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Hootsuite
Social Media Management Simplified
4.2
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
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Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Hootsuite Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 19, 2025
Hootsuite Logo
4,140 Hootsuite Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Sep 01, 2023
 Source
Overall Rating:
5.0
ST
Stephanie T.
Founder
Share
"All in one"
What do you like best about Hootsuite?

The calendar view with all of my accounts & planned posts.

What do you dislike about Hootsuite?

I didn't like how you couldn't automatically post from an instagram profile to a facebook group. There was no way to connect the two.

What problems is Hootsuite solving and how is that benefiting you?

The time consuming back & forth between social media platforms & accounts.

Small Business (50 or fewer emp.)
Aug 26, 2023
 Source
Overall Rating:
5.0
Julie M. avatar
Julie M.
Home Carer
Share
"Excellent Social Media Management Platform"
What do you like best about Hootsuite?

Hootsuite is easy to use, I love the fact that all the platforms that I use can be shown on the same page and the publisher screen makes it so easy to see exactly what you publishing on each day at a glance. Moving posts is easy to do and is as simple as drag and drop , adding media is easy. It's just perfect !

What do you dislike about Hootsuite?

I haven't found one downside to this platform. It rarely has any downtime, it's very intuitive to use. Once your posts are published on the software, you can sit back and just let them publish! I haven't experienced a single problem with this software in the 7 years I've been using it.

What problems is Hootsuite solving and how is that benefiting you?

Running two seperate social media accounts I need to be able to plan what I'm publishing in advance and to be able to see all this on one page is fantastic. I work two months in advance so also being able to glance quickly and see what time and what subject today's Facebook and Twitter posts are about is also very helpful. The ease of the drag and drop to move a post to a new time is also another fantastic feature which makes it easier to edit and change posts.

Mid Market (51-1000 emp.)
Aug 09, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I loved the way Hootsuite helps me in scheduling my social media posts as well as provide insights."
What do you like best about Hootsuite?

Scheduling, Insights, Analytics, and Reporting

What do you dislike about Hootsuite?

UI could be better. Better font selections and color schemes would make it more user-friendly.

What problems is Hootsuite solving and how is that benefiting you?

I am getting better insights and analytics from Hootsuite that helps me in planning better social media strategy

Small Business (50 or fewer emp.)
Aug 04, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I love using Hootsuite, it makes social media posting effortless.."
What do you like best about Hootsuite?

the suggested posting ideas and help, grammatical help

What do you dislike about Hootsuite?

not really anything that i have found at this point

What problems is Hootsuite solving and how is that benefiting you?

Ideas for posting material

Small Business (50 or fewer emp.)
Aug 03, 2023
 Source
Overall Rating:
5.0
Glynis P. avatar
Glynis P.
Member Board Of Trustees
Share
"small charity -big noise"
What do you like best about Hootsuite?

The interface is reasurringly consistent and easy to get to know. Love the choice - but not too many choices!- of views. Beng able to see each post, to each platform on a visual timeline easily wihtin my laptop screen really helps all those unconscious judegments -"are there too many posts today? or 'hmm Ive used that picture too many times'. Our tiny tiny team running an important heritage visitor site doesnt have the time, nor inclination, to delve deep into analytics and long term insights, but Hootsuite enables you to find out just enough of how your doing, without 'over techinicalising ' it. Boosting posts is also sooooooo much easier than on 'other' platforms and the 'boost all posts' is absolutely ideal for our level of operation. Just waiting for Threads to be added now ..

What do you dislike about Hootsuite?

Not a lot to dislike. Grammarly really annoys me and would like to turn it off permanantly - but havent had time to see if its possible. the AI option was fun to try- but not enough to pay for it yet Wish the planner had a quicker way of creating placeholder posts All the other irritations come from the orginating platforms changing their processes- but Hootsuite always communicates that really well.

What problems is Hootsuite solving and how is that benefiting you?

Our heritage charity is dependent on building visitors and users via, literally hundreds of, events and activities. Marketing and social media is only one part of our 'team's roles, so having an easy to learn, reliable and visually helpful tool like Hootsuite enables us to make our tiny voice make a really big noise .

Enterprise (> 1000 emp.)
Aug 03, 2023
 Source
Overall Rating:
5.0
Tanya V. avatar
Tanya V.
Program Manager, Online Student Services
Share
"New user great results!"
What do you like best about Hootsuite?

I like the ability to schedule posts in advance. I have also appreciated being able to see all of my posts coming up and also the new feature that will help us generate content!

What do you dislike about Hootsuite?

I wish I had more time to dig deeper into the features offered by Hootsuite. I use it for small projects but would like to learn more about the other features offered!

What problems is Hootsuite solving and how is that benefiting you?

I like being able to see all of my social media platforms in one area and also being able to schedule posts!

Small Business (50 or fewer emp.)
Aug 03, 2023
 Source
Overall Rating:
5.0
Victor L. avatar
Victor L.
Ceo
Share
"Hootsuite is my first tool for managing social networks"
What do you like best about Hootsuite?

View and manage different social networks in an organized manner, according to the criteria I need without having to switch between user accounts. That saves me a lot of time and effort

What do you dislike about Hootsuite?

Hootsuite has a free plan that has certain limitations, but in the advanced plan the functions are extended and there are practically no limits. Everything will depend on the user's needs. We really miss the Hootlet extension for the Chrome browser!

What problems is Hootsuite solving and how is that benefiting you?

Efficiently manage the social networks of our agency and our clients, from one place of optimal and personalized according to our needs. Able to provide response to messages and interactions generated by publications in each social profile, including the allocation and delegation to our team as well as generate frequent reports for performance analysis

Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
SM
Stepphone M.
Founder
Share
"SF Agency"
What do you like best about Hootsuite?

Ease of use, easy to find content and professional

What do you dislike about Hootsuite?

Limited material, I'd like to see more option

What problems is Hootsuite solving and how is that benefiting you?

Helps me to reach the masses and keeps our agency top of mind

Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
AA
Audry A.
Founder
Share
"Amazing platform"
What do you like best about Hootsuite?

I love how everything is easy to use. It is a great platform that allows you to make multiple post at the same time and manage the engagement of those post. Amazing!

What do you dislike about Hootsuite?

The platform was amazing overall. The only downfall is that I was not able to delete or edit post on live time. I had to go to another platfrom to fix these errors.

What problems is Hootsuite solving and how is that benefiting you?

This platform is help;ing others manage their business accounts to make things easier for the consumer. It was very beneficial to have everything in one place just for visibility and clarity.

Enterprise (> 1000 emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
LR
Lea R.
Founder
Share
"Hootsuite makes your social posting life easy!"
What do you like best about Hootsuite?

I love the schedule ahead feature for placing my posts for the week ahead of time. Set it and forget it! also, monitoring your streams in a one stop manner on the platform vs. toggling through browsers is super helpful.

What do you dislike about Hootsuite?

The only thing I don't like is not being able to tag people or businesses with differing handles on Facebook vs. Instagram vs. Twitter. You end up having to post multiple times if the person/businesses handles aren't the same across all.

What problems is Hootsuite solving and how is that benefiting you?

Monitoring and posting to our Facebook, Instagram and Twitter pages simulatenously instead of toggling through browers constantly thorughout the day. Helps tremendously with time management.