Google Analytics Reviews: 4.5/5 — Highly Rated

The easy way for use tracking in your web and get graphics and data.

It´s hard to suit the tracks and the panel to your preferences and interests

Traking the users on my website and undertand their travel thought my content.

How easy it is to use, integrate into our sites and interrogate the data.

Initially not that straight forward to setup but still an invaluable part of our online presence.

Helped us rationalize of target audience and determine future advertising routes.

Very user friendly, and very easy to navigate.

The lack of information on user device metrics by station site.

I pull metric reports on station listeners, and digital engagement on station websites.

The ability to view slices of traffic information is appealing; the standard reporting package is well designed.

I don't trust the traffic date, because so many visitors originate anonymously or from unlikely sources in Russia.

I use Google Analytics to better understand the impact of social activity on my website.

Google analytics provides a lot of useful data that would be more difficult to find elsewhere.

It was extremely confusing to use. It's better suited for a company trying to select more data in mass than a small company with a smaller quantity of visitors. Also, some of the data seemed incomplete and difficult to sort and understand. Some also seemed possibly inaccurate.

Google analytics helped me understand which demographics and areas were visiting my website. It was useful for learning how much traffic was local and how much was from farther away.

Easy to see how many views your site gets and how often

Can be a bit too complicated to view at times

The ability to see just how popular out site is with accuracy

I liked being able to link my analytics account with my SEO programs.

I didn’t like the amount of time that needed to be spent in making statistics relevant.

We are no longer using Google Analytics.

The best feature of google analytics is that it's free and easy to implement to your website! It provides a ton of information about your audience, such as when they look at your website, how people reach your page, what devices people are using, how many page hits you get, and even the location of your audience. It shows this information over different time periods so you can see short-term and long-term viewership.

Super hard to use and not very user-friendly. The interface definitely got improved after the April update where they overhauled the visual aspects of the website and the user interface. However, I think some of the data is not very intuitive and could use more explanations for what data is being presented.

It allows me to characterize the audience of viewers that my photography website is reaching. It is also very helpful to see how promotion on instagram and facebook help link my audience to my website (as opposed to my audience directly typing in my website URL to view it).

It integrates information perfectly from google data studios & allows for beautiful visualizations that allow customers to see information in a creative way

It was difficult to learn and get comfortable with using. Somethings take a lot of time to figure out some pretty basic things.

It is a cost effective solution they provides a centralized location for data

Link to the accounts availability and depth and breadth of information.

I find google analytics really hard to use. Perhaps because I don't use it often but I think it really needs a rework.

Access to how our website is resonating what people are looking at and when they are bouncing out.

I like the detailed information that it provides. It provides more information about analytics than I even knew I was looking for.

I feel like I needed to go through a lot of training in order to learn how to correctly use Google Analytics. Every business uses it somewhat differently I am sure, but there should still be a basic tutorial on how to find what you're looking for.

We are learning what partners are best to work with based on GA and how many new customers they are bringing to us. The benefits are that we do not waste time on partners that are not going to bring new traffic to our website.

Gives a good overview of how your landing pages a working. It also shows the source of where things are coming from which is nice

GA does not track symbols very well when they appear in URL's which can be a little annoying when tracking the path.

How many people visit our pages shows us ROI when it comes to campaigns that we are running.

I love the ease of looking at all my marketing channels in one platform. You can really see the relationship between channels and gain key insights.

GA needs to get a better attribution system down. I love that it has all the channels represented, but that being said it does not conform to all channel attribution models and some channels just don't function in the GA environment. For example any cross device or view conversions are not accounted for in GA and these are HUGE metrics for other channels that aren't just Google Adwords Specific.

Across clients we are solving for multi channel attribution insights to really see the key values and benefits that each channel has in this omnichannel environment.

I like how organized the playform is, and how it’s easy to navavite and click on info icons if you are confused.

The only negative is it is quite overwhelming at first, but the more you are in tool the more savvy you become.

Trying to analyze the performance of our site, to track visitor behavior.

I liked being able to go behind the scenes on the back end to see how client's websites were performing (traffic count, etc). This performance tool is very helpful to make clients aware of how their site is performing and what can be done to improve on certain areas that might need improvement. It is always nice to also see patterns to be able to relay to the clients as well.

I disliked the user friendliness and all of the graphs and number charts can be overwhelming for someone who is new to this type of tool. It can be a bit confusing to navigate through too so, there is definitely a learning curve challenge to learn how to work with Google Analytics.

Website performance is the business problem we are solving and helping the customer solve their problems to do better based on what the numbers are saying would be the benefit. That way, the client can be the strongest they can be on their websites.

Google Analytics gives me feedback not only to improve adds but basic traffic data and changes that can be made to improve traffic. I also like that you can connect it right to your adsense account.

Some of the things in Google Analytics do are not clear on the data collection end and there is little to no help in finding out what the numbers mean.

Traffic to websites and improving adds to maximize profits from google adds.

It's free and it's lightweight on your website so you're unlikely to get management pushback. Switching back and forth between multiple web properties' analytics is pretty easy. And you can fall deep down into all kinds of data about your users, including screen size, OS, location and ISP, and their path through your site.

Insanely difficult to figure out how to extract the data we need. And then once we've figured it out, they change the interface and that way no longer works. Also, we get tons of 0:00 "visits" from China and Russia, which makes me feel paranoid... and they also really mess up the data set.

We're always trying to figure out which pages are used most and which are helping our users in the best way possible so we can improve the ones that aren't so great.

There is a lot of data available like geographic data, time of connection...

Hard to use, i spend many time to configure it

Evaluate my website performance

Clarity of the information, it really informs me.

Doesn't give advice in how to improve analytics.

Advertising

Access to data.We like to use this product for access to data to better serve our clients.

Interpreting data. It's sometimes painful to find what you need and then understand what youre looking at.

understanding web traffic.

This is the best site to do research and analysis of your area of intrest

Provisions of more and unnecessary ads that prevent the site working normal

Doing research and information of products for my business

Photoshop is an incredible state of the art tool and I definitely love it for that, and I have to say the improvements to things like masking have gone such a long way to make life easier especially for product photography but I know all photoediting in general. I feel like moreso than other companies, Adobe rolls out changes that reflect a lot of feedback from users and cut down work time.

It's always going to be a 30-ways-to-do-the-same-thing type of tool, and they've gone miles and miles in terms of providing better tutorials, but what I'd really like is more options for setting up the different editing themes. They already have a few options but having to rebuild my toolkit and then saving it is sort of a pain considering the volume of different interface setups they already know different professions and professionals use.

The biggest benefit of Adobe Photoshop is being able to build actions and run them especially when you've gotten your brochure or print-ready setup streamlined and a consistent product photography setup. Even amidst all the Saas photoediting solutions, getting a batch of photos right (and more tightly than you could in Lightroom) and still having the ability to tweak and perfect it to the detail you desire or need, that's still something only possible in Photoshop and it's such a powerful tool to have in your pocket.

The ease of use - drilling down to minute details of who is visiting your site.

It's almost too much information! It's difficult to parse out the layers and determine what exactly I'm looking at some times. Especially once you apply filters and such.

We use Google Analytics to study how many unique visitors our site has, and what they do once on our site. This helps us determine if the time/effort used to develop content is worth the time cost.

So fast tool, easy selection period of time to analyse. Retrieve graph and all the data instantly, create your dashboard to analyse new features and conversion. This tool is 100% customisable so you can find your data for sure!

As is so customisable, this tool is not so easy to understand. Most of the time I surf on the different section to find what I need. Dashboard can solve this problem but I need to create new one every time I what to observe a particular data.

Realtime data, how this feature works? You can instantly watch data and if needed solve problems. You can also watch data over year to see your company trend.

Works great for small business, easy to use analytics tools

Only good for small business, cannot support enterprise companies

Data visualization and theories, results

Real time data, customizable dashboards, performance tracking especially with multiple campaigns running. Great tool for A/B testing.

Very difficult to master, almost need a full blown tutorial to really take advantage of capabilities

Started a marketing campaign, needed the data concise and in one place. Being able to personalize a dashboard for the data that we need to study is ideal as some data needs reviewing daily and other data weekly or monthly.

This is a very powerful tool that gives user valuable insight about our site's traffic performance. It's at the right price point of free, and is customizable so you can tailor it to your business needs. Their API makes getting data into other applications possible as well. All the data is very reliable.

Exporting data for further analysis is a cumbersome process. The UI is not intuitive at all, only making sense to people who are experienced with Google analytics.

Tracking metrics around traffic and custom events. We also use this to get a glimpse into who our audience is.

We were launching a kick starter campaign for a company we were backing in ideation stage and the software gave us wonderful leads of downloads and use trends

Some of the double clicks / downloads seemed misleading. The time graphs were very basic.

We can segregate geographical information of the software users and app user pretty much . Regions where we need enhanced support are also evident

It's easy to get a historical overview of site viewership and things like that. The interface is also easily understandable, and I love that you can export data via Excel sheets. The graphical representations that you can create, as well as the custom dashboards you can make to easily access your information makes analyzing data easy.

It can be hard to understand what the different "unique" counts and non-unique counts are (e.g. how exactly they count sessions and viewership). It took a lot of googling to really understand what exactly the numbers counted, in order to get an accurate understanding of my data.

We use it to track internal engagement with our employees. By leveraging the analytics platform, we have been able to track viewership and decide where we should best invest our resources in regards to building new content and/or improving existing content.

I love the insights they get and the real time data. It really helps how they track exactly where people are finding us so we can keep up those efforts. It also helps giving data on where people are from. With 26 offices it helps to know where we need to put more marketing efforts.

The website is a little confusing. You aren't able to maneuver through the site with ease. They need to label things better. It is almost to the point you don't know all what the site does because you aren't sure how to completely work it.

It has helped us see where people are finding us. Getting this information allows us to approach our marketing and social media efforts where they are needed and keep doing the things that are working.