Instapage Reviews: 4.3/5 — Solid Choice

I wanted a landing page solution that would fit my current lead generation needs while integrating with my existing services like Salesforce. Instapage's seamless functionality was just what I was looking for. Also, the easy responsive design editor was a plus.

I had to compromise on the limited form design capabilities of the system. I wanted the ability to resize or tweak my form to make it more visually appealing.

Lead generation was my primary requirement and nudging developers wasn't a good idea. I wanted a DIY solution that would help me work at scale. I wanted something that would allow me to create and optimize as many landing pages as I want without having to go to my developer team for help. Benefits: Marketing Independence Lead Generation

I like to make A/B test and to see through analytics what is the best way to get leads ! I like also the tool for mobile.

I dislike that i can't have all my integration tools inside, but the team work on it

I realized benefits because I dont waste my time.

Is very easy to understand and to use. Beautifil templates

Mobile version is not very clever, you always have to redo.

We deliver a nice Landig Page in no time. Before, we spent many hours with design department.

I like that instapage is visual-based, so I don't have to know code or be a programmer to get it functioning right. There are templates to use or I can copy ones I've used and just modify them. Instapage integrates with many other services, and I use it in tandem with Active Campaign to capture leads, etc. Also, I like that you can modify the mobile-friendly design at the same time so the site will look great from either computer screen, tablet, or phone.

Sometimes there are some things easy to forget, like changing the thumbnail pic, seo information, etc. Also, I heard other sites, namely lead pages, show you top performing templates. It would be nice to see this feature here. It would also be nice to have guides (such as a designer would use in adobe illustrator) so that you can frame out your workspace instead of winging it. There may be other items I'd miss, but I really haven't used anything else just yet and I have a lower end account so not sure what I'd get upon upgrading. Just don't see the value yet to do so.

I've been able to procure leads by customizing my pages and ads for a niche audience. I've been able to also create presentations for people that I can send them to, so that's cool too. All-in-all, having the capabilities that instapage allows has helped me to appear and present things more professionally.

Modern templates ready to use for a variety of use cases (register to event, thank you page, etc.). Easy to setup and use. Includes conversion analytics and tracking. Can be deployed on custom subdomain to appear part of the website.

Could include more templates (although they're available to purchase on themeforest). Some elements could be editable without having to touch CSS (like form field style).

Creating marketing and sales flows with ease, creating demo request and other lead magnet pages without having to mess with the main website/CMS.

Love how easy it is to set up A/B testing, and there are a lot of great templates to work off.

Instapage users could benefit from some responsive design layouts. Would save me an extra step in regards to design, UI/UX.

The pre-made templates have been well thought out in regards to driving users down the conversion funnel. I can already see how instapage will help my agency drive up user acquisition for many of our clients.

The ease of setting up a working landing page. The creative options: fonts, placement, colors—very useful. The staff are also very customer-oriented/flexible on chat & email.

Painful: Mobile side is a little quirky. Adjustments to one element have a way of jumbling other, seemingly unattached elements, as though locked in by CSS. This can be nasty surprise. Potential for a lot of clutter int he working area. Needs a pasteboard to help sort out all the containers from Desktop side. Ipad falls into neither mobile or desktop and page locations are off, requiring workarounds. Frustrating: Cost of CRM integration/webhook =$80, seems high. would like it at a lower price point $30, more connected to volume and scale. Not critical: Would like email and phone support to be a little faster—though clearly the folks who ARE eventually answering KNOW THEIR STUFF (see positives), so understandably this is a growth/$ thing. this is really more of a wish.

Leads

Simple drag and drop functionality editing an existing template.

Having to check the mobile layout again. It's fun setting up and getting the main page, but then having to fix the mobile kind of takes the wind out of the experience.

Easy supply of landing pages.

I love the fact you can move, change, and add anything anywhere on the page. I know sites like Leadpages have a method to not being able to control things I just find it so difficult to find a landing page template that suits my needs on Leadpages. With Instapage that isn't an issue. I also like the cleaner look of Instapage and find it easier to navigate with less clutter.

I've had issues with integrations not sending leads over to my email providers like Aweber and ActiveCampaign on occasion. It's intermittent at best and has been a deal breaker for some of my clients but I haven't had enough issues yet to axe it.

They have a more web 2.0 look that's clean with distinct page sections that I really like and have found the clean look has helped with increased conversions.

I Love how easy it is to use, professionally done templates and easy integrated with email providers such as mailchimp and constant contact to name a few.

I didn't dislike anything until they took away the free account option. I used to recommend to to a lot of my customers who were just starting up. the change could be a bit much for small business owners on a limited budget

Helping small business owners to grow their email list. This is a great product overall.

Love the ability to quickly and easily spin up a landing page for whatever is going on.

Sometimes integrating the rest of our tech stack isn't eh easiest.

Not having the ability to easily spin up landing pages.

The ability to add multiple domains was a welcome surprise. It made managing and organizing my projects a breeze. Whether I needed to analyze different websites or test various campaigns, the flexibility offered by this feature ensured seamless integration and efficient workflows. The A/B testing feature proved to be a game-changer. It allowed me to effortlessly compare different variations and determine what worked best for my needs.

One of the most frustrating aspects was the presence of random bugs within the product. These unexpected glitches not only disrupted my workflow but also eroded my confidence in the product's reliability. It was disheartening to encounter these issues repeatedly, as they hindered my ability to use the product effectively and efficiently. When I reported these issues to the support team, the resolution process often seemed slow and prolonged. The delayed bug fixes only prolonged my frustration and hindered my productivity. Additionally, I found it disappointing that it seemes to have multiple ongoing problems. It gave the impression that the development and maintenance of the product were not given adequate attention.

The A/B testing feature provided comprehensive insights, enabling me to optimize my strategies and achieve better outcomes. Another standout feature was the heatmap functionality. While occasional bugs were present, they did not significantly hinder the overall performance of the heatmap. It provided valuable visualizations of user interactions and behavior.

I love how user friendly it is. It has a lot of customization options and features. Giving us the abiliity to use it as a replacement to Lead Pages with much more functionality and customization options.

They have changed their model over the years and increased pricing drastically. Fortunately, they have been easy to work with and have helped us with our needs. We have stayed with them. Our goal was to have a simple tool for creating sales pages and lead pages. This gives us that tool.

It gives us the ability to spin up quick lead pages and sales pages. We are able to duplicate pages we have built and easily create new ones for our business. This has been a valuable tool.

I fell in love with Instapage 7 years ago when I was looking for a landing page platform because the do-it-yourself setup was so slick and flexible. I have never used a template - not even a single time - but have created maybe 100 landing pages or more for various events, resources, trainings, websites and so on. As Instapage went big on enterprise mode I have roadtested several other platforms but simply couldn't get the same kind of functional flexibility that Instapage provides.

For me, it was a hard turn ini the wrong direction when Instapage went all in on enterprise mode. The price went way up to justify a whole host of very high-level upscale features that my teensy microbusiness didn't ask for and would never use. If I were entering the landing page building world now I would never go with Instapage on price alone. That said, I haven't been motivated to take all my landing pages anywhere else .... yet.

I am using about 2% of Instapage's features. Basically they have turned to big enterprise mode and I'm not there. They've made it clear they are no longer aiming to serve the very small businessperson. For me, the do-it-ytourself functionality of their landing page builder is still a big plus for me but I suspect I'm in a tiny minority.

It was quick and easy for us to create various landing pages for our campaigns. Integrations with third-party tools (such as Google Analytics) were easy to connect.

Support for connecting to GA4 was not yet available for the landing page we created. With GA4 around the corner, it would have been nicer for this integration to have been completed sooner.

It solved the problem of being able to generate landing pages quickly for our various campaigns. The need to get a page created very quickly was a requirement for us and Instapage fulfilled this requirement.

We love instapage! Seriously a game changer for all of our marketing departments.It's helped us realized that we don't need to rely on pricy designers for every business need can have full in house creative control without the hassle of long wait times from agencies.

On occasion, instapage can be slow and have a few glitches on the platform. However, the support team is always quick to respond and willing to help out with any problem that may arrise.

Instapage is solving the problem of creating beautiful and effective landing pages for various advertisements quickly and cost-effectively. This benefit is a game-changer for media buyers like myself. Previously, creating high-quality landing pages often required outsourcing to designers or using complex tools, which could be time-consuming and expensive. With Instapage, I can effortlessly design and customize landing pages that not only look stunning but also have a track record of converting well. The ease of use and intuitive drag-and-drop interface allow me to create professional landing pages in a matter of minutes, saving me valuable time and resources

I like it because Instapage is designed to be user-friendly and easy to use, with a drag-and-drop interface and lots of templates and design tools that help users create professional-looking pages quickly and easily.

I don't like instapage because it is a paid service, the prices don't satisfy me.

Instapage can be a great choice for you, especially if you are looking for a convenient platform with many features and integrations.

The ease of use. The interface and the setup are clear and very user friendly.

The number of landing pages for the cost.

UTM tracking for leads. Very user friendly setup in this regard

Instapage has a great interface for creating landing pages. It's very easy to create an attractive and unique landing page in minutes.

What I didn't like about Instapage was that it wasn't as customizable with certain widgets. I even had to write some HTML code myself. However, that isn't a huge problem as long as you know what you are doing.

When building larger websites with many different types of pages, Instapage has come through with making the duplicating and building process very smooth and seamless.

The blocks, premade templates, and support team.

The limitations by device are super problematic. We need more flexibility with mobile vs. desktop, and sometimes the updates are buggy requiring me to go back again.

A platform that someone with no background in LP design can learn and use effectively. We've been able to test towards great results.

Very friendly support, but benefits of the tool can really be used, when the site generates a lot of traffic. We use instapage as a landing page creator for different channels, such as search, social media and cooperations. Site speed has increased significantly.

Changing parts of links behind elements like buttons could be improved, since you have to click on every element, where you use that link. Would be nice to have a centralized possibility to apply changes to links that are used across different elements. Pages with many picture open quite slow in edit mode.

Fast creation of landingpages, therefore avoiding effort in our IT-team, especially for pages that have to be created during a short time frame. Usage of global blocks also facilitate the creation of landingpages hugely.

Instapage is easy to use and has minimal learning curve.

Tracking on the page is extremely lacking as is the ability to customize or integrate the page into anything more useful.

Having a quick to build landing page that doesn't require developer involvement.

I like it for google advertising for my marketing clients. Easy and fast to switch between editing pages, Fast and smooth builder, Easy to connect domains/publish pages etc.

The basic plan limites you to 30 published pages and restricts a lot of features while sitting at a price point of 300 US while having no intermediate plans or ad ons that just let you have more pages.

It saves time and makes for an enjoyable building experience. It loads very fast and is easy to switch between pages I'm working on. Good page speed to not get punished by googles algorithms

It's SO easy to create lots of simple landing pages in a relatively short amount of time. This tool is great for building our PPC and gated content landing pages.

It's insanely frustrating that you can spend hours perfecting the layout of a page for desktop, and when you switch to the mobile view all of your elements get scrambled and you have to spend even more time recreating a cohesive flow for mobile.

We're able to achieve a uniform style and stay true to our brand across all of our landing pages.

It is very, very easy to build beautiful landingpages with an astonishing conversion rate. Our first set of pages improved conversionrate by 40%

There is no hosting in europe, so some features are not GDPR-compliant. We had to hand-code some features to run clientside to get around this. Their consultants helped.

Vastly improved conversion rate from landing pages gets us an increased ROAS in particular from SEM in our case.

Instapage is very user-friendly and easy to build pages quickly.

Instapage has a lack of new landing pages and flair when building pages.

Instpaage has helped us to create multiple landing pages to intake leads quickly.

Easy to use in terms of design. I feel like I'm not restricted by their tools when I'm designing my pages. It's also easy to duplicate your pages and create new variations.

Poor integration settings, especially for HubSpot forms and Google Analytics. I've had to spend hours configuring their forms to sync to HubSpot correctly. It would be nice if you could use HubSpot forms directly on the pages, even though a code block. It also doesn't play nice with Wordpress.

We are able to spend less time designing our pages and spend more time improving our ads. I can be sure that the desktop and mobile experience is the same regardless of your device.

What you see is what you get for most cases. It's good for anyone to jump in and draw their website and see it in action. The organization is good and having the infrastructure taken care of,

The mobile editor is somewhat finicky and the extra spacing it adds to the paragraphs and buttons.

Commenting, having the team come in and comment on each page.

- Instapage is a great, flexible landing page building tool. It really gives us the flexibility to create most content needs for our business, and we are also able to fully personalize desktop vs mobile, which is very much needed. There are very few functionalities that Instapage doesn't have (ie. carousels, sliders, accordions) that while frowned upon by the UX community sometimes ARE necessary. - Overall, we've been able to build great stuff and run some basic A/B testing, plus got some heatmap insights that allowed us to continue improving.

- Pricing: Instapage is not very transparent with pricing on their website, and we only found out real pricing after we had already invested several days building the landing pages we needed and the cost of switching to another solution were then too high. The Instapage team did not show any sympathy for the situation, nor any willingness to negotiate based on our need. We ended up having to pay a much more expensive plan than our needs required for a full year (yeah, no cancelations either), and didn't even use 10% of our plan limits. Pricing plans are "all or nothing" (they have cheap "entry" plans that are impractical), or expensive plans for larger companies. Nothing in-between for growing or medium-sized businesses. - Glitches: Some tool glitches made us waste many hours of work that got lost, and Instapage never really seemed to take responsibility. They seemed more concerned about trying to prove that it was a user error (it wasn't) than in actually fixing the problem. When we had issues adding a new team member, Instapage tech support was also useless and we ended up having to find alternative solutions ourselves. - Customer Service: Derived from the experiences above, we are not too happy with the Instapage team. Despite having one of the most solid tools in the market that has helped us a lot, Instapage is always a sour topic for us since we've always felt taken advantage of. We've never found a sympathetic person on the company that would care or be flexible to our needs. Not even ONE technical issue was ever solved or fixed by their team (we always had to find our own solutions and best practices). If I were starting from zero to select a landing page tool for a medium-sized business, based on the above I would not choose Instapage even when their tool is great.

Building landing page for our new customer acquisition efforts. The main benefit is having a flexible tool where we can quickly build pages for most of our needs and funnels. It allows us to quickly launch new campaigns

The ability to build landing pages easily

Not enough functionalities. Could be more.

Too early to tell