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Instapage
Instapage is where conversions happen
4.3

( 478 )

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Instapage Reviews & Product Details

Instapage Overview
What is Instapage?

Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.

Company Instapage, Inc.
Year founded 2012
Company size 51-200 employees
Headquarters San Francisco, CA, USA
Social Media
Managed by:
TM
Tatiana Muntean
Felix
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Ask Questions about Instapage
What Instapage is best for?
How does Instapage compare to Unbounce?
What are the pros and cons of Instapage?
Instapage Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Instapage Pros and Cons
Pros
  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly
Cons
  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss
Instapage Awards
Findstack 2024 General Badge
Instapage Features
A/B Testing
API Access
Audience Targeting
Automated Experimentation
Behavioral Targeting
Campaign Management
Conversion Tracking
Customizable Templates
Drag & Drop Editor
Dynamic Content
E-Commerce Integration
Exit-Intent Technology
Feedback Collection
Form Analytics
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Mobile Optimization
Multivariate Testing
Personalization
Real-time Data
Reporting & Analytics
Session Replays
Social Proof Notifications
Split URL Testing
Surveys/Polls
Traffic Allocation
User Segmentation
Visitor Journey Mapping
Visitor Recording
Instapage Media
Instapage video thumbnail
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Instapage Screenshots
Instapage screenshot 1
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Instapage screenshot 3
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Instapage screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 28, 2025
Instapage Logo
478 Instapage Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Apr 22, 2016
 Source
Overall Rating:
5.0
JS
Jennifer S.
Co Owner/Founder
Share
"Instapage has brought more leads to our business with their easy to create landing page solutions."
What do you like best about Instapage?

LOVE Instapage. Very easy to use and excellent customer service!

What do you dislike about Instapage?

Sometimes the changes don't stick and have to be repeated. Minor issue though.

What problems is Instapage solving and how is that benefiting you?

Getting way more leads than before. Solid marketing vehicle for us.

Small Business (50 or fewer emp.)
Apr 20, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Instapage review"
What do you like best about Instapage?

1. Ease of Use 2. Ready for use beautiful and professional templates 3. Includes hosting of landing pages 4. Integrations with popular tools 5. Affordable pricing

What do you dislike about Instapage?

If the monthly pricing can be cheaper, it will be great.

What problems is Instapage solving and how is that benefiting you?

My business needs to have good looking and professional landing pages that can convert for me (to generate leads to my business) and I need to do it quickly without having to know how to design or code a landing page. Instapage achieves all that for me at a good price and gives me much more control over my landing pages.

Small Business (50 or fewer emp.)
Apr 20, 2016
 Source
Overall Rating:
5.0
MF
Marcell F.
Ceo
Share
"All of my non-designer colleagues are able to create modern design webpages with ease"
What do you like best about Instapage?

I like the very easy concept of responsiveness with only two view (desktop and mobile) with super easy, drag and drop reordering of elements. I also like the super easy concept of "sections". I like that all the elements you put on a webpage are pre-designed to a modern look and feel, so we have less chance that an unexperienced "designer" creates an ugly page.

What do you dislike about Instapage?

The maximum number of users is too low. We are just a bit over the maximum, so there are colleagues with password sharing :(((

What problems is Instapage solving and how is that benefiting you?

We have a very old and ugly business software. We wanted to replace the web UI. Fortunately, our old system has HTML input feature, so we replaced all our '80 looking webpages to modern design, one by one.

Small Business (50 or fewer emp.)
Apr 20, 2016
 Source
Overall Rating:
5.0
VK
Vanessa K.
Creative Director, Marketing
Share
"The Best Tool for a Small Marketing Team"
What do you like best about Instapage?

I love that Instapage enables my entire team to participate in the production process of landing pages. It is an easy-to-use tool that gives non-designers the power to make an impact on our web presence.

What do you dislike about Instapage?

I would love if Instapage had some notion of a grid, or ability to draw guides to keep things in-line on both mobile and desktop.

What problems is Instapage solving and how is that benefiting you?

A small team with only one main designer is more enabled to build beautiful, high-converting landing pages for our marketing campaigns. We have been able to get more landing pages done in a shorter period of time, as well as educate team members of the work that goes into creating pages like this -- even with in a WYSIWYG interface.

Small Business (50 or fewer emp.)
Apr 19, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to Use, great product"
What do you like best about Instapage?

It is easy to use and the cost is reasonable.

What do you dislike about Instapage?

Nothing I dislike about the product, it has so many features that are easy to use. I am completely satisfied with it.

What problems is Instapage solving and how is that benefiting you?

Increasing my marketing presence online.

Mid Market (51-1000 emp.)
Apr 19, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"10/10 but In reality I wouldn't recommend instapage to anybody because it is my secret weapon!!!!!!"
What do you like best about Instapage?

Ease of use, functionality. Integrations and great support.

What do you dislike about Instapage?

Im waiting for cross tab copy and paste functions between 2 different landing pages. It would be a time saver.

What problems is Instapage solving and how is that benefiting you?

I've eliminated the entry costs for effective lead generation by bypassing web design costs or time taken to learn advanced HTML.

Small Business (50 or fewer emp.)
Apr 19, 2016
 Source
Overall Rating:
5.0
SV
Sam V.
Copywriter
Share
"Fan of the brand"
What do you like best about Instapage?

For me its the ease with wich you can create setup and host in mere minutes.

What do you dislike about Instapage?

Integration with gotowebinar sometimes fails after publishing updates. You have to retest the connection everytime.

What problems is Instapage solving and how is that benefiting you?

Aloha.websters.be Doccleklo.ixor.be iP has become a staple in our content strategy. We work for dozens of clients. The lp's offer client retention. They cant go anywhere else :)

Small Business (50 or fewer emp.)
Apr 19, 2016
 Source
Overall Rating:
5.0
EM
Elie M.
Digital Marketing Consultant
Share
"Move fast, validate fast"
What do you like best about Instapage?

extremely easy to use and easy to adjust the mobile version

What do you dislike about Instapage?

I wish google analytics could be installed directly, it's important to know where traffic is from

What problems is Instapage solving and how is that benefiting you?

Real estate - Rent to own properties. Helping us find the biggest pain

Small Business (50 or fewer emp.)
Apr 19, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Instapage changes the way you design and work"
What do you like best about Instapage?

The main benefit to Instapage is the ease of use for any level of expertise. With very little coding knowledge, I am able to design and update website pages that are functional, practical, and visually catching.

What do you dislike about Instapage?

On an overall review, there is nothing that I majorly dislike about using Instapage.

What problems is Instapage solving and how is that benefiting you?

The main business problem I am trying to solve is designing websites that are functional with little to no coding experience. Currently designing a page in Wordpress alone takes several hours; however, using Instapage only takes minutes. The second business problem is brand consistency. As it stands, Wordpress requires a great deal of coding changes to keep formatting consistent between pages. Instapage allows me to quickly create a page that keeps the brand consistent.

Small Business (50 or fewer emp.)
Apr 19, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best solution if you want to create great landing pages in no time!"
What do you like best about Instapage?

The best thing is that they offer you complete control over the landing, and you don't need to know how to code. They have different add-ons, that makes your life easier; and even its integration with Google analytics.

What do you dislike about Instapage?

There are some thing that are still missing, such as the possibility of selecting a custom font for the texts without having to code.

What problems is Instapage solving and how is that benefiting you?

Most of our customers don't have their own mobile websites (some of them don't even have a website, to start with!) Instapage lets us give those customers a solution for this problem, allowing us to perform digital ad campaigns that use Instapage as their landing.