small Business (50 or fewer emp.)
Mar 02, 2021
 Source
Overall Rating:
5.0
SB
Steven B.
Speaker, Trainer, Consultant
Share
"iContact for the long haul"
What do you like best about iContact?

I like how easy it is to create, edit and schedule my emails out to my followers. From start to finish I can get a quality email out in five-ten minutes. The analytics that are provided help me personalize how I communicate with my community. I don't use the templates as much, but scanning them gives me ideas. I have used iContact for over 10 years. I started when I only had about 50 people on my list. Now my list is over 8,000. My followers have consistency and creativity with my message. My brand is stronger because of iContact.

What do you dislike about iContact?

Overall, not too much. Anything I want to do I have to take the time to learn how to do it. I wish I just knew, but I don't. Tons of tutorials. It is a benefit that I do not have too much to say for this part. Keep doing what you are doing and others will start moving your way. Maybe it takes me a while to go through the tutorials in order to learn the next new thing. Isn't that what everyone has to do? It is what it is.

What problems is iContact solving and how is that benefiting you?

Keeping my followers up to date with what my business is doing and how I can best serve them. Providing consistency and automation of my message so I can do it once and not worry about it ever again. Learning how to become a better communicator and using words that connect best with my community.

Small Business (50 or fewer emp.)
Mar 02, 2021
 Source
Overall Rating:
5.0
BP
Brian P.
Membership Secretary For The American Arachnological Society
Share
"Easy to use and very convenient!"
What do you like best about iContact?

Managing lists of emails is easy and intuitive, and the automatic payment system and the price for the service is affordable.

What do you dislike about iContact?

When creating an email "from scratch," the tabs are counterintuitive-- I have to first pick a Row, then Content, but Content is the default first tab. All too frequently I forget this and try to start with content instead of making "rows". I also wish it were easier to embed a picture within the text of the email created.

What problems is iContact solving and how is that benefiting you?

I no longer have to worry about my email system accusing me of spamming people because I have too many recipients.

Small Business (50 or fewer emp.)
Mar 02, 2021
 Source
Overall Rating:
5.0
KJ
Kathy J.
Owner
Share
"I have been using this for years. love the simplicity"
What do you like best about iContact?

Easy to create an email with what I need

What do you dislike about iContact?

I currently do not dislike anything with it

What problems is iContact solving and how is that benefiting you?

Being able to reach out to customers that do not have social media.

Small Business (50 or fewer emp.)
Mar 02, 2021
 Source
Overall Rating:
5.0
KH
Kim H.
Marketing Manager
Share
"Easy to use!"
What do you like best about iContact?

easy to update contact lists, export when needed. like the ability to add contacts one at a time when needed, or can upload an entire list at once and add them to multiple contact lists at the same time for more targeted emails. Easy to schedule, change or update emails as needed. Once templates are created, it's easy to re-use and update those templates to send re-occurring emails monthly and weekly.

What do you dislike about iContact?

Templates to create within Icontact can be tricky, either way too many graphics or very plain. When I have chosen pre-made versions within IContact, those never seem to send correctly and you cannot see much of the background pictures or graphics, so I have had to alter them quite a bit to make them look normal when sending. Also have had issues with templates showing different than in the previews for different types of screens, like mobile it seems to show very different than it shows in the preview window before it is scheduled. Recently updated some of our templates and there was a glitch that it would not let me type out the HEX color code. I found a way around it by clicking on another section that used that color, then it pops up in the previously used.

What problems is iContact solving and how is that benefiting you?

Benefits realized would be having separate send lists, and being able to export the lists to update them every few months. Not any problems, but did make it easier for re-occuring emails that can be customized to come from certain team members for their specific areas, no make the emails more custom, and then I don't have to have them coded.

Small Business (50 or fewer emp.)
Mar 02, 2021
 Source
Overall Rating:
5.0
RH
Ryan H.
Communications Manager
Share
"Fantastic Service with Easy to Edit Templates"
What do you like best about iContact?

The simplicity of editing and being able to export bounced contacts for later research

What do you dislike about iContact?

It's seems that their customer service department is always on vacation

What problems is iContact solving and how is that benefiting you?

Emailing a massive contact list with various categories. Our open and click-through rates have gone up

Small Business (50 or fewer emp.)
Feb 25, 2021
 Source
Overall Rating:
5.0
KO
Kai O.
Admin
Share
"IContact Review"
What do you like best about iContact?

Very helpful with sending out emails to mass amounts of people.

What do you dislike about iContact?

The confirmation to send emails can take awhile sometimes.

What problems is iContact solving and how is that benefiting you?

Very helpful, user-friendly, and simple.

Small Business (50 or fewer emp.)
Feb 25, 2021
 Source
Overall Rating:
5.0
BM
Bill M.
Managing Director
Share
"excellent for salesforce"
What do you like best about iContact?

Seamless integration with Salesforce campaigns and mail templates - makes it very easy to get communications out there and get selling

What do you dislike about iContact?

Sometimes need to reconnect it and it's not always clear when the API link is down, maybe need a status "light" - also the ability to map more user fields over from SF would be great

What problems is iContact solving and how is that benefiting you?

Sending marcomms mails to our contacts weekly, as we can use native SF email templates and integrate with campaigns is very easy

Mid Market (51-1000 emp.)
Feb 25, 2021
 Source
Overall Rating:
5.0
CA
Carla A.
Recreation Coordinator
Share
"I love iContact"
What do you like best about iContact?

All of my contact emails are stored in one place and I can send a private, personal message to all of my contacts with the click of a button.

What do you dislike about iContact?

The only thing I don't like is when you delete someone's email permanently, they can never ever receive an email again.

What problems is iContact solving and how is that benefiting you?

Having all of my contact emails in one place is very convenient.

Small Business (50 or fewer emp.)
Feb 25, 2021
 Source
Overall Rating:
5.0
DM
Dana M.
A
Share
"TEMPO research"
What do you like best about iContact?

That it is offered to me free through my university

What do you dislike about iContact?

Some of the automation can be tricky to initially set up but works great after. Sometimes our research participants get the emails sent to junk

What problems is iContact solving and how is that benefiting you?

The tech support had been very responsive and helpful. They helped identify a big that was making our automation tricky.

Small Business (50 or fewer emp.)
Feb 25, 2021
 Source
Overall Rating:
5.0
JG
John G.
Agency Manager
Share
"Great Service"
What do you like best about iContact?

Easy to use. Great Template choices. Takes very little effort to get a campaign going.

What do you dislike about iContact?

Nothing really to dislike. The service works as promised.

What problems is iContact solving and how is that benefiting you?

iContact allows you to stay in touch with your existing clients building relationships. It also allows you to market to new prospective markets.

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