Hootsuite background blur
Hootsuite Logo
Hootsuite
Social Media Management Simplified
4.2
(4,140)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
Hootsuite Categories on Findstack
Ask Questions about Hootsuite
What Hootsuite is best for?
What are the best alternatives to Hootsuite?
What are the pros and cons of Hootsuite?
Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
Hootsuite 0
Hootsuite 1
Hootsuite 2
Hootsuite 3
Hootsuite 4
Hootsuite Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 19, 2024
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Feb 21, 2023
 Source
Overall Rating:
5.0
RH
Ramona H.
Founder
Share
"Hootsuite is amazing software!"
What do you like best about Hootsuite?

I love the fact you can condense lots of different accounts into Hootsuite and manage them all from one wholesome platform. It makes scheduling so much easier.

What do you dislike about Hootsuite?

A few downsides of Hootsuite are some technical issues here and there, sometimes our accounts are disconnected but this isn't very often.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is able to report on things in an easier format and produce PDF reporting on stats and engagement. I have also learned a lot myself from Hootsuite reporting.

Small Business (50 or fewer emp.)
Feb 09, 2023
 Source
Overall Rating:
5.0
LS
Louise S.
Chair Of Communications
Share
"Hootsuite Is Very Useful and Efficient"
What do you like best about Hootsuite?

It saves you time, posting to all of your social media accounts at once. I also like that it allows you to customize for each platform, but still use the same basic info. Let's you work smarter, not harder.

What do you dislike about Hootsuite?

I dislike that you have to use a mobile device to publish multiple photos to Instagram. Hootsuite does make it easy to copy and paste the info vai push notifications, but it's still a little inconvenient to have to switch devices.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has saved me a lot of time in being able to schedule posts for a later date, to all of our social media accounts. I have planned a month of posts at a time. Then I don't have to worry about it for a month at a time. I also reallty like the analytics of all of our account activity.

Mid Market (51-1000 emp.)
Feb 06, 2023
 Source
Overall Rating:
5.0
Rebecca D. avatar
Rebecca D.
Associate Marketing Manager
Share
"Your go-to Social Media Management Tool"
What do you like best about Hootsuite?

Hootsuite is one of those tools that doesn't require a steep learning curve. It is amazing that they have a free plan for marketers who are just getting started and the Hootsuite Academy gives you all the resources you could possibly need for social media management and more. When you have a large marketing team and cater to different geographies, Hootsuite's scheduling and publishing features become invaluable.

What do you dislike about Hootsuite?

Though Hootsuite is an incredible tool to use with great analytics, the pricing for teams is a bit expensive. Since Hootsuite is so easy to use, you'd ideally want to share it with your team and it is an expensive feat to do so which makes it hard for companies with different products and multiple marketing teams.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps us analyse our social media performance across multiple accounts and different social media pages. The analytics helps us stay fix our strategies to make sure growth is consistent across all social media platforms.

Small Business (50 or fewer emp.)
Dec 06, 2022
 Source
Overall Rating:
5.0
Rachel G. avatar
Rachel G.
Social Media And Web Developer
Share
"Love Hootsuite! Very easy to navigate and offers so much for an affordable price!"
What do you like best about Hootsuite?

I love that Hootsuite allows me to post everything with just a copy and paste and a couple of clicks. It was very easy to figure out, and it has saved me so much time each week.

What do you dislike about Hootsuite?

There is very little that I dislike about Hootsuite. There are times I get an email saying that my post failed, which can be frustrating, but those emails and errors are few and far betwee.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite allows me to post to Facebook, Instagram and Twitter without having to take the time to log into each account and post separately. It keeps things super easy and fast.

Enterprise (> 1000 emp.)
Dec 02, 2022
 Source
Overall Rating:
5.0
Holly L. avatar
Holly L.
Social Media Manager
Share
"Hootsuite is very user friendly and great. I love the webinars that they create too."
What do you like best about Hootsuite?

easily schedule posts for many social pages

What do you dislike about Hootsuite?

can't localize posts for individual franchise locations without doing it one by one (for a franchise system)

What problems is Hootsuite solving and how is that benefiting you?

Managing multiple social networks and pages all in one platform. makes being a social media manager for multiple locations/pages easier

Small Business (50 or fewer emp.)
Nov 25, 2022
 Source
Overall Rating:
5.0
JB
Joe B.
Cmo
Share
"Make managing multiple social media accounts more manageable"
What do you like best about Hootsuite?

The reporting is better than what the individual accounts provide natively. Also, the ability to schedule and batch posts to numerous accounts is extremely helpful.

What do you dislike about Hootsuite?

I don't see any option to compare myself to my competitors to provide benchmarks. Also, it would be nice if there were an option to use trending reel audios within Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite makes managing multiple social profiles much easier. Also, Hootsuite provides more robust reporting capabilities than what is available natively through the social media accounts individually.

Mid Market (51-1000 emp.)
Nov 18, 2022
 Source
Overall Rating:
5.0
Manmeet S. avatar
Manmeet S.
Brand Management
Share
"Best social media marketing management software"
What do you like best about Hootsuite?

The ease with which I can use the software and complete dashboard which I can use.

What do you dislike about Hootsuite?

Nothing as much, maybe a few updates must be quicker

What problems is Hootsuite solving and how is that benefiting you?

Total social media dashboard management for multiple clients

Small Business (50 or fewer emp.)
Nov 18, 2022
 Source
Overall Rating:
5.0
EA
Emily A.
Director Of Messaging And Community
Share
"Super user-friendly content management tool"
What do you like best about Hootsuite?

Hootsuite's content planner is extremely easy to use and provides a clean visual experience. My team can preview all social media posts, schedule in advance, and receive analytics afterward.

What do you dislike about Hootsuite?

Due to asset size or formats, we are sometimes unable to upload and schedule large files such as animations. One potential improvement would be enabling larger formats — those animations are still usable when I post directly to the social media sites, but this does not allow me to schedule and manage all content from within Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

This tool keeps our content strategy streamlined and organized all in one place. Advance scheduling, which some social media platforms do not allow, is also a huge benefit. It allows us to set up content weeks in advance so we may focus on other priorities outside of real-time publishing.

Small Business (50 or fewer emp.)
Nov 18, 2022
 Source
Overall Rating:
5.0
MM
Mike M.
Owner/Operator
Share
"Hootsuite is Great!"
What do you like best about Hootsuite?

I like the simplicity of adding social media sites and also posting and scheduling posts.

What do you dislike about Hootsuite?

I have been using the platform for several years now and I can honestly say there is nothing I dislike about the platform.

What problems is Hootsuite solving and how is that benefiting you?

The problem I am solving is time management. This platform allows me to manage all of my social media accounts for all of my clients with ease. I can post instantly or schedule posts for the future.

Mid Market (51-1000 emp.)
Nov 12, 2022
 Source
Overall Rating:
5.0
Glen C. avatar
Glen C.
Vice President Of Business Development
Share
"Hootsuite is a huge time saver"
What do you like best about Hootsuite?

I am not a big social media guy but need use it regularly for our business accounts. Hootsuite allows me to manage this effectively.

What do you dislike about Hootsuite?

I'm not crazy about the interface with Instagram, but believe that is driven primarily by Instagram and not Hoostuite.

What problems is Hootsuite solving and how is that benefiting you?

No problems at all. Hootsuite allows me to schedule effective social media content on multiple platforms weekly.

Small Business (50 or fewer emp.)
Nov 04, 2022
 Source
Overall Rating:
5.0
Philip B. avatar
Philip B.
Research And Innovation Officer (Monash Food Innovation, School Of Chemistry)
Share
"Saves time and hassle, couldn't live with it!"
What do you like best about Hootsuite?

Being able to set and forget our social media posts ahead of time is a godsend. We used (try!) to write social media posts, but just can't keep up. Hootsuite allows us to consistently plan and post at the best times without scrambling for content in a rush.

What do you dislike about Hootsuite?

The analytics are amazing, but sometimes find them a little hard to use or easily get the information we need, maybe just not user-friendly enough for people with our basic level of understanding.

What problems is Hootsuite solving and how is that benefiting you?

Being able to manage our time and posting better content at the best times. Hootsuite doesn't seem that cheap, but it is worth it as we are able to improve our social media presence and quality too.

Small Business (50 or fewer emp.)
Nov 03, 2022
 Source
Overall Rating:
5.0
JM
Jason M.
Volunteer Coordinator/Trainer
Share
"Complete Social Media Tool for Small Busines Owners"
What do you like best about Hootsuite?

I like the layout of the Admin Panel. It is easy to navigate and schedule interactions. The most helpful for me is the generous free plan to get started with more than enough features and tools. This makes it scalable as you grow into the Professional Plan.

What do you dislike about Hootsuite?

The FREE plan does get you started. However, the next step up is priced a little higher than most, and the level above could be a budget breaker for businesses on a small marketing budget.

What problems is Hootsuite solving and how is that benefiting you?

When using the upgraded plan, you get a complete set of marketing tools to help you with social media marketing at every level. The analytics and the help tools are perfect for someone who runs their marketing personally. Overall It is an easy-to-understand interface with enough to get you started or run an entire marketing organization.

Small Business (50 or fewer emp.)
Nov 03, 2022
 Source
Overall Rating:
5.0
Ellen v. avatar
Ellen V.
Graphic Designer, Marketeer & Concept Developer
Share
"Very handy software for social media posting"
What do you like best about Hootsuite?

I like that I can make 1 post for multiple accounts at the same time. And it shows the maximum character count.

What do you dislike about Hootsuite?

The tagging doesn't always work very well.

What problems is Hootsuite solving and how is that benefiting you?

Posting on multiple accounts at the same time. That saves me a lot of time.

Enterprise (> 1000 emp.)
Nov 02, 2022
 Source
Overall Rating:
5.0
Eli P. avatar
Eli P.
Comercial B2 B
Share
"The experiencia has been great , tha fact that i can control when to post it´s what i like the most!"
What do you like best about Hootsuite?

The fact that i can organize my posts and activity.

What do you dislike about Hootsuite?

No dislike the experience has been positive so far.

What problems is Hootsuite solving and how is that benefiting you?

It´s solving the fact that i do not have time to be active in linked in every hour of the day, the plataform allows me to control my posts and activity un my times.

Small Business (50 or fewer emp.)
Nov 02, 2022
 Source
Overall Rating:
5.0
JQ
James Q.
Business Development Manager
Share
"Excellent System for automating your socials"
What do you like best about Hootsuite?

Hootsuite is very simple to use and makes posting on multiple social media accounts for our different brands very easy, saving time and money.

What do you dislike about Hootsuite?

I am yet to find something I dislike and I use it 2-3 times per week.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite saves me time and money.

Small Business (50 or fewer emp.)
Nov 02, 2022
 Source
Overall Rating:
5.0
Ernie R. avatar
Ernie R.
Executive Director
Share
"Hootsuite is a most convenient way to launch social media publications at a tactical time and date."
What do you like best about Hootsuite?

Social Media publications are best when published at the most desirable time and date. Hootsuite allows me to load my publications at a time that is convenient for me.

What do you dislike about Hootsuite?

Hootsuite does not accept the longer-formed Newsletters that I publish in LinkedIn.

What problems is Hootsuite solving and how is that benefiting you?

I don't know.

Small Business (50 or fewer emp.)
Nov 02, 2022
 Source
Overall Rating:
5.0
SD
Seán D.
Systems Administrator
Share
"Very easy to use. An invaluable tool."
What do you like best about Hootsuite?

Ease of scheduling tweets. Hootsuite makes it very easy to manage my company's social media.

What do you dislike about Hootsuite?

Nothing. Everything seems to work OK and I have not encountered any problems.

What problems is Hootsuite solving and how is that benefiting you?

The ability to schedule multiple tweets.

Small Business (50 or fewer emp.)
Nov 02, 2022
 Source
Overall Rating:
5.0
DR
Devan R.
Marketing Manager
Share
"Super easy to navigate"
What do you like best about Hootsuite?

Easy to navigate with good tools that allow complete control.

What do you dislike about Hootsuite?

Limited post editing ability, if there were more, it would allow more functionality in one place.

What problems is Hootsuite solving and how is that benefiting you?

It is allowing our marketing team to be more efficient by using one tool to do the work of multiple repetitive processes.

Small Business (50 or fewer emp.)
Nov 01, 2022
 Source
Overall Rating:
5.0
Eric E. avatar
Eric E.
Social Media Specialist Ii
Share
"Amazing Platform for Social Media Managers"
What do you like best about Hootsuite?

Coming from a place where I had to post everything on each individual app to Hootsuite has been mindblowing, OMG! Hootsuite is very user-friendly, I can schedule posts for all of the accounts I manage and on top of that, they have an "Analytics" section that allows me to customize how I want my reports to look, has a multitude of analytical reports and I can send reports to my boss right from Hootsuite! 10/10 would recommend to anyone social media managers who manage more than one account or manage one account on multiple platforms.

What do you dislike about Hootsuite?

I think the interface can be a little bulky but I zoom out and everything is fine. Also, sometimes when I look for other analytical metrics, the tab chosen isn't the last tab I was on, which can be slightly confusing at times.

What problems is Hootsuite solving and how is that benefiting you?

There are times when I schedule many posts on different platforms and Hootsuite's "Planner" section allows me to check EVERY post I scheduled no matter what platform and that is very helpful rather than having to go to each platform and check.

Mid Market (51-1000 emp.)
Nov 01, 2022
 Source
Overall Rating:
5.0
AM
Andre M.
Business Development & Branding Manager
Share
"Great All in One Platform"
What do you like best about Hootsuite?

I like the ability to post and monitor multiple social media channels at once either in real time or via scheduled posts. It's more user-friendly and cost effective than competitors such as HubSpot that require you to buy the entire CRM to get the same Social Media functionality.

What do you dislike about Hootsuite?

There are no downsides to Hootsuite that I am aware of at this time. It could allow more integration with other CRM platforms and google analytics in the future.

What problems is Hootsuite solving and how is that benefiting you?

They are solving the issue of managing multiple company social media channels along with many other duties. As the sole social media lead, it also allows me to schedule holiday posts ahead of time so I don't need to work during holidays.