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iContact Logo
iContact
Effortless Email Marketing
4.1
(1,237)
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iContact Reviews & Product Details

iContact Overview
What is iContact?

iContact delivers professional email marketing features to ensure that it provides extensive features and tools across different stages and sizes to get real results for your campaigns. The platform is ideal for small businesses to want to leverage better campaigns with high-volume senders and subscribers.

Company J2 Global, Inc.
Year founded 1998
Company size 1001-5000 employees
Headquarters Los Angeles, California, United States
Social Media
iContact Categories on Findstack
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What iContact is best for?
How does iContact compare to Mailmodo?
What are the pros and cons of iContact?
iContact Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
iContact Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
iContact Media
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iContact Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 16, 2024
iContact Logo
1,237 iContact Reviews
4.1 out of 5
Small Business (50 or fewer emp.)
Aug 24, 2018
 Source
Overall Rating:
5.0
EM
Edward M.
Marketing Manager
Share
"Marketing Manager"
What do you like best about iContact?

The new "build a message" feature that makes it easier than ever to compose messages in a format that works best for our company and our customers.

What do you dislike about iContact?

The inability for the software to accurately track the open-rate/clicks for the majority of our customer sample as a whole (e.g. No info for most emails sent).

What problems is iContact solving and how is that benefiting you?

Email blasts with product knowledge & company updates to over 1,000 of our customers.

Small Business (50 or fewer emp.)
Aug 24, 2018
 Source
Overall Rating:
5.0
CY
Carol Y.
Founder
Share
"Executive Director"
What do you like best about iContact?

Sending out E-Calendat twice a month is done with help of formatter

What do you dislike about iContact?

No Option to do formatting myself when formatter is busy

What problems is iContact solving and how is that benefiting you?

Sending PR information out twice a month to contacts

Small Business (50 or fewer emp.)
Aug 24, 2018
 Source
Overall Rating:
5.0
JS
Jay S.
Founder
Share
"Love this program!"
What do you like best about iContact?

I love how user friendly this user this program is. It’s simple to use, effective and it has good features.

What do you dislike about iContact?

I dislike that the pictures you can import have to be so small. I don’t like how when a contact is bounced, it’s hard to get them reinstated and there isn’t a mass option to reinstate groups as you try to clean up your list.

What problems is iContact solving and how is that benefiting you?

We are solving massive communication issues. We can notify large groups of folks easily which is perfect for our church. It’s a great way to track and reach folks

Mid Market (51-1000 emp.)
Aug 24, 2018
 Source
Overall Rating:
5.0
Jessica C. avatar
Jessica C.
Administration Operations Manager
Share
"Great Email Marketing Platform"
What do you like best about iContact?

Easy to use interface and built in abilities allow fast creation and testing of emails. Reporting is great. Helpful staff and support. Our monthly calls really helped us stay on top of email trends and keep on track towards improving our open rates and click rates. Love the scheduling ability. Love the A/B testing abilities the platform has. Multiple folders makes for easy breakout of work between employees at the company. List management features are easy to use and manage. Support is responsive and helpful - helped with issues right away and that is always a very good thing, especially when we are pushed for a deadline.

What do you dislike about iContact?

Would like a little more flexibility with the interface, and more built in features with customization options. Would like ability to edit the footer on the emails within the platform - currently we can edit this only if we speak with our iContact adviser. Overall, a superior email marketing platform.

What problems is iContact solving and how is that benefiting you?

We have been working with iContact for the past couple years to improve our email marketing campaigns and sender reputation. Our iContact advisers have helped us improve our open rates, inbox placement, email design, and more over these years. The iContact advisers have always been very knowledgeable about email trends, best practices and inbox placement. We felt like we were in good hands with the company.

Small Business (50 or fewer emp.)
Aug 24, 2018
 Source
Overall Rating:
5.0
GG
George G.
Founder
Share
"Very pleased with I Contact"
What do you like best about iContact?

Portal is very user friendly and great for tracking reports on email campaigns

What do you dislike about iContact?

There is nothing that I dislike, very pleased

What problems is iContact solving and how is that benefiting you?

Staying in contact with our clients and prospects

Small Business (50 or fewer emp.)
Aug 15, 2018
 Source
Overall Rating:
5.0
JG
Jean Dale G.
Producer And Executive Director
Share
"Best Email Marketing Program"
What do you like best about iContact?

iContact is simple to use. I use it for all my clients and personal needs. I have had to use ConstantContact and MailChimp for certain clients and that is why I only use and suggest iContact as a mailing program. With iContact you can click all your mailing lists and send one email out to all and it won't dup the email. With MailChimp you can only send to one mailing list at a time, so if customers overlap you are going to send duplicates which cause people to unsubscribe. Customer service is excellent. I just call them with any questions. I have certain clients who are very illiterate on the computer, but they are able to figure it out.

What do you dislike about iContact?

Of course it would be nice if it were free like MailChimp but that is just a silly dislike I am writing because this says I must write something that I dislike. MailChimp does offer an automatic re-sizing of photos instead of having to size them small before uploading. That would be nice.

What problems is iContact solving and how is that benefiting you?

Before using iContact I tried to send emails to large numbers of people. Using iContact has allowed me to send millions of emails over the past 10? years. I tell all my clients to use iContact in order to take care of their marketing needs. It has made me look good to the clients that I have sent to iContact.

Small Business (50 or fewer emp.)
Aug 14, 2018
 Source
Overall Rating:
5.0
Robin T. avatar
Robin T.
Wellness Advisor
Share
"I love using iContact for customer service and support"
What do you like best about iContact?

I chose iContact first because they are local to my home office . I have stayed with them because of their excellent customer service. Every question I have related to my email marketing is always answered thoroughly and politely. I appreciate the time they have taken to troubleshoot minor technical issues. Continued training for small business owners is alway a huge plus when working with iContact. I have attended classes in person ( big plus for being local) and online which have helped me as a sole entrepreneur.

What do you dislike about iContact?

I wish that iContact could be linked to some of my other platforms, such as my CRM and events platforms.

What problems is iContact solving and how is that benefiting you?

I use iContact in three main ways- iContact has helped me stay in touch with current customers with promotions and up to date information. iContact has helped me build a community of people interested in wellness topics, providing health tips and notifications of local events iContact has allowed me to set up autoresponders that guide my customers through paid lifestyle programs.

Small Business (50 or fewer emp.)
Aug 14, 2018
 Source
Overall Rating:
5.0
BL
Bernie L.
Founder
Share
"An efficient well designed e mail marketing service"
What do you like best about iContact?

I have been using iContact for a number of years now. As I am not trained in computer design I needed a program that was relatively easy to work with. iContact has provided this for me, and I am pleased to say, from customer feed back the regular e mails I send are well received and admired. The recent revisions to the design platform have made a marked improvement in the finished look and have made it so much easier to work with. The functionality of the list management and data collection has enabled our business to continue with steady growth. I have recommended iContact to a number of fellow business owners and will continue to do so. Thanks, Bernie. Print Decor, Australia

What do you dislike about iContact?

Like all computerised software sometimes they don't always function as planned. On occasion I see a message "something went wrong" and the and progress is halted for a short time.

What problems is iContact solving and how is that benefiting you?

Regular promotion to our customer base, resulting in a regular steady flow of walk in and on line customer purchases.

Small Business (50 or fewer emp.)
Aug 14, 2018
 Source
Overall Rating:
5.0
DP
Danny P.
Senior Loan Originator
Share
"Been an iContact customer since day 1"
What do you like best about iContact?

Favorite thing is ease of use and ability to customize. Liberal content guidelines allows much more freedom than "stricter" systems with overbearing restrictions. I have been using this product for 10+ years any although it keeps improving it never gets over re-vamped to the point where I have to re-learn the system.

What do you dislike about iContact?

Tracking sometimes inaccurately shows inordinate amounts of opens from an individual recipient

What problems is iContact solving and how is that benefiting you?

I can't imagine how I could stay "top of mind" as effectively as I do without this sysytem

Small Business (50 or fewer emp.)
Aug 14, 2018
 Source
Overall Rating:
5.0
VP
Val P.
Founder
Share
"I have been using icontact for the past 10 years or so and love it"
What do you like best about iContact?

My reason for loving iContact is that it is very user friendly, and whenever I have an issue staff are always on hand to help me solve the issue in a very fast and efficient way

What do you dislike about iContact?

I would like to be able to carry my cost from one month to the next, as some months we have heavy usage and some months very little

What problems is iContact solving and how is that benefiting you?

Our business relies heavily on eblasts and that is our main way of advertising our auctions, and iContact is very effective and a very easy way to reach out to our customers

Small Business (50 or fewer emp.)
Aug 12, 2018
 Source
Overall Rating:
5.0
GJ
Gail J.
Founder
Share
"Excellent Marketing Tool for E-mail Distributions"
What do you like best about iContact?

There are many features that are useful while still simple-to-use. For example, it is easy to organize contacts and to have multiple lists. Likewise, the creation of an e-mail for distribution allows for many advanced features like pictures, multiple fonts and colors, various links, etc. while still being straight-forward. Also, very importantly, the iContact service people are easy to reach if I have questions. I can count on hearing from them within one day, and they are very knowledgeable.

What do you dislike about iContact?

What's to dislike? I don't have anything to say about this product that is negative.

What problems is iContact solving and how is that benefiting you?

I can reach thousands of contacts with one distribution. This level of mass e-mails is not allowed with ordinary e-mail systems, not to mention the contact organization lists and the professional e-mail creation tools that iContact provides.

Small Business (50 or fewer emp.)
Aug 08, 2018
 Source
Overall Rating:
5.0
CV
Cecilia V.
Founder
Share
"Great experience, always with new things"
What do you like best about iContact?

I really like the personalization, the segments you can create, the friendly use of the tools and the support i received from my contact person. I strongly would recommend this to my partners.

What do you dislike about iContact?

I would like to have more templates with fresh and different designs, also if we can have more fonts, and shapes and figures to create different content.

What problems is iContact solving and how is that benefiting you?

I need more people to register to our events

Small Business (50 or fewer emp.)
Aug 08, 2018
 Source
Overall Rating:
5.0
KH
Kate H.
Founder
Share
"Made the Change from MailChimp and Email Marketing Ws Fun Again!"
What do you like best about iContact?

Truthfully, a few things: the customer support and the account executive that works directly with me; the online chat support when I need immediate assistance; the easy-breezy drop and drag, customizable templates.

What do you dislike about iContact?

The database management, which is still great, but there are a few things I would change. However, because the database isn't exactly how I want it, my account executive works with me to make sure it does what I need it to do.

What problems is iContact solving and how is that benefiting you?

Reaching the maximum number of subscribers on our email lists.

Mid Market (51-1000 emp.)
Aug 08, 2018
 Source
Overall Rating:
5.0
ML
Milena L.
Founder
Share
"Love it!"
What do you like best about iContact?

Ease of use, organization, timeliness, speed, analytics

What do you dislike about iContact?

I can't think of anything. Maybe having multiple users to each account will be helpful.

What problems is iContact solving and how is that benefiting you?

Inability of existing marketing platform to handle all email demands

Small Business (50 or fewer emp.)
Aug 08, 2018
 Source
Overall Rating:
5.0
FD
Freddy D.
Founder
Share
"Overall very pleased with the service."
What do you like best about iContact?

I have found that the platform is easy to use and it does the job I intend for it to do. My needs are fairly simple and straightforward so I don't do a lot of complex things.

What do you dislike about iContact?

There are some minor kinks in the new message creator that are a little awkward.

What problems is iContact solving and how is that benefiting you?

I use it to send out newsletters and it accomplishes that task for me.

Small Business (50 or fewer emp.)
Aug 07, 2018
 Source
Overall Rating:
5.0
KH
Kevin H.
Founder
Share
"We built our Global Network with the help of iContact"
What do you like best about iContact?

Easy to use, reliable and trusted by our customer base

What do you dislike about iContact?

Not able to clean out contacts as easily and accurately as we prefer

What problems is iContact solving and how is that benefiting you?

We have been able to provide valuable info and opportunities to our global contacts through iContact

Small Business (50 or fewer emp.)
Aug 07, 2018
 Source
Overall Rating:
5.0
NP
Nicole P.
Founder
Share
"Newsletter for PA/NJ Chapter of the College Reading and Learning Association"
What do you like best about iContact?

Ease of use is one of the reasons that I truly enjoy working with iContact. Prior to using this software, we were using Publisher to build our newsletters. iContact allows us to send out professional looking emails within minutes. The Live Chat for any issues have been very satisfactory and the IT employees extremely professional

What do you dislike about iContact?

Since the update there is not much to complain about. At one point, I did try to make an appointment to meet virtually with our Customer Success Manager and we were not able to connect due to tech issues. I was disappointed that after this event, he did not attempt to reach out to me again to resolve the issues that we were having and to walk us through the new features of the software. However, I was able to resolve our issues through the Live Chat, which I have used quite a few times very successfully. Another small issue I have found is being able to download contact lists to Excel. It is one of the few non-user friendly aspects to iContact as it seems to be quite hidden. A more obvious download button would be greatly appreciated.

What problems is iContact solving and how is that benefiting you?

Ability to keep in contact with our membership lists and provide up to date information. The newer updates to iContact have allowed us to add buttons for members to register easily for conferences and other meetings. Since our members are spread over 2 states, one the major benefits is the ability to easily disseminate information. In addition,

Small Business (50 or fewer emp.)
Aug 07, 2018
 Source
Overall Rating:
5.0
NW
Nilesh W.
Success Coach, Ceo, Director
Share
"Easy to Use. "
What do you like best about iContact?

I found it Best Value for Money. Other Email Providers were expensive.

What do you dislike about iContact?

nothing at the moment..I feel dislike as..

What problems is iContact solving and how is that benefiting you?

Email Marketing made easy

Mid Market (51-1000 emp.)
Aug 07, 2018
 Source
Overall Rating:
5.0
BC
Bill C.
Founder
Share
"Great Product. Better Service."
What do you like best about iContact?

There are a lot of of e-mail marketing platforms (and I've used most of them). Hands down, iContact provides the best value, functionality and most importantly, great service for their users. Whatever your industry category, organization size or target audience, the iContact platform can deliver.

What do you dislike about iContact?

I do wish there were more pre-designed templates to choose from. The new message builder is really great and the templates are increasing, but a focus on increasing the number of high-quality, well-designed templates for users would be greatly appreciated.

What problems is iContact solving and how is that benefiting you?

At the base-level, provides robust e-mail marketing services to reach our various target audiences. Great deliverability and reporting. One of the best benefits has been how we've been able to setup multiple departments with their own folders and accounts, but still have top-level view into all activities across the organization.

Small Business (50 or fewer emp.)
Aug 07, 2018
 Source
Overall Rating:
5.0
KP
Kathy P.
Owner
Share
"Love working with iContact!"
What do you like best about iContact?

It's easy to use and provides great functionality. I recommend it to all my friends and colleagues over the other products on the market. I have tried using MailChimp and Constant Contact and I prefer iContact hands down. Thanks iContact for making it easier to do business!

What do you dislike about iContact?

Some of the templates are a little difficult to work with and not very intuitive.

What problems is iContact solving and how is that benefiting you?

I send out my newsletter each month and it's easy to do with the template I use. I love being able to copy and reuse a previous newsletter and just make the edits - it saves me lots of time.