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iContact Email Marketing Software logo
iContact
Effortless Email Marketing
4.1
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iContact Reviews: 4.1/5 — Solid Choice

iContact Overview
What is iContact?

iContact delivers professional email marketing features to ensure that it provides extensive features and tools across different stages and sizes to get real results for your campaigns. The platform is ideal for small businesses to want to leverage better campaigns with high-volume senders and subscribers.

Company J2 Global, Inc.
Year founded 1998
Company size 1001-5000 employees
Headquarters Los Angeles, California, United States
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What iContact is best for?
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iContact Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
iContact Features
A/B Testing
A/B testing / Experiments
Analytics/Reporting
API Access
Automated Responses
Bounce Management
Branding removal (white-label)
Campaign Scheduling
Contact List Import/Export
Custom domain for landing pages/forms
Custom Fields
Customizable Templates
iContact Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 10, 2026
iContact Email Marketing Software logo
1,237 iContact Reviews
4.1 out of 5
Small Business (50 or fewer emp.)
Feb 11, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Effective and Simple to Use"
What do you like best about iContact?

I like the simplicity of checking the reports concerning openings and clicks of the newsletter sent.

What do you dislike about iContact?

I want to be able to modify a newsletter after I have scheduled its release.

What problems is iContact solving and how is that benefiting you?

IContact newsletters are an effective communication tool to send announcements and links to educational videos and articles.

Mid Market (51-1000 emp.)
Feb 08, 2022
 Source
Overall Rating:
5.0
WW
William W.
Account Manager
Share
"Solid overall email software"
What do you like best about iContact?

Signing up and starting basic email campaigns is relatively easy. Though it helps, users don't have to have advanced computing or technical email knowledge to implement basic campaigns. We can import our existing contact lists and integrate them into new or existing campaigns. iContact has an abundance of email templates that can be edited with intuitive and uncomplicated editing features.

What do you dislike about iContact?

The automation capabilities are good, but don't allow for as complete of a hands-off and self-adapting experience as in other email marketing applications.

What problems is iContact solving and how is that benefiting you?

iContact gives us web tools that provide a doorway into our organization. Website visitors and those that receive emails or read social media or blog posts can connect to our iContact forms and sign up for events, to receive learning resources or to get directly added to marketing lists. This allows us to regularly reach out to contacts that already have an interest in our company, products and services. Maintaining meaningful communications with our contacts has helped us to increase promotion inquiries and business development.

Mid Market (51-1000 emp.)
Nov 18, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"iContact is a great email provider for our company!"
What do you like best about iContact?

My company uses iContact at least twice a month to send emails to our customer base. We love the metrics that iContact provides. The metrics are great to share with our regionals and makes them clean up their lists when they see who bounces.

What do you dislike about iContact?

I really have nothing negative to say about iContact. They provide a great service.

What problems is iContact solving and how is that benefiting you?

iContact allows us to achieve two touchpoints throughout the month to our customer lists. We want to stay in front of our customer is the latest news about products and iContact achieves that goal for us.

Enterprise (> 1000 emp.)
Nov 02, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Internal newsletters"
What do you like best about iContact?

iContact it user friendly, and you can create nice looking templates

What do you dislike about iContact?

It occasionally freezes up and you have to exit and start over. Not often though

What problems is iContact solving and how is that benefiting you?

It's an easy way for us to share email communications with our team members every week. We also use it to send out special alerts.

Small Business (50 or fewer emp.)
Nov 02, 2021
 Source
Overall Rating:
5.0
Debby B. avatar
Debby B.
Realtor
Share
"Easy to use. Detailed reports on readers, click throughs, etc."
What do you like best about iContact?

Info on who is reading emails, very helpful

What do you dislike about iContact?

Usually have to resize photos, nothing missing

What problems is iContact solving and how is that benefiting you?

Client interaction

Small Business (50 or fewer emp.)
Nov 02, 2021
 Source
Overall Rating:
5.0
William W. avatar
William W.
Web Developer
Share
"iContact is One of the Best Email Services Out There"
What do you like best about iContact?

Our strategic advisor is really kind, funny, and very helpful for our email marketing needs. She goes over our account each month with us and takes the time to help us out and make sure we're understanding and doing everything correctly. I also really love their system, simple to use and effective. We can include and exclude lists to send an email to, schedule it in advance, and forget about it. We can also see the history of a contact - what they open and how many times. Their clicks, etc. This makes it so we can send to people who open our emails, ensuring we don't get blocked by the major email providers. They have excellent customer service!

What do you dislike about iContact?

Sometimes sending and uploading lists can be a long process, but it is worth it to ensure you're sending to the right contacts. The HTML editor can be funky at times, but it is handy.

What problems is iContact solving and how is that benefiting you?

We have been able to succeed at email marketing with iContact. Our emails don't get blocked by major service providers because through iContact, we can only send to people who open our emails, so we don't get marked as spam. Our open rates have increased, and complaints have gone down. We still see the same amount of response or even more through doing this!

Small Business (50 or fewer emp.)
Oct 15, 2021
 Source
Overall Rating:
5.0
RR
Rick R.
President
Share
"Rock Solid"
What do you like best about iContact?

The interface is extremely well thought out, easy to navigate, and reliable.

What do you dislike about iContact?

Would be great if unused resources could be carried over to the next period.

What problems is iContact solving and how is that benefiting you?

By far the biggest problem that iContact solves is the risk associated with conducting email-based business activity on the internet. Overzealous anti-spam systems and ISP "cops" were making it impossible to attempt any email-based marketing before we found iContact.

Mid Market (51-1000 emp.)
Sep 02, 2021
 Source
Overall Rating:
5.0
MG
Michele G.
Co Founder
Share
"Simple, intuitive platform for non-profits"
What do you like best about iContact?

IContact has a simple interface and nice selection of templates. Their knowledge base is easy to access, and the tech support is helpful and affirming. The functioning is intuitive, and we've rarely run into complications with our monthly use.

What do you dislike about iContact?

Wish there was more flexibility to adjust for Outlook quirks.

What problems is iContact solving and how is that benefiting you?

We communicate each month with our alumni volunteers, and have published program updates during the pandemic. We're able to publish special announcements for various departments with ease and confidence.

Small Business (50 or fewer emp.)
Aug 31, 2021
 Source
Overall Rating:
5.0
KT
Kelsey T.
Associate Director
Share
"iContact for Non Profits"
What do you like best about iContact?

I love the new templates and layouts since the most recent update. Very user-friendly and ideas and templates ready to go.

What do you dislike about iContact?

I dislike that there is not a test email feature.

What problems is iContact solving and how is that benefiting you?

meaningful communication that reaches all our constituents

Small Business (50 or fewer emp.)
Aug 31, 2021
 Source
Overall Rating:
5.0
Tim J. avatar
Tim J.
Principal
Share
"User-friendly, very customizable broadcast email service - I highly recommend"
What do you like best about iContact?

I have been a regular user of iContact for probably ten years now. I love how easy it is to create an email template, add graphics, including video links, and more. Very simple and intuitive, and I am not an html coder, just a basic business person. I have found iContact to be able to do everything I want it to do, including future-date emails, segment my lists, and more, and all at a very reasonable price point compared to other broadcast email providers I have researched.

What do you dislike about iContact?

Nothing comes to mind, honestly. I will continue to use iContact for as long as I continue in business.

What problems is iContact solving and how is that benefiting you?

I need to drive readership to my weekly column, and I found iContact the best way to drive awareness and increase my readership subscription count.

Mid Market (51-1000 emp.)
Aug 19, 2021
 Source
Overall Rating:
5.0
Ken C. avatar
Ken C.
Communications Director
Share
"iContact for Clarksville Parks"
What do you like best about iContact?

The system is very easy to use, and does not require a lot of HTML knowledge.

What do you dislike about iContact?

There are not enough templates for various holidays and events.

What problems is iContact solving and how is that benefiting you?

iContact makes it simple and easy to communicate with our customers whether it is a monthly newsletter or a special message about an important event.

Enterprise (> 1000 emp.)
Aug 09, 2021
 Source
Overall Rating:
5.0
DF
Drew F.
Senior Mortgage Advisor
Share
"Great Product for Promo Emails"
What do you like best about iContact?

iContact is the easiest emailservice I ever used since I have been in business.

What do you dislike about iContact?

Outside of understanding how the program worked which was my learning curve, nothing really negative to say.

What problems is iContact solving and how is that benefiting you?

Staying connected to my customers

Mid Market (51-1000 emp.)
Aug 04, 2021
 Source
Overall Rating:
5.0
ME
Mitch E.
A
Share
"Easy and dependable!"
What do you like best about iContact?

Being able to customize mass emails on the fly is great. Having a platform to quickly personalize emails to be sent out to our teams and prospects is a huge plus. Generally, mass emails can come across as ingenuine or scam-y. iContact makes our emails significantly more personal and professional.

What do you dislike about iContact?

No integration with our guest list system means anyone who unsubscribes from our mailing lists needs to be removed from our end manually.

What problems is iContact solving and how is that benefiting you?

Our biggest issue was finding a happy medium between personalized emails and your general mass emails. iContact has provided that happy medium to us, so now, we use it almost every day.

Small Business (50 or fewer emp.)
Jul 27, 2021
 Source
Overall Rating:
5.0
Cheryl P. avatar
Cheryl P.
Gym Manager
Share
"iContact Business Tool"
What do you like best about iContact?

I like they way you can set up templates. They are very detailed.

What do you dislike about iContact?

I don't like that it is sometimes not easy to use. Some items are a bit limited.

What problems is iContact solving and how is that benefiting you?

Sending out seminar attendee emails. Getting link clicks.

Small Business (50 or fewer emp.)
Jul 27, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use, excellent customer service"
What do you like best about iContact?

Helpful customer service and easy to use content builder.

What do you dislike about iContact?

Wading through drafts or templates can be confusing.

What problems is iContact solving and how is that benefiting you?

Helped me stay connected with numerous supporters in an organized way.

Small Business (50 or fewer emp.)
Jul 19, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Create easy Newsletters"
What do you like best about iContact?

IContact has easy templates, can get free images. Its easy to learn

What do you dislike about iContact?

Icontact has Limit of 10 Sublists for contacts

What problems is iContact solving and how is that benefiting you?

Icontact has made creating newsletters very easy

Small Business (50 or fewer emp.)
Jul 15, 2021
 Source
Overall Rating:
5.0
LW
Laura W.
Publisher
Share
"Great Customer Service"
What do you like best about iContact?

To be honest, when i started Cozumel 4 You 10 years ago, I made it all up as I went along. Icontact's staff helped me alot, it was a steep learning curve learning to create a newspaper, and their staff was always availbale

What do you dislike about iContact?

There's built in spam filters, and one time I was trying to send an email that was really "heavy" and although they tried, there was no way for the staff to override the block. They did give me a work-around though

What problems is iContact solving and how is that benefiting you?

I looked at other platforms, and this is by far my favorite. I like their reports, how they are clear and easy to read

Small Business (50 or fewer emp.)
Jul 13, 2021
 Source
Overall Rating:
5.0
RH
Ryan H.
Director Of Technology
Share
"Works great, lots of features."
What do you like best about iContact?

iContact is pretty easy to use. You can create custom campaigns, segments for targeting and track recipient behavior while allowing your organization to remain CANSPAM compliant!

What do you dislike about iContact?

I wish they wouldn't have removed the survey featured a few years ago. IT was simple and easy to create a survey that looked professional. Now I have to use another third-party platform for this.

What problems is iContact solving and how is that benefiting you?

I needed a way to send bulk, HTML emails about my organization.

Small Business (50 or fewer emp.)
Jul 06, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Customer Service & Support"
What do you like best about iContact?

Whether I call or email, I always get a response. They are so easy to work with. The best support I've ever seen with a software company.

What do you dislike about iContact?

I've never had one bad encounter with this company and I've been working with them for 10 years and have recommended them to multiple clients.

What problems is iContact solving and how is that benefiting you?

We offer email marketing to our clients and are able to use iContact to manage all our clients...that's phenomenal. I have all my email clients in one corporate account on iContact. They each have their own account, private access, etc. but I can manage them all in one place.

Mid Market (51-1000 emp.)
Jul 06, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best & Quick technical support"
What do you like best about iContact?

User friendly system & great technical support

What do you dislike about iContact?

Like everything, Nothing to dislike!!!!!

What problems is iContact solving and how is that benefiting you?

I am getting a lot of customers.

Small Business (50 or fewer emp.)
Jul 06, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"iContact Makes it Easy!"
What do you like best about iContact?

I love how easy iContact is to whip together a newsletter! It is so user friendly and has great content!

What do you dislike about iContact?

I have not found anything that I dislike.

What problems is iContact solving and how is that benefiting you?

Love sending out newsletters to our patients in a beautiful template

Mid Market (51-1000 emp.)
Jul 03, 2021
 Source
Overall Rating:
5.0
Sujon R. avatar
Sujon R.
Commercial Officer
Share
"IContact is very effective and Versatile with user-friendly Email Marketing Platform for Business"
What do you like best about iContact?

I have a small business of handmade terracotta tiles. Due to the current Covid-19 we have a lockdown here. Every day the crisis of Karnavira is increasing and decreasing again. This is why we are moving away from our customers and clients. One of my clients speaks of "Icontact" in this situation. We are currently very happy using it.

What do you dislike about iContact?

Every software has its pros and cons. But already we have used many types of software. But I have never seen such a comfortable and user-friendly one. So I want to give the "Icontact" 100/100 mark.

What problems is iContact solving and how is that benefiting you?

With Contact, I can start any campaign very quickly and get in touch with my clients by sending them emails. It's through the whole web. Just like I wanted. Already has created a similar template on their site. With this template, I can set up beautiful emails and send any mail to my customers and clients.

Small Business (50 or fewer emp.)
Jun 22, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great service"
What do you like best about iContact?

I love how easy iContact makes it for me to stay in touch with potential customers. I have tried other services, but have not found anyone who provides the same quality as iContact, the same ease or the price for the service.

What do you dislike about iContact?

I am still waiting to find a downside to iContact.

What problems is iContact solving and how is that benefiting you?

I have been able to reach prior customers and potential future customers. I have seen a return on my investment that is great.

Mid Market (51-1000 emp.)
Jun 01, 2021
 Source
Overall Rating:
5.0
JS
James S.
Software Engineer
Share
"It changes the rules of the game putting everything in our favor to do email marketing."
What do you like best about iContact?

iContact is an easy-to-use tool with a spotless and friendly interface that has powerful tools that greatly facilitate our email marketing management and customer channeling. Of the capabilities to highlight this tool is the integration it has with social networks, the ease with which I can create email marketing campaigns and run them, the generation of custom reports, among others.

What do you dislike about iContact?

The only thing I have seen and considered that needs improvement is the segmentation functions. Otherwise, it meets my expectations.

What problems is iContact solving and how is that benefiting you?

iContact is an email marketing tool that has brought nothing but benefits; its incredible selection of tools makes everything easier and saves significant time while performing excellent email marketing campaigns and channeling new customers. It is competitively priced, and the implementation of the service has allowed us to have personal consultants to help us create effective marketing strategies.

Small Business (50 or fewer emp.)
Mar 30, 2021
 Source
Overall Rating:
5.0
Mary L. T. avatar
Mary L. T.
Author
Share
"iContact: Why I use it"
What do you like best about iContact?

I’ve relied on iContact for over a decade to reach readers of my column on literature and the arts on the intellectual site Factsandarts.com. I do find the recent improvements, such as the ability to add a YouTube video well-worth what I am paying to get my essays out to my subscribers. No spam—so readers are fully protected.

What do you dislike about iContact?

I have had to learn how to use iContact’s new images and texts and how to edit—and to be honest have found it difficult, but have figured it out, mostly. Also when someone unsubscribes, I can never add them back—even if they ask me.

What problems is iContact solving and how is that benefiting you?

Major benefit is more readers for my column. Still working on using their images and formats that are supposed make things easier--and am doing a bit better at that. I wish I were better at this aspect and at getting help, but iContact is always there to help.

Mid Market (51-1000 emp.)
Mar 25, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Reliable email client for company email campaigns."
What do you like best about iContact?

Easy to use. Easy to import and manage contacts. Easy to create messages. There are a lot of templates for people who aren't able to design their own email.

What do you dislike about iContact?

Removing contacts can be tedious. I've found it's better to unsubscribe a contact than delete them. Deleted contacts can be accidentally added back in.

What problems is iContact solving and how is that benefiting you?

Consistently contact our customer base using email blasts. iContact has made releasing new products or advertising sales to our customer base easy and efficient.

Mid Market (51-1000 emp.)
Mar 23, 2021
 Source
Overall Rating:
5.0
MW
Michael W.
Marketing Supervisor
Share
"Easy to use platform that gets the job done"
What do you like best about iContact?

How easy it is to create great looking emails in a short period of time.

What do you dislike about iContact?

After an update, some functionality was lost that could only be added back in with HTML code (so you need to have coding experience).

What problems is iContact solving and how is that benefiting you?

We are answering questions that clients and prospects have by sending content on recent tax law changes, which includes the three COVID-19 relief bills.

Small Business (50 or fewer emp.)
Mar 23, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best business decision ever!"
What do you like best about iContact?

I most enjoy the versatility of being able to schedule between phones or tablets or desk tops

What do you dislike about iContact?

Sometimes the system upgrades cause us delays but they are few and far between

What problems is iContact solving and how is that benefiting you?

All of our providers are now able to schedule their own clients

Small Business (50 or fewer emp.)
Mar 23, 2021
 Source
Overall Rating:
5.0
LV
Lauren V.
Marketing Coordinator
Share
"Easy, Fast, Convenient"
What do you like best about iContact?

Templates are very helpful for quick emails!

What do you dislike about iContact?

Actually the new updates are great, don’t have any complaints.

What problems is iContact solving and how is that benefiting you?

Customer/client reach

Small Business (50 or fewer emp.)
Mar 23, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Long Time User - great product!"
What do you like best about iContact?

Ease of use; ability to format emails and ability to see how good your campaign worked.

What do you dislike about iContact?

Nothing. I have been a 10+ year customer for a reason.

What problems is iContact solving and how is that benefiting you?

Outreach to many customers at once without being overburdened with time/approach.