Instapage Reviews: 4.3/5 — Solid Choice

The practicality and flexibility to use your own HTML and scripts. A/B testing easy and integration with Google Ads.

The final HTML result is a bit messy. The mobile version can be more flexible.

Creating visually powerful landing pages (with A/B tests) and forms to capture leads.

Very intuitive. Results look good even without being a designer.

The transition between desktop and mobile has room for improvement.

Lack of designers and developers. The marketing team can do everything themselves.

There's a low learning curve to fully utilize the platform. But once you're familiar, the extent of its capabilities is beyond other landing page builders. great personalization capabilities at scale.

There are very few built-in integrations that require very few configurations. There are also very few features such as a drop-down menu, sliders, etc which will help with page readability.

Solving personalization and efficiency in producing landing pages that the marketing team requires. Previously, it would take more than days to build a landing page, but with Instapage, we have made the efficiency of the landing page much better.

The speed of a page load especially on mobile. It's really fast and that's why they charge the most, because speed matters in conversions.

Some of the features are a bit basic and it feels like it's lacking compared to some of the rivals, but it makes up for it in speed. As every second counts.

A landing page to drive sales of my e-commerce product

To quickly create high-quality landing pages and getting leads is easy with the Web UI tool. Overall the UX is great and has never been hard to use. Landing pages are performing extremely well.

The Pricing plan (now Building and Converting) is not transparent on the actual cost. The Converting Plan is essentially individual, and you don't see how the cost will grow. No support for localization -- we have to create different landing pages for every country! No support for GA4 integration. We wished for more easy integration with CRM systems, eg Upsales.

We created landing pages with Instapage instead of using internal development teams. It saved us a lot of time, we became more productive. Also the system for managing leads and sending out notificatons helped us become more effificient.

This has allowed my team to scale and increase the number of custom landing pages for paid and organic marketing campaigns. We can now easily segment audiences with custom content for a better user experience. The landing pages we create in Instapage (no coding required) are housed in our Pardot account and have directly bolstered our conversion numbers in 2021.

My nit-pick is that sometimes the images can appear differently in the draft than they do once published.

-Mobile-friendly landing pages -Increased conversions when users had an interaction with the custom landing pages -Team collaboration and feedback on draft designs -Integrates with Google Analytics

The look and feel of Instapage is much better than other alternatives. There are a lot of features like personalisation and A/B testing Their support is amazing to work with and responds really quickly

It is on the pricier side when compared to other tools but also offers a lot more. Sometimes it can copy over the wrong analytics or marketing tags between landing pages

We don't have to code our landing pages or spend time on making A/B tests and personalisations manually. The time to develop a landing page is significantly reduced

It's really easy to create a landing page. Software is pretty intuitive. I don't need a lot of tech knowledge. I can link to my own domain pretty easily.

There are some weird quirks. You have to adjust resolution of your screen sometimes to see all the elements. I've had mixed experience with their support, although they are quick to respond.

Creating landing pages to target different audiences, testing out different offerings and packages, not dependent on my tech team for new initiatives and partnershps.

Instapage is very user-friendly, I love the drag and drop features. The user interface is extremely intuitive and requires little to no training.

Sometimes the integrations and technical aspects can be confusing.

I am able to create beautiful landing pages for lead magnets and other lead capturing promotions without needing to use HTML or other complex web design processes.

Instapage has always had a very intuitive drag and drop builder - probably my favourite of all visual page builders. To compliment this, it has always had a good stack of core native integrations - so you don't always need to go via Zapier to, say, your CRM or email automation platform.

The pricing prohibits many small companies. Ideal instapage clients will have large ad spend, which may not be applicable to all businesses that would like amazing landing pages.

Speed to market is second-to-none. You can have an idea for a lead gen campaign and have something live in under 10minutes and can normally expect (if you follow their template/best-practice) conversion rates of >25%

The sleek UI is straightforward to use and intuitive. The feature I most appreciate is to snap to the grid to align elements; it makes it very easy to put everything in place.

Sometimes when I enter to more options on an element and click "done" even when I don't make changes, I see the orange "Update" appear as if I have made changes, but nothing changed in reality.

We are tackling the problem of not retaining a sale as efficiently when you present them with an entire website, so Instapage allows us to show them one topic without distraction to maximize sales.

I like the ability to drag and drop and put things exactly where I would like them to be.

The number of total pages we are able to have with our package.

We use different landing pages with partners of ours. We are able to run experiments to improve conversion rates.

It's very quick to set up landing pages in Instapage. They have templates that they have tested for conversion rate optimization, which is very helpful. Customer support is quick to respond when we have issues. Using Instapages have allowed us to improve our personalization in marketing and our conversion rates.

The experimentation feature deletes the losing page after a test is over. It would be nice if there was an option to save them.

Using to improve conversion rate through A/B landing page testing

Instapage was really easy to use for several of our departments. We substituted our subpages for our website with Instapage.

As far as I am concerned there are only minor things I dislike. Nothing I can recall at this point.

Designing Landingpages for our sercices, product and recruiting.

Ease of use. Building out pages is very simple. Quick load times too.

Plans seem to change frequently. This can sometimes be a bother.

Lead funnels are simplified.

The customer service is fantastic. Always get an immediate response and a solution to any query

There really isn't anything I dislike about Instapage.

Landing page solution that has fantastic functionality and range of features. Easy to use

As an agency catering to 80+ home improvement companies, we're seeing great success since switching to Instapage from another popular LP builder/manager. The way Instapage allows us to manage multiple services for each customer through page grouping, saved page blocks and global blocks, as well as the ability to download complete pages is a great feature that other LP managers don't offer. The analytics feature is another strong point offered by Instapage. Gathering the right metrics and being able to filter by specific page variant, custom date range, unique visitors, desktop or mobile traffic, allows us to have more accurate reporting, and make smarter decisions with our A/B testing.

The first and most important feature lacking in Instpage compared to our previous LP builder/manager is the lack of a native popup builder. We had to resort to another popup software in order to add popups to our customer's landing pages. Using a 3rd party isn't the best as it can sometimes be unreliable. The second thing we would like to see improved is in the page builder itself. Compared to our previous LP builder, we're seeing some issues with element positioning on-page. Since everything is "absolute position", it would be nice to have input boxes for element width, height, and position from the left or top. This would allow for more accuracy in terms of design layout.

With Instapage we're able to manage many more accounts and landing page tests than with our previous LP builder/manager. Page grouping is key to that advantage because it allows us to organize different services under the same client account, apply global blocks like headers and footers account-wide and track our stats more precisely than ever before.

I love the fact that I can design anything I want because of the amazing drag and drop capabilities

Compared to other products on the market, it is way more expensive

We have been able to create pages that attract our ideal client in our style and design with ease compared to other builders.

I like that you can save templates and reusable blocks easily. Shortens the process and is useful for AB testing.

Seems like the mobile builder design of what you see is about 2-3 pixels off center. Also to be honest there are times I'd prefer it to be a little more like squarespace and you drop an image in and it auto formats it to the grid.

Sales enablement landing pages. Benefits have been quick builds with modern elements lol

I like that I can customize the page to look exactly as I like. The integrations are helpful and I get email notifications for new leads. It's also helpful that they have so many templates to choose from.

On more than one occasion, they have increased their pricing by quite a bit without giving options for a lesser package.

Problem: Not being able to customize and personalize landing pages. I can create exactly what I want to match the look of an advertisement. I can also use my own custom domain names or a generic one from Instapage.

The best part of instapage is the global blocks. You can make one change that impacts every page you have. With other providers, you have to make those edits one by one. The dynamic image and text insertion is a great feature as well.

The other day our agency pointed out to me that the landing pages were 404ing as google ads disapproved the ads. I would have expected instapage to send out a notification or update their log with a reported issue. On the log there were no reported issues but when i contacted support they said they were aware of the issue and other people had it as well. I will be monitoring this closely.

mulit-location scalability, collaboration between departments, experiments / optimization to improve conversion rate

Instapage is a robust and easy-to-use tool. Its best feature is 'Instablocks' - block templates(local and global) that you can create and customize as per need. Also, the ability to set up native integrations and webhooks are great. Instapage also offers lead bypass feature to ensure lead security for your clients.

1) The organization is something they need to look at for example, within a workspace, it is hard to organize and manage groups. No scroll up/down facility. 2) Have to regenerate mobile every time we group/ungroup desktop elements. You also can't hide desktop elements

Designing landing pages with better productivity and efficiency

The whole Instapae interface is very intuitive and the A/B testing opportunities in the Experiment section help us a lot to keep optimizing our pages for conversions. We're also experimenting with indexing some of the pages and actually, we've seen some good SEO results from those, too. So Instapage is not only a great page for PPC page testing but can also help boost your SEO. For us, it is also very important that any software or tool we use is compatible with Marketo because all of our lead data has to automatically be stored in there to complement our marketing efforts. I also want to point out the great customer support - every time I have a question, the support team, and our personal account representative get back within a day.

I think it can be a little bit annoying that you cannot make any changes on landing pages with experiments running on them. But technically, it makes sense. So that is nothing that I'd really truly complain about. It's just that if you'd ask me what I wished for: It'd be to be able to still make small changes without having to end running experiments. Another thing is that I have sometimes issues embedding HTML snippets. Then we need to put in some developer hours. But that is also fixable and not a big thing.

We are mainly using Instapage for creating conversion-optimized landing pages for social ads and Google Ads. We want to know what improves the conversion rate of our pages, which messaging works best, which imagery we should use, etc. When creating and updating our landing pages on our actual website, we often reuse blocks we have already created and tested in Instapage first. This helps us to not only increase the conversion rate of our PPC pages but also to increase the conversion rate of demo pages on our website - since we have already tested what works. For our website developers, it is easy to recreate the Instapage blocks we need. So the need for a very specific design briefing and mockup is not there anymore. Right now, we're also testing some SEO projects there because we were wondering which languages should get their own blog. So first, we're testing this on Instapage using indexed pages.

Ease of use, especially for first-timers

Difficult to connect 3rd party domains purchased

Creating easily sharable landing pages

Amazing and helpful support, willing to go above and beyond. The platfrom is very easy to use.

Nothing of note. All the issues I had with instapage were external.

Creating landing pages for clients is quick and easy with Instapage.

The tool: We needed a tool that would fit the agility that we needed to deploy marketing campaigns with simple yet aligned content to what we were saying on our online ads. Ease of use, simplicity of page building and deployment. No complications in onboarding any third-party agency partner and no risks associated with it. By using the subdomain, we are able to very easily deploy the tool without interfering with the main domain and CMS structure. The team: Instapage has an excellent team when it comes to supporting us and agility of response. They provided custom training, prepared videos and were extremely accomodating to our needs. We currently have not used further analytics customization, A/B testing or anything further in terms of capabilities.

While the Lead Generation tools are simple to use and integrate, some customization in GDPR zones and tech infrastructure can make it slightly tricky to execute this type of activity in Europe. The freedom of using the tool does mean you have to be very prescriptive with designers as they will have the ability to do anything with the CMS elements which might not yield the best CRO execution.

We needed a solution that was independent of the corporate CMS. The main benefit was mobile-first design, codeless work in simple content-led pages and ease of collaboration with various agencies.

The ease of use to build new pages allows us to turn new pages around incredibly quick.

Having to re-create the mobile experience can be cumbersome. I wish there was a way for them to better pre-populate the mobile.

Our lead time for new pages was over a month or two because of how many priorities our in-house web development team has on their plate. Instapage allows us to create new pages for lead generation on our own.

Instapage enables even the least technical of people to put together a landing page which looks professional in minutes.

They cap the number of pages hosted as part of their subscription service which can be limiting.

We needed to offer simplified white labelled versions of our site with a form which would feed into our salesforce instance and be easily replicated as a process

I have used many landing pages software before but Instapage has been the best and easiest one to use. It has great templates to help getting started on a landing page and the drag and stop functionality are very good. You can also easily optimised the page for mobile which is very handy. If you want to get started in creating some landing pages for your website I would highly recommend Instapage that will make it very easy for you to create.

If I had to pick something would be the price. It is quite a pricy tool but if you had many clients definitely worths it.

Creating some landing page for multiple clients.

I've been an Instapage user for over 4 years now. As much as I love everything that is possible with custom build CMS landing pages, as a digital marketing consultant that services small to medium businesses, there are some advantages to using Instapage that can't be beat. 1. This is one that will apply not only to small businesses without dev staff, but also larger businesses with overstretched dev staff - you can quickly create landing pages without a developer. The platform is very easy to use. While it helps to have a good eye in terms of design, the barrier to entry to getting started is extremely low. This means your junior/mid level staff can be roped in quite quickly to assist, whatever their background, and if the client wants to take the pages over in future, they can do so and do their own updates with ease. 2. Compared to Unbounce, I like that you can view mobile vs desktop performance in the variant tests. This has helped me spot occasions when desktop works well but mobile doesn't. 3. Even when building pages for CMS development, I sometimes build my own pages in Instapage to send to designers or devs as an interactive starting point reference. 4. The integrations are dead simple and the hidden fields option is a big plus. As much as I think to myself from time to time about saving the subscription fees and going back to building CMS pages only, I think of the time saved, which is why we've stuck with Instapage this long.

I wish it had the "certainty" metric that Unbounce has. It could do with an indicator that helps you to assess whether your data sample size is big enough. Also, unless you have a lot of SME clients, the costs - especially if you're earning a weaker currency than US dollars - can be a bit steep when starting out. I wish there was just one pricing level lower for startups. As with every landing page builder I've tried, the mobile version generator can give you some crazy results - I wish this could work just a little smarter. Mobile versions always need a lot of work to get them to look right.

Bottlenecks with development teams in larger companies. Lack of skills available in more junior SME teams and with more junior SME staff. Inability to use Adobe Creative Suite to quickly drag out some basic designs. Using Instapage has allowed us to create beautiful landing pages quickly, without having to rely on dev staff. AB tests can also be done really quickly - setting this up takes longer on Wordpress.