Instapage background blur-sm
Instapage Logo
Instapage
Instapage is where conversions happen
4.3

( 478 )

Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Instapage Reviews & Product Details

Instapage Overview
What is Instapage?

Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.

Company Instapage, Inc.
Year founded 2012
Company size 51-200 employees
Headquarters San Francisco, CA, USA
Social Media
Managed by:
TM
Tatiana Muntean
Felix
Instapage Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0

( 1 )

Free plan available
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Instapage
What Instapage is best for?
How does Instapage compare to Unbounce?
What are the pros and cons of Instapage?
Instapage Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Instapage Pros and Cons
Pros
  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly
Cons
  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss
Instapage Awards
Findstack 2024 General Badge
Instapage Features
A/B Testing
API Access
Audience Targeting
Automated Experimentation
Behavioral Targeting
Campaign Management
Conversion Tracking
Customizable Templates
Drag & Drop Editor
Dynamic Content
E-Commerce Integration
Exit-Intent Technology
Feedback Collection
Form Analytics
Funnel Analysis
Goal Setting / Tracking
Heatmaps
Mobile Optimization
Multivariate Testing
Personalization
Real-time Data
Reporting & Analytics
Session Replays
Social Proof Notifications
Split URL Testing
Surveys/Polls
Traffic Allocation
User Segmentation
Visitor Journey Mapping
Visitor Recording
Instapage Media
Instapage video thumbnail
Instapage 0
Instapage 1
Instapage 2
Instapage 3
Instapage 4
Instapage Screenshots
Instapage screenshot 1
Instapage screenshot 2
Instapage screenshot 3
Instapage screenshot 4
Instapage screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 27, 2025
Instapage Logo
478 Instapage Reviews
4.3 out of 5
Enterprise (> 1000 emp.)
Sep 16, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Ease of use and Support"
What do you like best about Instapage?

Instapage has top-class Support - It's not like you would need help every day, but our experience was very smooth whenever required. They are knowledgeable about their product and very responsive. As a tool, Instapage serves its purpose and beats the competition because of their vision and, again, Support to their client.

What do you dislike about Instapage?

Because of how Instapage folder structure works, you can enable different sets of permissions to users and on different workgroups. This is a good feature, but the only drawback is when I need to export Active Users and their level of access. Currently, it's not something that can be done via the backend. I would like to see this feature in their roadmap.

What problems is Instapage solving and how is that benefiting you?

We have great demand of standing-up landing pages from different parts of our organization, and Instapage allows us to enable our internal users to accomplish that. Our internal stakeholders can publish pages in minutes, whenever needed using our branded template in Instapage.

Mid Market (51-1000 emp.)
Aug 25, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Simple, fast and usable."
What do you like best about Instapage?

I liked the page builder that they have integrated, it's basically an Elementor inside instapage.

What do you dislike about Instapage?

There is a lack of ways to understand the metrics, without having to contact the sales team. I mean, if I want the heat map potion, I find it cumbersome to have to contact sales to do it when they should include it as part of the plan payment.

What problems is Instapage solving and how is that benefiting you?

It helped my designers to be able to move much faster in the creation of the landing pages. Before you had to program everything and it took time. Although I must admit that we did not have a good conversion unlike when we used the competition.

Enterprise (> 1000 emp.)
Aug 24, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Magic at Fingertips only at Instapage. Host your page without any tech dependency"
What do you like best about Instapage?

The best upside is no dependency over Tech. One can design the page themselves and increase the revenue of the organisation. It is the best when you compare it to others in the market. The support system exceeds every expectation. They go beyond to solve the issues. It is overwhelming.

What do you dislike about Instapage?

The downsides could be that it just provides the desktop and Mobile view. We can add the iPad view as well. This will ease down the process of adjusting the alignment

What problems is Instapage solving and how is that benefiting you?

We are solving the problem of hosting our Landing pages. It has increased the traffic to our products. The fancy page helps us introduce the problem along with solutions for the users who come to our pages looking for them.

Small Business (50 or fewer emp.)
Aug 04, 2022
 Source
Overall Rating:
5.0
OA
Olayinka A.
Digital Marketing Specialist
Share
"Stress-free, easy to navigate the interface."
What do you like best about Instapage?

Drag and drop, of course. Thumbs up on the easy integrations for Facebook & Google tag Responsive customer service, they were of great help when needed, and it's swift well, informed folks there

What do you dislike about Instapage?

Add codes to the script section do not reflect. I had to go through the webpage itself for it to work.

What problems is Instapage solving and how is that benefiting you?

Right, I don't know

Small Business (50 or fewer emp.)
Jun 12, 2022
 Source
Overall Rating:
5.0
ER
Ezra R.
Founder
Share
"InstaPage An Amazing Web Hosting App"
What do you like best about Instapage?

I love their use of Visitor Statistics and site traffic reporting. InstaPage did an amazing job providing the user with tools to promote my online business. Instapage has a very nice "30-day money-back guarantee" which gives the end-user the confidence to try them out.

What do you dislike about Instapage?

Customer service needs to be improved a bit. It seems like the wait time exceeds my patience.

What problems is Instapage solving and how is that benefiting you?

I use analytics to gain insights as to website traffic and what content to market to which groups.

Mid Market (51-1000 emp.)
May 26, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"One of the easiest landing page builders I've used"
What do you like best about Instapage?

The ease of use of the drag and drop page builder is second to none. I've used a number of different landing page platforms over my career and I find Instapage to be the most intuitive to use, and have a great set of integrations and analytics features on top of everything else.

What do you dislike about Instapage?

There really isn't much that I disliked. If I had to say anything it would be the user setting menu was a bit hidden but they recently changed that to be easier to access.

What problems is Instapage solving and how is that benefiting you?

We needed an intuitive and easy-to-use solution to build landing pages for our various paid campaigns. Instapgae powers landing pages for all of our ppc, paid social, events, and more.

Small Business (50 or fewer emp.)
May 17, 2022
 Source
Overall Rating:
5.0
Carlos L. avatar
Carlos L.
Marketing Director
Share
"My landing page building platform of choice"
What do you like best about Instapage?

It's easy to use. Really intuitive builder with all the tools I need to create landing pages for my clients. I love the integrations.

What do you dislike about Instapage?

The price is a little high, but it's well worth it.

What problems is Instapage solving and how is that benefiting you?

I'm a marketer, not a coder. Being able to design great looking pages with no code knowledge is perfect for me, and all the integrations available let me do every thing I need.

Mid Market (51-1000 emp.)
May 05, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"very easy to use and the support team is quick and helpful"
What do you like best about Instapage?

I like the easy to use interface and the support team is super helpful

What do you dislike about Instapage?

very limiting in some aspects. I wish there were more widget options

What problems is Instapage solving and how is that benefiting you?

we needed individual landing pages. I'm really impressed with the A/B testing capabilties

Mid Market (51-1000 emp.)
May 03, 2022
 Source
Overall Rating:
5.0
GA
Gabriela A.
Ux Design
Share
"Instapage was a good surprise and essential to rebuild a page for my company"
What do you like best about Instapage?

The usability of the platform, the services that you could integrate in the page, and the results of my page, like de number of conversions, and leads.

What do you dislike about Instapage?

I think it could be more possibilities to edit the components, and if I didn't follow the default blocks, the mobile version get super messy and I had to redesign all.

What problems is Instapage solving and how is that benefiting you?

I have to rebuild a page where we get all the leads for people who wanted to sell with us. We had a page that was not very friendly, and the problem was to redesign and improve the number of leads that we received. We did a very friendly page, with multiples channels of contact from the different services that we provide, and we increase the numbers of leads and the quality of them because with instapage we solve one of the problems tath we have internally, that we weren`t getting all the information of the leads.

Small Business (50 or fewer emp.)
Apr 28, 2022
 Source
Overall Rating:
5.0
GG
Gracia G.
Marketing Communications Manager
Share
"Awesome Platform"
What do you like best about Instapage?

It's really easy to build a landing page with instapage. The best part is that it's very easy to create a mobile-friendly landing page with it. I also like that you can modify HTML code directly.

What do you dislike about Instapage?

I'd like more accurate insights, more information on how the pages are performing, conversion metrics, better heatmaps that show more detailed information, rather than a general overview. I'd also like a direct integration with Crazy Egg. I also think you should be able to hide things in the desktop version and keep them in the mobile version. Right now, you can only do it the other way around.

What problems is Instapage solving and how is that benefiting you?

It's great that I have all my accounts in one place. I can easily change platforms, schedule, repost. I'm definitely more productive and everything isjust faster and easier.