iContact Reviews & Product Details

iContact is pretty easy to use. You can create custom campaigns, segments for targeting and track recipient behavior while allowing your organization to remain CANSPAM compliant!

I wish they wouldn't have removed the survey featured a few years ago. IT was simple and easy to create a survey that looked professional. Now I have to use another third-party platform for this.

I needed a way to send bulk, HTML emails about my organization.

I have a small business of handmade terracotta tiles. Due to the current Covid-19 we have a lockdown here. Every day the crisis of Karnavira is increasing and decreasing again. This is why we are moving away from our customers and clients. One of my clients speaks of "Icontact" in this situation. We are currently very happy using it.

Every software has its pros and cons. But already we have used many types of software. But I have never seen such a comfortable and user-friendly one. So I want to give the "Icontact" 100/100 mark.

With Contact, I can start any campaign very quickly and get in touch with my clients by sending them emails. It's through the whole web. Just like I wanted. Already has created a similar template on their site. With this template, I can set up beautiful emails and send any mail to my customers and clients.

iContact is an easy-to-use tool with a spotless and friendly interface that has powerful tools that greatly facilitate our email marketing management and customer channeling. Of the capabilities to highlight this tool is the integration it has with social networks, the ease with which I can create email marketing campaigns and run them, the generation of custom reports, among others.

The only thing I have seen and considered that needs improvement is the segmentation functions. Otherwise, it meets my expectations.

iContact is an email marketing tool that has brought nothing but benefits; its incredible selection of tools makes everything easier and saves significant time while performing excellent email marketing campaigns and channeling new customers. It is competitively priced, and the implementation of the service has allowed us to have personal consultants to help us create effective marketing strategies.

I’ve relied on iContact for over a decade to reach readers of my column on literature and the arts on the intellectual site Factsandarts.com. I do find the recent improvements, such as the ability to add a YouTube video well-worth what I am paying to get my essays out to my subscribers. No spam—so readers are fully protected.

I have had to learn how to use iContact’s new images and texts and how to edit—and to be honest have found it difficult, but have figured it out, mostly. Also when someone unsubscribes, I can never add them back—even if they ask me.

Major benefit is more readers for my column. Still working on using their images and formats that are supposed make things easier--and am doing a bit better at that. I wish I were better at this aspect and at getting help, but iContact is always there to help.

The tools iContact offers are intuitive and easy to use. The cost is reasonable.

Occasionally a parent accidentally unsubscribes, and the parent must contact iContact Deliverability Dept. to get back on the list.

We are a school district with eight schools, and each of our schools use iContact to send e-newsletters to families. We are able to track the success of our messages immediately.

Templates are very helpful for quick emails!

Actually the new updates are great, don’t have any complaints.

Customer/client reach

How easy it is to create great looking emails in a short period of time.

After an update, some functionality was lost that could only be added back in with HTML code (so you need to have coding experience).

We are answering questions that clients and prospects have by sending content on recent tax law changes, which includes the three COVID-19 relief bills.

Its ease of use, the email design features are veru complete and let you make professional looking emails fast and easy

Its way of handling bounces, but you would encounter that on any mass email platform.

My communication with customers, sending offers and keeping in my customers minds

I love how easy it is to update contacts! We have a lot of turnover in our department, so being able to update names and contact information easily is so necessary. I also love that it's easy to import photos and edit them, so the images can really pop in my emails. I also really appreciate how I get warnings when links aren't working, so I can prevent any issues with the users' being unable to access our content.

I'd say formatting can be tricky in the actual composition blocks. It's hard to copy/paste and expect the formatting to stay the same, so better features in the writing blocks would be fantastic! And more templates to choose from would be amazing. I also wish that there were more features for graphics and video embedding. It would be great to have lots of options for visuals in my email blasts.

Outreach has been a challenge for us, so getting to know what the clicks are, what is being responded to, and what people are enjoying from our mailings has been a good way into the mind of our userbase. The biggest benefit is getting to see the effects of our emails in numbers (click-throughs, opened emails, bouncing, etc.) It's really important for us to know what's happening with our communication, so I appreciate seeing the exhaustive charts and figures over time.

Responsiveness to questions or technical issues.

We build emails in Salesforce, so I would like the builder to be more user friendly but am guessing it's because we're not building them directly in iContact.

Lead generation and ongoing nurturing programs - iContact is our link to our database.

I like how easy it is to create, edit and schedule my emails out to my followers. From start to finish I can get a quality email out in five-ten minutes. The analytics that are provided help me personalize how I communicate with my community. I don't use the templates as much, but scanning them gives me ideas. I have used iContact for over 10 years. I started when I only had about 50 people on my list. Now my list is over 8,000. My followers have consistency and creativity with my message. My brand is stronger because of iContact.

Overall, not too much. Anything I want to do I have to take the time to learn how to do it. I wish I just knew, but I don't. Tons of tutorials. It is a benefit that I do not have too much to say for this part. Keep doing what you are doing and others will start moving your way. Maybe it takes me a while to go through the tutorials in order to learn the next new thing. Isn't that what everyone has to do? It is what it is.

Keeping my followers up to date with what my business is doing and how I can best serve them. Providing consistency and automation of my message so I can do it once and not worry about it ever again. Learning how to become a better communicator and using words that connect best with my community.

Managing lists of emails is easy and intuitive, and the automatic payment system and the price for the service is affordable.

When creating an email "from scratch," the tabs are counterintuitive-- I have to first pick a Row, then Content, but Content is the default first tab. All too frequently I forget this and try to start with content instead of making "rows". I also wish it were easier to embed a picture within the text of the email created.

I no longer have to worry about my email system accusing me of spamming people because I have too many recipients.

Easy to create an email with what I need

I currently do not dislike anything with it

Being able to reach out to customers that do not have social media.

easy to update contact lists, export when needed. like the ability to add contacts one at a time when needed, or can upload an entire list at once and add them to multiple contact lists at the same time for more targeted emails. Easy to schedule, change or update emails as needed. Once templates are created, it's easy to re-use and update those templates to send re-occurring emails monthly and weekly.

Templates to create within Icontact can be tricky, either way too many graphics or very plain. When I have chosen pre-made versions within IContact, those never seem to send correctly and you cannot see much of the background pictures or graphics, so I have had to alter them quite a bit to make them look normal when sending. Also have had issues with templates showing different than in the previews for different types of screens, like mobile it seems to show very different than it shows in the preview window before it is scheduled. Recently updated some of our templates and there was a glitch that it would not let me type out the HEX color code. I found a way around it by clicking on another section that used that color, then it pops up in the previously used.

Benefits realized would be having separate send lists, and being able to export the lists to update them every few months. Not any problems, but did make it easier for re-occuring emails that can be customized to come from certain team members for their specific areas, no make the emails more custom, and then I don't have to have them coded.

The simplicity of editing and being able to export bounced contacts for later research

It's seems that their customer service department is always on vacation

Emailing a massive contact list with various categories. Our open and click-through rates have gone up

Very helpful with sending out emails to mass amounts of people.

The confirmation to send emails can take awhile sometimes.

Very helpful, user-friendly, and simple.

Seamless integration with Salesforce campaigns and mail templates - makes it very easy to get communications out there and get selling

Sometimes need to reconnect it and it's not always clear when the API link is down, maybe need a status "light" - also the ability to map more user fields over from SF would be great

Sending marcomms mails to our contacts weekly, as we can use native SF email templates and integrate with campaigns is very easy

All of my contact emails are stored in one place and I can send a private, personal message to all of my contacts with the click of a button.

The only thing I don't like is when you delete someone's email permanently, they can never ever receive an email again.

Having all of my contact emails in one place is very convenient.

That it is offered to me free through my university

Some of the automation can be tricky to initially set up but works great after. Sometimes our research participants get the emails sent to junk

The tech support had been very responsive and helpful. They helped identify a big that was making our automation tricky.

Easy to use. Great Template choices. Takes very little effort to get a campaign going.

Nothing really to dislike. The service works as promised.

iContact allows you to stay in touch with your existing clients building relationships. It also allows you to market to new prospective markets.