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iContact Email Marketing Software logo
iContact
Effortless Email Marketing
4.1
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iContact Reviews: 4.1/5 — Solid Choice

iContact Overview
What is iContact?

iContact delivers professional email marketing features to ensure that it provides extensive features and tools across different stages and sizes to get real results for your campaigns. The platform is ideal for small businesses to want to leverage better campaigns with high-volume senders and subscribers.

Company J2 Global, Inc.
Year founded 1998
Company size 1001-5000 employees
Headquarters Los Angeles, California, United States
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iContact Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
iContact Features
A/B Testing
A/B testing / Experiments
Analytics/Reporting
API Access
Automated Responses
Bounce Management
Branding removal (white-label)
Campaign Scheduling
Contact List Import/Export
Custom domain for landing pages/forms
Custom Fields
Customizable Templates
iContact Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 11, 2026
iContact Email Marketing Software logo
1,237 iContact Reviews
4.1 out of 5
Enterprise (> 1000 emp.)
Dec 13, 2017
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"IContact "
What do you like best about iContact?

I love that you can stay on ONE phone call through your phone as you go through a list of separate calls. You don't have to reconnect to your phone over and over.

What do you dislike about iContact?

There are many glitches. IF you try to reconnect to your phone too quickly, it connects poorly and delays.

What problems is iContact solving and how is that benefiting you?

IT helps eliminate time between calls.

Mid Market (51-1000 emp.)
Sep 14, 2017
 Source
Overall Rating:
1.5
LN
Luboslava N.
Founder
Share
"Basic Marketing Automation combined with Advanced PR Package"
What do you like best about iContact?

Vocus (PRWeb) is good at Press Release distribution services on the web. It was our first technology for emailing campaigns

What do you dislike about iContact?

Email Marketing with iContact does not meet our expectations. The basic Marketing Plans allows only 1 user and offers only basic segmentation, tracking and analytic tools, does not integrate with our CRM and consulting is limited to kick-off only. Compared to alternatives for Marketing Automation, iContact is focused on email marketing, with limited functionality fer everything else. Did not integrate with our CRM system, so it was time consuming to transfer data between both systems.

What problems is iContact solving and how is that benefiting you?

We subscribed to a Basic Package at $3600/year or $300/month for emailing, 2 press releases per month and social media tools. Press Release distribution works well, but I wish it had better integrated marketing automation platform at lower cost. We did use it for about a year until we got an approval budget to use Act-on marketing automation technology. We stilluse Vocus for our PR distribution.

Small Business (50 or fewer emp.)
Mar 29, 2017
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"API documentation is misleading"
What do you like best about iContact?

The documentation is very well written and clean design

What do you dislike about iContact?

The documentation on creating an API is not as helpful

What problems is iContact solving and how is that benefiting you?

I am working on integrating a signup form with icontact for Polynesia.com. Because icontact does not provide much pre validation logic to their forms I have created the form to validate according to Polynesia.com specs and from there opt to use icontact api service to submit data

Small Business (50 or fewer emp.)
Feb 14, 2017
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Great until it wasn't"
What do you like best about iContact?

It made it easier to keep track or and send out our emails.

What do you dislike about iContact?

Eventually, it stopped delivering some of the emails and cost of thousands.

What problems is iContact solving and how is that benefiting you?

We've stopped using this software and are doing much better. We are relying more on content marketing and ads now.

Mid Market (51-1000 emp.)
Jan 06, 2014
 Source
Overall Rating:
1.5
SR
Shari R.
Marketing Professional
Share
"iContact "
What do you like best about iContact?

We used iContact for preparing and distributing client newsletters and a few other email campaigns. iContact is an inexpensive email marketing service.

What do you dislike about iContact?

We experienced slow website loading, long wait times for support assistance with inexperienced staff.

What problems is iContact solving and how is that benefiting you?

We didn't find iContact to be robust enough for handling our various lead nurturing campaigns - no longer using iContact.

Enterprise (> 1000 emp.)
Aug 14, 2022
 Source
Overall Rating:
1.0
CC
Chris C.
Recruiting Team Lead Engineering
Share
"iContact for Me"
What do you like best about iContact?

With iContact, we are able to collaborate on tasks via communication channels.

What do you dislike about iContact?

I barely encounter issues while using iContact on my end.

What problems is iContact solving and how is that benefiting you?

Task management and file sharing.

Mid Market (51-1000 emp.)
Aug 09, 2022
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"You can't rely on this tool."
What do you like best about iContact?

Although simple to use, it is ineffective. It is not a reliable tool.

What do you dislike about iContact?

Worst customer service and too expensive in comparison to other tools and features.

What problems is iContact solving and how is that benefiting you?

It used to solve problems, but after a while, it began to cause new ones.

Small Business (50 or fewer emp.)
Mar 31, 2022
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"The worst customer service ever"
What do you like best about iContact?

The finished product looks OK, not any better than Mailchimp or Constant Contact.

What do you dislike about iContact?

The program is clunky and there's a known glitch that keeps the emails from going to social media, especially Facebook, which makes the emails much less effective. It takes a ridiculous amount of time for customer service to get back to you. I don't mean an hour. I mean days or weeks. Apparently they don't understand that these emails are time sensitive. They also send the response in a "noreply" email so you can't have a dialogue. I gave it three tries. They struck out.

What problems is iContact solving and how is that benefiting you?

More bounces than other programs. Hard to understand their reports, not enough information and I'm going back to Mailchimp

Small Business (50 or fewer emp.)
Jan 04, 2022
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Platform is Buggy and Not User Friendly"
What do you like best about iContact?

The gallery of premade templates were about the only good thing I experienced with iContact.

What do you dislike about iContact?

The system is very buggy. Not great for automation either.

What problems is iContact solving and how is that benefiting you?

Abandoned the platform due to it's bad user experience. Automation portion did not perform as expected. Many other better platforms out there in the same price range.

Small Business (50 or fewer emp.)
Nov 09, 2021
 Source
Overall Rating:
1.0
MD
Manu D.
Owner
Share
"Stay clear"
What do you like best about iContact?

Comparable to other mailsending platforms.

What do you dislike about iContact?

Not very "on the ball" when it comes to new trends (like responsiveness). Very customer-unfriendly. Will let the renewal date pass without notice (even if your account has been inactive for 6 months) and will bill your VISA for over 900 dollars. Don't give your credit card number to these people!

What problems is iContact solving and how is that benefiting you?

Sending newsletters for clients (I am the administrator).

Enterprise (> 1000 emp.)
Feb 09, 2021
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Great experience working with them"
What do you like best about iContact?

Easy user experience its very friendly to navigate

What do you dislike about iContact?

UI Design is not very modern and not in terms with the market

What problems is iContact solving and how is that benefiting you?

Simple, affordable email marketing can be easily done

Small Business (50 or fewer emp.)
Jul 02, 2020
 Source
Overall Rating:
1.0
PY
Payton Y.
Founder
Share
"iContact is an O.K. tool but lacks a lot of obvious capabilities"
What do you like best about iContact?

iContact always has great customer service and I have always been able to chat a representative no matter the time of day. I like being able to see how many contacts opened our emails.

What do you dislike about iContact?

iContact is very surface level. It isn't possible to do simple things, like drag a graphic to where you want it to be, or to wrap text around a photo, and text formatting options are very limited. It is also very difficult to add contacts to certain lists. There are lots of limitations to things that I believe should be simple and automatic, and I feel as if I am constantly jumping through hoops to achieve simple tasks.

What problems is iContact solving and how is that benefiting you?

We have been able to send mass emails to our whole contact list with one click which is helpful. It is also nice to see what percentage of our recipient list is even opening the message.

Small Business (50 or fewer emp.)
Aug 16, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Horrible Experience"
What do you like best about iContact?

The functionality was serviceable at best, but their billing and customer service department is trained to not communicate with you personally on billing disputes. They have one employee who handles that for them but you can only contact her by email. Unethical

What do you dislike about iContact?

I told their billing team that we only wanted the service for one month of campaigns for a event we were hosting, but they did not cancel our service and continued to charge us for the year or so that we did not even know we had. Tried to put the blame on us for not canceling ourselves, and they essentially refused to reimburse us for the monthly charges that they were auto charging to the card on file. They said that they did not have any record of the request so they could not do anything about it. There was not activity on the account from when I told them to cancel the service. After multiple calls and a month or two of back and forth within their team, they finally credited back 2 months which was insulting to say the least. No recorded calls, no ownership, and zero empathy to someone in my situation. Don't go here for email marketing! There are plenty of services that are way better than them. RUN!!

What problems is iContact solving and how is that benefiting you?

We had a loss of a few hundred dollars while working with them. worst experience ever

Mid Market (51-1000 emp.)
Feb 19, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Clunky and hard to use"
What do you like best about iContact?

i guess that it did indeed send emails to people.

What do you dislike about iContact?

the interface is clunky and hard to use. customization options are very limited

What problems is iContact solving and how is that benefiting you?

email marketing

Small Business (50 or fewer emp.)
Feb 11, 2019
 Source
Overall Rating:
1.0
RD
Rallen D.
President
Share
"Seems like a good deal but it isnt"
What do you like best about iContact?

Very helpful in constructing a marketing email template

What do you dislike about iContact?

Once you have invested hours in creating the perfect campaign, then the reveal. It costs you almost a dollar per each to send out.

What problems is iContact solving and how is that benefiting you?

Direct email marketing

Mid Market (51-1000 emp.)
Jan 31, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Lousy"
What do you like best about iContact?

The ease of searching historical campaigns

What do you dislike about iContact?

Not user friendly, poor design, bad design options

What problems is iContact solving and how is that benefiting you?

Monthly marketing

Small Business (50 or fewer emp.)
Jan 03, 2019
 Source
Overall Rating:
1.0
AN
Amanda N.
Marketing
Share
"Icontact "
What do you like best about iContact?

I like the ability to send mass information out to my contacts. It is nice to be able to import an entire spreadsheet of contacts and send out advertisements and upcoming events to my entire list of customers.

What do you dislike about iContact?

The user interface is very clunky and hard to use. It is also difficult with limited customization. There are some templates but I never feel like I have the freedom to truly customize everything I want to. The designs are hard to look at and tough to use.

What problems is iContact solving and how is that benefiting you?

It is beneficial because I am able to take my entire list of contacts and send events and information directly in their inbox to inform them of what is coming up. It makes advertising a little more personal and allows us to reach them directly.

Mid Market (51-1000 emp.)
Oct 30, 2018
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Subpar Email Marketing - Little Design Capability"
What do you like best about iContact?

This is a very basic editor and more suited for someone with little to no marketing/media/design skills. If you're just looking for an easy to use platform for basic email messaging, you'll like iContact.

What do you dislike about iContact?

I was continually frustrated with the ability to create well-designed emails and manage lists or A/B testing and automated emails. The drag and drop editor lacked a lot of customization abilities, and the templates left something to be desired.

What problems is iContact solving and how is that benefiting you?

We switched to a new platform after our contract ended and did not re-sign with iContact.

Small Business (50 or fewer emp.)
Jul 20, 2018
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Not user friendly"
What do you like best about iContact?

I contact is good for small businesses looking to track their subscribers.

What do you dislike about iContact?

It's not user friendly at all! So hard to design things and doesn't open properly on outlook.

What problems is iContact solving and how is that benefiting you?

I am solving communications problems. We use it to get information out to our subscribers.

Small Business (50 or fewer emp.)
Dec 21, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Horrible and misleading"
What do you like best about iContact?

I like that I can share e-mails to social media. I can schedule posts out for the coming year.

What do you dislike about iContact?

Here we go! We were promised that when we upgraded, we would have a dedicated rep that we could call and talk to, someone who could advise on how to make the most of our marketing efforts. Instead, we got someone we can talk to once a month for 30 minutes. We were promised more room for e-mails, but did not get the promised amount. Half of our subscribers disappeared without explanation; they didn't unsubscribe, they were simply gone. I do the marketing for three businesses, and we were told they could merge each separate account into just one for me to manage. This still hasn't happened. Social Media-wise, you can schedule posts, but you can't post them altogether. You have to create and schedule a post for each post, so if you have a lot of social media, it will take quite a bit of time. If you make a mistake, you can't just edit it. You have to move it to drafts, which unschedules it, go to drafts, make the edit, then reschedule it.

What problems is iContact solving and how is that benefiting you?

Very poor customer service. A benefit has been we can see who unsubscribed. Since iContact insists that people sign up to be on a list, it seems weird that they would unsubscribe. We can then contact them to find out why and address the issue.

Small Business (50 or fewer emp.)
Dec 19, 2017
 Source
Overall Rating:
1.0
Jessica G. avatar
Jessica G.
Art Director
Share
"Clunky Interface"
What do you like best about iContact?

I'm glad that they recently redesigned their Message Builder. It's much easier to use than it was before.

What do you dislike about iContact?

I still don't think their interface is as easy to use as MailChimp's or Constant Contact's, even with the recent updates.

What problems is iContact solving and how is that benefiting you?

I use this for a client who sends out regular e-blasts to their customers. I only use this because it's what the client had purchased before I started working with them. I would switch to Constant Contact or MailChimp if I could.

Small Business (50 or fewer emp.)
Dec 15, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Friendly people, but the platform is subpar"
What do you like best about iContact?

I like the friendly customer service and personal touch and help that I get from iContact employees.

What do you dislike about iContact?

I dislike the user experience of the overall platform. It is slow, hard to navigate, and isn't as powerful as others that I have used

What problems is iContact solving and how is that benefiting you?

We have alot of inactive users in our email list that iContact has helped us figure out who is worth keeping in our subscriber list and who is not.

Mid Market (51-1000 emp.)
Aug 10, 2017
 Source
Overall Rating:
1.0
SP
Sophia P.
Marketing Specialist
Share
"Not a Fan"
What do you like best about iContact?

I like that it is a Salesforce.com product and syncs very easily with our Salesforce contacts to easily send out eblasts

What do you dislike about iContact?

I dislike the formatting issues. How emails will look differently on the preview screen and again in google and again in outlook and again in mobile.

What problems is iContact solving and how is that benefiting you?

We use it to eblast all of our customers and it helps drive people to our website

Small Business (50 or fewer emp.)
Jul 30, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Minimalist companies will love - but not for the big guys"
What do you like best about iContact?

iContact is the inexpensive option for e-blast communication but in my experience, the positivity stops there.

What do you dislike about iContact?

Unable to customize templates. Far from user-friendly. Terrible customer service experience.

What problems is iContact solving and how is that benefiting you?

iContact provided a newsletter and global communication strategy when our business was first starting out. However; our company quickly outgrew the software and limited offerings they provided.

Mid Market (51-1000 emp.)
May 26, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Not fit for purpose"
What do you like best about iContact?

Relatively easy to build and send emails

What do you dislike about iContact?

Only relevant for organisations with extremely simplistic CRMs, can't be used by anyone who has internal validation rules they need to apply to data. Also FYI once a list has been removed their system does not allow people to unsubscribe.

What problems is iContact solving and how is that benefiting you?

N/A

Mid Market (51-1000 emp.)
Apr 20, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Buggy Program"
What do you like best about iContact?

It sends emails when you tell it to. That's about all I can say for benefits.

What do you dislike about iContact?

The platform is incredibly buggy. There's no responsive email options in the templates so you're stuck having to build you're own, then figure out workarounds to make the responsive coding work since iContact tries to override it. I think this platform would work well for a small nonprofit that wants to send a basic email to stakeholders but does not have the level of polished platform needed for a larger organization.

What problems is iContact solving and how is that benefiting you?

Contacting our various stakeholders around the world. iContact gets the job done even if it's not the easiest platform to deal with.

Mid Market (51-1000 emp.)
Apr 13, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Not user friendly"
What do you like best about iContact?

It's inexpensive. If you want to send out an email using a template, it's easy.

What do you dislike about iContact?

Not user friendly. The wysiwyg interface does not accurately show how the email will look. The templates are very restrictive, and if you change them, you are now working in HTML (see previous complaint). You cannot modify the view modes of anything. The support staff is east coast based, and leaves at 6pm, so if you are on the west coast, forget about any support after 3pm.

What problems is iContact solving and how is that benefiting you?

The only problem it solves is sending out eblasts. Our benefit is we can send out eblasts.

Mid Market (51-1000 emp.)
Mar 15, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Underwhelmed"
What do you like best about iContact?

iContact responded quick after my initial inquiry

What do you dislike about iContact?

Very poor delivery on promised timeline. The out of the box solution was very helpful but I was promised to have a designer help get a campaign off the ground and that did not happen.

What problems is iContact solving and how is that benefiting you?

At the time I needed to build a few email templates to guide new members through the sign up process

Mid Market (51-1000 emp.)
Jan 05, 2017
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Decent Software, but not much flexibility"
What do you like best about iContact?

It integrated with SalesForce fairly decently and was a great starting point for email marketing at the right price point. When we were using iContact, we were not very experienced email marketers so this was a fairly straighforward platform to start with.

What do you dislike about iContact?

Did not seem to offer much flexibility with the use, granted we used it through salesforce, so that could have been the problem. We have since moved to marketing automation software for email marketing, which has been a much more flexible process.

What problems is iContact solving and how is that benefiting you?

We were solving the problem of sending emails to prospective clients. Icontact was a great starting point as we figured out how we wanted to use emails to best engage current and prospective clients.

Small Business (50 or fewer emp.)
Dec 21, 2016
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Functionality seems dated "
What do you like best about iContact?

It can send emails and connect with salesforce for tracking

What do you dislike about iContact?

The user experience is klunky and dated and the templates are not mobile friendly

What problems is iContact solving and how is that benefiting you?

None - more trouble than it's worth