iContact Reviews & Product Details

iContact is flexible with the needs of their different customers. Some months we have higher volume and they allow us to adjust settings based on this i.e. increased sends for specific months. They are also very helpful with offering discounts if you pay in full for the month and will work with your budget. Overall they are easy to communicate with.

I find that creating a template can be tedious at times and would like some more creative liberty when choosing fonts and colors.

We need to quickly and effectively communicate with our customers sometimes on a daily basis and iContact allows me to do that easily.

So easy to use this interface to move and drag and drop. Love too that it automatically optimizes your email for mobile and tablet. Extremely easy to copy messages and modify if you have different senders. Automation workflows allow you to visualize the

sometimes there are funny font issues, but testing prior to sending you can resolve.

quick emails to respond to a customer need at the time.

The most recent update that iContact rolled out is the best yet. It made the system a bit easier to navigate and the stats for each send are easier to read. I also like how there are more email templates available.

When clicking on Sent emails the default view goes to the Drafts section. It seems to me that it would make more sense to default to the actual sent messages.

Streamlining follow up from promotions and being able to perform split-tests to see which email subject lines and content are the most effective.

Easy to use templates that allow us to create product blasts for our customers with ease!

I currently don't spend enough time utilizing it to have any major dislikes!

We are reaching customers that are sometimes difficult to reach with traditional mediums such as via the phone.

Our office has just started using the program and I like how you can categorize individuals

It is just another program that you have to go through before sending a newsletter

We are able to know who all our volunteers are and it makes it easier to see who is interested in volunteering

The simple yet effective email automation abilities, specifically to nurture contacts with relevant and timely emails, and the advanced tracking and reporting.

We wish we had a better understanding of what status our emails are for potential spam filters.

We're helping our client develop more integrated and advanced email targeting capabilities, and so far we're still developing.

Love the new drag and drop user interface! It makes it incredibly easy to use. They also have great one-on-one support for PRO customers, helping with templates, email and sale ideas, data analysis, and troubleshooting.

Only one complaint - once an email is scheduled, it must be un-scheduled (and then subsequently re-scheduled) in order to make edits. Here's hoping they add in this functionality soon!

iContact helps us meet our email needs.

User friendly and easy access to export contact lists without administration authorization.

The user interface could use some work.

When we would send mass emails to our customers, would could see the response rates (whether the email got bounced, the subscriber unsubscribed, etc). This was beneficial because it helped us notice trends of our customers/subscribers on how often we could send out our emails.

Management for content is really user friendly

the load times to get the WYSWYG engine to load.

It gets customers interested in upcoming products

The simplicity of the program along with having all of your contacts within one place.

The length of time that it tak to sign up along with transferring all of the contacts as well.

Being able to send automated emails along with having other all of my business contacts in one area. Great way to establish different contacts and maintaining existing ones as well.

I love the WISWYG Editor to help build the minimum number of email messages for each campaign. The segments and content part of the software is really nifty, too!

I think the HTML editor could be a bit more intuitive. I think this portion of the software could give tips on how to download

We're solving our cart abandonment issues by creating effective drip campaigns to help retain revenue on the front end of the customer life cycle.

iContact's customer service is SPOT ON. I've never had so many helpful, nice people in customer service before! It's easy to use and good for companies getting into drips, testing, and managing a variety of contacts of different lists. It also gave great analytics on drip emails. Your account rep will work through how to make your emails event better.

iContact does not sync with a lot of other platforms, like Jotform, etc. It also started to run slower the more contacts we had. The landing pages are not as mobile friendly as they claim. Their landing page stats were not consistent.

It solved the need for robust email drips. It helped me realized the benefits of keeping track of analytics for landing pages, drip emails.

I like the lists and I love that individuals can choose to unsubscribe and that iContact remembers this so those individuals are not bothered by future email marketing blasts.

I hate that you can never go in and change the fact that someone removes themselves as a contact forever. For example, one of my bosses accidentally (not the most computer savvy guy) removed himself from iContact forever and I cannot get him back on any list even though he works at our company.

We can tailor certain blog posts to certain engineers through iContact and keep topics and organizations organized.

It's quite easy to use with good tutorials.

I had a little trouble classifying my emails into types.

I work to make nice looking email newsletters about my business services. iContact has very good templates to work with.

I like the message builder option. Being able to choose from an array of message idea makes it easy to add my on spin on marketing focus for the month!

I think iContact could work on the functionally of the editing pane when creating the marketing message.

Being able to reach a broader audience with social media is a great way for our company to get its name out!

Very user friendly - building emails, managing lists, creating sign-up forms.

I really can't think of anything that we dislike.

Managing multiple department needs for email news. This helped us consolidate lists, and manage branding centrally.

The template choices and tracking. Customer support is also strong.

Newer template choices are needed and an A/B testing tool would be helpful.

Mass email marketing has been made a lot easier with this tool.

I like that iContact gives you the ability to create your own email templates and code instead of only relying on the pre-done email templates.

I dislike that your limited on the size of the images to only 200k.

I'm able to reach a large number of customers at once without being blacklisted.

It is feature rich and easy to use. Very nice.

The web editor for messages could be a bit more modern.

It is a great way to reach my customers. We have benefitted by having customers return.

The ability to create mailings for select audiences, ease of use and subscription management.

Pricing is a little high. We run out of space for graphics frequently.

Sharing newsletters, events and program updates.