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Instapage Conversion Rate Optimization Software logo
Instapage
Instapage is where conversions happen
4.3

( 478 )

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Instapage Reviews: 4.3/5 — Solid Choice

Instapage Overview
What is Instapage?

Instapage is one of the leading landing page builders among marketers with its promise of a 400% increase in return on ad spend. Highly conversions-focused, it features a comprehensive list of optimization functionalities such as A/B and multivariate testing, detailed analytics, and heat mapping. It offers a proprietary solution called AdMap which allows businesses to deliver tailor-fit and relevant landing page experiences to their audiences post-ad click. Its user-friendly interface, long list of native integrations, and hundreds of drag-and-drop design templates enable marketers to launch, test, and optimize landing pages at scale within a quick turnaround time without the need for time-consuming coding on the backend. This makes Instapage an ideal landing page builder solution for lean organizations and startups, while bigger enterprises can benefit from its market-leading and customizable conversion services.

Company Instapage, Inc.
Year founded 2012
Company size 51-200 employees
Headquarters San Francisco, CA, USA
Social Media
Managed by:
TM
Tatiana Muntean
Felix
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Ask Questions about Instapage
What Instapage is best for?
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What are the pros and cons of Instapage?
Instapage Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Instapage Pros and Cons
Pros
  • You get a ton of customizable templates
  • You get to use a drag-and-drop builder
  • You can set up an account very quickly
Cons
  • Instapage pricing gets expensive quick
  • It’s hard to do custom code
  • The mobile responsiveness of landing pages is hit-or-miss
Instapage Awards
Findstack 2024 General Badge
Instapage Features
A/B Testing
API Access
Audience Targeting
Automated Experimentation
Behavioral Targeting
Campaign Management
Conversion Tracking
Customizable Templates
Drag & Drop Editor
Dynamic Content
E-Commerce Integration
Exit-Intent Technology
Instapage Media
Instapage video thumbnail
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Instapage Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 02, 2026
Instapage Conversion Rate Optimization Software logo
478 Instapage Reviews
4.3 out of 5
Mid Market (51-1000 emp.)
Apr 28, 2022
 Source
Overall Rating:
5.0
TS
Therese S.
Marketing Analytics Consultant
Share
"Easy to set up landing pages!"
What do you like best about Instapage?

How easy it was to set up custom landing pages. The reporting interface was also easy to use to monitor landing page performance. Also loved the simple integrations into Google Analytics for advanced conversion tracking.

What do you dislike about Instapage?

Downside is setting up numerous landing pages can be time-consuming, but that would happen regardless of building in-house or using Instapage.

What problems is Instapage solving and how is that benefiting you?

Product/Engineering did not have resources to setup domain landing pages. Marketing needed unique landing pages for various specific campaigns. Instapage to the rescue!

Enterprise (> 1000 emp.)
Apr 28, 2022
 Source
Overall Rating:
5.0
AC
Antony C.
Cro Global Manager
Share
"The best landing page builder tool"
What do you like best about Instapage?

Online chat support is amazing and fast; Also, some features - like A/B testing - help me a lot in making decisions to increase the conversion rate.

What do you dislike about Instapage?

Sometimes you have to wait a long time for the landing page builder to open.

What problems is Instapage solving and how is that benefiting you?

Basically generating leads, which has been amazing.

Mid Market (51-1000 emp.)
Apr 18, 2022
 Source
Overall Rating:
5.0
JR
Jarred R.
Marketing Director
Share
"It's seamless and easy to use. Simple UI creates an easy UX."
What do you like best about Instapage?

The user interface is very simple and easy to use.

What do you dislike about Instapage?

Some cool features are blocked by pricing

What problems is Instapage solving and how is that benefiting you?

Benefits are the ease of use and not needing to know code. No problems so far.

Small Business (50 or fewer emp.)
Feb 15, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Friendly and Easy to Use"
What do you like best about Instapage?

It's easy to use, very friendly platform for people like me who do not know much about web development; you can run a landing page in minutes!

What do you dislike about Instapage?

It's an expensive platform; the price could be its major disadvantage

What problems is Instapage solving and how is that benefiting you?

Landing pages easily and quickly make to run an ad campaign

Mid Market (51-1000 emp.)
Feb 08, 2022
 Source
Overall Rating:
5.0
Chris G. avatar
Chris G.
Director Of Digital Marketing
Share
"Instapage Makes It Easy to Do Hard Things"
What do you like best about Instapage?

The drag and drop design features make it easy and integrations with the major services.

What do you dislike about Instapage?

Sometimes new features aren't explained well enought. The pricing is much higher than the competition.

What problems is Instapage solving and how is that benefiting you?

The ability to build quick marketing pages for our Google ads.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
5.0
SM
Stephanie M.
Owner And Director
Share
"The absolute best flexible and beautiful landing page builder"
What do you like best about Instapage?

I love that I can make my landing pages look exactly like I want them to, without needing to use a limiting "point and build" builder. The designs end up pixel perfect, without restricting templates that look copy/pasted.

What do you dislike about Instapage?

The truth is that Instapage is simply more expensive than other landing page builders. I could use the built-in apps that come with Kajabi, Squarespace, or Convertkit, but I'm very picky about design and I want complete customization. This has a cost.

What problems is Instapage solving and how is that benefiting you?

I use Instapage for salespages, for email opt ins, and for webinar signup pages. Sometimes I require just a simple "above the fold" page, but other times I need a longer, full-fledged salespage with a ton of detail. I love Instapage for both.

Mid Market (51-1000 emp.)
Feb 08, 2022
 Source
Overall Rating:
5.0
SM
Steffenee M.
Creative Manager
Share
"Excellent for Agencies"
What do you like best about Instapage?

I appreciate the ability to have different workspaces per client, individual data per workspace, experiments for pages, and different team member permissions. All of these make organization much simpler.

What do you dislike about Instapage?

Sometimes I feel like the UI is not very streamlined. Additionally, the resources and advice provided by Instapage are usually geared toward in-house companies. I'm also not a fan of only the "owner" establishing workspaces. It's not scalable for large agencies.

What problems is Instapage solving and how is that benefiting you?

The main issue we solved using Instapage was eliminating the need for hard-coded landing pages. Many years ago, that was how the company handled them. It was not cost-effective or scalable. Instapage has also lowered the bar of entry in regards to who can help work on the projects.

Mid Market (51-1000 emp.)
Jan 30, 2022
 Source
Overall Rating:
5.0
LO
Lasjanique O.
C
Share
"Instapage Review"
What do you like best about Instapage?

I like how much traffic this platform has brung my company as a whole.

What do you dislike about Instapage?

I dislike nothing about this beautiful company.

What problems is Instapage solving and how is that benefiting you?

I am solving problems of having my ads disrupt while customers are looking for my website. This platform solves all of my issues.

Small Business (50 or fewer emp.)
Jan 06, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Expensive, but Great Landing Page Software"
What do you like best about Instapage?

The landing page building GUI is great. The pages load fast. The starting templates look professional.

What do you dislike about Instapage?

The price is very high for individual contractors and small businesses.

What problems is Instapage solving and how is that benefiting you?

Lead generation. I have received many, good quality leads using modified templates.

Enterprise (> 1000 emp.)
Nov 19, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Instapage makes building landing pages easy"
What do you like best about Instapage?

I can quickly and easily get a landing page up and down. It's infinitely easier than building one from scratch using a CMS and saves many hours and headaches. I also like how fast and optimized the pages are no matter the device (desktop/mobile).

What do you dislike about Instapage?

I don't have a lot of dislikes, but I wish that there was a way to post AMP pages to drupal directly using a main domain. I also wish there were more middle-tier plan options.

What problems is Instapage solving and how is that benefiting you?

I have saved countless hours through the drag and drop functionality and ease of use of the platform. The platform is well thought out and optimized for desktop.

Mid Market (51-1000 emp.)
Nov 18, 2021
 Source
Overall Rating:
5.0
RB
Romain B.
G
Share
"Best landing page tool"
What do you like best about Instapage?

Simplicity of use, lots of integrations, the responsiveness of the pages. The performance of the speed page and the structure, it's perfect to run some test on it

What do you dislike about Instapage?

I don't have all the accesses to use all the features like personalize the headlines according to the keywords that has been written by my visitor of the page from google ads

What problems is Instapage solving and how is that benefiting you?

test fast, run experimentations and no technical blockers on this, everyone can use it even if they're not webdesigners. We managed to increase our conversion rates

Small Business (50 or fewer emp.)
Nov 17, 2021
 Source
Overall Rating:
5.0
JF
Julian F.
Ceo
Share
"Very nice and easy Page builder"
What do you like best about Instapage?

We like how easy it is to build a page from scratch

What do you dislike about Instapage?

I would love more customization features

What problems is Instapage solving and how is that benefiting you?

We are using it mainly for our ad campaigns.

Small Business (50 or fewer emp.)
Nov 17, 2021
 Source
Overall Rating:
5.0
WP
Wm. Brandon P.
Managing Parnter
Share
"Instapage solves our complex LP requirements"
What do you like best about Instapage?

We have to remain HIPAA compliant and Instapage has been able to help us solve both our complex marketing needs but also do so while protecting our data using their data-bypass features.

What do you dislike about Instapage?

Our volume isn't high but because we need the advanced features for HIPAA compliance. I realize the solution is specific for landing pages, but I wish we could easily incorporate better navigation options between other pages.

What problems is Instapage solving and how is that benefiting you?

We need to replicate landing pages with slight variations and unique tracking for each partner/client and Instapage solves that buildout of pages with global blocks.

Small Business (50 or fewer emp.)
Nov 17, 2021
 Source
Overall Rating:
5.0
Farhad M. avatar
Farhad M.
Digital Marketing Specialist
Share
"Just Amazing"
What do you like best about Instapage?

Very well post-click optimized for mobile and desktop browsers as well as being very easy to set up and to manage. They have good reporting too.

What do you dislike about Instapage?

I can't find any and this comes from using InstaPage for the pas 3 years

What problems is Instapage solving and how is that benefiting you?

I use InstaPage only to generate real estate leads to complement my paid ads

Mid Market (51-1000 emp.)
Nov 17, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best Landing Page service"
What do you like best about Instapage?

The template and interface makes it very easy to design a great-looking landing page for all type of purposes.

What do you dislike about Instapage?

The price is a expensive compared to other landing pages services.

What problems is Instapage solving and how is that benefiting you?

The ability to build landing pages from scratch that is easy to everyone even though you are not a designer or a developer.

Small Business (50 or fewer emp.)
Oct 29, 2021
 Source
Overall Rating:
5.0
CC
Cherciu C.
It
Share
"Great support ,best platform!"
What do you like best about Instapage?

The fact that it has an instant load time, permits whatever creative/text/code/script you want, and also has one of the best support teams that I have ever seen!

What do you dislike about Instapage?

A bit more images and templates! That they offer when you're building your site.

What problems is Instapage solving and how is that benefiting you?

Generating leads, recruiting, selling, and far more!

Mid Market (51-1000 emp.)
Oct 27, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great platform, easy to use and even better support"
What do you like best about Instapage?

- Ease and speed in which landing pages can be built - Integrations with Google Analytics and CRMs are quick and easy to setup. - Support is amazing and incredibly responsive. I have never had a question they cannot answer or help me fix straight away.

What do you dislike about Instapage?

- Unable to upload and use custom fonts - Organisation of folders will get a bit messy over time once scaled

What problems is Instapage solving and how is that benefiting you?

The biggest advantage of instapages is how well the pages perform - we have seen significant improvements in conversion rates.

Small Business (50 or fewer emp.)
Oct 27, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"ddd"
What do you like best about Instapage?

100% User Friendly Prompt Customer Support No technical or coding skills required to use Instapage Landing pages are mobile optimized

What do you dislike about Instapage?

Sometimes the connection timeout and error messages are shown but technical team are very prompt to assist and are looking into the matter. Quite expensive to use.

What problems is Instapage solving and how is that benefiting you?

dd

Small Business (50 or fewer emp.)
Oct 26, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Trabajo con la plataforma hace más de 4 años y es la mejores app para realizar landing pages"
What do you like best about Instapage?

La facilidad de las herramientas para editar. por otra parte me encanta la atención del área técnica ya sea por chat o email, siempre atienden con completa disposición para ayudar.

What do you dislike about Instapage?

No me gusta mucho las posibilidades de responsive para distintos tipos de pantalla, ya que a veces limita un poco el diseño de las landing pages. Por otra parte no es comodo que no se pueda editar también desde la versión mobile. No poder modificar el tamaño del formulario en su versión mobile (campos tiporafía).

What problems is Instapage solving and how is that benefiting you?

Siempre han ayudado cada vez que tengo algún problema o duda, es dificil indicar alguna situación en concreto ya que cada vez qye tengo dudas hablo directamente, sin embargo el mejor beneficio además de la comodidad de la plataforma es la atención de los ejecutivos del área técina, chat, etc...

Mid Market (51-1000 emp.)
Oct 13, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool"
What do you like best about Instapage?

The tool is easy and intuitive and I've received great support from the Instapage team whenever I've needed it.

What do you dislike about Instapage?

There are some design limitations. Translation of many of the sections into other languages would also be welcome.

What problems is Instapage solving and how is that benefiting you?

It allows me to create landing pages easily and meets all the needs of my company's marketing campaigns

Small Business (50 or fewer emp.)
Oct 01, 2021
 Source
Overall Rating:
5.0
EC
Eddy C.
G
Share
"Easy to use, great support"
What do you like best about Instapage?

Instapage makes it easy to jump right into page creation. The analytics are great for focusing your efforts.

What do you dislike about Instapage?

I wish managing mobile content was easier.

What problems is Instapage solving and how is that benefiting you?

We've been ably to quickly deploy pages without developers or designers.

Mid Market (51-1000 emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
MM
Marina M.
It Director
Share
"Instapage helps us increase our efficiency in the creation of landings"
What do you like best about Instapage?

How easy it is to generate new landings, the level of customization of landings.

What do you dislike about Instapage?

That it is not possible to send a lead that does not arrive correctly.

What problems is Instapage solving and how is that benefiting you?

We have been able to improve in the kpis for the generation of new landings

Enterprise (> 1000 emp.)
Sep 24, 2021
 Source
Overall Rating:
5.0
Jake S. avatar
Jake S.
Senior Web Developer
Share
"Quick fix turnaround and great support"
What do you like best about Instapage?

Instapage is an incredibly simple and intuitive landing page builder with collaborative tools that allow our team to work through getting stuff done faster.

What do you dislike about Instapage?

no simple way to setup a sandbox environment and integrations, and migrate pages over from 1 workspace to another

What problems is Instapage solving and how is that benefiting you?

Instapage has allowed our organization to create immersive landing page experiences without any developers needed

Small Business (50 or fewer emp.)
Aug 24, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Incredibly easy to use, no matter your experience level"
What do you like best about Instapage?

I like the interface for creating landing pages. It's more simple and intuitive than other landing page builders I've used. Plus, since I work for different clients, it's easy to save blocks and templates for others to use, even if they don't have experience making landing pages.

What do you dislike about Instapage?

Sometimes I want to make sure elements are the same size, or lined up correctly. There's nowhere to input a value for size or position; you just have to be very careful with the on-screen guides.

What problems is Instapage solving and how is that benefiting you?

The benefits are that it's easy to use, and the support forums are very helpful. I'd recommend Instapage to any client that needs quick and easy landing pages.

Small Business (50 or fewer emp.)
Aug 19, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Intuitive- Quick Deployment Product."
What do you like best about Instapage?

Ease of use. Mobile design friendly. Highly functional.

What do you dislike about Instapage?

Wish integrations were defaulted for page types, and more pre-defined blocks existed.

What problems is Instapage solving and how is that benefiting you?

Landing page deployment + creation.

Mid Market (51-1000 emp.)
Aug 17, 2021
 Source
Overall Rating:
5.0
EM
Eric M.
Co Founder
Share
"We love Instapage!"
What do you like best about Instapage?

Easy to use, manage and their support is excellent.

What do you dislike about Instapage?

Nothing! I've been happy with everything they offer.

What problems is Instapage solving and how is that benefiting you?

The need for better landing pages fast! And the tracking of our leads.

Small Business (50 or fewer emp.)
Aug 12, 2021
 Source
Overall Rating:
5.0
MS
Melissa S.
Chief Marketing Officer
Share
"I wish I found them sooner!"
What do you like best about Instapage?

Instapage has the best drag and drop builder on the market. I tried out 5 different platforms, including some more expensive options, and I was blown away by the capabilities that their platform has.

What do you dislike about Instapage?

I would love for Instapage to add the capabilities of creating a website with multiple pages, vs. just landing pages. I realize that adds a lot of complexity, but I would move all of our web pages over to their platform if they had that feature.

What problems is Instapage solving and how is that benefiting you?

Instapage's easy to use interface has allowed my team to make edits to pages without having to get our already overloaded dev team pulled in.

Small Business (50 or fewer emp.)
Aug 12, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"An easy to use and overall great design tool"
What do you like best about Instapage?

It is great to have the option to use pre-made templates or build from scratch.

What do you dislike about Instapage?

Things could be more customizable, such as an easier way to upload your own custom fonts.

What problems is Instapage solving and how is that benefiting you?

Instapage makes it easy to build one-off, dedicated landing pages for special events or topics that we are promoting.

Mid Market (51-1000 emp.)
Aug 12, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Solving my problems with landing pages in a simple and efficient way."
What do you like best about Instapage?

How easy it is to create the landing page in any way I would like with forms, images, and boxes of texts.

What do you dislike about Instapage?

I wish the integrations with other analytics tools were better, but the analytics from instapage itself works pretty well.

What problems is Instapage solving and how is that benefiting you?

I need to create a high number of temporary landing pages for special projects. It would take a lot of time to be done at the official website, só instapage is helping me save a lot of time and human resources by creating these LPs more efficiently.

Small Business (50 or fewer emp.)
Aug 11, 2021
 Source
Overall Rating:
5.0
BL
Beverly L.
V.P. Marketing
Share
"Great Landing Page Builder"
What do you like best about Instapage?

Incredibly easy to use - as easy as using a word document or publisher file - to create webs pages. You can do a lot with this tool -- these are jsut a few highlights: Plenty of templates to choose from, but just as easy to create one on your own. The web pages are searchable (or not, if you choose) and have a clean professional look. You can create a mobile version while in the editor and you can create forms to generate leads and inquiries. You can embed videos in your pages and widgets. You can also create color overlays that give your graphics and images a nice touch. And you can post downloadables, like PDF files, etc. You can use your own domain.

What do you dislike about Instapage?

I wish it was free. :-) A recent update requires you to select an experience" while accessing leads, etc. kinda clunky but not that big a deal. Also, setting it up to your domain can be tricky - it can take a while (24 hours in most cases) to do so.

What problems is Instapage solving and how is that benefiting you?

I love this program. It is great for special offers and promotions. For those times when you need a web page right away (great branding choice btw - InstaPage). If I had unlimited pages I'd create them all day long. I haven't tried heat maps yet but plan to.